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By News Reporter
Over the last few decades, football has fully embraced technology in various ways. From wearable smart tech that acquires player data during games to goal line technology that ensures every legitimate goal is given, innovation has changed the way we play the beautiful game – and now how we experience it. In this spirit, LG Spain has teamed up with European giants Atlético de Madrid, a storied Spanish fútbol club with a passionate global fan base and rich legacy dating back to 1903, to deliver its cutting-edge signage products and technological innovations.
As an official sponsor of Atlético de Madrid for the next two seasons, LG Spain will install its LED signage throughout the magnificent Estadio Cívitas Metropolitano. The ellipse-shaped ribbon LED poised to adorn the stadium’s roof will not only deliver an immersive visual experience to fans, but also become one of the stadium’s most iconic design elements. Measuring 2,000 meters with mesh LED materials and a luminance of 7,500cd/m², this “sky ribbon” display is ready to captivate over 70,000 fans every week with its mesmerizing 360-degree visual effect.
At the entrance, four rounded outdoor LEDs will be installed, while a 45-square-meter LED banner display will welcome fans with LG’s exceptionally bright and high-resolution display technology. In addition, tunnel LED screens will be added to the wall and arches in the players’ tunnel to build anticipation and immersion as the players step out onto the pitch.
To ensure that this sponsorship transcends the pitch, LG Spain will support the club’s Ciudad del Deporte project, a state-of-the-art sports city expected to be completed by 2026 in collaboration with the local government. To this end, LG Spain aims to help modernize the sports city’s facilities through the wide implementation of its latest digital signage solutions.
This partnership underscores the confidence of Atlético de Madrid in LG’s display technologies, as this is not the first time they crossed paths. Back in 2017, LG Spain installed LED signage with a total size of 755-square-meter across its 88,000-square-meter stadium. This means its loyal fans are well aware of LG’s ability to vividly bring the match to life again with clear match replays and immersive club-related content.
“LG is the perfect partner to enhance the stadium experience for all spectators visiting the Cívitas Metropolitano,” said Óscar Mayo, director of Revenue and Operations at Atlético de Madrid. “Thanks to this new project, our stadium and future sports city will benefit from high-level display technology, exciting our fans that come from all around the world to see us play while setting a new technological standard.”
LG has a track record of installing highly impressive digital signage installations in arenas across Europe, including London’s iconic Wembley Stadium and ultra-modern Tottenham Hotspur Stadium, Germany’s Deutsche Bank Park Stadium and Finland’s Nokia Arena. These installations helped deliver unforgettable match experiences for millions of spectators, which drives LG to bring the exceptional visual experience to more arenas across the world.
To learn more about LG LED displays that are transforming the world of sports and beyond, visit
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By News Reporter
Huntington, W.Va., Aug. 26, 2024 – Marshall Health Network, Inc., a leading West Virginia-based academic health system, announces a new digital health collaboration with Primefocus Health. Together, they plan to offer a customized healthcare service solution to address key regional healthcare issues such as rural healthcare access, obesity, healthy aging and substance abuse.
Primefocus Health, which launched earlier this year in collaboration with LG NOVA, the LG Electronics North America Innovation Center, aims to enable providers to deliver a personalized, complete care experience and improve access to quality healthcare, which is particularly important in rural communities. The Primefocus Health platform will help Marshall Health Network meet the needs of 1.4 million residents across 40 counties in West Virginia, southern Ohio and eastern Kentucky.
This new provider-focused, patient-centric healthcare solution will use innovative, non-invasive technology and remote monitoring capabilities to understand patient progress for multiple medical conditions and deliver healthcare therapies directly to patients in their homes. The solution will help healthcare providers effectively manage outcomes and provide assistance, guidance, communication and intervention via the internet, through an app-based patient portal to deliver quality care to patients.
Primefocus Health will start the collaboration with Marshall Health Network in September, with development throughout the next year and a planned patient rollout in 2025.
The collaboration between Marshall Health Network and Primefocus is focused on delivering solutions that improve patients’ health through a remote healthcare solution that addresses:
Rural Health: Enhance healthcare delivery in rural areas by enabling greater access to healthcare. Obesity: Help reduce obesity rates by using technology to promote nutrition, education, physical activity programs and behavioral health support. Healthy Aging: Promote healthy aging by utilizing technology solutions that offer greater access to preventive care, chronic disease management and wellness initiatives tailored to the needs of older adults. Substance Use Disorder: Expand access to evidence-based treatments and support services for individuals struggling with substance use disorder, with a focus on opioid addiction and recovery resources. “We value this new collaboration that empowers patients to have greater access and participate in their daily health care. These convenient services and tools allow patients to receive the right care, at the right time, in the right setting to achieve better outcomes and quality of life,” said Marshall Health Network CEO Kevin W. Yingling, R.Ph., M.D. “Our work with Primefocus Health supports access to comprehensive healthcare services leading to better patient outcomes.”
