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By News Reporter
Over the last few decades, football has fully embraced technology in various ways. From wearable smart tech that acquires player data during games to goal line technology that ensures every legitimate goal is given, innovation has changed the way we play the beautiful game – and now how we experience it. In this spirit, LG Spain has teamed up with European giants Atlético de Madrid, a storied Spanish fútbol club with a passionate global fan base and rich legacy dating back to 1903, to deliver its cutting-edge signage products and technological innovations.
As an official sponsor of Atlético de Madrid for the next two seasons, LG Spain will install its LED signage throughout the magnificent Estadio Cívitas Metropolitano. The ellipse-shaped ribbon LED poised to adorn the stadium’s roof will not only deliver an immersive visual experience to fans, but also become one of the stadium’s most iconic design elements. Measuring 2,000 meters with mesh LED materials and a luminance of 7,500cd/m², this “sky ribbon” display is ready to captivate over 70,000 fans every week with its mesmerizing 360-degree visual effect.
At the entrance, four rounded outdoor LEDs will be installed, while a 45-square-meter LED banner display will welcome fans with LG’s exceptionally bright and high-resolution display technology. In addition, tunnel LED screens will be added to the wall and arches in the players’ tunnel to build anticipation and immersion as the players step out onto the pitch.
To ensure that this sponsorship transcends the pitch, LG Spain will support the club’s Ciudad del Deporte project, a state-of-the-art sports city expected to be completed by 2026 in collaboration with the local government. To this end, LG Spain aims to help modernize the sports city’s facilities through the wide implementation of its latest digital signage solutions.
This partnership underscores the confidence of Atlético de Madrid in LG’s display technologies, as this is not the first time they crossed paths. Back in 2017, LG Spain installed LED signage with a total size of 755-square-meter across its 88,000-square-meter stadium. This means its loyal fans are well aware of LG’s ability to vividly bring the match to life again with clear match replays and immersive club-related content.
“LG is the perfect partner to enhance the stadium experience for all spectators visiting the Cívitas Metropolitano,” said Óscar Mayo, director of Revenue and Operations at Atlético de Madrid. “Thanks to this new project, our stadium and future sports city will benefit from high-level display technology, exciting our fans that come from all around the world to see us play while setting a new technological standard.”
LG has a track record of installing highly impressive digital signage installations in arenas across Europe, including London’s iconic Wembley Stadium and ultra-modern Tottenham Hotspur Stadium, Germany’s Deutsche Bank Park Stadium and Finland’s Nokia Arena. These installations helped deliver unforgettable match experiences for millions of spectators, which drives LG to bring the exceptional visual experience to more arenas across the world.
To learn more about LG LED displays that are transforming the world of sports and beyond, visit
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By News Reporter
As the mobility industry shifts towards software-defined vehicles (SDVs), the importance of automotive displays continues to grow. Advanced display technology is already enhancing in-car infotainment systems and user experiences by presenting drivers with a wealth of vehicle and road-related information, while offering passengers an array of entertaining content.
The trend of incorporating larger and more numerous displays within vehicles, often referred to as ‘screenification,’ is elevating the convenience, safety and enjoyment of vehicle occupants, while also influencing vehicle cabin design. OLED panels, known for their superior image quality and unmatched flexibility (both literally and in terms of design), are increasingly being adopted in the premium auto segment.
Market research firm Omdia projects that by 2030, one out of every two information display units used in premium vehicles will be an OLED panel. Several global automakers are now equipping their high-end models with large, high-resolution displays to meet customers’ evolving expectations and preferences. With their stunning colors, clarity and contrast, OLED panels are raising the bar for automotive displays and are expected to drive the market’s continued expansion.
