LG OBJET COLLECTION HERALDS GLOBAL ERA OF TAILORED HOME APPLIANCES
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By News Reporter
Company Recognized as One of the World’s Most
Responsible and Sustainability-Focused Corporate Citizens
SEOUL, Feb. 13, 2025 — LG Electronics (LG) has once again secured a “Top 1%” ranking in S&P Global’s Corporate Sustainability Assessment (CSA), marking the second consecutive year it has received this distinction. Scoring 77 out of 100, LG achieved the highest marks among the 66 companies in the CSA’s Leisure Equipment & Products and Consumer Electronics industry category.
LG’s consistent performance across multiple assessment categories reflects its commitment to responsible environmental, social and governance (ESG) management. The company received high marks in environmental criteria, demonstrating strong performance in waste and pollutants management, energy management program and climate strategy. It also scored well in social categories, including human rights, supply chain management and customer relations. Additionally, LG earned high ratings in governance for its transparency in reporting sustainability-related information.
S&P Global’s CSA provides a comprehensive evaluation of companies’ ESG performance, identifying the top 1 percent, 5 percent and 10 percent in each industry. Out of 7,690 companies across 62 industries assessed in the latest evaluation, only 66 achieved the “Top 1%” ranking.
Securing this recognition for consecutive years highlights LG’s growing global acknowledgment as a leader in ESG management. The CSA serves as a key benchmark for investors worldwide, reinforcing LG’s commitment to sustainable business practices.
To realize its Better Life for All vision, LG has established six strategic tasks for ESG management. These are focused on what LG terms the “3Cs” for the planet (carbon neutrality, circularity and clean technology), and the “3Ds” for people (design for all, decent workplace and diversity & inclusion).
LG is furthering its commitment to sustainability with plans to transition to 100 percent renewable energy at all domestic and U.S. business sites, as well as international manufacturing facilities, by 2050. As part of its climate action strategy, the company aims to achieve carbon neutrality by 2030.
Notably, LG became the first home appliance company in South Korea to have its corporate greenhouse gas (GHG) emissions reduction targets validated by the Science Based Targets initiative (SBTi). The company is committed to reducing absolute Scope 1 and Scope 2 GHG emissions by 54.6 percent by 2030, using 2017 as the baseline year. Additionally, LG is committed to cutting Scope 3 emissions from the use of sold products by 20 percent per functional unit by 2030, based on a 2020 baseline.
Additionally, LG is enhancing resource efficiency by increasing the use of recycled plastics sourced from waste appliances and developing paper-based cushioning materials to reduce plastic use in packaging.
LG remains dedicated to fostering a strong corporate culture rooted in ethical business practices. The company has implemented its Code of Ethics and Code of Conduct across all business sites and has established Human Rights Principles to uphold corporate integrity. LG continues to transparently communicate its business direction and corporate value enhancement plans, including the Future Vision 2030, the LG Electronics India IPO and shareholder return policies, ensuring meaningful engagement with stakeholders.
Furthermore, LG has reinforced its corporate governance structure by establishing clear guidelines on the independence, diversity and expertise of its independent directors, along with the implementation of its corporate governance charter.
“As a responsible global corporate citizen, LG remains dedicated to upholding the principles of good ESG management and will continue striving toward a future of shared, sustainable growth,” said Hong Sung-min, head of LG’s ESG Strategy Division.
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By News Reporter
Perfect for Any Living Environment, Company’s Latest Air Purifier Presents
a Chic, Compact Design and Superb Air Purification Performance
SEOUL, Feb. 6, 2025 — LG Electronics (LG) is introducing the LG PuriCare AeroHit, an advanced air care solution designed to seamlessly integrate into any living space while delivering superb indoor air quality. Boasting advanced purification capabilities, convenient features and a modern, minimalist aesthetic, the AeroHit brings both comfort and style at home.
The LG PuriCare AeroHit delivers fresher, safer air at home with its Aero Series H Filter – a multi-layer “360-degress” filtration system that effectively reduces dust particles, odors, viruses and allergens while also absorbing various airborne pollutants. In addition, its Particulate Matter (PM) 1.0 sensor* detects ultrafine dust as small as 0.01 micrometers, enabling real-time air quality monitoring. The AeroHit automatically adjusts its purification performance to maintain optimal indoor conditions.
