LG ULTRAGEAR EXPANDS GLOBAL ESPORTS PRESENCE WITH GEN.G
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By News Reporter
Company Expands 6G Leadership With 3GPP Executive Role and Cutting-Edge R&D
SEOUL, March 14, 2025 — LG Electronics (LG) continues to solidify its leadership in 6G communications, a transformative technology poised to shape the future of connectivity.
Kim Lae-young, Senior Research Engineer at LG’s CTO Office, has been appointed Vice Chair of the Service and System Aspects (SA) plenary at the 3rd Generation Partnership Project (3GPP), the global authority on mobile communications standards. The SA plenary plays a pivotal role in defining 5G and 6G system architectures, service scenarios, requirements and security mechanisms. It also drives the evolution of 5G-Advanced and the standardization of next-generation 6G technologies.
This appointment underscores LG’s expertise in communications protocols and system architecture. The company has already demonstrated its leadership by serving consecutive terms as the chair company of the Applications Working Group in the Next G Alliance, a North American 6G technology initiative led by the Alliance for Telecommunications Industry Solutions.
With this latest leadership role, LG aims to accelerate 6G research and development while actively contributing to global standardization efforts. 6G technology – enabling ultra-fast, low-latency and AI-integrated communication – will be crucial to LG’s future innovations in AI-powered smart homes, mobility and smart factories.
LG has been at the forefront of 6G research, driving innovation through strategic partnerships and pioneering initiatives. In 2019, it established Korea’s first dedicated 6G academic research center, the LG-KAIST 6G Research Center. To further accelerate advancements, LG has built a robust R&D network with leading institutions, including Germany’s Fraunhofer Institute and Korea’s Research Institute of Standards and Science, strengthening the development of core technologies. Since 2022, LG has also hosted the 6G Grand Summit, a global forum that brings together experts to shape the future of next-generation connectivity.
LG’s advancements in 6G technology have earned global recognition. In 2022, the company successfully carried out the world’s longest outdoor terahertz (THz) wireless data transmission, covering 500 meters in an urban setting. Additionally, LG is working closely with partners to validate Advanced Duplex wireless communication technology, a potential cornerstone of future 6G standards.
“We are committed to advancing next-generation technologies to reinforce our leadership in the 6G communications ecosystem and enhance our global competitiveness,” said Je Yeong-ho, head of LG’s C&M Standard Lab.
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By News Reporter
Dominating With Over 52.4 Percent Market Share in 2024,
Company Reinforces Its Unrivaled Leadership in Premium TVs
SEOUL, March 12, 2025 — LG Electronics (LG) has reaffirmed its dominance in the premium TV market, leading global OLED TV shipments in 2024 with over 52.4 percent of the market share. For 12 consecutive years, LG has commanded the global OLED TV market, continually enhancing the TV experience with audiovisual excellence and AI-powered personalization, embodying the true essence of OLED technology with perfect black levels and enhanced brightness.
According to market research firm Omdia, LG secured the top spot in the global OLED TV market last year, shipping an impressive 3.18 million OLED TV units. Notably, fourth-quarter shipments alone surpassed 1.1 million units, showcasing the company’s ability to deliver cutting-edge technology that meets evolving consumer preferences.
OLED TVs accounted for 45 percent of the premium TV market in 2023, based on models priced at USD 1,500 and above, marking an 8.5 percentage point increase from the previous year. With the market expected to exceed 50 percent this year, LG is committed to driving innovation and maintaining its leadership in the OLED TV industry.
As demand for larger screens continues to rise, the number of ultra-large OLED TV shipments has also increased, comprising 16 percent of the entire OLED TV market. LG remains at the forefront, dominating the market with a 57.5 percent share in 2024 for OLED screens of 75 inches and above, including a compelling selection of 77-inch, 83-inch, 88-inch and 97-inch models.
Backed by over a decade of OLED innovation, LG is set to introduce its latest OLED TVs, featuring advancements like wireless transmission of audio and visual content up to 4K 144Hz with no latency or loss in quality, AI-powered personalization through webOS, and superior picture quality with enhanced brightness and perfect black levels for a truly exceptional viewing experience.
Global TV shipments reached 208.8 million units last year, marking a return to growth after three years, with OLED TV shipments rising 8 percent year-on-year to 6.07 million units. Additionally, LG’s total TV shipments across both OLED and LCD models reached 22.6 million units last year, representing 16.1 percent of global TV market revenue.
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By News Reporter
Company Recognized as One of the World’s Most
Responsible and Sustainability-Focused Corporate Citizens
SEOUL, Feb. 13, 2025 — LG Electronics (LG) has once again secured a “Top 1%” ranking in S&P Global’s Corporate Sustainability Assessment (CSA), marking the second consecutive year it has received this distinction. Scoring 77 out of 100, LG achieved the highest marks among the 66 companies in the CSA’s Leisure Equipment & Products and Consumer Electronics industry category.
LG’s consistent performance across multiple assessment categories reflects its commitment to responsible environmental, social and governance (ESG) management. The company received high marks in environmental criteria, demonstrating strong performance in waste and pollutants management, energy management program and climate strategy. It also scored well in social categories, including human rights, supply chain management and customer relations. Additionally, LG earned high ratings in governance for its transparency in reporting sustainability-related information.
