VIRTUAL SPACES OFFER A FUN (AND SAFE) WAY FOR BRANDS TO ENGAGE
-
Similar Topics
-
By News Reporter
In today’s fast-evolving digital landscape, technology continues to redefine how businesses engage with their audiences. To stay ahead, companies are embracing innovative content creation methods that deliver immersive, high-quality experiences, capturing attention and driving deeper engagement.
LG has taken a major leap forward in content production with the launch of its state-of-the-art virtual production studio at its North American headquarters in New Jersey, USA. A potential first in the consumer electronics industry, this in-house content lab empowers LG with advanced tools to produce premium-quality content that reflects its diverse product portfolio, emphasizing efficiency and sustainability.
At the core of the LG Virtual Production Studio is the company’s award-winning commercial LED display technology, featuring a 1.5mm pixel pitch display spanning two walls. This setup enables immersive, cost-effective and flexible content creation, complemented by cutting-edge technologies from LG’s partners, including the Megapixel HELIOS Controller and Mo-Sys Camera Tracking Solutions/Server.
Further strengthening its capabilities,
link hidden, please login to view, a leading developer of virtual production solutions and camera robotics. This collaboration seamlessly integrates LED displays and controllers with Mo-Sys’s XR technology to create a comprehensive XR solution. In the LG Virtual Production Studio, the HELIOS Controller allows multiple users to operate the Mo-Sys Camera Tracking Solutions/Server platform in real time without the need for additional software.
The studio significantly enhances production efficiency by reducing set build times. Advanced features such as parallax motion and real-time rendering enhance realism and adaptability, offering greater creative flexibility, increased content output and cost savings. Looking ahead, the studio plans to produce episodic content and collaborate with brands, further reinforcing LG’s commitment to innovative storytelling.
Beyond creative benefits, virtual production reduces the need for costly physical sets and on-location shoots, minimizing environmental impact while streamlining production workflows. This shift helps reduce environmental impact while making content creation faster and more adaptable to a variety of creative demands.
The LG Virtual Production Studio features a 25-foot, two-wall display constructed from two large 1.5mm pixel pitch LG MAGNIT Studio Series LBAG015-G3 Direct View Micro LED displays, positioned at a 90-degree angle. Despite being a compact 1,000-square-foot space – small compared to conventional studios – this setup delivers limitless creative possibilities with ultra-realistic backgrounds and seamless special effects. Unlike traditional LED displays with wider pixel pitches that require large studios to avoid visible pixels, LG MAGNIT technology enables high-quality content creation within a compact footprint.
LG’s global in-house creative agency, HSAD, plays a pivotal role in maximizing the studio’s potential, leveraging its cutting-edge tools to craft compelling narratives that resonate with diverse audiences. The establishment of this advanced studio marks a significant milestone for LG, underscoring its commitment to innovation and sustainability in content creation.
By investing in an in-house virtual production studio, LG is redefining creativity – producing high-quality content faster with less environmental impact and new levels of creative freedom.
To learn more about Studio Series LBAG015-G3 Direct View Micro LED displays, visit .
# # #
-
By News Reporter
Company Leverages Its Latest AI-driven Innovations to
Expand the Definition of Space Experience
SEOUL, Jan. 2, 2025 — LG Electronics (LG) is showcasing an innovative, new solution that extends the convenience and comfort of the LG AI Home into mobility spaces at CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at the company’s booth, introduces the LG Mobility Experience (MX) platform. This groundbreaking mobility space solution integrates a full suite of LG’s smart life solutions to create a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences.
LG’s MX platform expands the definition of home solutions, creating a new type of multifaceted, multipurpose space. Using a modular package system, the platform integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge or a creative studio, unlocking a raft of exciting “Space-as-an-Experience” opportunities for potential customers.
The MX platform aligns with prevailing auto industry trends and customer preferences, which are shifting away from traditional notions of transportation and towards the idea of vehicles as a personalized lifestyle space. The platform offers a tailored lifestyle experience where the latest products, AI solutions and services synergize to support superior user comfort and convenience.
