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By News Reporter
Milan Design Week, also known as Salone del Mobile, is the world’s preeminent furniture and design fair. Held in Italy’s famous fashion capital, it is a truly global showcase of innovation, creativity and luxurious style. Amidst this year’s celebration of inspiring and aspirational home living, LG presented its latest premium built-in products, including collaborations with renowned designers, at the Signature Kitchen Suite Showroom on Milan’s Piazza Cavour.
Open since 2020, the showroom artfully exhibits the sleek offerings of the Signature Kitchen Suite while introducing visitors to the brand’s True to Food philosophy. This stylish space, where tradition meets innovation, spans three levels – ground floor, basement and mezzanine – each featuring stellar Signature Kitchen Suite built-ins designed and made to the most exacting standards. The advanced appliances on display are complemented by a nature-inspired décor designed by Calvi Brambilla, an esteemed multidisciplinary design studio based in Milan.
One of the showroom’s special zones cleverly evokes the natural beauty of Italy through the use of Milano Pink, a warm, soothing color inspired by the pink hues that adorn the Alps when viewed from Milan at sunset. Visitors can experience the unique value of Signature Kitchen Suite and LG home appliances firsthand by exploring the showroom’s Food Academy and simulated domestic spaces, which include a kitchen, living room, bedroom and laundry room.
Structured around the theme of the Art of Precision, the showroom compellingly conveys the Signature Kitchen Suite design philosophy through a hand-picked selection of artworks and engaging experiential programs. Visitors can discover different examples of the ‘art of precision’ via the exhibit’s Master Craftsmen encounters, where a flavorist, a watchmaker, a baker and a glazier each demonstrate the level of care and skill that LG’s premium built-in brand has come to represent.
A delightful display of delicate origami decorations, which greets guests as they enter the showroom’s reception area, serves as another symbolic tie to the craftsman-like quality of Signature Kitchen Suite appliances. The origami pieces are accompanied by dozens of bottles containing artisanal vanilla essence, each with its own unique aroma.
Coinciding with Milan Design Week, LG showcased a variety of stunning appliances brought to life through its collaborations with high-end furniture brands and design groups. This year, acclaimed furniture designer and architect Patricia Urquiola, known around the world for iconic designs such as the Dudet Chair and Sengu Table, partnered with LG to create a new masterpiece for Signature Kitchen Suite. Visitors to the Signature Kitchen Suite Showroom have the privilege of seeing Urquiola and LG’s ultra-chic undercounter modular refrigerator in person.
A seamless fit for both kitchens and living rooms, Urquiola’s unerringly elegant creation aligns with the popular home and interior design trend of blurring the boundaries between living spaces. Resembling a sophisticated cabinet or set of drawers,the refrigerator offers custom size and color choices to suit the specific needs and preferences of each customer. Its upper compartment can be used for the efficient storage of bottled water, beer, wine (or other beverages) and even cosmetics, while its lower compartment functions as a convenient freezer.
Another aesthetically-unimpeachable appliance that debuted during Salone del Mobile was the Signature Kitchen Suite Wine Cabin. A collaboration between LG and m2atlier, a Milan-based architectural design group, this remarkable piece provides temperature-controlled wine storage in its lower compartment, storage space for wine glasses and bottles in its upper compartment, and a beautiful cigar box in between.
The Wine Cabin’s central rotating base supports a structure that can be customized with different finishes. Encased in micro-ribbed glass, the effortlessly luxe m2atlier design was conceived as a “precious container” for the Signature Kitchen Suite under-shelf wine cellar.
From creative collaborations with leading designers to carefully curated exhibits, the Signature Kitchen Suite Showroom in Milan celebrates the essence of design, technology and luxury living.
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By News Reporter
Milan Design Week, the world’s largest and most well-known design and furniture fair, is a mecca for the aesthetically-inclined. At this year’s event, the biennially-held EuroCucina exhibition put the spotlight on the latest trends in kitchen appliances and furnishings, with many of the industry’s major players taking part. A regular at Milan Design Week, LG delivered a stunning showcase of premium built-in kitchen appliances at a booth designed by GamFratesi, the acclaimed architecture and design studio co-founded by Italian Enrico Fratesi and Denmark’s Stine Gam.
