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By News Reporter
Since CEO William Cho
link hidden, please login to view of becoming a ‘Smart Life Solutions’ company, LG has made significant changes to various parts of its business and expanded new areas. To celebrate one year since this bold move, the company has launched an advertising campaign showcasing the remarkable progress it has made so far.
Titled ‘Connecting Spaces and Future,’ the campaign highlights this vision and demonstrates a strong dedication to innovation, aiming to strengthen its reputation as a leading innovator across various sectors. The campaign features videos showcasing LG’s ongoing transformation into a ‘Smart Life Solutions’ company through an ever-evolving product portfolio. Starting July 27, three videos will be released focusing on its mobility solutions, air solutions and more.
This marks the first LG video campaign to focus on the company as a whole since ‘Digitally Yours’ in 2000. The new video content seeks to underscore LG’s mobility solutions and the unique experiences they offer, as well as AI smart home solutions that provide personalized environments, webOS solutions that connect various devices on a single platform, and the core technologies including HVAC solutions that will drive future industries.
The mobility solutions video illustrates LG’s efforts to expand home experiences onto the road and deliver unique customer experiences based on three main themes: Transformable, Explorable and Relaxable. It also features the company’s emerging electric vehicle (EV) charging business. The video on its air solutions highlights excellent HVAC technology, including chillers and heat pumps, and a commitment to innovating global solutions that enhance customers’ lives in every space, from residential to commercial.
This event is in line with LG’s desire to showcase its innovative efforts beyond the home appliance space. By highlighting other categories and sectors it pioneers, LG aims to resonate with younger audiences and establish a youthful, dynamic brand image.
On the first anniversary of the announcement of its ‘Smart Life Solutions’ transformation, LG is expanding its achievements across three new pillars of growth: accelerating B2B (including vehicle components and HVAC), pursuing platform-based services (subscriptions, webOS-based advertising and content, etc.) and exploring new business areas such as EV charging.
Notably, after surpassing KRW 10 trillion in sales last year, LG’s vehicle components business carried on in the same form this year by achieving a record-high performance in the second quarter. The company’s commercial HVAC business, which is also growing rapidly, is further diversifying its business portfolio. LG is continuously leveraging its globally competitive HVAC solutions across the entire value chain, from products, technology, production and services, while actively targeting backend industries supporting AI infrastructure, such as data centers.
Starting this year, LG launched its , integrating AI and digital transformation with the company’s manufacturing and production data. This business undertakes production consulting, develops production methods, equipment and operation systems, and trains production technology personnel. Furthermore, the company expects to secure orders worth approximately KRW 300 billion in supplying smart factory solutions to business clients. Meanwhile, the company is actively expanding its webOS-based advertising and content business from TVs to automotive infotainment, with sales set to exceed KRW 1 trillion this year.
LG is accelerating its shift from a traditional product-centric business model to a recurring model that continuously generates revenue through intangible, non-hardware businesses such as subscriptions, content and services.
Stay tuned to to discover LG’s vision in greater detail and get the latest updates on the company’s ongoing transformation into a Smart Life Solutions company.
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By News Reporter
Company to Share Its Unique Perspective on the Transition to SDVs,
Demonstrate How LG Software Solutions Address Key Challenges for Future Mobility
SEOUL, May 17, 2024 — LG Electronics (LG), a mobility sector technology leader, will be sharing its latest insights and innovations at AutoTech: Detroit, taking place in Detroit, Michigan, U.S.A., from June 5-6. Organized by the Informa Tech Automotive Group, AutoTech: Detroit is one of the automotive industry’s premier events, typically drawing over 3,000 industry leaders and experts. This year’s show will explore the latest advancements in automotive technology, including the areas of software-defined vehicles (SDVs), connectivity, electrification and design.
LG’s AutoTech: Detroit conference session, titled BEYOND THE ROAD: NAVIGATING THE SDV TRANSITION, will focus on the present and future of SDVs. The session will explore three pivotal challenges facing the industry: the technical complexities of developing a unified vehicle operating system, how to transform user experiences through the realization of a “Living Space on Wheels,” and the need to adapt current business models for sustained innovation and value creation.
The company’s presentation will seek to highlight the critical role of LG AlphaWare in the evolution of the SDV. A comprehensive suite of software solutions, LG AlphaWare empowers mobility providers to collaborate and innovate, supporting them to overcome diverse technical challenges while bringing home-like comfort and connectivity to the in-vehicle environment.
