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By News Reporter
In its mission to share the message of Life’s Good, LG
link hidden, please login to view earlier this year to infuse more positivity into the social media experience.
To further ignite optimism worldwide, LG Vietnam officially titled “An Optimism Universe.” The video features Phương Mỹ Chi, a famous Vietnamese singer and an ambassador for LG Vietnam’s local campaign.
The song is a reimagined version of “A Universe with You (Vu Tru Co Anh),” Phương Mỹ Chi’s hit track which captivated the country’s youth on social media. Now, as the sound of LG Vietnam’s latest campaign, “Power of Z – Spread out the Optimism,” HIT music producer DTAP has remixed the melody with trendy and upbeat elements while retaining the original’s distinctive Vietnamese traditional folk elements. With relatable and meaningful lyrics, the song encourages Vietnamese youth to live in the moment and enjoy every aspect of their lives.
The music video takes viewers on a journey across iconic landmarks of major Vietnamese cities, inspiring the younger generation to explore everything the country has to offer. Vibrant red hues and dynamic motion graphics jump across the screen for a visually stimulating experience that encourages viewers to join hands in creating a better future from the simple joys of life. In the video, LG Vietnam’s Gen Z ambassador also extends an invitation to tour , a unique space where visitors can experience LG’s most innovative technology through exciting activities.
“An Optimism Universe” delighted listeners from the moment of release, reaching an impressive 1 million views on YouTube within just 24 hours. The momentum continued, culminating in a total of 18 million views across all platforms in a mere 10 days.
This theme song debuted at the Uni-tour of Saigon University in Ho Chi Minh City and the National Economics University in Hanoi, where approximately 3,000 students were met with a fun-filled playground of colorful experience zones organized by LG Vietnam.
The first space, the Optimism Melody zone, presented students with the opportunity to express themselves through karaoke, enhanced by hands-on experiences with the LG StanbyME and StanbyME GO.
Nearby, the Optimistic Hints of Tarots zone invited students to discover a unique, positive message revealed with a touch on the LG StanbyME screen.
Students could share their event experience at the Capture Optimistic Moments zone to receive an optimistic framed photo, while the exhibition space at the Wall of Optimism zone showcased the students’ creative ideas to spread optimism to their friends, relatives and the community.
In an effort to expand the reach of the Life’s Good brand mission, LG Vietnam also aimed to make a tangible difference in the community with practical support. Enriching cultural life and improving education in rural areas, the company joined hands with the Green Summer 2024 Campaign, an annual event organized by the Vietnam Student Association. Launched in 1997, the campaign provides students with leadership opportunities in social initiatives, including building roads, bridges and charity houses, as well as participating in educational programs to eliminate illiteracy and improve digital competency.
LG Vietnam donated 27 LG TVs to the Green Summer campaign this year, nine of which were specifically designated for a community housing project in Dak Nong province. The remaining 18 LG TVs were given to remote schools to provide better teaching and learning conditions for both teachers and students.
Vietnam’s “Power of Z – Spread out the Optimism” campaign reaffirms LG’s commitment to connecting with the younger generation and encouraging young people to approach life with an optimistic attitude, create a positive impact on the community and contribute to a better future for all.
To spread the message to a wider audience, people can also share positive moments from their daily lives as part of LG Vietnam’s social media challenge with the hashtags #LifesGood, #TíchCựcLanToả and #NụCườiLanXa.
Additionally, LG employees participated in a for the campaign, contributing to a greener learning environment for students.
LG actively promotes activities and initiatives that create a better life for Vietnamese people through the power of Life’s Good. Through this local campaign, LG Vietnam hopes to spread more joy and happiness, inspiring a brighter future for all.
Contributed by LG Vietnam
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By RedNe
I would like to ask friends in the group, especially someone who uses webos 3.X, to give me Disney+ and Amazon Prime Video *.ipk. many thanks in advance for your help.
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By News Reporter
Since CEO William Cho
link hidden, please login to view of becoming a ‘Smart Life Solutions’ company, LG has made significant changes to various parts of its business and expanded new areas. To celebrate one year since this bold move, the company has launched an advertising campaign showcasing the remarkable progress it has made so far.
Titled ‘Connecting Spaces and Future,’ the campaign highlights this vision and demonstrates a strong dedication to innovation, aiming to strengthen its reputation as a leading innovator across various sectors. The campaign features videos showcasing LG’s ongoing transformation into a ‘Smart Life Solutions’ company through an ever-evolving product portfolio. Starting July 27, three videos will be released focusing on its mobility solutions, air solutions and more.
This marks the first LG video campaign to focus on the company as a whole since ‘Digitally Yours’ in 2000. The new video content seeks to underscore LG’s mobility solutions and the unique experiences they offer, as well as AI smart home solutions that provide personalized environments, webOS solutions that connect various devices on a single platform, and the core technologies including HVAC solutions that will drive future industries.
The mobility solutions video illustrates LG’s efforts to expand home experiences onto the road and deliver unique customer experiences based on three main themes: Transformable, Explorable and Relaxable. It also features the company’s emerging electric vehicle (EV) charging business. The video on its air solutions highlights excellent HVAC technology, including chillers and heat pumps, and a commitment to innovating global solutions that enhance customers’ lives in every space, from residential to commercial.
This event is in line with LG’s desire to showcase its innovative efforts beyond the home appliance space. By highlighting other categories and sectors it pioneers, LG aims to resonate with younger audiences and establish a youthful, dynamic brand image.
