[AI EXPERIENCE] BUILDING ETHICS INTO ARTIFICIAL INTELLIGENCE
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By News Reporter
Amid the buzz of CES 2025 in Las Vegas, LG’s sweeping semi-circular façade provided one of the most unmissable spectacles of the entire tradeshow as it brought the company’s vision to life with vibrant animated characters. Going beyond its eye-grabbing entrance, the booth embodied this year’s theme of “Life’s Good 24/7 with Affectionate Intelligence,” showcasing how LG’s AI-powered innovations understand and enhance every moment of daily life.’
The journey through LG’s AI-enhanced day began in the Rise & Shine (LG AI Home) zone. Here, the LG AI Home demonstrated how “Affectionate Intelligence” transforms daily routines for the better. At its core was an advanced on-device AI hub that learns and analyzes lifestyle patterns to deliver personalized solutions without the need for external server connections, enhancing performance and privacy. Visitors explored these AI innovations via an engaging double-sided diorama featuring transparent OLED Signage solutions with detailed miniatures, showcasing how LG’s on-device AI makes mornings more comfortable and efficient by proactively understanding and responding to user needs.
Visitors could witness this technology in real-life scenarios. For instance, when the system detected someone starting their workday, it automatically created the optimal environment by tailoring the lighting, temperature and humidity of the room to their preferences. With the acquisition of Athom, an industry-leading smart home platform company, LG’s AI seamlessly integrates with over 200 brands and 50,000 devices for limitless scalability and interoperability.
In the Connect & Cruise (Car-Commercial) zone, LG demonstrated how its AI extends into mobility spaces through the Vision AI Mobility Concept. Visitors experienced LG’s advanced In-Cabin Sensing technology, which recognizes drivers as soon as they enter the vehicle and monitors their comfort, safety and convenience throughout their journey. The system intelligently tracks the driver’s gaze to assess their attention and intentions while simultaneously monitoring their health in real time, illustrating how LG’s AI enables a more personalized and safer mobility experience. In addition, LG’s digital out-of-home (DOOH) platform, installed on the wall to simulate a commercial space, leveraged its AI sensing capabilities enhance visitor interactions.
The Work & Create (Intelligent Office) zone underscored LG AI’s ability to turn a traditional office into an intelligent workspace. Visitors could see 2025 gram lineup, featuring LG’s first AI-powered laptops – such as the LG gram Pro, LG gram Pro 2-in-1, LG gram and LG gram Book – that smartly adapt to users’ work styles and requirements. Meanwhile, the LG CreateBoard used its advanced AI capabilities to offer efficient document analysis and summary generation, all designed to enhance productivity.
In the Gear up & Game (Gaming Playground) zone, LG challenged visitors to try out its optimized, AI-powered gaming environment with its webOS smart gaming monitors including the LG UltraGear OLED Bendable Gaming Monitor. The versatile LG ThinQ ON system connects seamlessly with IoT sensors and devices to offer personalized gaming station configurations at the touch of a button. At the center of it all was the new, highly immersive webOS smart gaming monitor with α (Alpha) 9 AI processor, which delivers enhanced 4K visuals and three-dimensional audio through AI Picture Quality Pro and AI Sound Pro.
The journey continued with a visit to the dynamic Inspire & Innovate (LG Labs Studio) zone, where innovation met practical lifestyle solutions. This unique area showcased LG’s experimental products that cleverly combine various functions to create seamless multi-moment experiences, including the multifunctional LG Projector that’s a projector, light and speaker all in one.
The zone featured several more ingenious lifestyle solutions like the Indoor Gardening Appliance, the PureDuet coffee purifier and pet-friendly LG AeroCat, as well as the ultra-compact CineBeam S projector and stylish high-up wine cellar.
Furthermore, the forward-thinking LSM (Lifestyle Solution for Mobility) and PBV (Purpose-Based Vehicle) mobility solution demonstrated the company’s commitment to enhancing daily life through innovative technology.
