LG Presents Latest Groundbreaking HVAC Technologies and Solutions at AHR Expo 2025
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By News Reporter
Company Continues to Strengthen Its Industry Leadership With
Advanced Commercial Display Technologies and Customized Solutions
SEOUL, Feb. 4, 2025 — LG Electronics (LG) is unveiling its latest digital signage innovations at Integrated Systems Europe (ISE) 2025, taking place in Barcelona, Spain, from February 4-7. LG’s exhibition booth, themed “Customized Solutions, Optimized Growth,” features dedicated zones for business sectors including retail, corporate, education, transportation and hospitality. The tailored display solutions on show leverage the company’s state-of-the-art technologies to meet the diverse needs of B2B clients and enhance and expand the customer experience.
Presenting Elevated Visual-spatial Experiences with LG’s AI-powered Kinetic LED
LG is set to capture the attention of ISE visitors with its gigantic “shape-shifting” Kinetic LED display. Installed at the entrance of the company’s exhibition booth, the Kinetic LED employs cutting-edge AI technology to enthrall, entertain and amaze. The impressive screen, composed of 88 connected LED panels, measures 7,180 x 4,090 millimeters. Combining LEDs and mirrors, the cube-shaped modules that make up the Kinetic LED can rotate 360 degrees horizontally to create dynamic and mesmerizing movements.
Visitors to LG’s booth can also enjoy an AI-powered “image transformation” experience with the Kinetic LED. After they’ve taken a photo with their smartphone and uploaded it via scanning the provided QR code, their picture is transformed by LG’s generative AI into a Pop Art-style image, which is then displayed on the Kinetic LED. This fun, interactive feature, developed by LG and its Kinetic solution partner, Easywith, serves as an engaging advertising solution that invites direct participation from audiences.
In addition to the captivating Kinetic LED, LG is showcasing a wide range of advanced technologies developed in collaboration with its domestic (South Korean) and global partners. Among LG’s key partners are Triplet, an AI-driven customer behavior analytics company; Kokomo 24/7, a firm specializing in school access management and emergency response solutions; and companies such as Megapixel VR, Mo-Sys Engineering and Brompton Technology – industry leaders in the areas of broadcast equipment and virtual production. LG is also teaming up with corporate video conferencing solutions providers Logitech, Cisco and Crestron, and signage-specific content management solutions provider, BrightSign, to demonstrate the latest innovations in collaboration technology.
Upgraded LG MAGNIT Micro LED Displays to Meet Growing B2B Demand for Ultra-High-Definition Screen Solutions
LG has upgraded its acclaimed LG MAGNIT micro LED displays to improve ease of installation, content compatibility and energy efficiency. Thanks to a new design, installers can now adjust the spaces between LED modules from the rear of the display; a task that could only be performed from the front on previous models. Additionally, compatibility with content controllers has been enhanced to ensure optimal colors and image quality, while standby power consumption has been reduced by up to 98 percent compared to earlier models, significantly improving overall energy efficiency. LG’s latest innovations in micro LED technology, including the newest MAGNIT solutions, can be found in the dedicated LED Tech Zone.
Introducing LG’s High-Brightness Outdoor Signage with Anti-Discoloration
At ISE 2025, LG is debuting its high-brightness outdoor signage solutions featuring the company’s own Anti-Discoloration technology. On show to the public for the first time, this advanced tech helps to protect LG’s high-brightness signage for outdoor spaces against the negative impacts of screen-yellowing – a common issue caused by prolonged exposure to direct sunlight.
In 2024, LG’s Anti-Discoloration technology became the first solution of its kind to receive verification from Underwriters Laboratories (UL), the globally respected standards and testing organization. To highlight its impressive lineup of customized displays with yellowing-resistant tech, LG has set up a number of simulated outdoor environments within its ISE booth, such as a bus stop, sports stadium and a drive-thru restaurant.
