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By News Reporter
Under a mission to create a Better Life for All, LG is committed to creating a sustainable future for the planet. As part of its commitment to raising awareness about crucial social and environmental issues, LG has been running the LG Hope Screen program in bustling pedestrian areas of two renowned cities – New York’s Times Square and London’s Piccadilly Circus. These eye-catching LG billboards have captured the attention of passersby, showcasing public service videos produced by international organizations and non-governmental organizations.
Through the Hope Screen program, LG is joining hands with the United Nations Environmental Programme (UNEP) in the annual celebration of World Environment Day on June 5. The Kingdom of Saudi Arabia is hosting this year’s event, focusing on the critical topics of land restoration, desertification and drought resilience, emphasizing the message of “Our Land. Our Future.”
link hidden, please login to view, approximately 2 billion hectares of land are degraded worldwide, posing a significant impact on around 3.2 billion people globally. This degradation accounts for one-fifth of the Earth’s land area and affects 40 percent of the world’s population, disproportionately impacting those who lack the necessary resources and means to cope with the consequences.
This year’s World Environment Day provides a valuable platform to raise public awareness about this pressing issue and inspire action to safeguard the planet. From May 31 to mid-June, LG Hope Screens will broadcast UNEP-created videos that shed light on the detrimental consequences of rapid industrialization, contributing to the devastating effects of climate change. However, these videos also showcase inspiring reforestation initiatives from various parts of the world, urging viewers to actively participate in the restoration of our planet’s ecosystems.
LG Hope Screens have emerged as a powerful platform for initiating meaningful conversations and raising awareness about crucial social and economic issues. , LG launched a captivating digital out-of-home campaign through its Times Square billboard, featuring mesmerizing anamorphic content. The campaign aimed to draw attention to the urgent need for protection of some of the world’s most vulnerable endangered and recovered species. Throughout the year, this ongoing campaign will continue to spotlight various species, starting with the snow leopard and subsequently featuring the bald eagle, Galapagos sea lion and reindeer later in the year.
, to commemorate World Food Day, LG Hope Screens played a significant role in commemorating World Food Day. During this event, campaign videos produced by the United Nations Food and Agriculture Organization were broadcasted, emphasizing the crucial importance of water as a fundamental element for both sustenance and life itself. These videos aimed to raise awareness about the significance of water conservation in order to foster a more sustainable future.
LG will continue to run the Hope Screen program to foster initiatives for the betterment of the planet and the people living on it. Stay tuned to the to learn more about LG’s efforts to create a Better Life for All.
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By News Reporter
Milan Design Week, the world’s largest and most well-known design and furniture fair, is a mecca for the aesthetically-inclined. At this year’s event, the biennially-held EuroCucina exhibition put the spotlight on the latest trends in kitchen appliances and furnishings, with many of the industry’s major players taking part. A regular at Milan Design Week, LG delivered a stunning showcase of premium built-in kitchen appliances at a booth designed by GamFratesi, the acclaimed architecture and design studio co-founded by Italian Enrico Fratesi and Denmark’s Stine Gam.
To highlight both the ultra-premium Signature Kitchen Suite and LG’s built-in appliance lineups, the diverse range of built-in products on display clearly reflected the company’s dedication to promoting an inspired culinary lifestyle centered around the joy of sharing and savoring quality food.
“One particularly memorable episode during our collaboration with LG was the differentiation strategy for Signature Kitchen Suite and LG built-in appliances,” said GamFratesi. “This differentiation strategy was well reflected in the booth design.”
The coming together of Signature Kitchen Suite’s True to Food philosophy – founded on the importance of preserving the original flavors of fresh ingredients – and GamFratesi’s design ethos revealed a new vision for kitchen design. LG’s emphasis on quality natural ingredients was echoed by the natural materials and design elements incorporated into the exhibition booth itself, which also reflected the impact of environment and culture on different cuisine traditions. GamFratesi’s subtle use of wood and stone accentuated the beauty of the natural world while simultaneously drawing attention to the connection we form with the planet when cooking and consuming real food.
“The key points to pay attention to are the design of each island and the materials used,” noted GamFratesi. “Each island represents an independent piece of furniture that reflects our design aesthetic.”
Within the booth’s Signature Kitchen Suite zones, GamFratesi complemented the built-in brand’s gorgeous kitchen appliances with natural materials and finishings. Each display kitchen represented a seamless harmony of appliances, cabinetry, counters and décor, highlighting the transformative power of design to create special sanctuaries that celebrate authentic cooking and nature’s beauty.
Evocative, entertaining, yet entirely elegant, the Signature Kitchen Suite wine cellar zone made a lasting impression on visitors to LG’s booth. Here, GamFratesi drew inspiration from the wine-maturation process to craft a calm, almost-meditative space with a ‘cave-like’ sense of depth and a rich, atmospheric mood.
Although the synergy between LG’s built-in appliances and GamFratesi’s kitchen designs is undeniable, the process of smoothly integrating the two for the Milan Design Week showcase was not without challenges. However, through the thoughtful and purposeful placement of appliances with distinct functionalities, and via the introduction of LG’s panel-ready concept, the two innovative companies achieved the ultimate union of form and function. The results, as one can see from the images, speak for themselves.
Through the unprecedented fusion of design, technology and space, the compelling collaboration between LG and GamFratesi presented a new kind of value and a refined kitchen lifestyle. As demonstrated at Milan Design Week, and at other major exhibitions around the world, LG is committed to partnering with like-minded innovators who share its passion for pushing boundaries and elevating everyday life.