“We’re on the path to transform healthcare by giving people greater access to personalized care, empowering them to take an active role in improving their health,” said Darren Sabo, CEO of Primefocus Health. “Working with Marshall Health Network enables us to be front and center in tackling key healthcare issues of West Virginia and rural Appalachia, as we build out solutions to best fit and serve people’s needs and get them access to care that will help them live healthier and better lives.”
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By News Reporter
LG OLED TV had a rendezvous with Hollywood experts. The meeting took place at Picture Shop, a post-production company located on Sunset Boulevard in Los Angeles. Since its establishment in 2016, Picture Shop has been responsible for the post-production of not only films but also original series for major streaming platforms. Through collaborations with colorists and sound engineers operating primarily in North America and the U.K., Picture Shop has cemented its position as a global leader in the industry.
The reason for LG OLED TV’s visit to Picture Shop in the fourth week of May was clear. Professionals in the field no longer limit themselves to theatrical settings. With audiences increasingly seeking comfortable viewing experiences at home, it is essential to ensure that images are refined for television as well. For these experts, LG OLED TV is the ultimate partner. Thanks to its vivid picture quality, supported by “Perfect Black,” many color grading studios already use LG OLED TV as their standard review monitor during post-production. With keen anticipation, colorists Walter Volpatto and John Daro; cinematographer and ASC associate member Tim Kang; Edu Grau, ASC, AEC; cinematographer Christopher Blauveldt; and Amy Vincent, ASC visited Picture Shop to review the new 2024 LG OLED TV.
The feature that undoubtedly captured the experts’ attention was “Dynamic Tone Mapping Pro.” This feature allows viewers adjust settings for screen brightness and detail to their preference using the remote control. LG’s proprietary “Affectionate Intelligence” (Affectionate AI) technology identifies the peak luminance of HDR content being played and preserves the brightness within the display’s maximum luminance limit according to the viewer’s preference. This allows viewers to customize the preservation details of the high grayscale (around of highlight), creating the desired picture quality. This way, LG OLED TV not only offers a better viewing environment but also provides the convenience of displaying the desired picture according to the user’s needs.
Cinematographer Edu Grau was impressed, noting, “Its precision and adjustability will be a significant benefit for viewers.”
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Another aspect of the LG OLED TV panel that captivated the attendees was its reduction of light reflection and perfect black. Being a self-emissive display without the need for additional light sources, LG OLED TV maintains contrast under any lighting condition. With each self-lit pixel, the Pixel Dimming technology enables perfect black levels and detailed color expression. Colorist John Daro expressed satisfaction, saying, “I could experience very dark and extreme black,” with cinematographer Tim Kang agreeing, “LG is the best at rendering blacks.”
Delighted by the LG OLED TV panels’ ability to display brighter bright areas and darker dark areas, the attendees unanimously remarked, “It’s great to have a TV that allows us to enjoy the visuals as filmmakers intended, right in our homes.”
Now, let’s hear from the experts themselves, with interviews with cinematographer Christopher Blauveldt and colorist Walter Volpatto.
LG OLED TV: Satisfactorily Expressing Content as Intended by the Creator
Interview with Christopher Blauveldt, cinematographer of May December and First Cow
How did you feel about attending the roadshow?
I gained valuable insights. I was impressed by the many achievements of LG OLED TV, particularly how they addressed the issue of light reflection on the TV screen, which allows viewers to see dark parts of the image clearly. The Dynamic Tone Mapping Pro feature was also outstanding. Overall, LG OLED TV’s ‘perfect black’ enhances screen detail and tone while preserving highlights perfectly, which I appreciated.
What did you like about the Dynamic Tone Mapping Pro feature?
It’s great because it allows discerning viewers, including filmmakers, to watch content on TV without losing the image’s highlights and maintaining detail even in very bright scenes. I can’t wait to show this to my colleagues and directors I work with.
Do you have any recommendations for LG OLED TV settings for viewers watching movies at home?
