- 0
-
Similar Topics
-
By News Reporter
Photo credit: @minyo_kki / LG NeoChef X Creator Recipe: Italian Slow Food ‘Riso, Cozze e Patate’
Sharing “kitchen moments” on social media has become a global trend, connecting people from all walks of life. A quick search of #kitchendesign on Instagram reveals over 18.5 million posts, while #lifestyle boasts around 374 million posts, showcasing the modern kitchen as a hub of creativity, care and connection. In line with this trend, LG operates the Life’s Good Kitchen channel, a platform dedicated to kitchen lifestyle enthusiasts.
Examples of Life’s Good Kitchen “Special Goods”: apron, oven mitt, and eco bag set with embroidered patches for personalized style
The Life’s Good Kitchen channel is the ideal online destination for those passionate about the latest food and lifestyle trends. While embodying LG’s inspirational Life’s Good philosophy, it continues its mission of bringing people together, catering to individuals who may not be expert cooks but are keen on a simple and healthy lifestyle.
Instagram and TikTok, two of the most popular social media platforms, serve as a “global dining table” where users can explore diverse culinary cultures, seek cooking inspiration, and even make new friends. The Life’s Good Kitchen channel actively participates in this phenomenon, allowing gourmets worldwide to share their love for good food.
In October, the Life’s Good Kitchen channel launched the Cooking Challenge, an international campaign targeting TikTok users across Australia, Latin America, the Middle East and Asia. The campaign invites people to share their culinary experiences through two challenges: the Inspiration vs. Reality Cuisine Challenge (for beginners) and the LG Microwave Gourmet Cooking Challenge (for more experienced cooks). These challenges ensure that everyone, from novices to experts, can join in the fun. With over 5,000 participants so far, LG’s campaign has become a dynamic platform for food lovers to express their joy for cooking.
The Cooking Challenge, part of an LG brand campaign promoting the benefits of home cooking, aims to discover talented culinary creators (as well as those who perhaps have more ambition than skill). LG’s campaign fosters a diverse community of food enthusiasts, driving engagement with the Life’s Good Kitchen channel and creating brand fans who may consider LG products when upgrading their kitchen appliances.
The Inspiration vs. Reality Cuisine Challenge encourages participants to upload photos of dishes that didn’t turn out as expected, offering a lighthearted test for home chefs. Meanwhile, the LG Microwave Gourmet Cooking Challenge allows seasoned cooks to share unique recipes made with the LG NeoChef microwave, using special GIF stickers and the hashtag #LGCookingChallenge2024. The NeoChef microwave, powered by LG’s Smart Inverter technology, enables fast, precise cooking and heating, making it perfect for both culinary experimentation and everyday meals.
The Life’s Good Kitchen channel is a sensory playground for global food enthusiasts that features great recipes, helpful household tips and more
Launched on Instagram in July 2021, the Life’s Good Kitchen channel has grown into a vibrant global community of over 6 million followers across Instagram, Facebook and TikTok. The channel celebrates cooking experiences, culinary cultures and sustainable living, aligning with global trends and the interests of Millennials and Generation Z.
LG offers unique experiences with “LG InstaView miniature” and miniature cooking recipes
LG prioritizes customer-centered content, fostering meaningful interaction and engagement by avoiding direct product promotion and staying true to its Life’s Good philosophy. Initiatives like the Kreator program, which combines “kitchen” and “creator,” enhance LG’s ability to connect with people worldwide.
For years, LG has engaged customers through impactful campaigns. The 2021 Food of the Day campaign promoted health and well-being, while the 2022 Party Food with Playmobil challenge celebrated the joy of hosting gatherings post-pandemic. The 2023 Comfort Food Challenge allowed customers to share their favorite stress-relieving foods.
LG’s annual Global Cooking Challenge continues to connect with Millennials and Generation Z thanks to its relatable and engaging culinary themes
Through innovative TikTok challenges and curated lifestyle content, LG enables people to experience its brand philosophy and learn about its premium products in a fun, interactive way. The company will continue to deliver enjoyable brand experiences through diverse campaigns centered around culinary and kitchen themes, upholding the belief that Life’s Good.
To join in and share culinary moments, visit Life’s Good Kitchen on
link hidden, please login to view, and . # # #
*According to a study by Menu Tiger, 50 percent of diners report that social media influences their restaurant choices, highlighting the role platforms like Instagram and TikTok play in shaping culinary habits and trends. ()
-
By News Reporter
Company to Transform Everyday Life With Personalized, AI-Powered Experiences
SEOUL, Dec. 3, 2024 — LG Electronics (LG) invites consumers worldwide to join the LG World Premiere press conference, starting at 08:00 (PST) on January 6 at the Mandalay Bay Convention Center in Las Vegas, Nevada. Under the theme “Life’s Good 24/7 with Affectionate Intelligence,” the event will showcase LG’s vision for a better life and preview the company’s latest smart solutions ahead of CES 2025, scheduled for January 7-10.
With a global media audience, LG will highlight its commitment to delivering personalized, AI-driven experiences enabled by its Affectionate Intelligence. As a company evolving into a smart life solutions provider, LG is set to present a future blueprint that connects and expands diverse customer experiences and spaces, transforming everyday life through AI technology innovation.
The cutting-edge products and services revealed during the press conference will be showcased at LG’s booth throughout CES 2025, where attendees can experience a fully integrated AI-driven environment that enriches every moment and connects various aspects of daily life.