To highlight both the ultra-premium Signature Kitchen Suite and LG’s built-in appliance lineups, the diverse range of built-in products on display clearly reflected the company’s dedication to promoting an inspired culinary lifestyle centered around the joy of sharing and savoring quality food.
“One particularly memorable episode during our collaboration with LG was the differentiation strategy for Signature Kitchen Suite and LG built-in appliances,” said GamFratesi. “This differentiation strategy was well reflected in the booth design.”
The coming together of Signature Kitchen Suite’s True to Food philosophy – founded on the importance of preserving the original flavors of fresh ingredients – and GamFratesi’s design ethos revealed a new vision for kitchen design. LG’s emphasis on quality natural ingredients was echoed by the natural materials and design elements incorporated into the exhibition booth itself, which also reflected the impact of environment and culture on different cuisine traditions. GamFratesi’s subtle use of wood and stone accentuated the beauty of the natural world while simultaneously drawing attention to the connection we form with the planet when cooking and consuming real food.
“The key points to pay attention to are the design of each island and the materials used,” noted GamFratesi. “Each island represents an independent piece of furniture that reflects our design aesthetic.”
Within the booth’s Signature Kitchen Suite zones, GamFratesi complemented the built-in brand’s gorgeous kitchen appliances with natural materials and finishings. Each display kitchen represented a seamless harmony of appliances, cabinetry, counters and décor, highlighting the transformative power of design to create special sanctuaries that celebrate authentic cooking and nature’s beauty.
Evocative, entertaining, yet entirely elegant, the Signature Kitchen Suite wine cellar zone made a lasting impression on visitors to LG’s booth. Here, GamFratesi drew inspiration from the wine-maturation process to craft a calm, almost-meditative space with a ‘cave-like’ sense of depth and a rich, atmospheric mood.
Although the synergy between LG’s built-in appliances and GamFratesi’s kitchen designs is undeniable, the process of smoothly integrating the two for the Milan Design Week showcase was not without challenges. However, through the thoughtful and purposeful placement of appliances with distinct functionalities, and via the introduction of LG’s panel-ready concept, the two innovative companies achieved the ultimate union of form and function. The results, as one can see from the images, speak for themselves.
Through the unprecedented fusion of design, technology and space, the compelling collaboration between LG and GamFratesi presented a new kind of value and a refined kitchen lifestyle. As demonstrated at Milan Design Week, and at other major exhibitions around the world, LG is committed to partnering with like-minded innovators who share its passion for pushing boundaries and elevating everyday life.
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By News Reporter
With Advanced Technology and On-Trend Design, Company’s Expanded Range of
Premium Built-in Kitchen Appliances Delivers an Elevated Culinary Lifestyle
SEOUL, Feb. 21, 2024 — LG Electronics (LG) is set to introduce a diverse range of luxurious built-in kitchen packages at the 2024 Kitchen & Bath Industry Show (KBIS), taking place in Las Vegas, USA, from February 27-29. Taking center stage, the company’s new Signature Kitchen Suite Transitional Series appliances – including the Combi Wall Oven, Double Wall Oven and Single Oven featuring cutting-edge Gourmet AI technology – boast sophisticated design and intelligent functionality.
Bold Sophistication With New Transitional Built-in Kitchen Package
The arrival of the new Transitional Series built-in kitchen package marks a significant expansion of the Signature Kitchen Suite lineup, which continues to set the standard for elegant simplicity, understated luxury and exceptional quality. Joining the existing Professional Series (Traditional) range, the Transitional Series has been created in response to consumers’ growing preference for transitional and contemporary kitchen design.
Signature Kitchen Suite Transitional Series appliances feature satin stainless steel exteriors with an elegant, velvety matte finish that elevates the kitchen environment. Delivering a chic, minimalist appearance, Transitional Series appliances are equipped with slimmer handles than those found on Professional Series models. The design decision to move away from the use of conventional control knobs also contributes to a sleeker look.