I recommend turning on Filmmaker Mode when watching movies. It kills me to think of someone watching a film in HD mode with High Frame Rate, as it doesn’t properly convey the filmmakers’ intentions. Directors like Martin Scorsese still put a lot of thought into how their work is presented to the world, and so do I. That’s why I’m grateful for Filmmaker Mode. I hope all viewers will click that button to watch movies as the creators intended.
Which films would you recommend watching on LG OLED TVs?
Experiencing the rich colors and contrast of LG OLED makes me want to watch Wong Kar-wai’s In the Mood for Love. I also recommend Kes by Ken Loach, one of my favorite films, and Ida by Pawel Pawlikowski, which beautifully showcase the sharp contrast unique to black-and-white films, for watching on LG OLED TV. Birth by Jonathan Glazer, shot by cinematographer Harris Savides, ASC, is another film I’ve watched many times in theaters and on TV. It will truly shine on an LG OLED TV screen.
LG OLED TV: Home Entertainment with Theater-Quality Viewing
Walter Volpatto, colorist for Megalopolis and Star Wars: Episode VIII — The Last Jedi
What are the strengths of LG OLED TV that you experienced at the roadshow?
One of the issues you might encounter when watching TV in a typical home environment is screen reflections caused by light sources. However, the LG OLED TV panel saw today almost eliminates these reflections, achieving the desired black even in environments with minimal light. This enhances the screen’s detail and contrast without losing color tones. It’s an excellent panel even when direct light is shining on it. If you want a cinematic experience at home but can’t have a full theater setup, LG OLED TV offers the closest experience. I have a 65-inch LG OLED TV, but seeing this makes me want to upgrade to a 90-inch for a more immersive experience.
How did the screen look with Dynamic Tone Mapping Pro applied?
As a professional, I was impressed with LG OLED TV’s Dynamic Tone Mapping Pro feature. We always think about how to make the screen look more elegant and impressive when the TV’s luminance signal is strong. With the Dynamic Tone Mapping Pro feature, viewers can adjust the screen’s brightness, allowing professionals to place the light exactly where they want it.
Is there another feature of LG OLED TV that you recommend for users?
Above all, I would recommend using Filmmaker Mode. It ensures the screen is well-calibrated, delivering images as the creators intended. Also, when watching movies on TV, instead of complete darkness, I suggest having a faint light to reduce eye strain. Enjoy LG OLED TV with an 80% dark gray background and a 5.1 surround system.
Which films would you recommend watching on LG OLED TVs?
I recommend the feature-length documentary Fathom, which I worked on as a colorist. This film follows whale researchers and is like a window overlooking the sea. It would be truly impressive to watch it on an LG OLED TV.
For more immersive movie watching experience, visit the
link hidden, please login to view. This story was edited from an editorial feature article published in CINE21 by Nam Sun-Woo with photography by Ha Jin-kyung.
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By News Reporter
Featuring a 21:9 Aspect Ratio Screen, LG’s Latest Smart Monitor Is Perfect
for Productivity and Entertainment
SEOUL, July 24, 2024 — LG Electronics (LG) is launching its latest LG MyView Smart Monitor (model 34SR65QC),1 a 34-inch display with a unique form factor and a range of features for better productivity and entertainment experiences. This marks the company’s first smart monitor featuring a curved, 21:9 aspect ratio UltraWide screen, offering an expansive desktop display solution for customers seeking improved workflow, enhanced viewing immersion or both.
The newly-released LG MyView Smart Monitor boasts a 34-inch WQHD (3,440 x 1,440) resolution2 VA panel, delivering 300 nits of brightness, a wide viewing angle and 99 percent coverage of the sRGB color gamut. These specifications, combined with the screen’s 21:9 format, make the LG MyView an excellent ‘side-by-side’ desktop companion for office workers, developers and other digital professionals.
The 34SR65QC facilitates greater work efficiency courtesy of its elongated, high-resolution display, useful screen-organization features and support for various home-office apps. The 21:9 UltraWide display provides additional screen-space, allowing users to keep multiple tabs and windows open at the same time and arrange them optimally using the built-in Screen Split function. What’s more, users can take advantage of apps such as mail, online document editors and cloud storage directly on the monitor without having to connect to a PC or laptop. The extra width of the 34SR65QC enables users to operate productivity apps in full screen (16:9) mode and still have enough room for helpful generative AI tools, which can be conveniently pinned to the right-hand part of the display in a smaller-sized (5:9) window.