Stay tuned to
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By News Reporter
From horses and carriages to cars, airplanes, and now drones and hyperloops, innovations in transportation have consistently reshaped human life, making it easier for people to live life on the go. Meanwhile, the rise of OTT platforms has given people the freedom to watch their favorite content at their convenience, anytime and anywhere. However, limitations persisted in terms of screen devices that wouldn’t allow content to be consumed wherever one may desire, until the debut of the LG StanbyME and LG StanbyME Go.
The StanbyME lineup began with an experimental question posed by a designer at LG’s HE Design Lab: “What if my TV could move to wherever I am, whenever I want to watch it?” This was the moment of curiosity that sparked innovation, transforming and reimagining the TV experience.
From the outset, the designs of the two Lifestyle Screens had to be different, as the LG HE Design Lab team was given the challenge to conceptualize a screen that could be ‘on the go.’ Deviating from the traditional TV design, the team created a product with no complex components visible on the back, featuring a simple frame and minimalist edge stand to maximize space utilization and deliver flexibility that blends into any composition.
With the appearance and functionality of a carry bag, the StanbyME Go is purposefully designed to withstand shock, vibration and chemical reactions, providing unparalleled portability and durability. For a heightened experience with better interaction, the display movement intends to closely match the user’s posture.
Traditionally, portability has not been closely associated with TV products, but LG sought to pioneer versatile lifestyle screens that expand the role of TVs far beyond image broadcasting. The StanbyME and StanbyME Go are companions for everyday life; they can transform into recipe books when cooking in the kitchen, sheet music when playing the piano, and small outdoor movie theaters when camping, reimagining the way users engage with TVs.
When selecting which TV to purchase, the foremost consideration should be how well it fits into your space. With the ability to easily change their location, the StanbyME and StanbyME Go stand out as exceptional choices to set the ideal mood in any space.
Unlocking new possibilities for creating unique mood and experiences, the StanbyME and StanbyME Go offer portability that allows users to carry or position them wherever they desire. Enjoy a movie night in your cozy bedroom, soft music on the terrace of your home café, a workout in your home gym or a celebration message in a party room. With unbounded imagination, the possibilities are endless.
However, why limit your TV experience to the indoors? The StanbyME Go has created new on-the-go entertainment opportunities for outdoor use with its great portability and versatility. The StanbyME Go can serve as a digital campfire for relaxed downtime or transform into a lively board game hub during family road trips. Featuring a turntable skin that enables users to immerse themselves in music and create a relaxing mood on the beach, this all-round lifestyle screen ensures hours of enjoyable entertainment for all.
For more on how the LG HE Design Lab delivers new experiences and enriches your lifestyle with innovative designs, stay tuned to the
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* LG StanbyME and LG StanbyME GO are WiFi-enabled models that can be used by connecting to a wireless network.
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By News Reporter
Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus.
In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them.
The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future.
Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing
link hidden, please login to view on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition.
In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level.
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By News Reporter
On Behalf of Premium Brand LG SIGNATURE, LG Introduces
Immersive Performances at the LG Arts Center SEOUL
SEOUL, Nov. 28, 2022 — LG Electronics (LG) brought together the world of art and technology with its ultra-premium brand, LG SIGNATURE, sponsoring two immersive performances at the LG Arts Center SEOUL in South Korea last week.
One of the most sought-after performances in the Center’s opening festival, the series introduced Korean audiences to Yoann Bourgeois, renowned artistic director-choreographer and performance artist, for the first time. The performance series well marks LG’s time-old commitment to the cultivation of the arts beginning from the operation of the LG Arts Center SEOUL.
After 22 years of operation, the LG Arts Center SEOUL re-opened its doors again to the public in October in a building designed by Japanese architectural virtuoso Tadao Ando. A testimony to LG’s devotion to the arts, the relocated Center boasts a spacious, new performance venue, the LG SIGNATURE Hall. The remarkable space has seating for 1,335 and is home to special performing arts programs from all over the world, including the Yoann Bourgeois series.
Introduced to South Korea for the first time, Bourgeois, who has a diverse background that includes circus training, is a major figure in the global contemporary performing arts scene. His riveting performances celebrate the beauty of physical movement, blurring the boundary between acrobatics and dance and revealing a truly unique creative vision. Bourgeois’s artistry and innovative approach to his craft echo the philosophy of LG SIGNATURE, a brand whose home appliances seamlessly unite the best of art and technology.
Proudly sponsored by LG on behalf of the LG SIGNATURE brand, the inspiring He Who Falls was performed by the National Choreographic Center of Grenoble under Bourgeois’s direction, with the late Frank Sinatra’s signature song, My Way, accompanying the dynamic movements of the performers. Opening 2, a short yet equally mesmerizing work, introduced audiences to the grace, power and presence that Bourgeois so effortlessly brings to the stage. As a part of LG SIGNATURE’s extensive customer experiences, select customers and clients were invited to attend both performances.
During the Yoann Bourgeois series, visitors to LG Arts Center SEOUL were treated to an opportunity to enjoy the exclusive pop-up LG SIGNATURE exhibition and photo zone located in the LG SIGNATURE Hall lobby. Echoing the unique architectural design philosophy of Tadao Ando, the exhibition zone offered a glimpse into the best of LG SIGNATURE’s innovations, such as the Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV. Meanwhile, the ultra-interactive photo zone featured memorable moments from the Yoann Bourgeois series for audiences to immerse in.
“It was a great honor to introduce audiences in Korea to the artistic innovation of the inimitable Yoann Bourgeois,” said Lee Jeong-seok, head of LG Electronics Global Marketing Center. “Staying true to our philosophy, we will continue to partner with artists and institutions that share our vision of a better world through the power of art.”
An innovative brand founded on the philosophy of bringing art and technology together as one, LG SIGNATURE will continue to support the best of the arts, worldwide. More on the brand’s high-profile art collaborations can be found on
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