The Signature Kitchen Suite Transitional Series Built-in Kitchen Package on show at KBIS 2024 includes French-Door refrigerators, column refrigerators, column wine refrigerators, dishwashers, wall ovens and more. The breadth of the brand’s built-in offerings demonstrates a firm commitment to providing consumers with a wide range of premium products to help them complete their dream kitchen.
Enhanced Cooking Experience With Advanced Gourmet AI Technology
Debuting at this year’s exhibition, Signature Kitchen Suite’s Gourmet AI-equipped Wall Oven lineups deliver an enhanced culinary experience. The company’s innovative Gourmet AI technology is able to identify ingredients the user has on hand and can automatically suggest optimal recipes from 80 auto cook options. Thanks to the oven’s built-in high-definition camera, users can remotely monitor what they’re cooking via the ThinQ app. LG’s intelligent camera enables features such as time-lapse recording and the ability to capture photos and share them online. Additionally, the inclusion of ThinQ Care means users get to enjoy continuous feature upgrades throughout the life of their oven.
Another high-performance Signature Kitchen Suite innovation, the Steam-Combi convection oven seamlessly integrates steam and convection cooking functionality for outstanding gourmet results. The Steam-Combi convection system ensures fast and even cooking, using the natural properties of steam to help maintain the taste, texture and appearance of food. Without requiring any preheating, the oven’s steam sous vide mode allows for the creation of delectable dishes that are moist and tender on the inside and crispy and flaky on the outside.
What’s more, Transitional Series ovens boast LG’s distinctive and highly convenient InstaView window, enabling users to see inside without having to open the door.
Wide Range of Premium Kitchen Lineups for Diverse Culinary Lifestyles and Spaces
Other Signature Kitchen Suite innovations featured at KBIS 2024 include 48-inch panel ready kitchen appliances that can be color coordinated to match existing cabinetry, and a streamlined 36-inch French-Door refrigerator designed for smaller spaces. LG’s diverse range of ultra-premium built-in solutions offers each customer the opportunity to create a kitchen that truly embodies their personal style and meets the needs of their own unique culinary lifestyle.
“Through the expansion of the Signature Kitchen Suite lineup with the new Transitional Series, and the introduction of Gourmet AI-equipped Wall Ovens, LG is strengthening its position in the luxury built-in market and reaffirming its technological and design leadership,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to cater to consumers’ evolving tastes, providing a diverse range of ultra-premium built-in appliances offering the very best in performance, convenience and aesthetics.”
Visitors to LG’s booth (West Hall #2343, Las Vegas Convention Center) at KBIS 2024 will have the opportunity to experience the full portfolio of LG’s premium kitchen solutions. For more information on Signature Kitchen Suite’s new Transitional Series wall oven lineups, visit
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By News Reporter
Underpinning the enduring brand value of LG SIGNATURE lies the profound belief that Art Inspires Technology, Technology Completes Art. Merging technological excellence with artistic brilliance, LG SIGNATURE proudly sponsored a performance of timeless classic ‘Swan Lake’ choreographed by Angelin Preljocaj, an esteemed master of ballet. This modern interpretation took place at LG Arts Center SEOUL, South Korea, from June 22 to 25, where it captivated audiences while perfectly embodying the brand’s commitment to extraordinary experiences.
Running alongside the performance was the Swan Lake-themed LG SIGNATURE OLED M exhibition, which used a moon-shaped mirror to reflect light onto the lake created below the TV to highlight its ‘wireless’ design. A Zero Connect Box, which wirelessly transmits video and audio signals to LG’s cinematic screen, was also presented to visitors on top of an elegant swan sculpture, which added a touch of class to the space.
The LG SIGNATURE Hall was bustling with people eager to witness the highly anticipated performance. And as they waited, they were able to enjoy an exhibition of advanced technology as well as photo zones highlighting the OLED TV’s sleek wireless transmission of video and audio that no one thought was even possible. The mesmerizing Swan Lake motifs added another dimension to the zone, with attendees saying it felt more like the performance’s opening act.
