COMING TOGETHER TO GIVE HOPE TO HOSPITALS IN TIMES OF CRISIS
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By News Reporter
A “Better Life for All” is only possible when we take care of the world we share – a belief that drives LG’s ongoing commitment to environmental stewardship. As part of this mission, LG has unveiled the fifth installment of its “LG Endangered Species Series” on its iconic Times Square billboard, this time highlighting species across North and South America that are facing serious challenges.
Throughout 2024, LG has used its high-profile digital display to showcase the beauty and significance of some of the world’s most vulnerable creatures. Previous campaigns have featured the
link hidden, please login to view, , sea lion and red wolf, bringing them to life through breathtaking 3D visuals. These stunning representations serve as a reminder of the importance of preserving nature’s delicate balance.
The latest addition to the series, released on February 18, features the monarch butterfly – an iconic species whose seasonal migration between southern Canada and Mexico has been increasingly disrupted by changing environmental conditions. This striking visual underscores the importance of habitat preservation and responsible stewardship of natural resources to help safeguard the future of these delicate creatures.
Looking ahead to 2025, LG is deepening its commitment by becoming the official partner of , a new nature documentary series by NBC. With one of the most ambitious production budgets in the history of natural history documentaries, this series explores the lives of remarkable species across the continent. Narrated by Academy Award winner Tom Hanks and featuring a soundtrack by legendary composer Hans Zimmer, The Americas promises to be an awe-inspiring storytelling experience.
As part of this partnership, LG will bring several species featured in The Americas to life on its Times Square billboard, using cutting-edge 3D technology to highlight their extraordinary beauty. Additionally, LG and NBC are launching the “LG Wonderbox Showcase 2025” competition, inviting U.S. university students to creatively express their vision for a thriving, sustainable future through original animation. Winners will receive scholarships of up to USD 25,000, mentorship from top creatives and the opportunity to have their work displayed on one of the world’s most famous digital billboards.
Beyond digital engagement, LG continues to support real-world conservation efforts through community-driven initiatives. Last summer, the company to encourage fans to contribute to wildlife conservation programs. Those who participated received a plush animal and an adoption certificate as a token of appreciation for their support of habitat restoration and endangered species research.
Through these initiatives, LG is combining technology, storytelling and creativity to inspire collective action in support of a more sustainable future. By working with leading organizations and encouraging the next generation to get involved, LG continues to demonstrate its commitment to a world where people and nature can thrive together. With each campaign, partnership and innovation, the company reaffirms its vision for a “Better Life for All” – one where future generations can enjoy the beauty and diversity of our planet for years to come.
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By GVK TEJA
Please add Jio cinema to WebOS store. I bought it LG TV to watch world cup but i can't. I'm so regret.
TV model: 43LJ554T
OS: WEBOS
Version: 6.10.35
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By News Reporter
Under a mission to create a Better Life for All, LG is committed to creating a sustainable future for the planet. As part of its commitment to raising awareness about crucial social and environmental issues, LG has been running the LG Hope Screen program in bustling pedestrian areas of two renowned cities – New York’s Times Square and London’s Piccadilly Circus. These eye-catching LG billboards have captured the attention of passersby, showcasing public service videos produced by international organizations and non-governmental organizations.
Through the Hope Screen program, LG is joining hands with the United Nations Environmental Programme (UNEP) in the annual celebration of World Environment Day on June 5. The Kingdom of Saudi Arabia is hosting this year’s event, focusing on the critical topics of land restoration, desertification and drought resilience, emphasizing the message of “Our Land. Our Future.”
link hidden, please login to view, approximately 2 billion hectares of land are degraded worldwide, posing a significant impact on around 3.2 billion people globally. This degradation accounts for one-fifth of the Earth’s land area and affects 40 percent of the world’s population, disproportionately impacting those who lack the necessary resources and means to cope with the consequences.
This year’s World Environment Day provides a valuable platform to raise public awareness about this pressing issue and inspire action to safeguard the planet. From May 31 to mid-June, LG Hope Screens will broadcast UNEP-created videos that shed light on the detrimental consequences of rapid industrialization, contributing to the devastating effects of climate change. However, these videos also showcase inspiring reforestation initiatives from various parts of the world, urging viewers to actively participate in the restoration of our planet’s ecosystems.
LG Hope Screens have emerged as a powerful platform for initiating meaningful conversations and raising awareness about crucial social and economic issues. , LG launched a captivating digital out-of-home campaign through its Times Square billboard, featuring mesmerizing anamorphic content. The campaign aimed to draw attention to the urgent need for protection of some of the world’s most vulnerable endangered and recovered species. Throughout the year, this ongoing campaign will continue to spotlight various species, starting with the snow leopard and subsequently featuring the bald eagle, Galapagos sea lion and reindeer later in the year.
, to commemorate World Food Day, LG Hope Screens played a significant role in commemorating World Food Day. During this event, campaign videos produced by the United Nations Food and Agriculture Organization were broadcasted, emphasizing the crucial importance of water as a fundamental element for both sustenance and life itself. These videos aimed to raise awareness about the significance of water conservation in order to foster a more sustainable future.
LG will continue to run the Hope Screen program to foster initiatives for the betterment of the planet and the people living on it. Stay tuned to the to learn more about LG’s efforts to create a Better Life for All.
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By News Reporter
3D Anamorphic Animal Series Kicks Off Company’s
Local and Global Earth Day Activations
SEOUL, Apr. 17, 2024 — Heralding the arrival of Earth Day 2024, LG Electronics (LG) unveiled today a 3D anamorphic experience on its Times Square billboard in New York City highlighting vulnerable and endangered species. The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives.
3D Animals Overlook Times Square
Unveiling on its dynamic Times Square billboard, LG will introduce a digital out-of-home (OOH) campaign showcasing anamorphic content that will highlight some of the world’s most vulnerable and endangered and recovered species in need of ongoing protection. Different species will be highlighted throughout the year beginning today with the snow leopard, followed by the bald eagle, Galapagos sea lion and reindeer later this year. The series will portray each animal in a stunning 3D effect that appears to be extending out of the actual display.
Education Program Elevates Conservation Awareness
Through partnerships with Discovery Education and the National Wildlife Federation, LG will host a K-12 educational series about vulnerable and endangered species tied to the Time Square billboard series. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. LG will distribute curriculum materials aligned with educational standards to students and educators across the U.S. For additional details and opportunities to contribute to NWF’s
link hidden, please login to view. and programs, visit . Life’s Good Earth Day Fair
The LG Electronics North American Innovation Campus in Englewood Cliffs, New Jersey, is hosting the Life’s Good Earth Day Fair on April 22. Open to the public, the event will include a range of activities that highlight the importance of sustainable practices.
In collaboration with the National Wildlife Federation, the community fair will provide valuable information on sustainable best practices and guidance on establishing your backyard as a Certified Wildlife Habitat®.
In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that provide consumers with significant savings through energy efficiency.
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By News Reporter
Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus.
In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them.
The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future.
Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing
link hidden, please login to view on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition.
In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level.
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