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By News Reporter
The ‘Doi Moi’ generation,* known for their social media savvy and drive for upward mobility, exerts a considerable influence on Vietnam’s fast-growing economy. Recognizing the importance of connecting with this demographic, LG has opened the dynamic ‘Another Saigon’ brand experience space in the heart of bustling Ho Chi Minh City.
At Another Saigon, visitors are immersed in four distinct areas that offer a comprehensive experience of the LG brand and its newest products, featuring leading technologies and reflecting the latest lifestyle trends. Moreover, the space showcases charming miniatures of displayed appliances and provides a seamless purchasing experience through QR codes, transforming the customer journey from brand exploration to product acquisition.
The exhibition space is thoughtfully divided into four sections: Hello, LG zone, which underscores LG’s commitment to ESG principles for a Better Life for All; The Curation of Good Life zone, which focuses on Objet Collection appliances and spatial/interior design integration; The Solution of Good Life zone, which seamlessly connects visitors to the online brand shop via product miniatures and QR codes, and introduces the stories of LG’s Core Techs and The Joy of Good Life zone, where LG’s MoodUP refrigerators with color-changing door panels (controllable via the ThinQ app) are artfully displayed.
Located on the ground floor of Another Saigon, Hello, LG zone highlights some of the many activities and initiatives LG undertakes globally to foster a sustainable future. This zone also introduces lifestyle solutions such as the LG PuriCare AeroFurniture, Styler ShoeCare and Styler ShoeCase, all featuring components made from environmentally friendly recycled plastics. Visitors can also explore the innovative LG Styler clothing care solution, which gently refreshes garments without the use of chemical-based detergents.
On the first floor, The Curation of Good Life zone serves as a showcase for LG’s premium home appliance lineups like the stellar Objet Collection – including exciting, new products that are yet to be released. Meanwhile, The Solution of Good Life zone on the third floor not only showcases the InstaView refrigerator and WashTower washer and dryer but also provides insight into LG’s Core Techs for home appliances, such as durable and efficient compressors and motors used in the company’s washers, dryers and air conditioners.
In The Joy of Good Life zone, guests are treated to a visually stunning experience combining immersive videos of natural landscapes and the many different hues of LG’s refrigerator with MoodUP. The refrigerators’ advanced LED door panels switch colors in sync with LED displays installed around the zone, illuminating the space with a delightful dance of inspiring color. Visitors are encouraged to capture the vibrant display and upload images and videos to share their experiences on social media.
Additionally, Another Saigon reveals LG’s commitment to collaborating with local enterprises to realize a more sustainable future for Vietnam. Courtesy of upcycling design group Dong Dong, visitors can take home an upcycled laundry bag in one of the sophisticated colors from the Objet Collection. What’s more, they can enjoy beverages from Cacao Land, a Vietnamese chain specializing in fair-trade cocoa drinks, and try out exciting video games from VNG Games, Vietnam’s leading game distributor.
Back in South Korea, where the company is headquartered, LG has opened a series of ‘Another Life’ offline experience spaces to offer a welcoming atmosphere while providing customers with exclusive opportunities to interact with and learn about LG’s lifestyle-enhancing products. The first to open was the ‘Another Kitchen’ experience space in 2022, dedicated to the company’s smart, stylish and efficient kitchen appliances. Next came ‘Another Vibe,’ a space focusing on community revitalization in the nation’s lively and always-evolving capital city, Seoul. Last year, the ‘Another House’ experience space was set up to help reinvigorate the local economy by breathing new life into abandoned houses, while ‘Another Style’ highlights the LG Styler as well as the importance of minimizing environmental impact.
Delivering a differentiated brand experience, Another Saigon is enabling LG to form new connections with Vietnam’s young generations. Notably, 86 percent of visitors to the space have been in their 20s and 30s, with the vast majority expressing positive feedback about the energetic and enriching environment LG has brought to Ho Chi Minh City.
Through establishing creative, interactive spaces like Another Saigon, LG continues to engage and connect with young consumers around the world, introducing them to a smarter way of living and sharing its firmly-held belief in a Better Life for All.
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* Vietnamese citizens born after Vietnam launched its ‘Doi Moi’ economic reforms in 1986.