The MX platform features a dual-cabin design: a front driver’s cabin and a rear customizable experience space. Users can configure this versatile space in a variety of different ways, such as dividing it into multifunctional zones or converting it into a hyper-personalized lifestyle spaces complete like a creator studio, business lounge or separate zones for relaxation and hobbies. The modular design makes it possible to equip the rear cabin with various appliances, enabling users to select combinations that meet their particular needs and preferences. LG plans to offer the MX platform as a subscription service, making it accessible to a broader audience.
Powered by LG’s AI Home solution, ThinQ ON, the MX platform lets users tailor conditions inside the vehicle and enjoy helpful lifestyle services such as daily schedule management and information briefings. Additional services from external providers – including food and beverage order, laundry and hotel booking – can be integrated to further expand and enrich the user experience.
Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience space. This will showcase highly-customizable space solutions and mobility lifestyle solutions, featuring LG’s state-of-the-art appliances and Internet of Things devices. It will offer a compelling preview of the future of mobility and connected hybrid living spaces.
“The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ leverages LG’s strength in appliances and AI Home technology to present a new direction for mobility experiences,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.”
Visitors to CES 2025 from January 7-10 can experience all of LG’s latest innovations, including the MX platform, at the company’s booth (#15004, Las Vegas Convention Center).
# # #
link hidden, please login to view -
By News Reporter
With Advanced AI Features and Capabilities, 2025 LG gram Laptops Deliver
Smarter, More Personalized Productivity Experiences
SEOUL, Dec. 31, 2024 — LG Electronics (LG) is set to unveil its 2025 LG gram lineup, the company’s first on-device AI-powered laptops, at CES 2025 in January. The new lineup includes innovative models such as the gram Pro, gram Pro 2-in-1, gram and gram Book. Leveraging LG’s gram AI technology,1 the latest grams deliver state-of-the-art capabilities and stellar performance, harnessing large language models and personalized AI features to elevate the user experience – all while preserving the series’ iconic slim and lightweight design.
Enhancing Productivity and Personalization with LG gram AI
The 2025 gram laptops present a smarter, more secure and highly-personalized user experience through LG’s innovative gram AI. With gram chat On-Device, these laptops utilize AI algorithms to process and analyze data locally without requiring a network connection. At the same time, they provide convenient access to cloud-based AI services via gram chat Cloud, powered by GPT-4o. This subscription-based service, which uses GPT-4o, is offered free of charge for the first year. The integration of on-device and cloud-based AI creates a hybrid AI solution that enhances productivity by delivering personalized insights, a comprehensive knowledge base and an intuitive, ever-evolving experience that adapts to users’ needs.
gram chat On-Device employs a small language model derived from LG AI Research’s EXAONE large language model. This enables fast and secure local processing to provide relevant answers and simplify device management. Notable features include Time Travel, allowing users to quickly and easily revisit web pages, documents, videos and audio files. Meanwhile, gram chat Cloud leverages vast web-based datasets for detailed and comprehensive responses to user inquiries. Additionally, gram chat Cloud integrates with personal calendar and email services, enabling users to manage their schedule and send and receive emails more efficiently.
Unleashing Unprecedented Performance with Intel’s Next-Generation Processors
The 2025 gram laptops set a new benchmark in the series’ history, powered by Intel’s next-generation processors: the Intel Core Ultra H-Series (Arrow Lake) and the Intel Core Ultra V-Series (Lunar Lake). The H Series processors are designed to maximize traditional PC performance, while the V Series CPUs are optimized for AI-driven PC experiences.
The Arrow Lake-powered gram laptops boast more computing power and improvement in graphics processing, compared to 2024 gram models. These impressive laptops deliver an exceptional all-around performance that prioritizes core PC functionality. The Lunar Lake-powered models come equipped with Microsoft’s “Copilot+” PC functionality, offering productivity- and creativity-boosting features such as real-time video subtitle translation and AI image generation.
