LG ELEVATES ITS DIGITAL TRANSFORMATION WITH OPENING OF NEW CLOUD CALL CENTER
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By News Reporter
Audio is no longer just something you listen to – it’s something you feel, interact with and experience in transformative ways. To push these boundaries further, LG and multi-platinum musician and tech entrepreneur will.i.am have joined forces to introduce LG xboom by will.i.am, a new audio product lineup enhanced with AI technologies, well-balanced sound, versatile designs and exceptional lighting and interaction features.
At CES 2025, LG and will.i.am shared a deeper insight into their joint vision for the LG xboom by will.i.am, revealing the very first products to feature in this highly-anticipated series. With will.i.am as its “Experiential Architect,” LG aims to establish xboom as a culture-driven brand redefining listening experiences in the most diverse and inventive ways.
LG and will.i.am’s close collaboration saw him actively define the sound performance, visual design and branding of the rejuvenated LG xboom brand. His influence stems not only from his musical prowess but also from his aesthetic sensibilities and storytelling ability that resonate with global audiences. The collaboration aims to enhance every aspect of the customer journey – from the first touch to the joy of experiencing music and content – inspiring a lasting love for the xboom brand.
During the LG World Premiere press conference at CES 2025, will.i.am took the stage to outline the endless potential of the LG xboom by will.i.am collaboration, showcasing how the latest audio products bring cutting-edge tech and creative visions together. “Our goal with the new xboom series was never about duplicating what already existed,” he said. “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.”
Every audio solution in the LG xboom by will.i.am lineup has been professionally tuned by the multiple Grammy Award-winning artist to establish xboom’s signature sound – an expertly balanced audio profile with warmer tones. The playfully compact designs embody will.i.am’s creative artistry, drawn from his life-long experience in pop culture. Leveraging his understanding of what people love as well as his expertise in developing technologies for creatives, will.i.am played a pivotal role in developing the LG xboom brand.
The LG xboom by will.i.am series introduces the Bounce, Grab and Stage 301, all powered by AI to elevate the listening experience. These advanced speakers analyze music in real time, dynamically adjusting sound to highlight key elements like melody, rhythm and vocals. AI Lighting creates a vibrant atmosphere by syncing speaker lights to the beat of the music, while AI Calibration lets the speakers adapt to their surroundings instantaneously for rich sounds in various spaces. For the first time, LG’s xboom speakers feature a dedicated button for seamless connection to RAiDiO.FYI, a radio platform created by will.i.am offering personalized content curated by an AI Radio Host.
The Bounce’s up-bouncing passive radiators pulse with the beat, adding a dynamic visual element to the audio experience. Its adjustable strap ensures versatility, allowing it to be effortlessly held, hung or placed on any surface, harmonizing with any environment or occasion.
Engineered to be the ultimate portable speaker, the Grab combines powerful sound with a compact, travel-friendly design. Its slim, one-handed design makes it ideal for on-the-go use, while dual passive radiators on each side deliver rich bass and lively sound, filling spaces effortlessly despite its small size.
The xboom Stage 301 transforms any space into a stage with its 6.5-inch woofer and dual 2.5-inch midrange drivers. Perfect for large rooms or parties, this speaker features a built-in handle for easy carrying and a clever wedge design for flexible placement – whether flat on its base, tilted back or mounted on a tripod.
The lineup also includes LG’s latest earbuds, the xboom Buds. These advanced earbuds not only produce well-balanced sound and rich bass, but also feature an effective Active Noise Cancelling (ANC) and lightweight grapheme drivers. Designed for both comfort and stability, these new LG earbuds feature ergonomic ear tips that adapt to different ear shapes, while a unique ear hook design provides a secure fit for active lifestyles.
CES 2025 served as the debut stage for the 2025 LG xboom by will.i.am lineup. Starting with the LG press conference on January 6, LG xboom and will.i.am maintained a strong presence throughout the event. From hosting special events like the RAiDiOboom party at LIV Nightclub in Las Vegas to engaging attendees at the xboom booth, every moment celebrated this dynamic partnership.