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By GMosley
I have three LG Smart TVs in my home. I have a Windows 11 PC with videos on the hard drive. It seems like I should be able to connect to the PC videos from any one of the TVs. When I "show all inputs" on the TV, the PC shows up. When I select it, I get the message "Device not connected". All devices are connected to the home wifi network. I also have LG's SmartShare running on the PC and the video folder has been selected for sharing.
Any suggestions?
Thanks.
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By News Reporter
Communications technology works in devices like smartphones to offer us increased convenience, keeping us connected with friends and family and providing an endless source of entertainment.
This technology can also be applied to mobility. Like a smartphone, a vehicle is equipped with communications technology that connects it to the internet, enabling passengers to do more on the move through automotive displays that show key information including directions, driving information, nearby restaurants and the news.
The technology that connects cars to the internet is known as telematics.
A portmanteau of ‘telecommunications’ and ‘informatics’, telematics refers to the use of on-board communications-enabled devices to store, send and receive information. A car collects data from various sources, including mobile networks, Global Positioning System (GPS), Location-based Services (LBS) and Intelligent Transportation Systems (ITS), which is then analyzed through telematics to provide the driver with all the info available.
So, why is telematics so important?
Core technology for autonomous cars
Autonomous cars must be able to operate without human intervention. With analysts predicting autonomous vehicles to generate as much as 40 terabytes of data every hour,* almost instantaneous communication is essential for self-driving cars to exist in a world that puts safety above everything.
Autonomous cars need to be able to detect all kinds of information using several cameras installed onboard, including data on local traffic, traffic signals, other vehicles and in-cabin conditions. The information is then transmitted to the cloud where it’s analyzed to achieve fully automated driving, a process which is faster and more accurate thanks to telematics.
Real-time updates for cars
Over-the-air (OTA) automatically updates a car’s software via wireless communications, reducing the need for service center visits for repairs or replacements and meaning new services that weren’t available at purchase can be added later.
With the modern car constantly evolving, communication with servers containing upgrade data must be seamless so that cars can automatically check for and apply updates and menus as soon as they become available. Telematics ensures this fast and accurate communication without error.
Connect via the internet
With most of today’s devices having access to the internet, we’ve already experienced how internet connectivity enhances convenience in many ways. In fact, we have come to trust and rely on communications to a point where we almost can’t live without it.
The same applies to the automotive industry, which is why Wi-Fi-enabled cars are on the rise. From receiving traffic guidance and requesting assistance during emergencies, to tracking the locations of stolen vehicles and sending high-resolution videos, telematics brings various features together to make the driving experience safer, easier and more enjoyable.
As we enter the 5G era, a more diverse and differentiated in-vehicle experience is on its way. However, reliable telematics will be key to ensuring a stable 5G connection as well as the outstanding quality of services like autonomous driving, vehicle-to-everything (V2X) systems and connected cars.
To prepare for what’s to come, LG Electronics’ Vehicle component Solution (VS) Company has been focused in on the R&D of its telematics for several years. For example,
link hidden, please login to view in 2015 to develop the Chevrolet Bolt EV’s telematics system, in 2016 to develop and pilot 5G telematics technology and in 2017 to jointly develop next-generation connected car solutions.
To carry this momentum on, LG will continue to work with global partners to develop the telematics systems offering the most enhanced convenience and safety to millions of drivers the world over.
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* https://www.bloomberg.com/news/articles/2021-09-17/carmakers-look-to-satellites-for-future-of-self-driving-vehicles
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By Thecla
Hi all,
Not sure if this is the right place to ask, but ad of yesterday evening my tv screen turns translucent black after connecting either my smartphone of my laptop with screen share. My tv is in the same wifi network as the laptop, the smartphone and my Ziggo media box. Last weekend my Tv got updated.
If I am streaming my smartphone via the mediabox the tv screen gives normal views.
Anyona an idea?
Thanks from the Netherlands
Thecla
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Question
Bearinthepark
Having just bought HBS 76O headphones, i imagined My 39N578V ZE television would connect easily using sound sync, i was wrong the tv does not recognise the headphones, or any others for that matter, Will the head phones work or have i wasted my money?
0 answers to this question
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