Delivering Innovation and Versatility for Every User
At the forefront of the 2025 lineup is the LG gram Pro (model 17Z90TR), a laptop that presents the best of performance and portability. Inside the gram Pro’s sleek, slim and lightweight form factor is an Arrow Lake CPU and NVIDIA GeForce RTX 4050 graphics card. This advanced hardware combination enables the gram Pro to effortlessly handle a variety of demanding tasks, from resource-intensive graphic design and 3D-rendering work to video editing and running the latest AAA games.
The lineup also includes the new LG gram Pro (model 16Z90TS), the first Copilot+ PC in the gram series. Measuring just 0.49 inches thick and weighing 2.73 pounds, it delivers remarkable portability. Another highlight is the 16Z90TR, boasting a 16-inch display and an impressively light weight of only 2.64 pounds. As the lightest model in the 2025 gram Pro lineup, it exemplifies gram’s signature lightweight design while delivering powerful performance.
Additionally, the highly versatile LG gram Pro 2-in-1 (model 16T90TP) has been recognized with a CES 2025 Innovation Award for its outstanding design and functionality. Offering incredible flexibility, the device comes with a wirelessly chargeable stylus pen that expands and enhances the user experience.
To expand its U.S. market presence, LG is introducing the LG gram Book (model 15U50T), an entry-level model offering key features and benefits of the gram series at a more accessible price. The gram Book has a 15.6-inch Full HD (1,920 x 1,080) display, expandable storage options, a 720p HD webcam with privacy shutter, and a slim and light design for take-anywhere convenience.
All new gram laptops support gram Link 2.0, an upgraded version of the gram Link feature first introduced last year. gram Link 2.0 facilitates seamless device connectivity across operating systems,2 allowing users to easily share content and transfer files with a diverse range of PC and mobile products, including iOS and Android-based smartphones. This feature also allows users to handle incoming phone calls directly on their gram laptops, minimizing workflow interruptions.
“2025 LG gram products, featuring advanced gram AI, are powerful, portable productivity companions that can understand users’ needs, intelligently utilize relevant information, and enhance workflow,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “LG is committed to delivering premium-quality laptops that harness the latest AI technologies to enable users to do and achieve more.”
Specifications:
LG gram Pro 2-in-1 (16T90TP) LG gram Pro (17Z90TR) LG gram Pro (16Z90TS) LG gram Book (15U50T)
Display Size 16-inch 17-inch 16-inch 15.6-inch Display WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) LCD WQXGA (2,560 x 1,600) LCD FHD (1,920 x 1,080) LCD WQXGA (2,560 x 1,600) LCD Brightness (Typ.) OLED: 400nit 400nit 400nit 300nit LCD: 400nit Refresh Rate OLED: 48-120Hz (VRR) 31-144Hz (VRR) 31-144Hz (VRR) 60Hz LCD: 31-144Hz (VRR) Weight 3.08 lb 1,399g
3.26 lb 1,479g
2.73 lb 1,239g
3.74 lb 1,700g
Size 357.3 x 253.8 x 12.4 ~ 12.9mm
379.4 x 265.4 x 14.4~15.8mm 357.7 x 251.6 x 12.4 ~ 12.8mm 359.8 x 237.8 x 18.9~19.4mm Battery 77Wh 90Wh 77Wh 51Wh Thermal Mega dual cooling system Fan cooling system CPU Intel® Core Ultra 7 processor / Intel® Core Ultra 5 processor Intel® Core Ultra 9 processor Intel® Core Ultra 7 processor
Intel® Core Ultra 5 processor
Intel® Core i5 processor GPU Intel® Arc graphics NVIDIA RTX4050 with GDDR6 6GB Intel® Arc graphics Intel® Xe® graphics Memory Max 32GB (LPDDR5X Max 8,400MHz, Dual Channel) Max 32GB (LPDDR5X Max 8,533MHz, Dual Channel) 8 / 16 DDR4 (Dual Channel, 3200MHz) Storage Dual SSD (M.2) 512GB / 1TB / 2TB (Gen4 NVMe) 1TB / 512GB / 256GB (NVMe) Audio HD Audio with Dolby Atmos Speakers Stereo Speaker (3.0W x2)
Smart AMP (MAX 5W x2) Stereo Speaker (3.0W x4)
Smart AMP (MAX) Stereo Speaker (3.0W x2) Smart AMP (MAX 5W x2)
Stereo Speaker 1.5W x2 I/O Port 2x USB 3.2 Gen2 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4)
HDMI 2.1 (4K@60Hz)
1x USB 3.2 GEN1x1 1x USB 2.0
2x USB3.2 GEN2x1, HDMI 2.1 (4K@60Hz)
Software LG gram Chat LG gram Link
LG Glance by Mirametrix®
LG gram Link Webcam FHD Webcam + IR Camera with Webcam & Dual Mic. (face-recognition) HD Webcam w/privacy shutter
