[EXECUTIVE CORNER] ADVANCING LG’S DIGITAL TRANSFORMATION THROUGH THE CLOUD
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By Kane Murphy
I have an LG C2 OLED TV. I have noticed that whenever I connect any player (Bluray or Set-top box) through HDMI and watch DV content with Bluetooth earbuds/headphones connected to the TV, the video's DV metadata is out of sync and causes delayed brightness change at every scene cut. In addition to that, I also see this weird outline for any moving objects in the scene as well.
This issue doesn't happen if I watch the DV content directly through the Webos player itself and I have watched a lot of stuff that way. The issue also doesn't happen if I watch standard HDR10 stuff through an HDMI player. It is only weirdly specific to the scenario where the DV content is played through an external player through HDMI and a Bluetooth audio device is connected to the TV. The issue again doesn't happen in the case of DV content playing through HDMI without any Bluetooth device connected to the TV.
It would be great if someone could confirm this is the case with their TV as well, and if anyone has any idea on why this is happening and what can be done to fix it.
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By News Reporter
SEOUL, Dec. 10, 2024 — LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand “
link hidden, please login to view.” The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience. In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect.” He will play a pivotal role in carving out a new space for xboom in the audio industry. Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design and brand marketing. By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
The 2025 line of “xboom by will.i.am” products, including Bluetooth speakers and wireless earbuds will be unveiled at CES 2025. The xboom Buds will be the first product available in the market.
All “xboom by will.i.am” products bear the mark of will.i.am, who took part in creating LG xboom’s signature sound that boasts a rich bass with a balanced and warm tones. It comes in two distinct modes for listening: one mode provides stimulating sounds that gets you moving with powerful bass while a second mode offers a soothing sound with harmonious tones. The overarching design for LG xboom aims to elevate music enjoyment. Speakers incorporate clever embellishments such as easy-to-hold straps and colorfully interactive lighting that is in sync with the beat of the music being played. Earbuds are designed ergonomically with ear tips and ear hooks for a comfortable fit that also delivers the best sound experience.
“This launch marks the integration of our wireless earbuds and Bluetooth speakers into one audio brand, LG xboom,” said Lee Jeong-seok, head of LG Media Entertainment Solution Company’s audio business division. “We are thrilled to announce this partnership with will.i.am that will play a critical role in solidifying LG xboom’s new identity.”
All “xboom by will.i.am” products will be integrated with will.i.am’s RAiDiO.FYI, an AI-powered interactive audio experience, to introduce a new generation of listeners to infotainment. RAiDiO.FYI empowers listeners with unique abilities to immerse, personalize and have a two-way real-time conversation with their favorite topic-based STAiTiONS. This conversational media platform transforms radio as we know it into a new dimension, connecting consumers deeper with the music, talk radio and cultural content they love.
LG and will.i.am will celebrate this new partnership with product showcases and tech demonstrations at CES 2025 (January 7-10). To know more about “xboom by will.i.am”, please visit .
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By News Reporter
Discover a World of Art on LG Smart TVs With Artlume’s Rich Collection of
15,000 Artworks, From Iconic Classics to Unique AI Creations
SEOUL, Nov. 28, 2024 — LG Electronics (LG) has announced a new partnership with Artlume, a pioneering digital art and AI platform, to bring inspiring art experiences to the comfort of home through LG Smart TVs. LG TV owners will be the first to enjoy this extensive catalogue on the big screen. With a shared vision to make art accessible at scale, this new collaboration transforms over 200 million LG Smart TVs worldwide into virtual art galleries, offering a broad selection of artworks that enrich the ambiance of living spaces.
Available globally on LG TVs running webOS 6.0 (2020 TV models) and above, Artlume’s expansive collection includes classic masterpieces, contemporary photography, AI art and works from renowned institutions like the National Portrait Gallery in London and the Ashmolean Museum. With over 15,000 artworks available to explore and stream, users can curate personalized playlists via the mobile app to display their favorite art on their LG Smart TVs.
Artlume’s user-friendly features allow instant changes to displayed artworks for enhanced creative control. The platform also integrates AI art generation, empowering users to create and publish unique art with simple word prompts, which can then be proudly shared through the screen.
“LG is the perfect partner for us, aligned with our goal to bring love, beauty and passion to people’s lives through the universal language of art,” said Patrick Ashworth, founder & CEO of Artlume. “We are committed to leaving a profound positive impact on humanity by educating future generations, supporting mental health through the beauty of art, and sharing museum art with the world.”
“LG is dedicated to transforming how people experience art,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “Through this partnership with Artlume, we are bringing a wide array of incredible art to LG Smart TVs, enriching living spaces.”
As LG expands its collaborations with leading partners in the arts segment, users are invited to explore a diverse range of artistic expressions from around the globe, all from the comfort of home.
