Quantcast
Jump to content

Recommended Posts

Posted

AI-Experience_01-600x333.jpg

In this first of six episodes of AI Experience, we’ll take a closer look at the influence of public perception in the future direction of artificial intelligence.

The European Union’s recent proposals to strictly regulate the use of artificial intelligence in its borders are likely to have significant consequences on AI development. The guidelines are designed to address the human and societal rights that may be at risk due to AI’s potential in surveillance and identification. For nations and people to make the right decisions, it’s important that there be public discourse on what AI is and what it should be.

LG Electronics has already begun this process.

Developed last year in partnership between LG and Element AI, the report

link hidden, please login to view
covers the challenges of the artificial intelligence experience (AIX) across the six core themes of public perception, ethics, transparency, user experience, context and relationship.

Public perception, the way people think and feel about a subject, plays an important role in the kind of AI products and services consumers choose to adopt. This, in turn, influences the direction of AI development and advancement. For example, if consumers are obsessed with intelligent toasters, there’s a strong chance many AI companies will pour their resources into coming up with a new AI toaster that can top the current AI toaster. Here, we’ll take a look at five areas that greatly influence the public’s opinion and awareness of AI: news and pop culture, language, marketing, design and education.

AI-Experience_02-600x333.jpg

News and Pop Culture

From 1927’s Metropolis to 2001: A Space Odyssey (1968) to Ex Machina in 2015, AI rarely paints a bright future that offers us hope. Although there are many stories in the news media about how AI is improving lives, there are as many that portray the technology as the villain, stealing jobs and futures. Those involved in developing the technology are acutely aware of the impact this has on consumer confidence and trust, and just how important it is to separate fact from fiction when communicating AI.

Language

AI-Experience_03.jpg

Words can sometimes be open to interpretation, and this seems to be especially true where AI is concerned. The world “learning” could make a person believe that a machine that “learns” can do far more than what it was programmed to do, creating fear and mistrust. As AI is such a vague and amorphous concept for many, companies in the AI sector need to take great care when describing their products and services, leaving no room for misunderstanding. Choosing words wisely may help to better deliver the promise of AI.

Marketing

On a daily basis, consumers are exposed to marketing that promotes AI products and services – most of which offer convenience by managing simple tasks independently or with little user input. But there are many situations where the marketing suggests these innovations will revolutionize users’ way of life, which raises expectations for AI beyond what is currently possible. The overpromising marketing bubble can lead to disappointment and negatively affect public perception, fueling a phenomenon known as AI winter.

AI-Experience_04.jpg

AI winter refers to setbacks in the development of AI resulting from a lack of enthusiasm and interest among consumers and investors. Because the technology is not advancing as fast as people had hoped, and doesn’t yet resemble the AI of Hollywood movies, companies should be wary of overstating what their offerings can do. In this way, they can avoid contributing to negative public sentiment and allow users to fully appreciate what the technology can deliver right now.

Design

AI-Experience_05.jpg

The experience that users have when interacting with AI is another critical element in determining public perception. Personal AIX stories – good and bad – are shared every day on social media, reconfirming people’s positive or negative perceptions and influencing the opinions of those who have yet to use any AI-based solutions. To ensure better experiences with AI, the adoption of a human-centered approach to AI design is critical. A thorough examination of what consumers need and desire, as well as pain points that detract from a product’s value, are essential to the development of capabilities that deliver greater practical value in daily life.

Education

AI-Experience_06.jpg

“Technology literacy is not only important for the people who are building the systems to help them think about the impact of what they’re building,” said Charles Lee Isbell, Dean of the College of Computing at the Georgia Institute of Technology. “It is at least as important, perhaps more important that we teach people who are not going to build those systems, but are going to be impacted by those systems.”

The more the public is educated about AI, the faster it will adapt to and appreciate the benefits the technology can bring. Conversely, more education will also help the public understand what AI isn’t and that the machine overlord takeover will not be the inevitable consequence of letting a smart speaker into the home.

AI-Experience_07.jpg

At the end of the day, there are a variety of factors that impact the public’s perception of AI and the impact of that perception is larger than one might be led to think. Through consumer-centric AIX, companies can help create a path to where the direction and development of AI results in the greatest benefit to humankind.

