MORE LOCAL LEGENDS INSPIRING OTHERS DOWN UNDER
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By News Reporter
LG’s Better Life for All vision encompasses every aspect of life, emphasizing sustainable living and raising educational standards for children in rural areas. In line with this commitment, LG offices around the world actively participate in local initiatives aimed at improving the lives of the people and communities they engage with daily.
To commemorate World Cleanup Day (September 20) and International Coastal Cleanup Day (September 21), LG Singapore organized its first-ever beach cleanup event at East Coast Park in conjunction with local green social enterprise
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As part of the brand’s sustainability efforts, this initiative sought to highlight the importance of taking action against Singapore’s growing marine plastic pollution problem while promoting the 3Rs – Reduce, Reuse and Recycle – when dealing with used packaging.
By combining the company’s eco-conscious innovations with a community-driven effort, LG Singapore hopes this initiative will help foster a culture of environmental consciousness within consumers.
With the much-appreciated help of Green Nudge, over 100 LG Singapore employees collected 293 kilograms of trash – mainly plastic packaging, bottles and Styrofoam – from three sites across Singapore’s eastern coastline, which was then carefully processed for proper disposal.
To foster camaraderie among employees, LG Singapore organized eager volunteers into teams and promised an award to the group that collected the most trash. The winning team, which collected a total of 104 kilograms of trash in just one hour, received a small token of appreciation from Gerald Chun, managing director of LG Singapore.
The success of the beach cleanup highlights LG’s dedication to environmental stewardship and community involvement, with the revitalized beach serving as a powerful reminder of the impact collective action can have. LG Singapore looks forward to promoting sustainability in more exciting ways and inspiring others to join its mission to preserve nature.
Moving on to another vibrant part of Asia, in the spirit of Life’s Good, LG Taiwan hosted an event in September to inject positive change into the local community. Since 2009, LG Taiwan has been deeply committed to improving the standards of education in the nation’s rural areas, working alongside third-party organizations and public welfare institutions to inspire warmth and hope. This long-standing dedication was recently demonstrated through a collaboration with the Feng Chia University School of Architecture.
This involved LG Taiwan assisting Feng Chia University’s Book Hut Project to create an impactful after-school learning space for children living in the countryside. First, LG donated smart home appliances to meet their daily needs, with the local children taking an immediate liking to the LG TV’s advanced voice control features and its sheer size. LG also donated two washing machines that make everyday laundry easy and convenient, requiring only the press of the power and start buttons to operate.
Under the leadership of Jeong Yeon-kwan, managing director of LG Taiwan, a team of 23 LG employees joined student volunteers from Feng Chia University in Hualien to transform a building into an inspirational learning environment with a new lick of paint and various decorations.
In addition to getting hands-on in Hualien, LG Taiwan donated home appliances to the rural Nantou and Taitung regions to spread the power of education. Managing director Jeong showed teachers and children how each appliance works to ensure they received the full benefits. And to add a personal touch to their visit, LG volunteers prepared Korean snack packs for the children and student volunteers.
To support the transformation of its local community, LG East Africa collaborated with Korea Food for the Hungry International (KFHI) to complete two local projects. These initiatives – in Kajiado County and Nairobi’s Huruma slums – were the winning entries of the 2024 LG Ambassador Challenge. Each received KES 1 million in funding to make an impact on local communities.
As a part of the first initiative in Kajiado County, LG East Africa took part in transforming Intinyika Primary School. The school, which has 180 students, was equipped with essential infrastructure, including a solar power system, water storage facilities and computers. These upgrades address critical needs, such as electricity, water and educational resources, significantly improving the learning environment for local students. LG is hopeful that the new equipment will benefit and improve the lives of local students, with the new computers enabling them to learn more about digital technologies in a more comfortable learning environment.
In Nairobi’s Huruma slums, LG East Africa provided aid to the Furaha Community Foundation to improve their physiotherapy center, which treats more than 30 children with disabilities. With the funds from the LG Ambassador Challenge, the center acquired essential equipment, including gym tools, to provide effective care and treatment.
Now in its fourth year, the LG Ambassador Challenge is part of LG East Africa’s social responsibility initiatives. The program aims to recognize and support groups that actively address pressing challenges within their communities. The 2024 edition saw 53 applications, with the winning projects standing out for their potential to create lasting change. To ensure the sustainability of these projects, KFHI will continue to provide customized monitoring and support. This includes regular visits, communication and oversight to maximize the impact and facilitate meaningful change within the communities.
LG will continue to arrange various activities around the globe to spread its Life’s Good brand promise. To learn more about LG’s local initiatives around the world, visit .