Comprehensive Display Solutions for Retail: From Customizable Kiosks to Fire-Safe Digital Signages with Flame-Resistant Casing
In the Retail Zone of LG’s ISE booth, visitors can explore a comprehensive selection of solutions tailored for retail environments. The display includes LG’s versatile and easy-to-install second-generation modular kiosks, as well as three digital signage models (US5P, UV5N and UP5Q) that feature outer casings certified to meet stringent international fire safety standards (BS476 in the UK and EN13501-1 in the EU).*
LG’s booth also features the full lineup of LG CreateBoard solutions tailored for both educational and corporate settings. The lineup consists of three models: LG CreateBoard Pro, LG CreateBoard and LG CreateBoard Core, each designed to cater to a variety of user requirements. The LG CreateBoard Pro stands out as the premium model, offering advanced features for enhanced performance, while the LG CreateBoard Core delivers essential functionality in a cost-effective package.
Additionally, LG is putting the spotlight on LG Business Cloud, an online platform enabling the convenient, centralized management and operation of the company’s commercial displays. Collectively, the innovations on display at ISE 2025 emphasize LG’s commitment to technological excellence and its dedication to delivering innovative solutions that empower businesses and enhance user experiences.
“LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public and educational spaces, while also enabling transformative customer experiences and supporting the growth and success of our clients.”
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* Tested for flame spread and fire resistance by global testing organizations SGS and TÜV Rheinland, with certifications covering a total of 22 LG digital signage models.
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By News Reporter
The New DUALCOOL AI Air Presents Optimal Comfort and Groundbreaking
Convenience with Innovative Air Conditioning Solutions
SEOUL, Jan. 28, 2025 — LG Electronics (LG) is unveiling its newly upgraded residential air conditioner, the DUALCOOL AI Air. Leveraging the company’s enhanced AI Core-Tech, the new model delivers exceptional comfort, energy efficiency and air care with unparalleled convenience.
The latest DUALCOOL AI Air offers an optimized air conditioning environment customized to each user’s preferences. Powered by the AI DUAL Inverter, the system detects the ambient temperature of the space and intelligently adjusts temperature, airflow direction and speed accordingly for consistent comfort. The AI Air mode features the Human Detecting Sensor, which precisely tracks the user’s location and learns usage patterns through spatial analysis by the ThinQ app to create the most efficient airflow pathway.1 The function also automatically adjusts the settings to create a comfortable indoor environment, delivering direct airflow for fast cooling or heating and transitioning to Soft Air mode with indirect airflow when the room reaches the ideal temperature.
In addition, the new model features Sleep Timer+, which analyzes user preferences and sleep patterns to provide a relaxing sleep environment. To ensure a restful night, Sleep Timer+ sets the ideal temperature and operates quietly during sleep hours. The DUAL Vane system and Soft Air function further improve airflow control for maximized comfort.
The DUALCOOL AI Air also employs an array of energy-saving features, reducing energy consumption with unparalleled convenience. Its AI kW Manager enables users to control electricity use by setting and monitoring usage limits. The Human Detecting Sensor and Window Open Detection allows the air conditioner to swiftly sense changes in the room, activating energy-saving mode when the space is unoccupied or if the temperature suddenly fluctuates.
Moreover, the new DUALCOOL AI Air simplifies clean air management with its All Cleaning mode, which can be activated with a single tap in the ThinQ app. This mode performs a full maintenance cycle, including condensed water generation and Freeze Cleaning to remove contaminants from the evaporator, as well as Auto Clean+ which automatically dries the interior of the air conditioner. This cycle is complemented by a multi-step filtration process. For even fresher, cleaner air, users can activate the Plasmaster Ionizer++, which can eliminate up to 99.9 percent of adhering bacteria,2 effectively capturing dust, bacteria and debris.
“The LG DUALCOOL AI Air exemplifies our dedication to enhancing indoor temperature control with latest air conditioners,” said James Lee, president of the LG ES Company. “We are committed to advancing our state-of-the-art AI technology to shape the future of innovative air conditioning solutions.”
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1 The radar sensor has a range of up to 5 meters, but the effective range may vary depending on the product’s installation and usage environment.
2 Verified by TÜV Rheinland for its ability to remove up to 99.9 percent of adhering bacteria, including Staphylococcus aureus, Escherichia coli and Pseudomonas aeruginosa, in the test room of 30 meters3.
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By News Reporter
LG Business Cloud Welcomes LG DOOH Ads and LG Pro:Centric Stay,
Providing More Tailored Options for Diverse B2B Environments
SEOUL, Jan. 20, 2025 — LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs, at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4-7. Designed to meet the evolving demands of B2B clients, the platform now offers the LG DOOH Ads advertising solution for digital signage products, as well as the LG Pro:Centric Stay solution for short-term rental businesses.