# # #

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      LG Radio+ Brings LG Smart TV Users Free Listening to a Wide Range of
      Popular Podcasts and Live Stations, Also Accessible From LG’s Audio Devices

      SEOUL, Dec. 20, 2024 — LG Electronics (LG) has launched LG Radio+, the company’s ad-supported audio streaming service, now available on LG smart TVs running webOS 6.0 and above. This new service allows users to effortlessly access a diverse selection of podcasts and radio programs. For a streamlined user experience, LG Radio+ will work with the LG ThinQ app,1 providing users with a convenient way to access and enjoy their favorite audio content no matter where they are in the room.
      To offer a curated list of audio streaming content, LG has partnered with global radio and audio provider Radioline, giving users an all-in-one audio platform allowing effortless access to news, sports, music and more. Available in the U.S. and Korea, LG smart TV users can explore a range of live stations and podcasts, with options such as NPR, CNN Radio, Fox Radio or The Joe Rogan Experience in the U.S., or popular local stations and podcasts in Korea.
      The LG Radio+ app can be accessed from the Content Store or Apps or by using the voice search function of the LG Magic Remote, providing a fast and convenient way to discover new listening content.
      For quick and easy exploration, LG Radio+ has an intuitive interface with a comprehensive channel list, presenting popular audio channels on the On Air page, alongside a personalized selection of favorite channels. Users can navigate the On Air and Podcast pages to access their desired audio streaming content, while the Featured page provides a dynamic view of trending music, updated in real-time to highlight the most popular or season hits. This enables users to search, discover and enjoy their preferred audio content with ease out of a large library of over 14,500 channels in the U.S. and over 440 available in Korea.
      As part of LG’s commitment to enhancing user convenience and connectivity across the company’s life-enriching products, listeners will be able to access LG Radio+ through the LG ThinQ app,2 enabling enjoyable audio streaming on LG audio devices with minimal effort. What’s more, LG Radio+ will also be available to access through the My button on xboom speakers in 2025.
      LG continues to elevate the user experience with a broad range of content and an intuitive user interface, making it effortless to explore and enjoy audio entertainment. To learn more about how LG is enhancing the audio experience, visit
      link hidden, please login to view. # # #
      1 Available at a later date in 2025.
      2 Accessible via xboom category 

    • By News Reporter
      Transitioning Between Transparent to Opaque Screen, LG SIGNATURE OLED T
      Introduces New Viewing Possibilities and a New Era in Home Entertainment

      SEOUL, Dec. 19, 2024 — LG Electronics (LG) is set for the global launch of the 77-inch LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV. This groundbreaking model will be available in the U.S. this December, with additional markets to follow.
      Unveiled at CES® 2024, the LG SIGNATURE OLED T represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to delivering new and better. Its cutting-edge self-lit screen can transform from transparent to opaque screen; a unique ability that provides the OLED viewing experience while offering greater freedom in living space. Recognized globally, LG’s transparent OLED made TIME’s Best Inventions 2024 list and received a total of five CES 2024 Innovation Awards, including a Best of Innovation honor.
      Users can effortlessly switch between transparent and opaque modes at the touch of a button, unlocking unique possibilities for entertainment and space design. When in transparent mode, the OLED T offers a futuristic content experience that must be seen to be believed. The screen not only creates the illusion of content floating in mid-air but also produces a mesmerizing effect by “merging” the on-screen visuals with the surrounding space.
      LG OLED T further elevates the user experience with a suite of versatile features that optimally leverage the unique advantages of a transparent OLED screen, enhancing its distinctive value.
      One standout feature is T-Objet, an Always-On-Display (AOD) mode that transforms the screen into a transparent digital canvas, ideal for showcasing artwork, videos or photos in outstanding color and clarity. Complementing this is T-Bar, a sleek info-ticker that appears along the bottom edge of the screen, providing sports results, IoT device statuses, weather forecasts or song title information. The rest of the screen remains unused when T-Bar is active, presenting a clean, uncluttered look and a clear view of the space behind LG’s “virtually invisible” display. For added convenience, T-Home offers a user-friendly interface that delivers a well-organized overview of available services, as well as quick access to apps, settings and other features.
      Despite its stunning 77-inch screen size, the LG OLED T enhances the feeling of space within a room, providing a sense of openness that conventional TVs simply cannot. Its transparency allows it to be placed centrally without being obtrusive or positioned in front of windows without blocking natural light or views of the outdoors.
      The transparent 4K OLED screen, combined with LG’s true wireless video and audio transmission technology, promises not only the aesthetic value but also an enhanced home entertainment experience. Free from tangled cables, the device delivers an immersive, distraction-free viewing environment.
      The OLED T advances innovation with LG’s proprietary Zero Connect Box, a visually lossless wireless video and audio transmission solution* without latency ensuring a seamless viewing experience. By supporting 4K at 120Hz variable refresh rate, OLED T has been certified by NVIDIA G-SYNC® Compatible and AMD FreeSync Premium to eliminate tearing and stuttering for the most dynamic, true-to-life gaming experience.
      The LG SIGNATURE OLED T carries forward LG’s legacy of providing superior picture quality and immersive viewing experiences – hallmarks of LG OLED TVs since the very first model hit the market in 2013. Building on over a decade of OLED innovation, LG’s one-of-a-kind TV brings images fully to life with vibrant, precisely reproduced colors and incredible contrast. Powered by LG’s advanced α (Alpha) 11 AI processor, the OLED T intelligently optimizes both picture and sound quality, delivering unparalleled visual and auditory experiences.
      “LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG remains at the forefront of innovation by combining its industry-leading OLED technology with unique form factors, transparent screens, wireless connectivity and more, delivering unparalleled, life-enriching advancements no other TV maker can replicate.”
      # # #
      * Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.