LG’s session is scheduled to take place at 12:15-12:40 (EST) on June 5 at the Suburban Collection Showplace in Novi, Michigan. For more information about LG’s session at AutoTech: Detroit 2024, visit
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By News Reporter
The inspiring LG Objet Collection has gained a global fan base since its worldwide launch in 2021, and for good reason. Through its understated designs and diverse materials and colors, this sophisticated collection of premium appliances and devices extends the opportunity to curate living spaces that reflect unique lifestyles and preferences like no other.
To raise the bar even higher for the ‘smart home’ experience, LG Vietnam recently launched the ‘LG Objet House’ at Flamingo Dai Lai Resort. Just 45 kilometers north of Hanoi, this all-new brand space and resort is fully equipped with state-of-the-art appliances from the LG Objet Collection.
Within the elegant four walls of the LG Objet House, the harmony effortlessly created by LG Objet products blurs the line between modern home appliances and high-end furniture. Together, these stylish, innovative appliances complete a seamless living space that honors the distinctive style of the homeowner.
During their stay, visitors can experience what seamless living really means thanks to LG PuriCare Aero Furniture, an air purifier that doubles as a side table; LG OLED Objet Collection Posé, a lifestyle TV which transforms into a digital frame that expresses every brushstroke of a painting; LG Objet InstaView refrigerator with an edge-to-edge glass that delivers a 23-percent-wider viewing angle; and LG Objet Styler, a premium clothing care system wrapped in a stylish, modern design.
Since every LG Objet innovation has been designed to blend effortlessly into a wide array of living spaces, they are able to complement each room of the LG Objet House. The life-enriching capabilities of this exclusive space is what leaves a lasting impression on visitors. And it goes without saying that every LG device featured in LG Objet House can be monitored and controlled on the LG ThinQ app, a level of connectivity that introduces a new “smart home” standard to the nation.
Aligning with the company’s global strategy to enhance customer experiences, LG Objet House aspires to encourage greater user interaction. “Through the moments of relaxation felt at LG Objet House, we hope to demonstrate the elevated lifestyle our LG Objet Collection makes possible,” said Song Ik-hwan, president of LG Vietnam, during its launch event.
Striking the perfect balance between aesthetics and functionality, the LG Objet Collection has received high praise from around the world. In Vietnam specifically, one of its products was named the “Most Groundbreaking Product Design” of 2023 at Vietnam Design Week (VMARK 2023). These works of art are not only innovative and visually stunning, they also evoke positive emotions by delivering the next-level user experiences that make sure life is always good.
People can now spend their vacation at LG Objet House, the ideal destination for “smart home” advocates thanks to the level of connectivity offered by the LG Objet Collection, a harmonious selection of practical innovations that boast aesthetic appeal with their sophisticated colors, subtle designs and use of sustainable materials.
Contributed by LG Vietnam
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By News Reporter
American Street Artist and Social Activist, Shepard Fairey Chooses LG OLED as His
Digital Canvas at Frieze LA
SEOUL, Mar. 1, 2024 — At Frieze Los Angeles 2024, LG OLED is joining forces with Shepard Fairey, the acclaimed contemporary street artist, social activist and founder of OBEY street wear, to bring street art into the realm of transformative digital expression. LG OLED, the ultimate digital canvas, is interwoven with Shephard’s physical works and the exhibition space itself to deliver a compelling sensory experience at LA’s annual art extravaganza.
Themed Peace and Justice, the exhibition features a selection of Shepard Fairey’s instantly-recognizable work; hand-picked by the artist himself and drawing attention to some of the most pressing issues facing society today. Fairey blurs the boundary between traditional and commercial art, employing type and image to create vibrant pieces that offer bold, memorable visuals and thoughtful social critique.
Although street art is, by its nature, an outdoor art form, Shepard is unafraid to embrace the digital medium, deftly uniting physical and virtual elements to add a new dimension to his artistic practice. Through the collection Peace and Justice, with support from LG OLED, the exhibition space at Frieze LA becomes an extension of Shepard’s distinctive art, delivering his unique creative vision in an innovative and highly original way.
Reimagined for Frieze LA, the artist’s captivating Damaged Wrong Path Mural combines several iconic pieces from the artist’s well-received solo show, Damaged (2017). The clever deployment of LG OLED TVs brings fresh energy and a new dynamic to the large, complex piece.