OLED technology makes it possible to create large, curved and flexible screens for use in digital cockpits. In response to the auto industry’s increasing interest in premium displays, the R&D laboratory at LG’s Vehicle component Solutions (VS) Company has recently developed an algorithm for its in-vehicle OLED displays that compensates for any visual distortion related to viewing angle. This advanced technology, first showcased at Display Week 2024, ensures that LG’s automotive OLED screens deliver consistent brightness and distortion-free colors from practically any angle. As a result, drivers can now see images and text more clearly across all parts of the display, enhancing safety by reducing the time needed to check on-screen information.
LG’s new technology overcomes the viewing-angle limitations typically associated with large, curved OLED displays. Currently, LG is the only automotive display supplier to have developed an algorithm that corrects these particular issues and is now in the process of commercializing this innovation.
Research into flexible OLED automotive displays has been a major focus for LG VS Company’s R&D laboratory over the past year. Kim Kyung-lack, vice president of Display Development at LG VS Company, noted that due to extensive and ongoing efforts, LG is able to offer a wide range of automotive displays leveraging next-generation technology to deliver outstanding performance. Since 2022, LG has been developing advanced in-vehicle displays and now boasts an impressive portfolio of solutions, including screens with rollable, flexible and foldable form factors. The company’s diverse offerings provide automakers with more choices when designing vehicle interiors and offer vehicle users a richer, more varied in-car experience.
Beyond automotive displays and components such as EV motors and smart lamps, LG VS Company offers cutting-edge in-vehicle software platforms and solutions. This software integrates seamlessly with the company’s display products to form a complete in-car experience solution, adding significant value for automakers seeking to enhance the functionality of their existing infotainment systems.
Through its innovative solutions for vehicles, LG is accelerating the arrival of the SDV era and playing a leading role in redefining the future of mobility.
To learn more about LG’s advanced automotive display products, visit
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By coltaz
i currently have a LG oled55cx tv which has not got an audio out setting for bluetooth headphones + internal at the same time. the nearest option is bluetooth surround + internal but the sound on the headphones is very poor and distorted. i'm currently having to run a wire to my headphones if my wife is watching tv as well. are there any other brands or ranges out there which has a bluetooth headphone + internal sound out option. thanks.
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By Satya_
Software version 05.30.10 default web browser just updated and the address bar appear on the top of the screen which bother me a lot while playing a video please add a Full screen option to it
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By Xuancong Wang
Dear LG TV developers,
I am glad to see that LG Smart TV has a built-in web browser and LG API supports "openBrowserAt" so that my smart home controller can open a web page on the TV. However, nowadays, we also have ms-teams online meeting that is accessible through web browser which the LG TV supports. However, this requires the browser to have a microphone to record audio and to have a webcam for video recording. Also, certain smart-home systems also need built-in microphone to record voice commands so that no additional standalone unit is required next to the TV.
Unfortunately, LG Smart TV (I have OLED48A1PTA) does not have microphone neither does it support USB mic/webcam. So I am writing this post to suggest that future middle/higher-end LG Smart TV can be equipped with these. Moreover, it might be possible for TV firmware update to add the support of USB webcam/microphone so that they can be used in web browsers for web-based online meeting.
Thank you very much for your consideration!
Best regards,
Xuancong
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Alex
About 60% of LG’s TVs will have 4K displays in 2015
LG today announced the next generation of its smart television operating system—webOS 2.0—to power its newest cache of TVs to hit the market in 2015.
At a press event in 2015, LG announced its new line of televisions along with the updates to webOS. The next iteration of webOS will be twice as fast as its previous iteration and will support 4K streaming. The new webOS will also include a new recommended channel menu and a startup menu. WebOS 2.0 will also have a new range of content options, including a GoPro channel and an expanded partnership with Netflix where the streaming platform can support high dynamic range in streaming 4K videos.
LG announced seven new television sets, from 55-inch to 75-inch screens, either flat or curved, all with 4K OLED displays. In addition, LG announced (this many) sets with 4K “Ultra HD” LCD sets. LG said that in 2015, 60% of its televisions would be 4K televisions with 34 different models.
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