# # #
1 Availability of AI features may vary by model.
2 The gram Link 2.0 supports devices running iOS and Android. The compatibility may vary depending on the device and operating system version.
link hidden, please login to view -
By News Reporter
Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios
SEOUL, Sep. 9, 2024 — LG Electronics (LG) announces it has acquired a stake in
link hidden, please login to view (Mo-Sys), a market leading developer of virtual production solutions and camera robotics. The strategic seed investment and partnership will expand LG’s capabilities in the virtual production and broadcasting technology segments, enabling it to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions. Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, and with corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling.
Renowned for its industry-leading display technology, LG has already established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages. Through its newly-signed strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR.
“We’re excited by this new partnership, and by the unique value we’ll be able to deliver to customers through combining LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.”
Michael Geissler, CEO of Mo-Sys Engineering, commented, “We are delighted to have LG’s support as we continue to innovate in the field of next-generation virtual production technology. Their investment will enable us to enhance our R&D efforts, drive sustainability, and create more efficient production solutions.”
LG virtual production solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (September 13-16). For more information, visit .
# # #
-
By News Reporter
Kinetic LED signage has transformed how viewers interact with content, emerging as a new method of visual storytelling. Recent technological advancements have forged the way for the brilliance of traditional LEDs to come together with kinetic art technology, creating three-dimensional (3D) displays that exude vibrant colors and dynamic sounds for an enhanced visual experience.
Kinetic LED signage has become a standout choice for artistic exhibits in public spaces, adding dynamic movement to museums, hotel lobbies and galleries. By displaying animated patterns that seem to emerge from the screen, this innovative signage solution adds a sense of realism to the space that conventional displays cannot replicate. When combined with vivid colors and sound effects, it seamlessly integrates into a wide array of spaces, effectively showcasing diverse content from compelling advertisements to stunning works of art.
The Sangsang Platform, a cultural complex in South Korea remodeled from an old granary to host various cultural activities, features the gigantic LG Kinetic LED façade as a breathtaking centerpiece. In addition to mesmerizing visitors, the signage solution heightens the ambiance and effectively modernizes the space with dazzling media art displays. Renowned for its size and cutting-edge technology, the LG Kinetic LED signage immerses audiences with its dynamic presence.
Measuring a massive 3 meters wide by 5 meters long and powered by 240 engine motors, images in the LG Kinetic LED signage come alive in vivid detail with the support of High Dynamic Range (HDR). By synchronizing with 240 LED modules that move delicately back and forth up to 300mm, HDR defies the challenges of traditional flat signage to create 3D content, enhancing the sense of immersion and transforming kinetic motion into a work of art. In addition, with customized digital media and sound, the signage delivers realistic audio and motion for an unforgettable sensory experience.
From lobbies to shopping malls to public squares, the LG kinetic LED signage creates an impactful visual effect in indoor spaces. This Kinetic LED as a media platform can maximize the impact of advertising by effectively capturing people’s attention. What’s more, LG Kinetic LED signage offers a bundled software package for buyers, enabling easy application of kinetic motion utilities and eliminating concerns about implementing additional art technology services.
The dynamic media façade of the LG Kinetic LED signage is set to mesmerize viewers and satisfy stakeholders alike, demonstrating LG’s commitment to delivering total service that includes space design, installation and post-management of the LED signage, all of which elevate the customer experience and optimize operational efficiency.
To learn more about LG’s Kinetic LED signage, visit
link hidden, please login to view. # # #
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.