LG DOOH Ads provides customers with a comprehensive, customizable and easy-to-use solution for commercial display advertising. Users can set key parameters, such as region, price and ad types, and LG DOOH Ads will automatically select suitable advertisements for display. This reduces the need for businesses to find and secure advertisers themselves. In addition, LG’s advertising solution gives users the flexibility to display ads that they have sourced independently. What’s more, LG DOOH Ads uses advanced AI camera technology to analyze viewers’ data such as gender, age and behavior, delivering customized advertisements based on viewer behavior. It also provides analysis reports on the expected effectiveness of these ads.*
LG Business Cloud also introduces LG Pro:Centric Stay, a new solution created specifically for short-term rental businesses. LG Pro:Centric Stay complements the existing lineup of software solutions available on the platform, including the LG SuperSign Cloud digital signage content management system, LG Pro:Centric Cloud for hotel TVs and LG ConnectedCare. Tailored for diverse B2B environments, these innovative tools help to ensure greater efficiency and flexibility in signage management.
Worldwide, LG continues to support major B2B clients with its seamlessly integrated signage software solutions. Mexico-based hospitality company, Grand Velas, employs LG Pro:Centric Cloud, a solution designed expressly for LG Hotel TVs. LG Pro:Centric Cloud simplifies content management and enhances the guest experience, allowing operators to provide personalized information – such as targeted discount offers for honeymooners or shuttle departure times for tour groups – to each room.
A prominent Spanish telecommunications provider and a well-known U.S. fast-food franchise have embraced LG ConnectedCare, a solution that delivers convenient and intuitive remote display management. Significantly improving operational efficiency, LG’s solution reduces the need to individually adjust each display and enables proactive issue resolution, providing timely email alerts to system managers in the event that a screen error is detected.
LG’s impressive digital signage software solutions – including the newly-added LG DOOH Ads and LG Pro:Centric Stay – are all accessible through the LG Business Cloud platform.
“With the arrival of LG DOOH Ads and LG Pro:Centric Stay on LG Business Cloud, companies can now manage their digital displays more efficiently,” said Paik Ki-mun, head of Information Display Business of the LG Media Entertainment Solution Company. “We aim to provide global B2B clients with differentiated signage software through LG Business Cloud, enabling remote display management and personalized content distribution.”
Attendees of LG’s session at ISE 2025 who verify their subscription to the LG Business Cloud platform will receive an exclusive 50 percent discount coupon for the solution subscriptions.
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* The AI camera-based service, which includes customer behavior data analysis, requires integration with external solutions and incurs an additional payment.
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By News Reporter
Company’s AI Provides Personalized Experiences that
Transform and Enrich Everyday Life, Making You Feel Understood
LAS VEGAS, Jan. 7, 2025 — LG Electronics (LG) is showcasing its latest innovations powered by AI at CES® 2025. Themed “Life’s Good 24/7 with Affectionate Intelligence,” LG’s booth at the Las Vegas Convention Center illustrates how the company is providing incredible convenience and new customer experiences by seamlessly integrating AI into everyday life.
At the entrance of the booth, LG’s theme comes to life with the dynamic and immersive Brand Façade: a massive semi-circular display featuring LG Kinetic LED Media Art. LG offers its customizable Kinetic LED products as part of a total solution for customers, providing everything from the initial design to post-installation services. The company’s innovative displays deliver exceptional, multisensory experiences with stunning picture quality and the ability to perform elegant kinetic movements in sync with video and audio content.
LG’s booth at CES 2025 is divided into distinct zones representing morning, noon, afternoon, evening and night, all grounded in LG’s pursuit of “Space-as-a-Service” to expand the horizons of living spaces. Each area demonstrates how LG’s AI-powered innovations can enrich people’s daily routines. Visitors will experience firsthand how LG’s intelligent home appliances, smart living solutions and cutting-edge technologies combine to create around-the-clock comfort, convenience and connection.
A Morning with LG AI
The Rise & Shine (LG AI Home) zone showcases LG’s vision for a seamless start to the day, enabled by LG’s Affectionate Intelligence and On-device AI Hub. Visitors can explore an Intelligent Home that understands and adapts to their needs, offering proactive solutions to make each day smoother, and a personalized living environment that is both safe and hyper-connected. Visitors can witness innovations like face and voice recognition in the bedroom, which provide personalized content and wellness insights based on sleep patterns. The technologies even adapts to user’s routines thanks to automatic situational recognition and offers easy-to-digest data and insight with On-device AI hub, where sensitive information is securely protected by LG Shield.