      link hidden, please login to view
    • By News Reporter
      First Games From Famobi Now Available,
      Providing Family-Friendly Fun and Excitement

      SEOUL, Dec. 9, 2024 — LG Electronics (LG) has joined forces with Famobi, a German HTML game development studio, to introduce the first games playable with the LG Magic Remote. This collaboration aims to enhance the gaming experience by providing greater ease and enjoyment. The newly introduced games are optimized for seamless play with the LG Magic Remote, offering an interactive experience that enhances enjoyment and connection for family and friends.
      As part of this collaboration, LG Smart TV users can now play “Cut the Rope,”1 a mind-bending puzzle game packed with fun, using their LG Magic Remote for effortless and precise moves without the need for extra gaming controllers. Additionally, LG has recently brought the popular mobile game “Thief Puzzle”2 to its smart TVs, enabling users to enjoy various puzzle jigsaw challenges customized for the LG Magic Remote.
      Through numerous partnerships, LG consistently introduces new titles to its webOS platform, demonstrating its commitment to delivering compelling big-screen entertainment for family and friends to enjoy, with a steadily growing collection of 600 casual game titles.
      LG has been expanding its offerings with exciting games from Play.Works, which boasts the largest Connected TV (CTV) games catalog in the world. This includes popular titles such as “Wheel of Fortune,” “Tetris®” and “PAC-MAN.” The newly launched “SpongeBob SquarePants Bounce”3 allows players to embark on an underwater adventure with the beloved SpongeBob character, all from the comfort of their home on the big screen of an LG Smart TV.
      Furthermore, LG has teamed up with Simulmedia, known for pioneering a digital approach to TV advertising, to introduce PlayerWON. This in-game advertising solution seamlessly integrates high-quality, non-intrusive ads into gameplay. LG aims to support its game partner companies in achieving sustainable growth through a vibrant and evolving game ecosystem, offering engaging and interactive solutions that add to the gaming experience.
      With its exceptional technological prowess and a wide array of content from leading partners in the entertainment industry, LG’s webOS platform continues to expand and evolve, providing users with an elevated entertainment experience. Stay tuned to LG Newsroom for the latest news.
      # # #
      1 Available on LG Smart TVs running webOS 22 and above. The availability of the app on LG smart TVs may differ by TV model and country.
      2 Available on LG Smart TVs running webOS 6.0 and above. The availability of the app on LG smart TVs may differ by TV model and country.
      3 Available on LG Smart TVs running webOS 1.0 and above. The availability of the app on LG smart TVs may differ by TV model and country. 

      link hidden, please login to view
    • By News Reporter
      Discover a World of Art on LG Smart TVs With Artlume’s Rich Collection of
      15,000 Artworks, From Iconic Classics to Unique AI Creations