S&P Global’s CSA provides a comprehensive evaluation of companies’ ESG performance, identifying the top 1 percent, 5 percent and 10 percent in each industry. Out of 7,690 companies across 62 industries assessed in the latest evaluation, only 66 achieved the “Top 1%” ranking.
Securing this recognition for consecutive years highlights LG’s growing global acknowledgment as a leader in ESG management. The CSA serves as a key benchmark for investors worldwide, reinforcing LG’s commitment to sustainable business practices.
To realize its Better Life for All vision, LG has established six strategic tasks for ESG management. These are focused on what LG terms the “3Cs” for the planet (carbon neutrality, circularity and clean technology), and the “3Ds” for people (design for all, decent workplace and diversity & inclusion).
LG is furthering its commitment to sustainability with plans to transition to 100 percent renewable energy at all domestic and U.S. business sites, as well as international manufacturing facilities, by 2050. As part of its climate action strategy, the company aims to achieve carbon neutrality by 2030.
Notably, LG became the first home appliance company in South Korea to have its corporate greenhouse gas (GHG) emissions reduction targets validated by the Science Based Targets initiative (SBTi). The company is committed to reducing absolute Scope 1 and Scope 2 GHG emissions by 54.6 percent by 2030, using 2017 as the baseline year. Additionally, LG is committed to cutting Scope 3 emissions from the use of sold products by 20 percent per functional unit by 2030, based on a 2020 baseline.
Additionally, LG is enhancing resource efficiency by increasing the use of recycled plastics sourced from waste appliances and developing paper-based cushioning materials to reduce plastic use in packaging.
LG remains dedicated to fostering a strong corporate culture rooted in ethical business practices. The company has implemented its Code of Ethics and Code of Conduct across all business sites and has established Human Rights Principles to uphold corporate integrity. LG continues to transparently communicate its business direction and corporate value enhancement plans, including the Future Vision 2030, the LG Electronics India IPO and shareholder return policies, ensuring meaningful engagement with stakeholders.
Furthermore, LG has reinforced its corporate governance structure by establishing clear guidelines on the independence, diversity and expertise of its independent directors, along with the implementation of its corporate governance charter.
“As a responsible global corporate citizen, LG remains dedicated to upholding the principles of good ESG management and will continue striving toward a future of shared, sustainable growth,” said Hong Sung-min, head of LG’s ESG Strategy Division.
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By News Reporter
Last year, LG Vietnam made waves in the gaming scene by introducing the Life’s Good Tournament, which was the first and only local area network (LAN) party gaming tournament in Vietnam. This premier League of Legends (LoL) competition in Vietnam attracts talented teams from across the nation, who compete through several qualifying rounds to reach the grand final held at Another Saigon by LG, brand experience space in Ho Chi Minh City. The 2024 final, held on November 30, featured the top teams from four different regions: GENETIC ESPORT from Lighting Esport Complex, HST from OGE Stadium, 2 GAME ĐI VỀ from Unicorn Cyber and ALPHA MALE from Vikings. These cybernets are fully equipped with LG UltraGear gaming monitors, which provide the ultimate gaming experience with brilliant OLED displays.
The grand final was graced by legends of the local eSports scene, including SOFM, Đức Mạnh, Clear and KillerQueen, who provided professional mentorship to the four teams. They shared their practical skills and inspired a competitive spirit in each competitor. After some of the most intense battles in the nation’s gaming history, GENETIC ESPORT emerged as the champion of the Life’s Good 2024 Tournament, followed by runners-up HST and third-place finishers 2 GAME ĐI VỀ and ALPHA MALE.
“This is our second time participating in the Life’s Good Tournament and our team came with a solid plan to conquer the country’s best LoL teams,” said a player of GENETIC ESPORT. “Our outstanding performance in the final was inspired by our mentor, KillerQueen. We are extremely grateful to LG for creating a professional platform that allows us to compete with other talented teams while unlocking the full potential of our passionate eSports community in Vietnam.”
This convincing victory was the result of tireless preparation and effort, earning the GENETIC ESPORT team a trip to Korea in December 2024. They have explored the heart of competitive League of Legends, visiting iconic locations such as LCK Park, the Gen.G Headquarters and LG GROUND220. The team also received a 45-inch UltraGear OLED Curved Gaming Monitor WQHD and vouchers worth 50 million VND.
GENETIC ESPORT was already well-known to LG, having fought their way to an exhibition match against one of the world’s top LoL teams, Gen.G,
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The Life’s Good Tournament 2024 gave participants the opportunity to experience LG UltraGear, a leading gaming monitor brand recognized for its unprecedented refresh rates and response times. Courtesy of the company’s cutting-edge OLED technology, LG UltraGear makes every scene – whether bright or dark – come to life with realistic details that take the gaming experience to an entirely new level.
With a wide array of display solutions built for gamers, the LG UltraGear lineup has become the go-to gaming monitor brand in the local market. Since 2021, UltraGear has been the official partner of Gen.G, a leading eSports organization, further cementing its reputation for supporting high-level gameplay in this League of Legends-obsessed nation.