The Connect & Cruise (Car-Commercial) zone focuses on LG’s AI-driven mobility and commercial innovations for life on the move. Here, visitors can experience AI-based in-cabin sensing solution, Vision AI mobility concept that is designed to bring greater safety, convenience and hyper-personalization to the future mobility experience.
Noon – the Perfect Time for Work and Play
The Work & Create (Intelligent Office) zone exemplifies AI’s ability to transform work into a smarter, more streamlined experience. Visitors can get hands-on experience with LG gram Pro 2-in-1, while experts demonstrate how to maximize AI capabilities using the LG CreateBoard. This presentation highlights the simplicity of generating document-based AI insights and leveraging AI-driven system controls.
The Gear up & Game (Gaming Playground) zone is an AI-optimized environment where visitors will discover an unparalleled gaming experience. LG’s ThinQ ON, which can connect with a variety of IoT sensors and devices, makes it easy to create a personalized gaming station and control mood settings with just the push of a button. Visitors can also try out the advanced webOS smart gaming monitor, including the LG UltraGear OLED Bendable Gaming Monitor.
A Rejuvenating Afternoon with Innovations that Inspire
The Inspire & Innovate (LG Labs Studio) zone is a space that inspires creativity and promotes personal well-being through innovative solutions, including AI-driven technologies. Visitors can explore personalized “ambient solutions” that align with their unique lifestyles and tastes, and see how LG’s products can transform a living space into a chic café, a relaxing retreat or a premium personal cinema. In addition, the zone also features the MX platform, which expands the definition of home solutions by creating a new type of multipurpose space. Utilizing a modular package system, it integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into a flexible area.
Throughout the zone, visuals and ambient content are generated by EXAONE, LG AI Research’s multimodal AI model, creating dynamic atmospheres curated to individual preferences. Trained on 350 million license-free images, EXAONE can generate an infinite number of images with distinct moods. The images displayed in the zone are created using prompts such as “gentle breeze,” “orange summer view” and “cozy, serene atmosphere,” uniquely depicting city and countryside morning scenery in four seasons, resulting in images that cannot be found anywhere else in the world.
Curate Your Evening, Elevate Your Experience
The Curate & Elevate (Upscale Home Living) zone offers an immersive lifestyle experience that combines AI tech with enduring design and customized luxury. This exclusive space demonstrates how intelligent technology and refined aesthetics can come together to elevate every moment at home. Highlighted within this zone are innovative display products like the LG Signature OLED T. Visitors can see the transparent OLED T showcased alongside iconic clear acrylic pieces from Kartell, a renowned premium furniture brand, introducing innovative user experiences and new possibilities for space curation.
The zone also highlights the second-generation LG SIGNATURE lineup, including the brand-new LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, as well as the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, which pairs timeless design with state-of-the-art AI technology. With the famed Italian designer furniture company, Molteni&C, LG has crafted an exhibit that emphasizes LG SIGNATURE’s “Live Beyond” philosophy. Visitors can learn how the brand’s latest AI-equipped premium products elevate convenience and provide more personalization options than ever before.
Entering the Night area of the zone, visitors will encounter the breathtaking kinetic media chandelier; an installation that boasts 28 units of the transparent LG Signature OLED T. When closed, it highlights the elegance of transparency through synchronized video and lighting; when open, it emphasizes the sleek, thin design of transparent OLED technology. Visitors will be wowed by mesmerizing visuals, including the colorful Cloud Bloom, Aquarium and stained-glass effects; all synchronized with dynamic lighting and all enhanced by AI assistance to deliver an immersive, 360-degree experience.
The Dive & Vibe zone offers an entertaining, multisensory exploration of AI-powered sound and music. New 2025 xboom speakers on display employ advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode according to the space and the mood of the music.