Contributed by LG Singapore, LG Taiwan and LG Kenya
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By News Reporter
LG is committed to ensuring Life’s Good for customers around the world by integrating advanced technology into everyday life and evolving into a Smart Life Solution Company. In line with this, LG Australia recently partnered with Channel Seven’s Dream Home renovation series as an official sponsor. The series featured six pairs transforming suburban homes into Dream Homes, showcasing LG products in real Australian settings.
To raise awareness of the partnership and show how LG’s “Life’s Good with Optimism” commitment can make life at home just a little bit sweeter, LG Australia conducted a comprehensive campaign centered around optimism. This campaign leveraged various touchpoints to position LG as a brand that fosters connections and joyful living at home.
The campaign commenced with an exciting week-long giveaway in collaboration with Australia’s top breakfast TV program, Sunrise on Channel Seven. Airing daily, this game-show-style competition awarded real Australians a series of LG products to help bring their Dream Home visions to life, creating a sense of optimism and joy within the community.
LG Australia also launched an owned consumer promotion featuring renowned interior designer Kate Lawrence. For MyLG members, Lawrence offered two lucky Australians a professional room makeover, complemented by LG products and a voucher to purchase items for their Dream Home through a partnership with homewares retailer, Freedom.
An exclusive event was hosted at the newly renovated home of Dream Home contestants Lara and Peter to showcase how innovative technology can create delightful home experiences. This event was part of the lead-up to the Dream Home grand finale. It highlighted LG products in real Australian homes, promoted the LG Australia and Dream Home partnership, and communicated LG’s “Life’s Good” brand promise to a wide Australian audience.
A highlight of the event was a panel discussion featuring Dream Home Judge Rosie Morley, contestants Lara and Peter, LG Australia Marketing Director Gemma Lemieux and special guests Rhys and Liam, who also participated in the Dream Home series and renovated Lara and Peter’s home. The panel delved into the evolving role of the home and the significant influence of technology in maximizing joy and happiness in our personal spaces.
Guests were treated to a surprise reveal, courtesy of Australian entertaining expert Alex Cadger, who shared his tips and tricks to putting on the perfect party from his years of experience with his home catering company, The Blonde Butler. After a surprise reveal – the best part about a renovation show – of an exceptional grazing table, guests were invited to tour the home, get hands-on with LG products and enjoy an afternoon of food, drink and conversation.
To capitalize on the event’s momentum, participants spoke with Dream Home contestants about their experiences and shared insights into the role that smart technology plays in creating your dream space, no matter your expectations, and making life more enjoyable and fulfilling.
Following the Dream Home grand finale, the event at Lara and Peter’s home generated online buzz, showcasing LG as a brand that fosters connections and empowers Australians to live their best lives. Overall, the campaign increased consumer preference for LG as a brand that facilitates lasting connections, further reinforcing its position as a Smart Life Solution company.
To read more about LG’s Dream Home campaign, visit
link hidden, please login to view. Contributed by LG Australia
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By News Reporter
In a strategic move to bolster its presence in Indonesia, LG is accelerating the capabilities of its Research and Development (R&D) Center in the country by investing in its most valuable asset – its people.
Last year,
link hidden, please login to view officially opened its world-class R&D facility, aiming to elevate the company’s operational capabilities and further its mission of delivering quality products to more consumers worldwide. The 40,000-square-meter R&D center in Cibitung is set to become a pivotal hub for LG’s expansion into new global markets. This facility allows LG to implement a one-stop operation in Indonesia, integrating its supply chain processes into a seamless workflow that encompasses development, production, sales, marketing and customer service. This makes LG Indonesia the first LG subsidiary in the world capable of performing these roles simultaneously.
“Our R&D Center in the heart of Indonesia reinforces our unwavering dedication to serving Indonesia with the highest quality products, bringing up highly competitive manpower with creating jobs, transferring knowledge and making innovations,” said Lee So-yeoun, president of the LG R&D Center in Indonesia. “We anticipate our Indonesia R&D Center to continue positively impacting not only the company but also Indonesia’s broader society.”
This state-of-the-art facility will not only serve as a testing ground for LG’s latest innovations but also support the development of new TVs for the global market.
The center conducts rigorous tests on products to assess their resistance to moisture, heat and vibration as well as the packaging’s ability to protect items from significant drops. These tests are carried out to verify the durability of LG TVs throughout the product life cycle, from shipment to actual use.
Beyond technological development, LG Indonesia seeks to empower local human resources through the new facility. As part of this initiative, LG Indonesia sent 100 local workers to South Korea for a training program to equip them with the necessary knowledge and skills. A highly competent local team leads the facility’s technical and development quality assurance departments, and LG has employed approximately 400 people to run it, with plans to recruit more over the coming years.