Setting itself apart from conventional air purifiers, the AeroHit features an ultra-slim, space-saving design that would fit effortlessly into even the smallest rooms. Its muted matte finish complements a variety of interior styles, while the integrated LED display provides intuitive control and air-quality updates. Along with the standard model, LG is launching the PuriCare AeroHit Pet, designed specifically for pet-friendly households.
“The AeroHit combines outstanding air purification performance with a stylish, space-saving design, embodying our commitment to innovative air care solutions for a better life at home,” said Hong Sun-yeul, head of LG’s Air Care Business Division. “LG will continue to address the needs of customers by developing products that foster healthier and more comfortable living environments.”
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* The PM 1.0 sensor provides real-time air quality updates that can be monitored on the display or via the mobile app.
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By News Reporter
Company Continues to Strengthen Its Industry Leadership With
Advanced Commercial Display Technologies and Customized Solutions
SEOUL, Feb. 4, 2025 — LG Electronics (LG) is unveiling its latest digital signage innovations at Integrated Systems Europe (ISE) 2025, taking place in Barcelona, Spain, from February 4-7. LG’s exhibition booth, themed “Customized Solutions, Optimized Growth,” features dedicated zones for business sectors including retail, corporate, education, transportation and hospitality. The tailored display solutions on show leverage the company’s state-of-the-art technologies to meet the diverse needs of B2B clients and enhance and expand the customer experience.
Presenting Elevated Visual-spatial Experiences with LG’s AI-powered Kinetic LED
LG is set to capture the attention of ISE visitors with its gigantic “shape-shifting” Kinetic LED display. Installed at the entrance of the company’s exhibition booth, the Kinetic LED employs cutting-edge AI technology to enthrall, entertain and amaze. The impressive screen, composed of 88 connected LED panels, measures 7,180 x 4,090 millimeters. Combining LEDs and mirrors, the cube-shaped modules that make up the Kinetic LED can rotate 360 degrees horizontally to create dynamic and mesmerizing movements.
Visitors to LG’s booth can also enjoy an AI-powered “image transformation” experience with the Kinetic LED. After they’ve taken a photo with their smartphone and uploaded it via scanning the provided QR code, their picture is transformed by LG’s generative AI into a Pop Art-style image, which is then displayed on the Kinetic LED. This fun, interactive feature, developed by LG and its Kinetic solution partner, Easywith, serves as an engaging advertising solution that invites direct participation from audiences.
In addition to the captivating Kinetic LED, LG is showcasing a wide range of advanced technologies developed in collaboration with its domestic (South Korean) and global partners. Among LG’s key partners are Triplet, an AI-driven customer behavior analytics company; Kokomo 24/7, a firm specializing in school access management and emergency response solutions; and companies such as Megapixel VR, Mo-Sys Engineering and Brompton Technology – industry leaders in the areas of broadcast equipment and virtual production. LG is also teaming up with corporate video conferencing solutions providers Logitech, Cisco and Crestron, and signage-specific content management solutions provider, BrightSign, to demonstrate the latest innovations in collaboration technology.
Upgraded LG MAGNIT Micro LED Displays to Meet Growing B2B Demand for Ultra-High-Definition Screen Solutions
LG has upgraded its acclaimed LG MAGNIT micro LED displays to improve ease of installation, content compatibility and energy efficiency. Thanks to a new design, installers can now adjust the spaces between LED modules from the rear of the display; a task that could only be performed from the front on previous models. Additionally, compatibility with content controllers has been enhanced to ensure optimal colors and image quality, while standby power consumption has been reduced by up to 98 percent compared to earlier models, significantly improving overall energy efficiency. LG’s latest innovations in micro LED technology, including the newest MAGNIT solutions, can be found in the dedicated LED Tech Zone.