LG’s aesthetic reached its peak at the center of the booth, where luxury and intelligent technology achieved perfect harmony in an elegant setting. The centerpiece was the LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV, which transformed traditional viewing experiences into the boldest artistic statements.
The atmosphere was further elevated by a stunning kinetic media façade made of 28 transparent slim OLED screens, synchronized with chandelier lighting to create mesmerizing visuals – from starry galaxies to stained glass patterns. This sublime show of art and technology in harmony demonstrated the true potential of LG’s advanced technology in turning everyday moments into extraordinary experiences.
Just around the corner, the Curate & Elevate (Upscale Home Living) zone elegantly presented exceptional evening entertainment with the seamless integration of innovative LG TVs into the living space. In a stunning collaboration with iconic design house Kartell, the LG SIGNATURE OLED T could be witnessed in all its glory. This revolutionary display effortlessly transitions from the transparent mode that offers an innovative and beautiful gallery experience to the opaque mode that provides perfect blacks, vibrant colors, and all the advantages that comes with an OLED TV.
Within the Night area of the zone, LG seamlessly integrated its premium appliances with sophisticated designs. The centerpiece was a second-generation LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, standing proudly beside the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, created in collaboration with the premium Italian furniture brand Molteni&C. Also featured were intelligent home solutions, including the LG SIGNATURE Washer & Dryer with AI DD technology and a striking 29-inch matte black washing machine and dryer pair that complemented the Molteni&C dressing room – each element showcasing LG SIGNATURE’s “Live Beyond” philosophy and premium innovations.
The Escape & Immerse zone invited visitors into a cutting-edge showcase of personalized entertainment powered by the company’s Alpha 11 AI processor and webOS platform. This unique “man cave” featured an expansive 97-inch OLED TV, projection mapping and a “secret door” leading to an immersive LG TV AI world. Guided by a virtual host, tech enthusiasts explored the exciting possibilities of the Alpha 11 and webOS integration, experiencing innovations like the AI-powered Magic Remote, Voice ID technology, cinematic sound and picture quality, and advanced deep learning and soundbar technologies.
Last but not least, the distinctive Dive & Vibe zone curated a multisensory exploration of AI-powered audio products created in collaboration with multi-platinum musician and tech entrepreneur, will.i.am. The “xboom by will.i.am” line showcased the fusion of technology, AI and musical creativity with its AI capabilities, including AI Sound, AI Lighting and AI Calibration functions, as well as will.i.am’s RAiDiO.FYI platform, which features an AI radio host that customizes infotainment content for each listener. Visitors could experience the LG xboom’s signature sound, professionally tuned with will.i.am, through the new family of Bluetooth speakers – the xboom Stage 301, xboom Bounce and xboom Grab – and the new earbuds, xboom Buds.
This year’s LG CES booth masterfully illustrated how “Affectionate Intelligence” transforms technology from a mere tool into an intuitive companion, seamlessly integrating AI across every dimension of the human experience – from the home and office to the entertainment and mobility sectors. Stay tuned as LG continues to redefine innovation and enrich daily life, proving once again that Life’s Good.
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By News Reporter
Company’s AI Provides Personalized Experiences that
Transform and Enrich Everyday Life, Making You Feel Understood
LAS VEGAS, Jan. 7, 2025 — LG Electronics (LG) is showcasing its latest innovations powered by AI at CES® 2025. Themed “Life’s Good 24/7 with Affectionate Intelligence,” LG’s booth at the Las Vegas Convention Center illustrates how the company is providing incredible convenience and new customer experiences by seamlessly integrating AI into everyday life.
At the entrance of the booth, LG’s theme comes to life with the dynamic and immersive Brand Façade: a massive semi-circular display featuring LG Kinetic LED Media Art. LG offers its customizable Kinetic LED products as part of a total solution for customers, providing everything from the initial design to post-installation services. The company’s innovative displays deliver exceptional, multisensory experiences with stunning picture quality and the ability to perform elegant kinetic movements in sync with video and audio content.
