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By News Reporter
At Frieze London 2024, LG OLED and Akomfrah Bring Art and Technology
Together to Inspire Audiences With a Thought-Provoking Film Installation
SEOUL, Oct. 11, 2024 — LG Electronics (LG) has once again partnered with the widely respected artist and filmmaker, Sir John Akomfrah, for Frieze London 2024. This collaboration follows LG’s recent support of Akomfrah’s British Pavilion at the 60th International Art Exhibition at La Biennale di Venezia 2024. At Frieze London 2024, LG OLED has invited Akomfrah – an artist and filmmaker known for investigating themes such as memory, post-colonialism, temporality and aesthetics – to present a new video installation at the fair.
Becoming Wind (2023) is a five-channel video installation that focuses on the intersection of social and environmental issues, looking specifically at the experience of non-binary and trans actors and activists in the context of the climate crisis. A profound meditation on identity formation is framed by an allegorical representation of the Garden of Eden and its disappearance; a montage of footage evoking the abundant richness of past biodiversity is interrupted by glimpses of blazing wildfires, scenes of racial discrimination and a fragmented text, underscoring responsibilities to confront multiple and intersecting crises.
Powered by the compelling fusion of art and technology, multiple ultra-large LG OLED displays bring Akomfrah’s artistic narratives to life with stunning picture quality on an incredible scale. Notably, LG OLED’s self-lit nature reveals the full, vivid expression of the colors, enriching the depth and realism of the artwork’s multi-sensory elements for a truly immersive experience.
LG’s commitment to making LG OLED a more sustainable choice closely aligns with Akomfrah’s drive to address climate change, human communities and the plight of migrant diasporas globally. LG OLED TVs incorporate fewer components than LCD TVs due to the absence of a backlight, which results in the 65-inch OLED TV using 60 percent less plastic compared to an LCD TV of the same size. Weighing in at about 20 percent less than an LCD TV of the same screen size, OLED screens also contribute to the reduction of CO2 emissions during transit. In addition, recycled plastic accounts for approximately 20 percent of the plastic used in the manufacturing of all LG TVs, including OLED models. These efforts have culminated in LG OLED TVs receiving environmental product certifications from the UK’s Carbon Trust and Switzerland’s SGS for four consecutive years, underscoring the company’s commitment to sustainability.*
“I’m truly delighted to be able to bring my artistic vision to life with LG OLED,” said Akomfrah. “Becoming Wind aims to draw viewers into a deep state of contemplation about the intrinsic relationship between nature, humanity and technology through the interplay between sound and visuals. LG OLED’s advanced audiovisual capabilities and technological advancements enhance the sensory elements of the art, seamlessly integrating image, sound and emotion to take audiences on a visually compelling and intellectually stimulating journey.”
“We are pleased to continue our collaboration with renowned artist Sir John Akomfrah to highlight how LG OLED captivates audiences by enhancing the depth of his thought-provoking artwork,” said Kate Oh, vice president of the Brand Communication Division at LG Home Entertainment Company. “LG OLED remains committed to supporting both artists and audiences who embrace our passion for innovation and positive change. We will continue to empower artists who seek to inspire the world through the intersection of art and technology.
Visitors to Frieze London 2024 can experience Akomfrah’s artwork Becoming Wind from October 9 to 13 at The Regent’s Park. Visit the
link hidden, please login to view to step into a world of artistic brilliance and explore captivating collaborations with LG OLED ART. # # #
* Carbon Trust: Carbon Footprint Reducing certifications (2024 LG OLED evo G4 77”/65”/55”)
Carbon Footprint Measured certifications (2024 LG OLED evo G4 97”/83”, C4)
SGS: Environmentally Evaluated certifications (2024 LG OLED evo G4/C4/B4)
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By News Reporter
Premium Brand and Renowned Singer-Songwriter Team Up for an Evening of Innovation,
Music and Culinary Delights at North American Home Tech Conference
SEOUL, Oct. 5, 2022 — LG Electronics (LG) home entertainment innovations – led by the world’s largest OLED TV, the 97-inch G2 OLED evo Gallery Edition, and ultra-premium LG SIGNATURE OLED TVs – shared the spotlight with multi-talented musician and LG SIGNATURE brand ambassador John Legend last week during one of North America’s premier home tech conferences.
LG’s booth at the 2022 CEDIA Expo in Dallas, Texas, USA was set up for visitors to experience how the company is reshaping home entertainment with stunning, technologically advanced TVs such as the 97-inch G2 OLED evo, making its U.S. debut, and the award-winning 88-inch LG SIGNATURE OLED 8K TV. To end the first day of the show on a high note, LG SIGNATURE teamed up with Legend to host an invitation-only, offsite VIP customer event.