      SEOUL, Nov. 28, 2024 — LG Electronics (LG) has announced a new partnership with Artlume, a pioneering digital art and AI platform, to bring inspiring art experiences to the comfort of home through LG Smart TVs. LG TV owners will be the first to enjoy this extensive catalogue on the big screen. With a shared vision to make art accessible at scale, this new collaboration transforms over 200 million LG Smart TVs worldwide into virtual art galleries, offering a broad selection of artworks that enrich the ambiance of living spaces.
      Available globally on LG TVs running webOS 6.0 (2020 TV models) and above, Artlume’s expansive collection includes classic masterpieces, contemporary photography, AI art and works from renowned institutions like the National Portrait Gallery in London and the Ashmolean Museum. With over 15,000 artworks available to explore and stream, users can curate personalized playlists via the mobile app to display their favorite art on their LG Smart TVs.
      Artlume’s user-friendly features allow instant changes to displayed artworks for enhanced creative control. The platform also integrates AI art generation, empowering users to create and publish unique art with simple word prompts, which can then be proudly shared through the screen.
      “LG is the perfect partner for us, aligned with our goal to bring love, beauty and passion to people’s lives through the universal language of art,” said Patrick Ashworth, founder & CEO of Artlume. “We are committed to leaving a profound positive impact on humanity by educating future generations, supporting mental health through the beauty of art, and sharing museum art with the world.”
      “LG is dedicated to transforming how people experience art,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “Through this partnership with Artlume, we are bringing a wide array of incredible art to LG Smart TVs, enriching living spaces.”
      As LG expands its collaborations with leading partners in the arts segment, users are invited to explore a diverse range of artistic expressions from around the globe, all from the comfort of home.
      # # #

      link hidden, please login to view
    • Solution For That Pollution
    • By News Reporter
      Over the last few decades, football has fully embraced technology in various ways. From wearable smart tech that acquires player data during games to goal line technology that ensures every legitimate goal is given, innovation has changed the way we play the beautiful game – and now how we experience it. In this spirit, LG Spain has teamed up with European giants Atlético de Madrid, a storied Spanish fútbol club with a passionate global fan base and rich legacy dating back to 1903, to deliver its cutting-edge signage products and technological innovations.
      As an official sponsor of Atlético de Madrid for the next two seasons, LG Spain will install its LED signage throughout the magnificent Estadio Cívitas Metropolitano. The ellipse-shaped ribbon LED poised to adorn the stadium’s roof will not only deliver an immersive visual experience to fans, but also become one of the stadium’s most iconic design elements. Measuring 2,000 meters with mesh LED materials and a luminance of 7,500cd/m², this “sky ribbon” display is ready to captivate over 70,000 fans every week with its mesmerizing 360-degree visual effect.
      At the entrance, four rounded outdoor LEDs will be installed, while a 45-square-meter LED banner display will welcome fans with LG’s exceptionally bright and high-resolution display technology. In addition, tunnel LED screens will be added to the wall and arches in the players’ tunnel to build anticipation and immersion as the players step out onto the pitch.
      To ensure that this sponsorship transcends the pitch, LG Spain will support the club’s Ciudad del Deporte project, a state-of-the-art sports city expected to be completed by 2026 in collaboration with the local government. To this end, LG Spain aims to help modernize the sports city’s facilities through the wide implementation of its latest digital signage solutions.

      This partnership underscores the confidence of Atlético de Madrid in LG’s display technologies, as this is not the first time they crossed paths. Back in 2017, LG Spain installed LED signage with a total size of 755-square-meter across its 88,000-square-meter stadium. This means its loyal fans are well aware of LG’s ability to vividly bring the match to life again with clear match replays and immersive club-related content.
      “LG is the perfect partner to enhance the stadium experience for all spectators visiting the Cívitas Metropolitano,” said Óscar Mayo, director of Revenue and Operations at Atlético de Madrid. “Thanks to this new project, our stadium and future sports city will benefit from high-level display technology, exciting our fans that come from all around the world to see us play while setting a new technological standard.”
      LG has a track record of installing highly impressive digital signage installations in arenas across Europe, including London’s iconic Wembley Stadium and ultra-modern Tottenham Hotspur Stadium, Germany’s Deutsche Bank Park Stadium and Finland’s Nokia Arena. These installations helped deliver unforgettable match experiences for millions of spectators, which drives LG to bring the exceptional visual experience to more arenas across the world.
      To learn more about LG LED displays that are transforming the world of sports and beyond, visit
      link hidden, please login to view. # # #

×
×
  • Create New...