LG’s booth at CES 2025 is divided into distinct zones representing morning, noon, afternoon, evening and night, all grounded in LG’s pursuit of “Space-as-a-Service” to expand the horizons of living spaces. Each area demonstrates how LG’s AI-powered innovations can enrich people’s daily routines. Visitors will experience firsthand how LG’s intelligent home appliances, smart living solutions and cutting-edge technologies combine to create around-the-clock comfort, convenience and connection.
A Morning with LG AI
The Rise & Shine (LG AI Home) zone showcases LG’s vision for a seamless start to the day, enabled by LG’s Affectionate Intelligence and On-device AI Hub. Visitors can explore an Intelligent Home that understands and adapts to their needs, offering proactive solutions to make each day smoother, and a personalized living environment that is both safe and hyper-connected. Visitors can witness innovations like face and voice recognition in the bedroom, which provide personalized content and wellness insights based on sleep patterns. The technologies even adapts to user’s routines thanks to automatic situational recognition and offers easy-to-digest data and insight with On-device AI hub, where sensitive information is securely protected by LG Shield.
The Connect & Cruise (Car-Commercial) zone focuses on LG’s AI-driven mobility and commercial innovations for life on the move. Here, visitors can experience AI-based in-cabin sensing solution, Vision AI mobility concept that is designed to bring greater safety, convenience and hyper-personalization to the future mobility experience.
Noon – the Perfect Time for Work and Play
The Work & Create (Intelligent Office) zone exemplifies AI’s ability to transform work into a smarter, more streamlined experience. Visitors can get hands-on experience with LG gram Pro 2-in-1, while experts demonstrate how to maximize AI capabilities using the LG CreateBoard. This presentation highlights the simplicity of generating document-based AI insights and leveraging AI-driven system controls.
The Gear up & Game (Gaming Playground) zone is an AI-optimized environment where visitors will discover an unparalleled gaming experience. LG’s ThinQ ON, which can connect with a variety of IoT sensors and devices, makes it easy to create a personalized gaming station and control mood settings with just the push of a button. Visitors can also try out the advanced webOS smart gaming monitor, including the LG UltraGear OLED Bendable Gaming Monitor.
A Rejuvenating Afternoon with Innovations that Inspire
The Inspire & Innovate (LG Labs Studio) zone is a space that inspires creativity and promotes personal well-being through innovative solutions, including AI-driven technologies. Visitors can explore personalized “ambient solutions” that align with their unique lifestyles and tastes, and see how LG’s products can transform a living space into a chic café, a relaxing retreat or a premium personal cinema. In addition, the zone also features the MX platform, which expands the definition of home solutions by creating a new type of multipurpose space. Utilizing a modular package system, it integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into a flexible area.
Throughout the zone, visuals and ambient content are generated by EXAONE, LG AI Research’s multimodal AI model, creating dynamic atmospheres curated to individual preferences. Trained on 350 million license-free images, EXAONE can generate an infinite number of images with distinct moods. The images displayed in the zone are created using prompts such as “gentle breeze,” “orange summer view” and “cozy, serene atmosphere,” uniquely depicting city and countryside morning scenery in four seasons, resulting in images that cannot be found anywhere else in the world.
Curate Your Evening, Elevate Your Experience
The Curate & Elevate (Upscale Home Living) zone offers an immersive lifestyle experience that combines AI tech with enduring design and customized luxury. This exclusive space demonstrates how intelligent technology and refined aesthetics can come together to elevate every moment at home. Highlighted within this zone are innovative display products like the LG Signature OLED T. Visitors can see the transparent OLED T showcased alongside iconic clear acrylic pieces from Kartell, a renowned premium furniture brand, introducing innovative user experiences and new possibilities for space curation.
