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By News Reporter
Companies Set to Introduce Cutting-Edge Bluetooth Ultra-Low Latency Technology
that Revolutionizes Cloud Gaming Experiences for webOS Smart TV Users
SEOUL, Sep. 27, 2024 — LG Electronics (LG) has collaborated with Razer and MediaTek to introduce the world’s first Bluetooth Ultra-Low Latency (BT ULL) Controller at LG webOS Summit 2024 on September 27. This groundbreaking technology was showcased through an LG webOS smart TV and Razer’s Bluetooth gaming controller, demonstrating the game-changing 1ms input lag.
The webOS summit, which welcomed 300 representatives from 140 partner companies – including content developers, producers and providers – from 24 countries, shared LG’s strategic vision and future initiatives for expanding its AI webOS ecosystem and platform business.
Razer, a leading global lifestyle brand for gamers, has developed the first game controller featuring BT ULL technology. To showcase its upgraded performance, LG and Razer compared a BT ULL-enabled Bluetooth game controller to a standard controller during the event. The demonstration highlighted the superior responsiveness, reduced input lag and control precision of the BT ULL technology across various cloud-based games, including FPS, fighting and racing titles.
The latest BT ULL technology offers the perfect cloud gaming performance, catering to competitive players who require lightning-fast response times to excel in their games.
In an industry first, LG plans to introduce a certification program for third-party game controllers in the near future to ensure BT ULL-supported controllers work seamlessly with LG webOS smart TVs. Razer will be the first company to obtain LG’s certification.
Meanwhile, LG and MediaTek, a global fabless semiconductor company, are jointly developing the BT ULL technology to be integrated into MediaTek’s Wi-Fi “MT7921” chipset. This chipset will also feature the efficient and reliable Wi-Fi 6 technology from MediaTek’s Filogic series.
These collaborative efforts aim to enable LG webOS smart TVs owners to immediately dive into online multiplayer cloud games with the enhanced response times, delivering unprecedented levels of realism during gameplay.
The latest premium LG OLED TVs and LG QNED TVs, supporting refresh rates of 120Hz or higher, are scheduled to launch in 2025 with BT ULL technology.
“LG is committed to consistently introducing more advanced features designed to immerse gamers in their favorite titles and to differentiate its gaming experiences,” said Baik Seon-pill, head of the LG Home Entertainment Company’s Product Planning Division. “As the LG webOS platform evolves, so will the features that make it the ultimate gaming platform for every type of gamer.”
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By Xuancong Wang
Dear LG TV developers,
I am glad to see that LG Smart TV has a built-in web browser and LG API supports "openBrowserAt" so that my smart home controller can open a web page on the TV. However, nowadays, we also have ms-teams online meeting that is accessible through web browser which the LG TV supports. However, this requires the browser to have a microphone to record audio and to have a webcam for video recording. Also, certain smart-home systems also need built-in microphone to record voice commands so that no additional standalone unit is required next to the TV.
Unfortunately, LG Smart TV (I have OLED48A1PTA) does not have microphone neither does it support USB mic/webcam. So I am writing this post to suggest that future middle/higher-end LG Smart TV can be equipped with these. Moreover, it might be possible for TV firmware update to add the support of USB webcam/microphone so that they can be used in web browsers for web-based online meeting.
Thank you very much for your consideration!
Best regards,
Xuancong
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By News Reporter
Complete with Next-Gen Cinematic Technologies, LG OLED TVs are Set to Uncover
the Hidden Story and Shine Light on the Action of Prime Video’s Latest Hit Series
SEOUL, April 26, 2023 — Starting this week, LG Smart TV owners worldwide can enjoy Citadel, Prime Video and Amazon Studios’ epic spy-thriller series and the latest global sensation in streaming television. With LG OLED TV’s self-lit technology allowing for deep blacks and life-like color, viewers are placed at the center of the action-packed Citadel universe and can enjoy the show with intended color, aspect ratio and frame rate, thanks to Automatic Filmmaker Mode.* LG OLED TVs also feature Dolby Vision® for stunning ultra vivid picture and incredible immersive Dolby Atmos® sound, which further elevate the cinematic experience.
Starring Richard Madden and Priyanka Chopra Jonas, Citadel is set after the fall of the titular spy organization, as two spies attempt to piece together what happened. The two spies embark on a mission that takes them around the world, all while contending with a relationship built on secrets, lies and a dangerous-yet-undying love.
Citadel premieres exclusively on Prime Video on April 28, with two adrenaline-fueled episodes, followed by a new episode released weekly every Friday through May 26. Citadel will be available in more than 240 countries and territories worldwide.
To mark the launch of the cinematic new television series, Prime Video and LG teamed up to bring the characters and high-tech world of Citadel closer to its fans, through a series of exclusive visuals, rolled out across multiple channels, including online, in-store as well as digital billboards in New York’s Times Square and London’s Piccadilly Circus.
This is not a first for Prime Video and LG, as it continues a long relationship between the streaming service and smart TV manufacturer. Both have a combined goal to deliver the best viewing experience to millions of customers across the world who stream Prime Video’s great content with the LG OLED evo superior technology.
From launching link hidden, please login to view on LG OLED TVs in 2015, to movies and series in 2021 and to bringing opted-in for customers to discover the best Prime Video content in 2022, LG’s long relationship with Prime Video continues to lead innovations in the home watching experience.
“At Prime Video, we are always looking for new ways to innovate and provide our customers the best viewing experience,” said Andrew Bennett Head of Global Video Partnerships for Prime Video, MGM+ and Amazon Freevee. “Our relationship with LG and joint commitment to customers has allowed us to continuously raise the bar with new technology that enhances the overall user experience.”