Last but not least, the Escape & Immerse zone takes CES attendees on a journey of personalized content curation and optimal viewing experiences enabled by LG’s α11 AI processor and webOS platform. The zone is divided into an entry area and an experience area, with the latter designed to showcase the capabilities of the α11 and webOS. The entry area features a dramatic man cave atmosphere, where visitors will discover a ‘secret door’ to experience AI of LG TV, where a digital guide showcases the exciting features of the technology. Highlights include the AI-powered Magic Remote, Voice ID and the cinematic picture and sound quality delivered by α11 AI processor technology.
Along with the latest smart life solutions, LG’s exhibition booth at CES 2025 showcases the company’s dedication to sustainability and corporate responsibility. Throughout the booth, visitors will find several trees symbolizing the company’s commitment to ESG. These include the Comfort Kit Tree, the Sustainable Exhibition History Tree, the Energy Tree, the Global Carbon Neutrality Tree and the Sustainable Cycle Tree, which together form a visual representation of LG’s vision for a sustainable future.
Visitors can experience LG’s latest innovations at its CES booth (#15004, Las Vegas Convention Center) from January 7-10. For more information on LG products unveiled at CES 2025, please check out the
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By News Reporter
The heating, ventilation and air conditioning (HVAC) industry is undergoing a significant transformation, shifting towards AI-driven solutions, clean technology and highly-efficient systems tailored to diverse regional needs. Embracing this shift, LG is leveraging its outstanding core technologies, AI and intimate knowledge of different industries to deliver HVAC solutions for a smarter, more efficient future.
LG’s dynamic HVAC business continues to expand its market presence and capabilities, investing heavily in R&D to develop innovative technologies for a new generation of eco-responsible temperature control and air quality systems. Over the past three years, it has achieved double-digit annual sales growth, making it one of LG’s fastest-growing concerns and an important driver of the company’s substantial and ongoing success in the B2B sector.
LG offers a comprehensive lineup of HVAC solutions optimized for a wide range of spaces, including residential, public, commercial and industrial. Its portfolio features large-capacity chillers – which are rapidly becoming the preferred choice for AI data centers where advanced and reliable heat management is essential – as well as an array of commercial and residential air conditioning systems. Utilizing cutting-edge technologies such as high-efficiency heat pumps, LG’s HVAC products provide outstanding cooling and heating performance and are widely acknowledged as effective electrification solutions suitable for replacing traditional fossil-fuel-driven systems.
In recognition of its efforts to lessen the environmental impacts of its HVAC solutions, LG has been named the “Most Sustainable Brand” in the HVAC category by Green Builder Media, a respected North American media outlet focusing on eco-friendly construction. In the U.S. and other countries, the company has created “locally self-sufficient operation systems” that encompass all key HVAC business functions – from R&D to maintenance and repair – and are tailored to local needs.
LG is also strongly committed to delivering dependable, energy-efficient heat pump solutions for regions affected by unrelentingly low temperatures. To this end, the company has established a global consortium focused on R&D for cold-climate heat pumps with bases currently operating in Alaska (U.S.), Oslo (Norway) and Harbin (China) – all places that endure frigid winter conditions.
Last September, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, where LG’s HVAC experts and academic partners gathered to discuss the collaborative projects being undertaken by each of the consortium’s regional clusters. In addition to the consortium’s R&D labs, LG operates five Air Solution Research Centers (with locations in South Korea, North America, Europe and India) and runs a total of 62 HVAC academics across 43 countries. These academies, which train over 30,000 engineers annually, are helping to support the global adoption of the company’s advanced HVAC technologies.
LG’s competitive edge in HVAC is driven by its unmatched “Core-Tech” capabilities. By developing essential components like compressors and motors in-house, LG strives to ensure that all of its products deliver the first-class reliability and efficiency that its customers have come to expect. Its oil-free centrifugal chillers incorporate LG-designed magnetic bearings, impellers, compressors and heat exchangers. These chillers also leverage LG’s highly evolved AI Engine to enable predictive control and to ensure outstanding stability and performance. LG’s AI Engine even provides intelligent surge prevention, a feature that is critical for data centers, where any interruption in operation can potentially mean inconvenience for millions.
With a solid foundation of R&D, a proven track record of innovation and a commitment to sustainability-focused design and management, LG continues to reinforce its reputation as the global leader in HVAC. From pioneering a new generation of data center cooling solutions to advancing high-efficiency heat pump technologies for harsh climates, the company is doing all that it can to help usher in a smarter, more efficient future.
By James Lee, President of LG Electronics ES Company
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