Introducing LG’s High-Brightness Outdoor Signage with Anti-Discoloration
At ISE 2025, LG is debuting its high-brightness outdoor signage solutions featuring the company’s own Anti-Discoloration technology. On show to the public for the first time, this advanced tech helps to protect LG’s high-brightness signage for outdoor spaces against the negative impacts of screen-yellowing – a common issue caused by prolonged exposure to direct sunlight.
In 2024, LG’s Anti-Discoloration technology became the first solution of its kind to receive verification from Underwriters Laboratories (UL), the globally respected standards and testing organization. To highlight its impressive lineup of customized displays with yellowing-resistant tech, LG has set up a number of simulated outdoor environments within its ISE booth, such as a bus stop, sports stadium and a drive-thru restaurant.
Comprehensive Display Solutions for Retail: From Customizable Kiosks to Fire-Safe Digital Signages with Flame-Resistant Casing
In the Retail Zone of LG’s ISE booth, visitors can explore a comprehensive selection of solutions tailored for retail environments. The display includes LG’s versatile and easy-to-install second-generation modular kiosks, as well as three digital signage models (US5P, UV5N and UP5Q) that feature outer casings certified to meet stringent international fire safety standards (BS476 in the UK and EN13501-1 in the EU).*
LG’s booth also features the full lineup of LG CreateBoard solutions tailored for both educational and corporate settings. The lineup consists of three models: LG CreateBoard Pro, LG CreateBoard and LG CreateBoard Core, each designed to cater to a variety of user requirements. The LG CreateBoard Pro stands out as the premium model, offering advanced features for enhanced performance, while the LG CreateBoard Core delivers essential functionality in a cost-effective package.
Additionally, LG is putting the spotlight on LG Business Cloud, an online platform enabling the convenient, centralized management and operation of the company’s commercial displays. Collectively, the innovations on display at ISE 2025 emphasize LG’s commitment to technological excellence and its dedication to delivering innovative solutions that empower businesses and enhance user experiences.
“LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public and educational spaces, while also enabling transformative customer experiences and supporting the growth and success of our clients.”
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* Tested for flame spread and fire resistance by global testing organizations SGS and TÜV Rheinland, with certifications covering a total of 22 LG digital signage models.
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By News Reporter
With Immersive Sound, Versatile LG TV Integration and Enhanced Features,
LG Provides Elevated Audio Experience With Latest Soundbars
SEOUL, Dec. 19, 2023 — LG Electronics (LG) unveils its 2024 soundbar lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly complement LG TVs, these soundbars promise an elevated home cinema experience through their robust sound quality, well-rounded features and sophisticated designs.
Creating an enhanced synergy between the soundbar and TV, the elevated audio quality of LG’s newest soundbar models enriches the home entertainment experience with a heightened sense of immersion and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV harness the full potential of their audio channels, creating an unrivaled audio experience with an enlarged soundstage and improved depth and height. The ideal choice for a surround sound experience, LG’s new soundbars deliver the superior quality of Dolby Atmos, driven by the advanced technology of DTS:X.
WOWCAST takes audio excellence a step further, allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring superior sound without any compromise, even when playing Dolby Atmos audio. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to effortlessly manage soundbar settings and share sound modes with the TV.
At the forefront of LG’s new soundbar lineup is the premium S95TR model, delivering an impressive 810W output and captivating surround sound through its 15 channels. The S95TR boasts five up-firing channels, including the industry’s first center up-firing speaker, creating an unparalleled three-dimensional audio experience with enhanced clarity and an expanded soundstage. Moreover, the angle of the center up-firing speaker ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.
The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. Notably, viewing quality is further strengthened in the S95TR model, designed with a matte color palette, materials and finish to effectively reduce reflections.
The SG10TY, another new LG soundbar, serves as the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra, WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with LG OLED TVs, completing the viewing experience for a greater sense of immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar. This Wi-Fi enabled soundbar provides a flawless listening experience with a high-fidelity audio quality for listeners to enjoy their favorite tracks on music streaming platforms including Tidal Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly aligns with the width and frame colors of LG OLED TVs, resulting in an impeccable visual match when paired with an ultra-thin OLED TV.