LG World Premiere will be livestreamed on the
link hidden, please login to view, and . # # #
-
By News Reporter
Kim Hyo-eun, vice president of Global Marketing at LG Electronics, recently shared compelling insights into the LG brand through Forbes BrandVoice. She discussed how LG is spearheading a meaningful business transformation, evolving into a “Smart Life Solution Company” and redefining its brand identity through a bold brand reinvention. Thanks to these efforts, LG was recognized as one of Interbrand’s Best Global 100 Brands for 2024.
VP Kim highlighted LG’s unwavering commitment to its brand promise, Life’s Good, and the ethos of “brave optimism” that lies at the heart of the company’s DNA. These principles guide LG’s mission to deliver innovative solutions that enhance everyday living while inspiring confidence in a brighter future.
Visit
link hidden, please login to view to hear VP Kim talk about LG’s transformative journey and its commitment to serving customers. # # #
-
By News Reporter
Putting words into action is a critical component of LG’s Life’s Good motto. This has manifested itself across a wide range of activations in the U.S., most recently as part of LG Electronics USA’s partnership with the New York Yankees, one of the most recognized and successful sports franchises in the world.
As
link hidden, please login to view the LG OLED brand has been infused throughout iconic Yankee Stadium. Recently, LG expanded its partnership to include a cause-related component that will benefit the community around the stadium. This effort will support renovations at Elston Gene Howard Field, which sits across the street from the current Yankee Stadium on the site of the original Yankee Stadium. LG’s donation of USD 50,000 will assist in upgrades to the three ballfields at the location, which is utilized by the Bronx community and the Yankees’ Summer Night Lights program.
During an on-field ceremony at Yankee Stadium prior to the Yankees-Red Sox game on September 12, LG USA CEO Chris Jung presented a check to NYC Parks Bronx Borough Commissioner Jessenia Aponte and Administrative Parks and Recreation Manager Clinton Johnson.
“We believe in investing in the communities where we live and work. This collaboration with the New York Yankees enables us to improve these fields for the benefit of the youth of New York City,” said LG Electronic USA CEO Chris Jung. “Creating an environment where children can enjoy positive experiences helps ensure ‘Life’s Good’ in their community and provides a tremendous asset to their growth and development.”
“LG has been a tremendous partner, and they are employing that same forward-looking, collaborative spirit toward the Bronx community, which utilizes Elston Gene Howard Field extensively throughout the year,” said Yankees Senior Vice President of Corporate/Community Relations Brian Smith. “This donation will positively impact thousands of Bronx residents who rely on the park for exercise, recreation and team sports, including the children who participate in the Yankees’ Summer Night Lights programming. We salute LG’s contribution and look forward to seeing the benefits of their donation bear fruit for many years to come.”
Having just completed its second season, Summer Night Lights serves approximately 300 children and teenagers from the Bronx between the ages of 12 and 18 who take part in tournament-style, co-ed baseball and softball games on Tuesday and Wednesday nights throughout July and August. The program is designed to keep area young people engaged in recreation and character-promoting activities on summer evenings, when midweek organized activities for young people are difficult to find.
Contributed by LG USA
# # #
-
By News Reporter
Although stress is a natural feeling that affects everyone, managing it has become increasingly difficult in today’s digital age. Recognizing this, LG Taiwan recently organized a special forum to help local customers address their anxiety and better manage stress, as part of the global “Optimism your feed” campaign and “Life’s Good with Optimism” initiative.
In the build up to this forum, LG Taiwan launched a psychological test on its Instagram page, aimed at raising awareness about social media-induced anxiety. This initiative helped followers gain a better understanding of the stress they experience from their digital lives.
Held on August 10, the forum featured esteemed psychologist Dr. Hui-Wen Deng and renowned YouTube film critic “Lessons from Movies.” They shared their professional insights and experiences on how social media impacts mental health and provided attendees with practical strategies to manage stress and maintain optimism, aligning with LG’s Life’s Good philosophy.
Dr. Deng explored the negative psychological effects of social media, emphasizing the importance of initiatives like LG’s “Optimize your feed” to help people navigate their online lives without feeling overwhelmed by anxiety.
The event also featured the host of popular YouTube channel “Lessons from Movies,” who shared her personal experiences as a key opinion leader, offering valuable techniques to embrace optimism in the face of criticism.
This event was a hit, with over 100 sign-ups within just half a day and nearly 80 percent of attendees participating in the interactive Q&A session that was held on the day. Many sought advice on how to overcome challenges and maintain an optimistic outlook on life, with many hailing the event as a source of useful information. One guest asked if either of the speakers would be collaborating with LG Taiwan on similar events in the future, or if LG Taiwan had more activities promoting “Optimism” in the works, suggesting a strong desire for more events like this.
On site, Instagrammable photo props and check-in gifts were provided to encourage participants to share their experience with friends and followers via social media. And as they left eager to try out the new techniques they had learned, LG handed out stress-relief fortune cookies and stress balls to each person in the hope of leaving a lasting positive impression and giving them constant reminder of its Life’s Good message.
LG Taiwan’s stress forum not only highlighted the importance of optimism in today’s digital world but also reinforced the brand’s dedication to enriching people’s lives. By providing valuable insights and practical advice on managing stress, LG is helping people navigate the complexities of their online lives, while promoting a message that Life’s Good every day, not just on the good days.
Contributed by LG Taiwan
# # #
link hidden, please login to view
-
Question
Cappej
Hi you all and I wish you an happy new Year!
Have you got any news about MS Sliverlight Plugin or a SKY APP for services like SKYgo - or SKY Online?
Tanks you all!
1 answer to this question
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.