To further improve its human resources, LG’s Indonesia R&D Center is exploring scholarship programs, internships, project sponsorships and partnerships with prominent local educational institutions. This initiative aims to strengthen the industry-academia relationship while creating broader opportunities for Indonesia’s talented youth. This will almost certainly foster greater innovation, leading to new products designed for the global market.
The Indonesia R&D Center’s high operational standards have earned it three ISO certifications for SHEE (Safety, Health, Environment and Energy): ISO 14001 (Environmental Management), ISO 45001 (Occupational Health and Safety) and ISO 50001 (Energy Management), emphasizing its dedication to safe, eco-friendly operations.
With the implementation of an advanced Building Management System (BMS), LG’s Indonesia R&D Center ensures environmental sustainability and energy efficiency by monitoring and controlling the air conditioning, ventilation, water systems, fire alarms and power.
Beyond enhancing operational efficiency, the R&D Center aims to help the company comply with national standards by adapting its products to better serve the local market, such as acquiring the Indonesian National Standard (SNI) certification. Among its most valuable contributions so far, the facility helped develop the LG OLED G4, the latest OLED TV which uses 60 percent less plastic than conventional televisions and recently received the Eco-friendly Certification for the fourth consecutive year.
Looking ahead, LG’s Indonesia R&D Center will continue to promote sustainability through key ESG initiatives organized under the “LG LOVES Indonesia” program. With a focus on the environment, education, community welfare and child development, the company has already initiated several projects in Indonesia, including “LG Loves Green,” “LG Loves School,” “LG Loves and Cares” and “LG Loves Children.”
Keep an eye on the to see how else the company is putting its Life’s Good motto into action while striving to make meaningful contributions to local communities.
Contributed by LG Indonesia
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By News Reporter
MORGANTOWN, W.V., Aug. 26, 2024 — LG Electronics today announced that it has established operations in the West Virginia as part of its strategic innovation initiative with the state aimed at advancing the development of new technologies for renewable energy, healthcare and industries of the future.
LG NOVA, LG Electronics’ North America Innovation Center, is opening offices in Morgantown and plans to open another office in Huntington, hometowns for West Virginia University and Marshall University, respectively. To celebrate the office opening in Morgantown, LG is hosting an
link hidden, please login to view event on Monday, August 26th at its new office space to meet with startups, entrepreneurs and business leaders. In addition, LG NOVA is recruiting now for regional operations directors for and , and anticipates hiring additional positions including engineering and technical roles in the months ahead.
The expansion supports LG Electronics’ bringing 275 jobs to West Virginia, to spur the growth of new technologies, investments and economic development for companies and people in the area as announced earlier this year by West Virginia Gov. Jim Justice and LG Electronics CEO William Cho.
Primefocus Health
Exemplifying how LG is driving innovation in the Appalachian Region, , the new digital health venture launched in collaboration with LG NOVA, announced its first customer: Marshall Health Network Inc., a leading West Virginia-based academic health system.
Primefocus Health and Marshall Health Network are working together to customize the Primefocus Health platform to support Marshall Health Network in addressing key regional healthcare issues, such as obesity, healthy aging, substance use disorder, and rural healthcare needs. The Marshall Health Network serves 1.4 million residents in 40 counties in West Virginia, southern Ohio and eastern Kentucky.
The Primefocus Health platform enables providers to deliver a personalized, complete care experience and improve access to quality healthcare. As part of the collaboration, Primefocus Health will also be actively hiring for roles related to the implementation and support of these solutions, creating new job opportunities within the region. Read more about this announcement at .
Dr. Sokwoo Rhee, LG Electronics corporate executive vice president for innovation and head of LG NOVA, said, “Our collaboration with the State of West Virginia enables us to drive innovation and create transformative technologies and businesses to positively impact the people of West Virginia and the broader Appalachian region. We look forward to growing our contributions in the state, and we’re excited about the incredible potential this collaboration holds for advancing our business and the region’s development.”
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By ironmonkey
Just bought an LGLED-65UJ630 65INCH TV. Right away I started to get the message "This app will now restart to free up more memory". After searching the internet and forums, I now understand that this problem is huge, it has been going on for years now and it is right across many models of LG TV's.
I have tried everything to fix this problem. It has the latest firmware. I did the factory reset and that lasted 4 hours before I got the message back. I turn off the TV and leave it for 10 minutes, maybe one hour later I get the message. I delete browsing history, maybe 10 minutes and I get the message..... you get the message.
As I understand it, the problem is that LG TV's don't have enough internal memory, but they have shipped a ton of their "smart" TV's with this problem.
My question is, has anybody heard anything from anybody, anywhere about a solution to this problem. I really want to keep this TV, but it is not fit for purpose in this state.
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