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By News Reporter
Company’s ‘Optimism your feed’ Playlist
Garners 1.2 Billion Views in Just Three Weeks
SEOUL, June 21, 2024 — LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “ link hidden, please login to view” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.
“LG is committed to delivering on its promise of Life’s Good. This social media challenge aims to uncover and share what Life’s Good means to our customers,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”
The social media challenge is part of LG’s campaign and follows the launch last month of LG’s Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.
The social media challenge invites users around the world to join influencers including , , , , and in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.
Meanwhile, LG has also launched an offline campaign event called ‘Optimism your day,’ which will run till early July. Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign’s message of optimism to employees as well as the outside world.
“We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”
More details about Life’s Good campaign can be found on the campaign page at .
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By News Reporter
‘Optimism your feed’ Playlist Curated by Global Influencers Will Enable Users
to Engage With Optimistic and Inspiring Content on Their Social Media Feeds
SEOUL, May 29, 2024 — LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.
“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”
A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy.
link hidden, please login to view also suggest that algorithms often promote negative and niche conversations. The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed’s positive content. The result is the ‘Optimism your feed’ playlist of original content that, when interacted with, will pull more optimistic content into your feed.* ‘Optimism your feed’ is part of LG’s global , introduced last year to inspire and encourage people to approach life with an optimistic attitude.
Created in collaboration with global influencers renowned for their optimistic influences including , , and more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.
Additionally, LG is consulting with social media experts including Professor , an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.
Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.
According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches – for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there’s a good possibility we will see more of it.”
Victoria Browne, a global influencer and TEDx Talk speaker, said, “The algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That’s why I’m passionate about ‘Optimism your feed’, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”
The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel and global YouTube channel , and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on .
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* According to a global survey conducted by Dynata on behalf of LG in 2024.
Survey Methodology
Timings: Fieldwork conducted from April 26 to May 2, 2024
Countries: USA, Mexico, Brazil, Germany, France, UAE, Saudi Arabia, Vietnam, South Korea, India, Australia
Age: People between 22 and 65 years old and weekly TikTok or Instagram users
Sample Size: 400 respondents in the USA, 200 respondents in the rest of the markets
Method: Quantitative questionnaire online survey through Dynata’s proprietary panel
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By News Reporter
Company Hosts Memorable Event on Champs-Élysées to Mark Launch of New
InstaView Refrigerators With MoodUP in France
SEOUL, May 28, 2024 — LG Electronics (LG) announces the launch of its advanced InstaView refrigerators with MoodUP in France. The company hosted a grand picnic on Paris’s iconic Champs-Élysées on May 26 to celebrate the release of two LG InstaView with MoodUP lineups in France.
Following launches in Spain, Germany and Italy and now France, LG has augmented its outstanding range of InstaView refrigerators with MoodUP with a new bottom freezer – a model that is highly popular among customers throughout Europe. Offering a smart and customizable culinary experience, the company’s color-changing refrigerators are ideal for those who want to express their mood and personal taste in the kitchen.
Dubbed Le Grande Pique-Nique des Champs, the recent Champs-Élysées launch event attracted more than 4,000 people, many of whom had the opportunity to personally experience the innovative features and unique value of LG’s latest refrigerators. LG, with the support from the City of Paris and the Comité Champs-Élysées, turned a section of the world-famous avenue into a large, vibrant picnic area, complete with a 216-meter-long tablecloth. The event presented a variety of entertaining experience zones, including eight kitchen areas, each with a distinct atmosphere delivered in part by the brand-new refrigerators and their color-changeable LED door panels and InstaView lighting.
To enhance Parisian picnickers’ enjoyment of the special day, LG provided picnic baskets containing mats, utensils and other necessities. In addition to savoring the fine food on offer from specially-erected culinary booths, event attendees had the opportunity to interact with the innovative features of LG’s new refrigerator; changing the color of its door panels and playing music on its built-in Bluetooth speaker.
The new InstaView with MoodUP refrigerator lineups offer two compelling choices: a French Door model and a bottom freezer model. LG’s interactive appliances feature cutting-edge functionalities designed to enhance and personalize the customer experience. Via the ThinQ app, users can apply up to 170,000 color combinations to the refrigerators’ color-changing LED door panels to create a different look and feel in the kitchen. The new models also incorporate LG’s distinctive InstaView door panel, which improves convenience and energy efficiency by letting users see inside without having to open the door. What’s more, the LG InstaView bottom freezer with MoodUP comes with a 4.3-inch LCD Cover Screen, a touch display that enables the convenient management of various refrigerator settings.
In addition, the company’s innovative refrigerators come equipped with a Bluetooth speaker, enabling users to play songs and podcasts from their favorite streaming apps. Bringing a fun, dance-party vibe to the kitchen, the refrigerators’ LED lighting can even pulse in sync with the music’s beat.* The Color Alarm feature further enhances interaction, communicating with users by making the LED door panels blink or glow brighter in specific situations.
“It’s an honor to host such a unique and enjoyable event on ‘the world’s most beautiful avenue’, and to showcase our innovative, customizable InstaView refrigerators with MoodUP to a French audience,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company.
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* The door-panel color changes automatically when Party Mode is activated.
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By News Reporter
LG OLED Brings Back the Works of Kim Whanki to New York in 50 Years with Frieze New York and the Korean Cultural Center New York
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By Matt Moran
Hi
In the media player, it is quite difficult to see which item is selected.
Would it be possible to do something to make the selected item more distinguishable like putting a border around it?
Thanks
Matt
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Question
Bugsearcher
I HAVE A LG 60LB650V WITH FIRMWARE 04.41.32 (I THINK IT HAPPENS WITH ALL LGTV WEBOS TVS)
I´AM TESTING over USB 1 (FULL HD) SOME TESTPATTERN IN CINMEMAMODE.
THE GREEN PATTERN IS NOT CALIBRATED OPTIMAL WITH ALL MODES and YOU CANNOT CALIBRATE IT CORRECTLY:
ON HDMI MODE I DONT SEE AN ERROR WITH GREEN PATTERN.
SECOND BUG?
IF YOU WANT TO TRY TO CALIBRATE, YOU MUST SET COLOR FROM 50 TO 35 AND THAN ITS UNDERCOLORED. TRYING TO CHANGE THE LUMINANCE OF COLORS YOU SEE SQUARES.
TRYING ONLY CHANGING RED LUMINANCE FROM 0 TO 5; YOU SEE AFTER THAT SQUARES ON MKV/MP4 FILES.
(LUMINACE WAS CHANGE BECAUSE OF RED/GREEN/BLUE FILTER FROM TV TO CALIBRATE.)
ON USB MODE YOU SEE OTHER COLORS AS IN HDMI MODE.
0 answers to this question
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