The evening started with Legend sharing the story of his continuing journey with LG SIGNATURE. He also highlighted how the brand’s incredibly convenient and effortlessly elegant products, including the LG SIGNATURE OLED R (the world’s first rollable TV), InstaView Door-in-Door Refrigerator and Wine Cellar, have elevated his newly renovated pool house (revealed this September in
link hidden, please login to view). The perfect blend of art and technology, form and function, LG SIGNATURE’s luxury lifestyle solutions played a key role in realizing Legend’s redesigned – and highly relaxing – residential space. Following the brief remarks was a special performance by the Grammy-award winning artist himself, which included his ode to LG SIGNATURE, “You Deserve It All.” In addition to first-class entertainment, guests were treated to the limited-edition Legend X SIGNATURE wine, a 2018-vintage cabernet sauvignon released under Legend’s own LVE label. Prior to being served, the bottles were kept perfectly chilled inside the temperature-and humidity-controlled LG SIGNATURE Wine Cellar, the ultimate home solution for wine afficionados.
“It’s always great to be able to share the unique experiences that only LG SIGNATURE makes possible and to create unforgettable moments that capture the essence of our brand,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Working with John, who is the perfect ambassador for LG SIGNATURE, we aim to continue offering more engaging and extraordinary experiences and reach a bigger audience worldwide.”
“It was a wonderful experience to be a part of this year’s CEDIA Expo together with LG SIGNATURE,” said Legend. “I’m sure that everyone who saw the brand’s latest cutting-edge innovations at the show came away deeply impressed by their seamless blend of art and technology.”
For more information about LG SIGNATURE, its brand ambassadors and inspiring collaborations, please visit .
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By News Reporter
Because leisure time can be so hard to come by, it’s important to treat ourselves with the luxuries we truly deserve when the rare opportunity to unwind comes around. John Legend, the multiple Grammy Award-winning singer-songwriter and LG SIGNATURE brand ambassador, has always appreciated his spare time, which is why he indulges in only the most exclusive experiences to make the most of his important downtime.
This is why he teamed up with LG SIGNATURE, a home appliance brand offering premium lifestyles through its perfect blend of art and technology, to give his pool house an entirely new and refined look.
Legend revealed his upgraded cabana to the public for the first time through a virtual home tour called The Legendary House, hosted by Legend himself. The tour kicks off with the talented musician greeting the audience with a welcome drink in his gorgeous kitchen with a view.
After Legend stepped on the projected “Door Open” light of the LG SIGNATURE InstaView Door-in-Door refrigerator, its sleek door swung open with exceptional grace. “Hands full, no problem,” Legend noted. He then placed his groceries inside the Custom Chill Pantry, complete with customizable temperature settings for the most delicate food items and beverages, so that snacking would be both delicious and effortless when chilling by the pool in the evening.
Moving from the kitchen to the living room, Legend gave his fans a look at the world’s first rollable TV, the LG SIGNATURE OLED R, which was used to display an immersive sneak peek into Legend’s upcoming Las Vegas concert through its razor-sharp, self-lit-pixel-inspired picture quality.
Next up on Legend’s schedule had him take a brief moment to sit back and loosen up, inviting viewers to do the same by joining him for a one-minute yoga session. Legend smoothly rolled his OLED R into its Line View, minimizing the display and transforming his living room into an airy yoga den. Turning on the special mood lighting and soothing sounds of OLED R, Legend was then able to take a well-deserved mental break from his busy life.
Choosing to round the day off with a delectable glass of wine, Legend headed for the beautifully finished LG SIGNATURE Wine Cellar which harmonizes with the open décor of his sprawling pool house. With just two quick knocks on the cellar’s door, Legend revealed his exclusive wine collection to the public, including a limited-edition Legend X SIGNATURE wine curated by his outstanding LVE label.
As John Legend’s Legendary House tour demonstrated beautifully, LG SIGNATURE facilitates the pinnacle of luxe living through its elegant and innovative products which marry art and technology. To watch The Legendary House tour, visit the LG SIGNATURE
link hidden, please login to view channel and account, and stay tuned for more stories on the brand’s inspiring collaborations through the LG SIGNATURE Inspirations series.
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By News Reporter
Some things just go together. Like bagels and cream cheese, or a warm summer’s evening and a chilled glass of wine. Another perfect pairing is LG SIGNATURE and award-winning artist, John Legend. The premium brand and its world-famous ambassador recently teamed up for a memorable night complete with a special guest list and the unveiling of a special, limited-edition wine from Legend’s own LVE label.
The invite-only occasion, themed Timeless Moments with Loved Ones, took place on May 3 at Wappo Hill, the sprawling and elegantly-appointed private residence of Jean-Charles Boisset, the celebrated vintner and co-founder of LVE.
Among the evening’s special guests were international style authority, Olivia Palermo, and noted wine critic James Suckling, both of whom also serve as LG SIGNATURE global brand ambassadors. Other VIP attendees included LG SIGNATURE premium customers, retail partners and local and international wine reviewers.