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By News Reporter
In this installment of On the Job, we explore LG’s IR Division and their efforts to communicate with key stakeholders, sharing progress updates and future plans to enhance the company’s value.
Effective investor relations (IR) are critical to a company’s success, fostering transparency by providing clear and accurate information to investors, analysts and other stakeholders. The role of IR professionals is evolving globally to encompass important corporate functions including sustainability. Rather than merely serving as liaisons between the organization and the financial community, IR teams are increasingly becoming strategic partners, playing a vital role in advancing Environmental, Social and Governance (ESG) initiatives that go beyond traditional sustainability reporting.
As a company that has always prioritized transparent communications with customers or investors alike, LG has carefully constructed a highly skilled team of IR practitioners. In this installment of On the Job, we get an “up close” look at LG’s IR Division to learn about their tasks, the challenges they face and what motivates them to excel in their field.
The primary mission of an IR organization is to ensure fair business valuation, create an environment conducive to raising funds through capital markets and maintain a stable shareholder base.
“To achieve this, our Division handles a range of tasks, from responding to investors and overseeing corporate disclosures to announcing earnings and conducting business briefings and shareholder meetings,” said Park Won-jae, head of IR Division at LG Electronics.
IR activities can be broadly categorized into three main areas: enhancing capital market integrity by ensuring compliance with relevant regulations and laws in information sharing; communicating with investors about the company’s management status, strategies and vision through corporate presentations and conferences; and collaborating with related organizations, such as finance, to establish shareholder return policies like dividends or share buybacks to enhance shareholder value.
LG’s IR Division consists of the IR Planning Team and the IR Communications Team. The IR Communications Team focuses on managing interactions with Korean and international investors and handling activities that require a high level of external engagement. Meanwhile, the IR Planning Team oversees policy-related tasks, such as company information disclosures and shareholder meetings.
Given that each team handles different types of tasks with varying scopes of collaboration and expected outcomes, team members need to possess skills and expertise tailored to their specific responsibilities.
“Members of the IR Planning Team must possess a strong awareness of compliance and a thorough understanding of relevant systems and regulations,” stated Lee Seung-ju, head of the IR Planning Team. “In contrast, the IR Communications Team requires exceptional communication skills, as their role involves extensive interaction with both Korean and global investors.” Additionally, it is crucial for members of both teams to have a comprehensive understanding of capital markets, the industry landscape and the various segments of the company’s operations.
The daily routines of LG’s IR Division members are significantly influenced by the time of year. “Our work follows a distinct cycle that typically aligns with quarterly, semi-annual and annual financial reporting schedules,” explained Kim Seung-hyun, head of the IR Communication Team. “Key recurring tasks include annual events such as the general shareholder meeting, quarterly earnings announcements and Non-Deal Roadshows (NDRs).* As these dates approach, our focus shifts to organizing these events.”
For instance, quarterly earnings announcements are generally shared in late April, July, October and January. “In the roughly 20 days leading up to these announcements, we collaborate closely with various organizations across business units to shape the company’s message to the market,” explained Kim. “We carefully consider how this information might impact our stakeholders once it becomes public.”
The annual general shareholder meeting also demands significant attention, as the IR teams must adhere to strict legal procedures under Korea’s Commercial Act. “We typically begin preparations in the fourth quarter for a meeting scheduled for next March, where we will discuss the previous year’s financial results,” added Lee.
In contrast to these predictable, routine activities, the capital markets are constantly evolving, necessitating flexibility and precision in communications and shareholder policy. “Since we are influenced by external variables, our non-routine tasks often involve new or unfamiliar situations, making IR work highly dynamic,” said Kim.
Skilled, creative and highly dedicated, LG’s IR Division has garnered recognition for its stellar work and commitment to transparent communications. Recently, the Division was honored with the Financial Services Commission Chairman’s Award (Grand Prize) at the 2024 Korea IR Awards hosted by the Korea Investor Relations Service. This accolade is not their first; they received the Grand Prize in the Corporate category in 2021 and the IR Council Chairman’s Award (Excellence Award) last year. This recognition is particularly meaningful as corporate value enhancement has become a key focus in global capital markets. LG has been acknowledged by capital market authorities and experts from various fields for its ongoing efforts to communicate with the market in a structured and sincere manner.
LG’s IR Division has been actively incorporating Future Vision 2030, the company’s mid- to long-term strategic direction, into investor communications. With this far-reaching vision, LG aims to drive sustainable growth by transitioning to a future-oriented business model while building on the world-class competitiveness and expertise it has developed over decades in core businesses such as home appliances. The IR Division’s consistent and genuine commitment to enhancing both corporate and shareholder value has been widely praised.
Since the Future Vision 2030 announcement last July, the company has bolstered external communications around business performance and direction. At major IR events, such as the general shareholder meeting, corporate presentations for international investors and investor forums, top LG executives – including the CEO and CFO – have engaged directly with the market in an open, transparent manner. Starting this year, LG has elevated its regular earnings conference calls. Previously led by IR and business unit management executives, the calls are now directly managed by the CFO.