Leveraging the image accuracy made possible by LG OLED’s pixel-level control, Shepard amplifies the impact of this visually striking mural while imbuing it with a ‘newness’ that may surprise those familiar with the work. Shepard and LG OLED’s exclusive exploration of digital art also serves as a masterclass in the harmonious fusion of art and technology.
“Art is about so much more than aesthetics; it should spur challenging conversations, broach meaningful topics and push us to feel uncomfortable emotions,” said Shepard Fairey. “The works included in my collaboration with LG OLED were chosen with these things in mind, and to demonstrate to audiences that the combining of art and technology can drive artistic practice and expression into new and rewarding territory.”
“LG OLED is delighted to join with Shepard Fairey to push artistic boundaries and engage and inspire visitors at Frieze LA,” said Kate Oh, vice president of the Brand Communication Division at the LG Home Entertainment Company. “We remain steadfast in our commitment to the arts and will continue to support artists who share our passion for innovation and for making a positive difference.”
LG OLED is dedicated to introducing more people to the exciting, always-evolving world of digital art. Through its LG OLED ART initiatives, the LG OLED brand continues to celebrate the fusion of art and technology, and connect with art enthusiasts from all around the globe.
Join the LG OLED ART journey – visit the
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By News Reporter
The era of autonomous vehicles is fast approaching with expert forecast that approximately 8 million autonomous or semi-autonomous vehicles will be on the road by 2025. This will soon make the task of driving pass into history, relieving drivers from the burden of having to keep their eyes on the road and stay put behind the steering wheel. In other words, the driver will become another passenger, able to spend their time in the car in more enjoyable ways and in much greater comfort.
One way for companies in this rapidly growing field to gain a competitive edge is to transform the car into a pleasant space offering experiences that can stimulate passengers’ senses such as sight, sound and touch. For instance, sound can be used as a powerful tool that can elicit emotions and sculpt the vibe of a given environment while lighting can play a key role in dramatically altering the mood of a space. Used and combined in different methods, such sensory information can help reimagine and reinvigorate the in-vehicle experience, enabling it to travel in a multitude of exciting directions.
Encompassing both sight and sound, AVN – short for Audio, Video and Navigation – can contribute to memorable in-vehicle experiences. AVNs comprise a range of electronic devices including a radio receiver, GPS navigation unit and user-interface technologies such as a touch screen or voice control. Through its constituent parts, an AVN system can provide a wealth of vehicle- and environment-related information as well as a variety of entertainment options to keep passengers amused on the road.
Next-generation AVNs are expected to evolve even further, leveraging high-end audio, impressive display tech and other immersion-enhancing features to turn our vehicles into private movie theaters, relaxing café-bars and more. They’ll also help to make cars ideal places for everyday activities, such as having meetings, watching TV or even doing some online shopping.
Aware of this fact, LG has been focused on developing quality AVNs for several years now. According to research conducted by eBEST Investment & Securities Co., Ltd, the company ranked second in the global AVN sector in 2021 with a market share of 12 percent. To understand LG’s vision for the future of automobiles and how it plans to implement AVN technologies and features that engage the five senses, look no further than the groundbreaking
link hidden, please login to view concept car. First introduced at CES 2022, LG OMNIPOD acts as an extension of the home, serving as a lounge, workspace, exercise studio or whatever its occupants need.
A fully autonomous vehicle, LG’s innovation incorporates expansive screens that can surround passengers with the content of their choice. The tunnel screen (Meta-environment Screen), which reaches from the floor to the ceiling, is key to the truly mesmerizing experiences that OMNIPOD can provide. With its suite of seamless multimedia displays, the vehicle becomes the perfect venue for enjoying movies – enabling passengers to feel like they are participating in, rather than watching, the on-screen action. Additionally, LG OMNIPOD automatically adjusts the screens according to passengers’ needs to ensure the optimal environment for productivity or play. Although impressive in and of themselves, these features are just a small part of what LG OMNIPOD has to offer.
Future mobility brings together the very latest advancements, such as autonomous driving technology, artificial intelligence, the cloud and 6G, all of which have previously been discussed in the series. Guided by its vision for better in-vehicle experiences, the LG Vehicle component Solutions (VS) Company will continue to accelerate innovations that satisfy the senses and drive customer value to ever-greater heights.
Discover more at .
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