On the first anniversary of the announcement of its ‘Smart Life Solutions’ transformation, LG is expanding its achievements across three new pillars of growth: accelerating B2B (including vehicle components and HVAC), pursuing platform-based services (subscriptions, webOS-based advertising and content, etc.) and exploring new business areas such as EV charging.
Notably, after surpassing KRW 10 trillion in sales last year, LG’s vehicle components business carried on in the same form this year by achieving a record-high performance in the second quarter. The company’s commercial HVAC business, which is also growing rapidly, is further diversifying its business portfolio. LG is continuously leveraging its globally competitive HVAC solutions across the entire value chain, from products, technology, production and services, while actively targeting backend industries supporting AI infrastructure, such as data centers.
Starting this year, LG launched its , integrating AI and digital transformation with the company’s manufacturing and production data. This business undertakes production consulting, develops production methods, equipment and operation systems, and trains production technology personnel. Furthermore, the company expects to secure orders worth approximately KRW 300 billion in supplying smart factory solutions to business clients. Meanwhile, the company is actively expanding its webOS-based advertising and content business from TVs to automotive infotainment, with sales set to exceed KRW 1 trillion this year.
LG is accelerating its shift from a traditional product-centric business model to a recurring model that continuously generates revenue through intangible, non-hardware businesses such as subscriptions, content and services.
Stay tuned to to discover LG’s vision in greater detail and get the latest updates on the company’s ongoing transformation into a Smart Life Solutions company.
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By News Reporter
New Reality Competition Series Introduces a Smarter Home Lifestyle With
LG Electronics, the Most Reliable Line of Home Appliances in the United States
SEOUL, August 13, 2024 — LG Electronics (LG) is set to launch its episodic original series, Estate of Survival, on Prime Video via Prime Video Direct in nine countries, including the U.S., Canada, Argentina and Chile1 as well as LG Channels.
This brand-new series, which features six exciting episodes, follows the residents of the Estate of Survival mansion as they compete against each other in a variety of challenging missions. By completing these missions, contestants earn home appliances and other items to furnish the spacious abode and, just as importantly, avoid elimination. The last resident standing wins the Estate of Survival ultimate prize: USD $100,000.
In Estate of Survival, contestants compete to acquire household goods, including LG ThinQ-enabled appliances. LG’s appliances are designed to provide exceptional customer experiences and deliver the next-level convenience of the company’s smart lifestyle vision – the Zero Labor Home. Trusted by consumers worldwide, LG has been named the most reliable appliance brand in the U.S. by a leading consumer publication.2
“An engaging and highly-entertaining new reality competition show with a unique premise, Estate of Survival is the ideal platform for showcasing the latest lifestyle innovations from LG, America’s most reliable line of home appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company.
The new series will introduce viewers to a wide range of sophisticated LG home appliances, including the InstaView refrigerator with LG’s exclusive Craft Ice (slow -melting, round ice), the wall oven and induction cooktop range featuring the Scan-to-Cook function, the Smart Top Control Dishwasher with 1-Hour Wash & Dry, QuadWash® Pro, TrueSteam® and Dynamic Heat Dry, the CordZero stick vacuum and the PuriCare air purifier.
Once appliances are installed, contestants enjoy a multitude of time-saving benefits, from washing and drying a load of laundry in under two hours with the LG WashCombo All-in-One laundry solution, to faster cooking and clean up with LG ovens’ Scan-to-Cook and EasyClean features. Scan-to-Cook allows users to send the optimal cooking settings for select frozen meals straight to the oven simply by scanning the barcode on the product packaging.
Always seeking new ways to make the home appliance customer experience even better, LG developed ThinQ Care, which provides helpful alerts to prevent incorrect appliance usage and smart diagnosis to reduce the need for costly and inconvenient service technician visits.
The first two episodes of Estate of Survival will arrive on Prime Video via Prime Video Direct in the U.S. on August 12 and in several other countries soon after. LG TV owners will be able to enjoy the series for free on-demand via LG Channels – the company’s free, premium streaming service – in more than 9 countries, including the U.S., Canada, Mexico and Australia.3
The series will also stream on LG Channels Showcase (Channel #999), LG’s first curated channel featuring fan-favorite movies and LG exclusives. Two episodes will premiere back-to-back weekly on Monday nights, starting Monday, August 12 at 8pm EST.
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1 Estate of Survival is set to launch on Prime Video in the following countries: Argentina, Brazil, Canada, Chile, Ecuador, Mexico, Panama, Peru and the U.S.
2 Consumer Reports evaluates the reliability of home appliances, including refrigerators, dishwashers, over-the-range microwaves, ranges, cooktops, wall ovens, washing machines and dryers, based on the failure rate of approximately 528,800 appliances over a five-year period. LG Electronics received the highest score among all manufacturers producing all eight products under evaluation, from 2012 to 2022 in “the most reliable appliances brand”.
3 Estate of Survival will be available to watch on LG Channels in Argentina, Australia, Canada, Chile, Colombia, Republic of Korea, Mexico, Peru and the U.S.
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By netsplit
Youtube only lets you type numbers, and not letters. Amazon doesn't let you type anything unless you use the really really really slow onscreen keyboard. It's ruining the tv experience. Can't search for topics or shows without the slow drugery of the slow remote and onscreen keyboard.
Is something ms configured or is WebOs really this awful?
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