The zone also highlights the second-generation LG SIGNATURE lineup, including the brand-new LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, as well as the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, which pairs timeless design with state-of-the-art AI technology. With the famed Italian designer furniture company, Molteni&C, LG has crafted an exhibit that emphasizes LG SIGNATURE’s “Live Beyond” philosophy. Visitors can learn how the brand’s latest AI-equipped premium products elevate convenience and provide more personalization options than ever before.
Entering the Night area of the zone, visitors will encounter the breathtaking kinetic media chandelier; an installation that boasts 28 units of the transparent LG Signature OLED T. When closed, it highlights the elegance of transparency through synchronized video and lighting; when open, it emphasizes the sleek, thin design of transparent OLED technology. Visitors will be wowed by mesmerizing visuals, including the colorful Cloud Bloom, Aquarium and stained-glass effects; all synchronized with dynamic lighting and all enhanced by AI assistance to deliver an immersive, 360-degree experience.
The Dive & Vibe zone offers an entertaining, multisensory exploration of AI-powered sound and music. New 2025 xboom speakers on display employ advanced AI calibration technology to automatically adjust sound settings and recommend the best lighting mode according to the space and the mood of the music.
Last but not least, the Escape & Immerse zone takes CES attendees on a journey of personalized content curation and optimal viewing experiences enabled by LG’s α11 AI processor and webOS platform. The zone is divided into an entry area and an experience area, with the latter designed to showcase the capabilities of the α11 and webOS. The entry area features a dramatic man cave atmosphere, where visitors will discover a ‘secret door’ to experience AI of LG TV, where a digital guide showcases the exciting features of the technology. Highlights include the AI-powered Magic Remote, Voice ID and the cinematic picture and sound quality delivered by α11 AI processor technology.
Along with the latest smart life solutions, LG’s exhibition booth at CES 2025 showcases the company’s dedication to sustainability and corporate responsibility. Throughout the booth, visitors will find several trees symbolizing the company’s commitment to ESG. These include the Comfort Kit Tree, the Sustainable Exhibition History Tree, the Energy Tree, the Global Carbon Neutrality Tree and the Sustainable Cycle Tree, which together form a visual representation of LG’s vision for a sustainable future.
Visitors can experience LG’s latest innovations at its CES booth (#15004, Las Vegas Convention Center) from January 7-10. For more information on LG products unveiled at CES 2025, please check out the
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By News Reporter
LG Brings Xbox Cloud Gaming Experience to its Newly Launching Gaming Portal
Las Vegas, Jan. 6, 2025 — LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 This versatile, gaming centric hub is designed as an all-in-one solution for seamless navigation and personalized gaming, both for the latest AAA games and casual webOS app games.
For gaming enthusiasts, LG Smart TV users can soon explore the Gaming Portal for direct access to hundreds of games with Xbox Game Pass Ultimate, including popular titles like Call of Duty®: BlackOps 6, and highly anticipated releases like Avowed. With Game Pass Ultimate, players will also be able to stream a catalog of select Xbox games they own such as NBA 2K25 or Hogwarts Legacy.
“We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games,” said Chris Jo, senior vice president of platform business at the LG Media Entertainment Solution Company. “The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs.”
“Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs,” said Lori Wright, Corporate Vice President of Xbox. “We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox’ers find their favorite games and play with friends across screens.”
Powered by webOS and easily accessible from the Home Screen, the Gaming Portal’s intuitive interface ensures that users can effortlessly discover and enjoy their favorite games with ease. LG’s Gaming Portal provides a comprehensive overview with an app list that includes cloud gaming apps, webOS app games playable with the remote controller, recently played titles, the top 10 most popular games, editor’s picks, and other tailored, user-friendly gaming experiences.
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1 Service and country availability will be announced at a later date.
2 Gaming Portal availability can vary per TV model.
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By News Reporter
Company Showcases Future of AI-Powered Customer Experiences
Through CEO Keynote and Immersive Storytelling
LAS VEGAS, Jan. 6, 2025 — LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the world’s most influential tech event.
Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LG’s Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in people’s lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better.
LG “Affectionate Intelligence” is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences.