LG will also roll out the S70TY soundbar model, ideal for LG QNED TVs with its simple and compact design. This model also features the industry’s first center up-firing speaker, providing sharpened voice clarity. The angled design ensures harmonious audio and visual in alignment with the TV screen’s level.
A dedicated bracket for the S70TY model* allows users to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket provides a convenient solution for direct attachment, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations, guaranteeing an aesthetically ideal setup, great convenience and an optimal sound experience.
LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine to mesmerize listeners with lifelike sound and a compelling sense of space. What’s more, LG AI Room Calibration – a feature praised by both consumers and experts for its audio enhancement – rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.
In 2024, LG also plans to introduce new editions of speakers and earbuds to the global market. Despite its compact design, the most recent XO2 model offers the authentic, omnidirectional audio of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical design, it radiates sound in all directions, ensuring consistent, high-quality audio enjoyment for everyone in the listening space. Its compact dimensions, along with 20-hour battery life and IP55 rating, increase its portability and versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood lighting using audio reflectors, presenting a new lighting design that emanates a sense of openness and diffusion.
LG TONE Free earbuds continue to be ideal for an on-the-go option with user-centric features and a comfortable fit. The latest T90S model offers balanced sound, improved Dolby Head Tracking and refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless, allowing users to enjoy their favorite shows, movies and music on non-Bluetooth devices by using the charging case as a Bluetooth transmitter.
“LG has always been committed to delivering unmatched audio-visual experiences with superior quality, all to bring a better life to our valued customers,” said Lee Jeong-seok, head of LG Home Entertainment Company’s audio business. “We remain dedicated to providing immersive home entertainment experiences through LG’s premium soundbar products, ensuring our customers enjoy the very best with further enhanced surround sound optimized for LG OLED TVs and LG QNED TVs.”
LG’s latest innovations and technologies for home entertainment will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, follow #LGCES2024 on social media.
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* This dedicated bracket for the S70TY model is available for separate purchase.
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By News Reporter
Imagine walking into your dream home where every appliance is top-of-the-line LG, but without the hefty upfront costs. That’s exactly what LG is making possible in Taiwan as it becomes the first major brand to launch a home appliance rental and care service in the market.
Last October, LG Taiwan unveiled its groundbreaking home appliance rental and care service at Taipei’s Chalet V, showcasing a fresh approach to modern living. The thoughtfully designed venue brought the concept to life through curated living spaces that demonstrated how premium appliances can enhance daily routines without demanding significant upfront investment.
Visitors experienced firsthand the practical benefits of LG’s rental program through an immersive showcase featuring fully-equipped living rooms, kitchens and laundry spaces. The demonstration areas highlighted how renting a complete suite of LG appliances can both upgrade living standards and provide smart financial flexibility for homeowners and renters alike.
Live product demonstrations revealed the real-world advantages of the service, while LG’s professional technicians explained the comprehensive benefits package – including full warranty coverage and scheduled maintenance visits. This hands-on approach gave visitors a clear picture of how the rental service combines premium appliance access with peace of mind through professional support.
The venue featured a home-like showcase area with themed spaces, including living rooms, kitchens and laundry rooms, demonstrating how renting a full suite of LG appliances can significantly reduce expenses while upgrading daily living experiences.
Enhancing the service’s accessibility, LG Taiwan also announced strategic partnerships with key industry leaders, such as Sinyi Realty’s Ecosystem Lead and Taishin Bank. Industry experts and retail leaders gathered to discuss the program’s market impact, including representatives from 486 Shop and SENAO International, alongside financial news anchor Liu Hanchu. The discussion highlighted how this innovative rental model represents a significant shift in consumer access to premium home appliances, offering both financial flexibility and lifestyle enhancement opportunities.
The launch has already generated substantial interest across Taiwan’s home appliance sector, with market analysts noting its potential to reshape industry standards. This pioneering service model could set new benchmarks for consumer accessibility in the home appliance market, reflecting LG’s commitment to innovative solutions that meet evolving consumer needs.
Contributed by LG Taiwan
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