The 34SR65QC is also ideal for those seeking a movie theater-like experience at home. Its UltraWide display allows users to enjoy 21:9 content as it was meant to be seen, eliminating the letter-boxing needed to preserve the aspect ratio on conventional 16:9 monitors. This new model is the first in the LG MyView lineup to allow the streaming of video captured in the 21:9 format, bringing a cinematic feel to broadcast content and giving users a real sense of being part of the action.
Like all LG MyView Smart Monitors, the 34SR65QC comes equipped with the LG webOS platform, which provides access to a wide range of content services including Netflix, YouTube and Prime Video, along with personalized viewing recommendations and intuitive navigation. For even more superb content options, users can head to LG Channels – LG’s free, premium content service – and browse more than 300 channels3 spanning categories such as movies, news, sports, drama and children’s programming. Additionally, with AirPlay 24 and ScreenShare5 support, users can stream or mirror content from their smartphones, enjoying all their go-to mobile apps and games on the monitor’s large, curved screen.
The 34SR65QC comes with a handy remote that provides basic functions such as power and volume control. It is also compatible with the LG Magic Remote,6 which delivers user-friendly features such as AI Concierge and one-touch access to popular streaming services including Netflix, Prime Video and Disney+. The AI Concierge, activated by pressing the Magic Remote’s microphone button, recognizes different voices and recommends content based on each user’s viewing history.
Furthermore, once LG MyView Smart Monitor has been connected to the LG ThinQ smart home platform, the ThinQ app can transform the user’s smartphone into a remote offering both touch- and voice-control capabilities. For additional convenience, users can manage monitor settings and navigate and search webOS using a keyboard and mouse.
“By expanding the LG MyView Smart Monitor lineup with our new 34-inch curved UltraWide model, we are providing consumers with a comprehensive productivity and entertainment solution,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We will continue to introduce versatile smart monitors that combine innovative designs with premium performance and practical features.”
LG MyView Smart Monitor is launching globally starting in the U.S and Korea in August, with availability in other markets to follow soon after.
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1 LG MyView Smart Monitor is available in two versions: one offering tilt- and height-adjustability (model 34SR65QC) and one providing tilt-adjustability (model 34SR60QC). All other technical specifications, features and capabilities are common to both versions.
2 Wide Quad High Definition resolution.
3 Channel and program availability on LG Channels may differ by region.
4 To use AirPlay and HomeKit with this monitor, the latest version of iOS, iPadOS or macOS is recommended.
5 Supported on Android or Windows 8.1 and above.
6 LG Magic Remote is sold separately.
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By 43UR81006LJ
I reset my lg tv which was set in the Uk when it came from the box since i bought it and i don't live in the Uk and i already rested the tv 5 times and i can't find the orginal post code area and edited back what should i do can u give me the orginal post code area
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Question
rhsauer
I have an LG OLED C6P that I bought in January from Best Buy for a handsome price. About 10 days ago, a vertical line of pixels went dead (black), with one pixel in the middle of that line glowing bright green. I called LG's customer service line and they referred me to an authorized repair shop near my home. The repair shop asked for pictures of the TV, the flaw, the sticker on the back with the serial number, and my receipt, all of which I sent to them at that time. After waiting for several days, I called the repair shop and was told that the part they needed (a new screen) was on backorder with no ETA.
I then called the LG customer service line again and asked if there was an ETA on the new screen and was told "no." I asked for a replacement TV and was told that I needed to speak with a supervisor. I asked to be transferred to a supervisor, who confirmed that there was no ETA on the part they needed and that they could not arrange for a replacement TV without going through a long and involved process that sounded like it would take weeks with an uncertain outcome.
I told her that I felt that this entire experience was unsatisfactory -- that LG had my money (not a small amount) and all I had was a broken TV -- and that LG should accommodate their customers. She responded that LG did not have my money because they didn't sell retail -- the store I bought the TV from had my money. I replied "Really? This is an LG TV, under warranty from LG, and you're going with that argument?" -- and she cut me off, saying repeatedly "I'm not going to argue with you, sir" -- and then hung up on me.
I called LG again today, and was told the part is still on backorder with no ETA. The customer service representative said I should call again tomorrow. LG has never once called, emailed or otherwise reached out to me about this. At this point, I'm on my 10th day of looking at a broken TV with no idea when (or even if) LG will honor their warranty.
I'm writing this post simply to let other people thinking of buying an LG product about this experience so they can figure this into their purchasing decision.
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