This comes as LG aims to boost marketing efforts designed to offer customer value through the delivery of unique experiences across a variety of touchpoints. Prime Video was a natural partner to expand LG’s marketing relationship given their global reach, continued tech innovation and engaging content. LG plans to introduce more exciting collaborations like this in the future.
“LG is actively collaborating with its content partners like Prime Video to provide customers with an engaging experience on the big screen at home and beyond,” said Chris Jo, senior vice-president of platform business at LG Electronics Home Entertainment Company. “We are happy to kick off this initiative with Prime Video, whose global partnership and shared passion for innovation through the years helps us provide a best-in-class experience for customers.”
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* Available on LG 2023, 2022, 2021, 2020 4K and 8K TVs.
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By News Reporter
Times Square, New York City
Since first taking the initiative of promoting Busan, Korea’s beautiful port city, as the perfect host for World Expo 2030 early this year, LG Electronics has carried out various promotional events worldwide by leveraging its global network of 140 subsidiaries. Busan officially submitted its intentions to host World Expo 2030 last year, based on its theme: “Transforming Our World, Navigating Towards a Better Future,” which calls for a peaceful, sustainable future for all by talking about people, prosperity and the planet.
Piccadilly Circus, London
Back in February, LG declared its support for Busan with its
link hidden, please login to view airing impactful promotional videos on its famous outdoor displays in New York’s Times Square, London’s Piccadilly Circus and other high-traffic locations around the world, each one showing why Busan should be the World Expo’s next destination. LG is executing the next phase of the campaign by introducing a new series of inspirational films at multiple locations, as the company strives to share the wonders of Busan to a truly global audience. Evian Resort Golf Club, France
To ensure the campaign is a success, CEO William Cho now oversees a group-wide task force set up to champion the vibrant port city’s bid. Additionally, in July at The Amundi Evian Championship in France, LG endorsed Busan’s World Expo bid in front of the eyes of golf fans from all over the world by screening its promotional video, ‘The One and Only Busan,’ on a giant billboard beside the course’s clubhouse. Raising awareness of Busan’s bid in France was especially important as this is where the General Assembly of the , the body that ultimately decides the location of World Expo 2030, will host its announcement event at the end of next year.
IFA 2022, Berlin, Germany
Moreover, like it has done at multiple prominent locations so far this year, LG recently installed over 160 banners at the entrance of ‘Messe Berlin’ during IFA 2022, Europe’s largest consumer electronics show which was held from September 2 to 6, to make its visitors from around the world aware of Busan’s promising bid.
(From left to right) Heaven Lee, LG Electronics’ European representative, Franziska Giffey, mayor of Berlin, Kim Hyung-soo, president of LG Electronics Europe Region and Lee Jeong-seok, head of LG Electronics’ Global Marketing Center.
LG will proudly continue to support Busan’s bid to host World Expo 2030 by leveraging its sprawling global network. Stay tuned for more impactful LG promotional campaigns for Busan!
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By News Reporter
Jeremy Zucker Shares How LG gram Laptop, UltraWide Monitor and
CineBeam Projector Perfectly Match His Creative Lifestyle
SEOUL, July 13, 2022 — LG Electronics (LG) and multi-platinum singer-songwriter
link hidden, please login to view announced a collaboration to create an exclusive content series capturing a behind-the-scenes look during his upcoming concert tour across Europe including the UK in July. Recently named the ambassador for LG’s innovative products, Zucker will be sharing his life, thoughts and music as he travels for the concerts, enthralling audiences with his heartfelt vocals and self-penned songs at every stop along the way. The exclusive content series, Inspire, Perform and Achieve, which will air via , will also reveal how the critically-acclaimed LG gram laptop, LG UltraWide monitor and LG CineBeam projector lineups “comethru” for his creative lifestyle.
Jeremy Zucker gained global attention in 2018 with his Platinum-Certified indie hit, comethru. He is also known for popular songs such as the Platinum single all the kids are depressed (2018) and his beautiful duet with Chelsea Cutler, Platinum-certified you were good to me (2019). In his new collaboration with LG, Zucker will offer fresh insight into how he finds inspiration, performs his music and achieves his goals as an artist.
LG and Zucker will be releasing a variety of compelling content in the coming months, including short videos about his music production process with LG UltraWide monitor, on-the-go lifestyle with LG gram and quiet downtime with LG CineBeam. Thanks to the new partnership, fans worldwide can enjoy learning more about the very talented artist and why he loves working and relaxing with LG’s innovative products.
“I’m excited about this new partnership, and to share the unique value of my favorite LG products with all of my fans,” said Zucker. “These products are incredibly easy to use and most importantly, they work so well for my daily routine – whether I’m working in the studio, traveling on tour, or at home enjoying some downtime. I would 100% say that LG products are making my life better and more comfortable.”
“Jeremy is such an authentic artist and we love the way he’s able to capture real feelings and experiences through his distinctive style,” said Seo Young-jae, senior vice president and head of the IT business unit at LG Electronics Business Solutions Company. “He’s also very charismatic and tech-savvy. He perfectly stands for the customer value LG is pursuing. For LG, it’s an honor to have Jeremy on board and hear him talk passionately about how LG products enhance his productivity and creativity.”
LG’s IT business unit is committed to offering a wide range of powerful, user-friendly products that improve the quality of life at home, at work and on-the-go. Among its market-leading offerings are the premium UltraFine and UltraWide monitors, designed for professional editing and productivity; ultra-lightweight LG gram laptops made for take-anywhere convenience; and CineBeam projectors that take the home cinema experience to the next level.
To learn more about LG’s innovative products and how they perfectly match Jeremy Zucker’s creative lifestyle, please visit the LG IT business’ official Instagram account .
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