To set the scene, Legend and Boisset were joined by an LG SIGNATURE representative to share the story of the exclusive wine – from the original idea for their collaboration to an inviting description of the full-bodied Cabernet Sauvignon’s rich, complex flavors. Guests were then treated to a private concert from Legend himself, with the GRAMMY Award-winning artist performing fan-favorites including “All of Me,” and giving a soulful rendition of “You Deserve It All,” the song he penned for LG SIGNATURE in 2021.
Legend then turned the proceedings over to James Suckling, who hosted a special session on wine preservation, offering practical tips and outlining the impressive features and benefits of the LG SIGNATURE Wine Cellar. And, to finish things off with a flourish, Boisset’s head chef Rafael Molina served up a gourmet three-course meal, which was artfully paired with LVE’s delectable wines.
The limited-edition Legend X SIGNATURE wine is a 2018-vintage cabernet sauvignon crafted at Napa Valley’s renowned Raymond Vineyards. As one of the finest Cabernet Sauvignons, this wine was carefully selected and produced by Stephanie Putnam, director of winemaking at Raymond Vineyards. A delight to drink, the wine has a full, well-rounded flavor profile that owes much to 2018’s superb growing season. Offering the precise temperature- and humidity-controlled conditions needed for optimal preservation, the LG SIGNATURE Wine Cellar is the ideal home solution for keeping wines of all types at their best.
Complementing the Legend X SIGNATURE wine’s superb taste is a simple label design and sophisticated black bottle that speak to the timeless quality and premium nature of LG’s luxury brand. The bottle echoes the look and feel of the minimal Black Diamond Glass used for the LG SIGNATURE Refrigerator, while the premium Textured Steel Finish of the LG SIGNATURE Wine Cellar is expressed through the silver font etched into the label. Only 300 bottles of the LVE cabernet sauvignon have been produced, with 50 served at the Wappo Hill event and the remainder set aside for customers purchasing an LG SIGNATURE Wine Cellar.
Regarding the exclusive evening of wine, food and music, Legend noted, “It was a pleasure to celebrate our limited-edition wine with music in such an intimate environment for people to truly experience the magic of LG SIGNATURE and LVE.”
The perfect pairing of LG SIGNATURE and John Legend will be back with more exciting collaborations in the future – and you can learn all about them right here on Beyond News.
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By News Reporter
Upcoming Holiday Collaboration With Legend Hits All the Right Notes,
Illustrates Timeless Value of LG SIGNATURE Products
SEOUL, Nov. 12, 2021 — LG SIGNATURE, the premium brand of LG Electronics, today announced award-winning artist John Legend as its newest Brand Ambassador. Legend will collaborate with LG SIGNATURE on an upcoming holiday campaign, Legendary Gift: the SIGNATURE, featuring a collaboration between LG’s premium brand and Legend’s wine label, LVE: Legend Vineyard Exclusive. As one of the most celebrated and cherished artists of his generation, Legend stands out as the first African-American male and one of only 16 individuals to achieve EGOT (Emmy, Grammy, Oscar, Tony) status.
To celebrate the partnership, a new holiday song by John Legend titled “You Deserve It All” is being released today and is available on 11 streaming platforms such as YouTube, Spotify, Apple Music, Amazon Music and Pandora, among others.* The song, produced by Grammy Award-winner Raphael Saadiq, was co-written by Legend and Diamond-selling singer/songwriter Meghan Trainor exclusively for LG SIGNATURE. Drew Kirsch – who helmed videos for Taylor Swift and Shakira – is directing the music video which will be released later this holiday season.
Legend will extend his ambassadorship into the next year via a unique collaboration between his LVE wine label and LG SIGNATURE. An event in Napa Valley hosted by Legend in Spring 2022 will showcase LG SIGNATURE Wine Cellar with its proprietary technology to maintain precise temperature and humidity control so fans can enjoy the optimal flavor and taste of Legend’s wines at home.
“I’m excited to partner with LG SIGNATURE this holiday season,” Legend said. “This new song is all about lavishing your loved ones with the best you have to give. LG SIGNATURE’s products are innovative, creative and so special. The holidays are all about coming together to host family and friends in the comfort of your own home, and LG SIGNATURE products will make that even more enjoyable.”
Lee Jeong-seok, head of LG Electronics’ Global Marketing Center, said LG Electronics will communicate the aesthetic and technical value of its high-end home appliance products to support LG SIGNATURE’s philosophy that Art Inspires Technology, Technology Completes Art. “Legend is the perfect embodiment of the LG SIGNATURE brand philosophy,” Lee said. “We couldn’t be more thrilled to partner with such a great artist to help communicate the timeless value of LG SIGNATURE to even more consumers worldwide.”
LG SIGNATURE is committed to partnering with exceptional individuals from diverse spectrums of life to communicate its brand philosophy and showcase the unmatched style and quality of its premium home solutions. Among its global ambassadors are international style icon Olivia Palermo, top professional female golfers Ko Jin-young and Park Sung-hyun and acclaimed ballerina and principal dancer for the American Ballet Theatre, Misty Copeland.
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* Also available on Korean streaming services Melon, Genie, Flo, Naver Vibe, Bugs! and Soribada.
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