Esteemed figures from the Korea’s ballet, culture and arts scenes – including Kang Sue-jin, artistic director of the Korean National Ballet, and Cha Jun-hwan, a world-class figure skater – immersed themselves in the perfect blend of innovation and artistic brilliance. “The space let me directly experience the ultimate harmony of art and technology LG SIGNATURE aims to convey,” remarked Kang. Cha Jun-hwan had only good things to say about the exhibition, especially about the TV’s innovative design, stating, “I was delighted to witness such an innovative design that boldly departs from the conventional.”
The opportunity to experience a remarkable ballet performance and the world’s first wireless OLED TV in one place sparked a wave of excitement among diverse audiences. Influential figures from ballet, art and culture were there to see it for themselves, like ballerina Lee Joo-ri, actress Kim Joo-ri, ballerina Kim Nam-ji, actor Lee Jae-joon and model Kim Nam-yoon, as well as luxury lifestyle influencers including Kim Young-shin, Kim Bo-kyung and Jung Jae-ho.
Demonstrating the brand’s unwavering commitment to the intrinsic connection between art and technology, the curtain was drawn on the remarkable reinterpretation of the iconic Swan Lake ballet with LG SIGNATURE as its main sponsor. While the show may have come to an end, the captivating exhibition will continue to welcome a broader audience of TV lovers until September. By bridging the worlds of technology and artistic expression, LG SIGNATURE continues to redefine the essence of living a life inspired by art.
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By News Reporter
To deliver unparalleled living experiences, LG SIGNATURE is relentlessly motivated by art in all its forms. This ethos transcends into passionate support for standout art and cultural experiences.
To bring the LG SIGNATURE experience closer to customers, the brand has held events and created new partnerships through its wider UK brand campaign “LG SIGNATURE Hosts” experience so that more people can enjoy the luxury lifestyle products for themselves.
A key component of this initiative is LG SIGNATURE’s ongoing partnership with the Royal Philharmonic Orchestra (RPO), one of the world’s finest orchestras and true masters of its art. With every musician at the pinnacle of their career, its performances are nothing short of legendary. This partnership with RPO and the activities that come with it, provide a meaningful opportunity for top-tier luxury media in the UK to engage directly with LG SIGNATURE, driving positive awareness of the brand and its products through the power of hands-on experiences.
Most recently, the brand held LG SIGNATURE Hosts The Music of Bond at London’s prestigious Royal Albert Hall, providing a perfect opportunity to create a decadent moment that aligns seamlessly with the LG SIGNATURE brand.
Dan Michelson, marketing director at LG UK
The event invited guests to enjoy an intimate dinner reception held in the Royal Albert Hall’s exclusive Clive Room, followed by a live performance of The Music of Bond from a Grand Tier Box. The show celebrated over 60 years of James Bond on the big screen by playing the most iconic theme songs and anthems from the box-office blockbusters.
On arrival, attending media were greeted with a James Bond-inspired pre-dinner aperitif and encouraged to play a game of blackjack at the casino table with ‘LG SIGNATURE Fun Money.’ One lucky winner received a collection of James Bond memorabilia including a box of socks from The London Sock Exchange’s 007 anniversary collection, a Bella Freud James Bond Dr. No mug and a ‘Bond Cars: The Definitive History’ book.
During the show, attendees could also have their main course paired with wine served at the optimum temperature, thanks to the LG SIGNATURE Wine Cellar on display in the Clive Room.
With cutting-edge innovation inspired by traditional wine storage techniques, it expertly replicates the conditions of underground wine caves to store and age wines for the optimal taste, while its sleek design is the epitome of minimalist luxury.
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After the meal, guests were invited to the Grand Tier Box to watch the world-famous orchestra play anthems from various James Bond movies. And if that wasn’t enough, refreshments and dessert carousels based on Bond movies were served throughout and guests even got the opportunity to mingle with two RPO musicians during the interval.
Throughout the evening, guests were treated to the full LG SIGNATURE hospitality experience, highlighting again just how much the brand values masterpieces in not only technology and innovation, but also culture and arts.
Live Beyond.
Experience next-level living with LG SIGNATURE.
Contributed by LG UK
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