Additionally, early this year, LG announced a new three-year dividend policy to improve shareholder value, featuring an increased payout ratio, a minimum annual dividend and semi-annual dividend payouts. In August, LG led Korea’s top 10 conglomerates by pre-announcing a value-up program focused on enhancing enterprise value. Then, on October 22, LG unveiled its “Corporate Value Enhancement Plan,” integrating its Future Vision 2030 with additional shareholder initiatives, including a target return on equity (ROE) of 10 percent or higher by 2027. Future actions under consideration include canceling existing treasury shares, additional share buybacks and potentially adopting quarterly dividends.
“Through these steps, we’re consistently demonstrating a sincere and proactive commitment to both corporate and shareholder value enhancement,” explained Lee.
Corporate value isn’t just about the numbers on financial statements; it also includes intangibles like future growth potential, the company’s image and brand value. “We have the major responsibility of representing LG Electronics and communicating its true corporate value to the market,” noted Kim. “We strive to be a model IR organization – one that embodies professionalism, passion and authenticity.”
Stay tuned to
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* Non-Deal Roadshow (NDR) is an activity where a company’s management meets with investors, analysts and other stakeholders to provide insights into the company’s business strategy, financial performance and future outlook. Unlike a Deal Roadshow (DR), which is focused on promoting a specific securities offering or transaction, NDRs can be seen as an IR activity targeting existing shareholders.
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By News Reporter
Revolutionary Vision Display, Intelligent HMI and Connectivity & Content Solutions
Redefine the Smart Mobility Experience
SEOUL, Nov. 11, 2024 — LG Electronics (LG) is introducing the Digital Cockpit gamma, the latest addition to its Mobility Labworks Series, which showcases advanced technology concepts for the automotive industry. This new model is the third in the series, following the introduction of the alpha and beta models last year.
The Digital Cockpit gamma is equipped with LG’s most sophisticated vehicle technologies and features three modular solutions: the Vision Display, Intelligent Human-Machine Interface (HMI) and Connectivity & Content. These modular systems offer significant customization options within the vehicle cabin, allowing automakers to tailor features to meet the specific requirements of each design. For end-users, the Digital Cockpit gamma delivers superior convenience and seamless connectivity, revolutionizing in-car entertainment, communications, and driver assistance systems. This innovation provides a compelling glimpse into the exciting future of mobility.
Vision Display: Shaping the Future of Automotive Interiors
Presenting a range of new possibilities for future automotive interiors, the Vision Display solution is designed to adapt seamlessly to dynamic environments. Its 12.3-inch Transparent OLED screen offers key data to inform and entertain passengers during autonomous driving, displaying real-time navigation, current speed and points of interest (POI). LG’s solution also features a 14.2-inch roll-in-and-out Plastic OLED (P-OLED) display embedded in the center console, which can be retracted when not in use, maintaining a clean and minimalist cabin space.
Intelligent HMI Solution: Intuitive AI-Driven User-Vehicle Interaction
The Intelligent HMI solution leverages AI and responsive touch technology to provide easy, intuitive user-vehicle interactions. A key feature is the adaptive controller, a touch-sensitive curved OLED display integrated into the steering wheel, allowing drivers to effortlessly manage navigation, multimedia and climate-control settings, complete with haptic feedback for a more tactile experience.
In autonomous driving mode, the adaptive controller can make the journey more enjoyable by providing access to entertainment apps and games. Furthermore, LG’s AI-based virtual assistant offers smart support for various situations. For example, if it detects driver fatigue, it can order a coffee from a nearby location and facilitate quick payment via the screen’s built-in fingerprint-recognition sensor. The Intelligent HMI solution also supports the Advanced Television Systems Committee (ATSC) 3.0 standard, enabling system updates and real-time emergency alerts without requiring a network connection.
Connectivity & Content Solution for Seamless Entertainment and Smart Mobility
The Connectivity & Content solution transforms the rear passenger seats into an interactive entertainment hub, enhancing in-car experiences through 5G network connectivity and LG’s webOS platform. Passengers can stream high-definition content, access live broadcasts, interact with POI data, share their screen via the in-car screen-mirroring feature, and navigate content and control volume using hand gestures. Supporting a number of different ride-sharing apps, the webOS-based Connectivity & Content also represents a convenient solution for owner-drivers.
“Digital Cockpit gamma demonstrates LG’s leadership in cutting-edge in-vehicle innovations and our dedication to creating working concepts of transformative technologies for future commercialization in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We will continue to provide customizable vehicle solutions that enhance the in-car experience, ensuring seamless connectivity and a smarter, safer on-road environment.”
To explore the futuristic innovations featured in the Mobility Labworks Series, visit
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