Through various initiatives designed to foster Vietnam’s eSports community, LG hopes to elevate the local talent so that more local gamers can compete on the biggest eSports stages in the world. With the Life’s Good Tournament, LG Vietnam aims to deliver the value of Life’s Good to more Vietnamese consumers through its advanced gaming solutions and technologies.
Contributed by LG Vietnam
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By News Reporter
No other time embodies love, joy, family and the act of giving quite like the Christmas season. That’s why giving a gift on Christmas day feels better than receiving one, regardless of age. This act of kindness not only makes the receiver feel cherished but also creates lasting memories for the entire family.
To celebrate this festive spirit, LG’s global offices have organized various holiday festivities, spreading positivity and joy to thousands of customers through the inspirational nature of LG’s products and brand philosophy.
LG Germany: Advent Calendar of Joy
In line with this mission, LG Germany has been giving back to the community since 2022 with its annual advent calendar. Each day from December 1 to 24, a new prize is unveiled for customers to win. This year’s offerings included an LG OLED TV, a CineBeam Q projector, and many fantastic gifts from loyal partners. This initiative not only boosts brand awareness through exciting competitions but also fosters community spirit during the important national holidays that celebrate unity and fulfillment.
Throughout the campaign, LG’s followers shared personal stories and holiday wishes, hoping to be randomly selected for the daily prize. In total, LG Germany distributed prizes worth 12,000 Euros (approximately 12,641 USD) in LG products.
LG UK: Festive Raffles and Football Fun
Similarly, LG UK celebrated the holiday season with a special gift advent calendar. Customers who purchased products in December were entered into a raffle for a chance to win prizes throughout the month. Each day, a new winner was selected from the previous day’s entrants to receive LG IT products and gift cards for popular stores.
LG UK also kicked off the Christmas season on social media platforms like
link hidden, please login to view, and by collaborating with the England women’s national football team – the reigning European champions – as part of its partnership with the Football Association. The “Sleigh the Game” campaign features 12 lighthearted videos where the Lionesses tackle holiday-themed questions, from debating the perfect Christmas attire (pajamas vs. jumpers) to discussing the ideal Christmas dinner (classic roast vs. mashed potatoes, mince pie vs. gingerbread), adding a festive touch for fans everywhere.
This partnership includes an exciting 12 Days of Christmas giveaway, where football fans and tech enthusiasts can visit LG UK’s website to register for a chance to win incredible prizes, including premium LG TVs and powerful XBOOM audio systems.
LG USA: Holiday Entertainment Extravaganza
In the spirit of relaxation and family time, has launched a limited-time holiday channel on LG Channels. Available now through January 2025, the “LG Channels Holiday Showcase” offers an endless stream of festive classics, feel-good films and family favorites from Sony Pictures Entertainment, Lionsgate, Amazon MGM Studios, Shout! Studios and Tesera Entertainment – ensuring viewers have all the seasonal entertainment they could possibly need at their fingertips.
With films like A Madea Christmas, 12 Dogs of Christmas: Great Puppy Rescue, A Christmas Princess, and The Dog Who Saved Christmas coming home, LG Channels Holiday Showcase is the ultimate destination for holiday entertainment this Christmas.
LG Spain: Celebrating Achievements and Optimism
LG Spain hosted its annual Christmas event for local journalists and strategic partners, expressing gratitude for their continued support and reflecting on the best moments of 2024 before the year concludes. This year’s theme, “Light Up Your Optimism,” encouraged attendees to reflect on their achievements over the past 12 months, strengthening bonds with strategic partners.
Miguel Ángel Fernández, marketing director of LG Spain, shared highlights from the 2024 Life’s Good campaign and expressed enthusiasm for exciting projects scheduled for the new year. Paralympian and LG ambassador Daniel Molina delivered an inspiring speech about overcoming challenges to win triathlon gold in the summer, emphasizing the importance of effort, resilience, and determination – key aspects of LG’s brand philosophy. Jaime de Jaraíz, CEO of LG Spain, concluded the ceremony by reiterating the company’s gratitude to the media and valued partners, while sharing his vision for 2025, which emphasizes LG’s commitment to innovation, quality, and making a positive impact on society.
LG Argentina: Brightening Christmas for Children with Hand-Painted Toys
Finally, as part of their ongoing partnership with Fundación Si, a non-profit organization promoting social inclusion and community participation, LG Argentina continued its support this holiday season by bringing joy to underprivileged children. LG employees painted toys to be gifted to local children in need, embodying the spirit of giving this Christmas.
From advent calendars filled with prizes to festive film channels and events centered on optimism, LG’s global initiatives spread holiday cheer wherever they reach. By combining the spirit of giving with engaging experiences, LG successfully reinforces its commitment to connecting with customers and partners in meaningful ways. These diverse activities showcase the company’s dedication to making Life’s Good a reality for everyone, culminating in a truly memorable holiday season.
Contributed by LG Germany, LG UK, LG USA, LG Spain and LG Argentina
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