The LG World Premiere kicked off with a video titled “Less Artificial, More Human,” followed by a keynote speech delivered by LG CEO William Cho.
“At LG, we’re seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life – across the Home, Mobility, Commercial and even Virtual spaces,” said CEO Cho. “In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.”
Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services.
Connected devices, which serve as the customer touchpoint for AI, are one of LG’s greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last year’s acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands.
As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data.
Empowering AI-Based Integrated Services with Microsoft
To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LG’s products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoft’s AI technology to implement empathetic AI integrated services.
Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, “At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences.”
The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences.
Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LG’s thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable.
Bringing AI Vision to Life
Illustrating Cho’s Affectionate Intelligence vision, LG captivated the audience with a short play about a family’s day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LG’s AI innovations unveiled at CES 2025 and driven by the vision of “Better Life for All,” seamlessly enhance everyday life across various spaces.
In the morning scene, LG’s AI agent, FURON, highlights its personalized capabilities: “I noticed some coughing last night, so I adjusted the room temperature for your comfort.” Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, “You don’t have any plans this afternoon – why not accompany your mother to her scheduled health check-up?”
The morning commute further highlights the convenience of AI integration. In the car, LG’s AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, “Would you like to stop by a café two minutes away for coffee?” It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the car’s internal and external cameras.
After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though it’s coming naturally from the center of the TV screen.
Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or Unseen
Concluding his keynote address, CEO Cho emphasized AI’s role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors.
He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a “personalized digital cave,” featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences.
In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LG’s AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide.
“Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, in which ever space you are you are,” said CEO Cho. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will continue to strive for industry-leading experiences for our customers – seen or unseen – to everyone, everywhere, every time.”
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By News Reporter
Company Leverages Its Latest AI-driven Innovations to
Expand the Definition of Space Experience
SEOUL, Jan. 2, 2025 — LG Electronics (LG) is showcasing an innovative, new solution that extends the convenience and comfort of the LG AI Home into mobility spaces at CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at the company’s booth, introduces the LG Mobility Experience (MX) platform. This groundbreaking mobility space solution integrates a full suite of LG’s smart life solutions to create a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences.
LG’s MX platform expands the definition of home solutions, creating a new type of multifaceted, multipurpose space. Using a modular package system, the platform integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge or a creative studio, unlocking a raft of exciting “Space-as-an-Experience” opportunities for potential customers.
The MX platform aligns with prevailing auto industry trends and customer preferences, which are shifting away from traditional notions of transportation and towards the idea of vehicles as a personalized lifestyle space. The platform offers a tailored lifestyle experience where the latest products, AI solutions and services synergize to support superior user comfort and convenience.
The MX platform features a dual-cabin design: a front driver’s cabin and a rear customizable experience space. Users can configure this versatile space in a variety of different ways, such as dividing it into multifunctional zones or converting it into a hyper-personalized lifestyle spaces complete like a creator studio, business lounge or separate zones for relaxation and hobbies. The modular design makes it possible to equip the rear cabin with various appliances, enabling users to select combinations that meet their particular needs and preferences. LG plans to offer the MX platform as a subscription service, making it accessible to a broader audience.
Powered by LG’s AI Home solution, ThinQ ON, the MX platform lets users tailor conditions inside the vehicle and enjoy helpful lifestyle services such as daily schedule management and information briefings. Additional services from external providers – including food and beverage order, laundry and hotel booking – can be integrated to further expand and enrich the user experience.
Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience space. This will showcase highly-customizable space solutions and mobility lifestyle solutions, featuring LG’s state-of-the-art appliances and Internet of Things devices. It will offer a compelling preview of the future of mobility and connected hybrid living spaces.
“The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ leverages LG’s strength in appliances and AI Home technology to present a new direction for mobility experiences,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.”
Visitors to CES 2025 from January 7-10 can experience all of LG’s latest innovations, including the MX platform, at the company’s booth (#15004, Las Vegas Convention Center).
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