LG and will.i.am are committed to continuing their dynamic collaboration with the xboom by will.i.am range, striving to elevate every aspect of the listening experience. Stay tuned to
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By News Reporter
LG Brings Xbox Cloud Gaming Experience to its Newly Launching Gaming Portal
Las Vegas, Jan. 6, 2025 — LG Electronics (LG) has announced a partnership with Xbox, providing players access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs1 will be able to effortlessly discover and play a wide selection of PC and console games from industry-leading partners, and soon Xbox, through the new Gaming Portal.2 This versatile, gaming centric hub is designed as an all-in-one solution for seamless navigation and personalized gaming, both for the latest AAA games and casual webOS app games.
For gaming enthusiasts, LG Smart TV users can soon explore the Gaming Portal for direct access to hundreds of games with Xbox Game Pass Ultimate, including popular titles like Call of Duty®: BlackOps 6, and highly anticipated releases like Avowed. With Game Pass Ultimate, players will also be able to stream a catalog of select Xbox games they own such as NBA 2K25 or Hogwarts Legacy.
“We are thrilled to announce the partnership with Xbox, which aims to enrich the gaming experience on LG Smart TVs with a broader selection of popular games,” said Chris Jo, senior vice president of platform business at the LG Media Entertainment Solution Company. “The Gaming Portal will provide users with a seamless, convenient and exciting way to enhance the gaming experience on LG Smart TVs.”
“Our partnership with LG will help players easily discover and play games through the new Gaming Portal on LG Smart TVs,” said Lori Wright, Corporate Vice President of Xbox. “We’re fortunate to have a great partner in LG who will bring Xbox Cloud Gaming to more players, letting new and longtime Xbox’ers find their favorite games and play with friends across screens.”
Powered by webOS and easily accessible from the Home Screen, the Gaming Portal’s intuitive interface ensures that users can effortlessly discover and enjoy their favorite games with ease. LG’s Gaming Portal provides a comprehensive overview with an app list that includes cloud gaming apps, webOS app games playable with the remote controller, recently played titles, the top 10 most popular games, editor’s picks, and other tailored, user-friendly gaming experiences.
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1 Service and country availability will be announced at a later date.
2 Gaming Portal availability can vary per TV model.
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By News Reporter
With Advanced AI Features and Capabilities, 2025 LG gram Laptops Deliver
Smarter, More Personalized Productivity Experiences
SEOUL, Dec. 31, 2024 — LG Electronics (LG) is set to unveil its 2025 LG gram lineup, the company’s first on-device AI-powered laptops, at CES 2025 in January. The new lineup includes innovative models such as the gram Pro, gram Pro 2-in-1, gram and gram Book. Leveraging LG’s gram AI technology,1 the latest grams deliver state-of-the-art capabilities and stellar performance, harnessing large language models and personalized AI features to elevate the user experience – all while preserving the series’ iconic slim and lightweight design.
Enhancing Productivity and Personalization with LG gram AI
The 2025 gram laptops present a smarter, more secure and highly-personalized user experience through LG’s innovative gram AI. With gram chat On-Device, these laptops utilize AI algorithms to process and analyze data locally without requiring a network connection. At the same time, they provide convenient access to cloud-based AI services via gram chat Cloud, powered by GPT-4o. This subscription-based service, which uses GPT-4o, is offered free of charge for the first year. The integration of on-device and cloud-based AI creates a hybrid AI solution that enhances productivity by delivering personalized insights, a comprehensive knowledge base and an intuitive, ever-evolving experience that adapts to users’ needs.
gram chat On-Device employs a small language model derived from LG AI Research’s EXAONE large language model. This enables fast and secure local processing to provide relevant answers and simplify device management. Notable features include Time Travel, allowing users to quickly and easily revisit web pages, documents, videos and audio files. Meanwhile, gram chat Cloud leverages vast web-based datasets for detailed and comprehensive responses to user inquiries. Additionally, gram chat Cloud integrates with personal calendar and email services, enabling users to manage their schedule and send and receive emails more efficiently.
Unleashing Unprecedented Performance with Intel’s Next-Generation Processors
The 2025 gram laptops set a new benchmark in the series’ history, powered by Intel’s next-generation processors: the Intel Core Ultra H-Series (Arrow Lake) and the Intel Core Ultra V-Series (Lunar Lake). The H Series processors are designed to maximize traditional PC performance, while the V Series CPUs are optimized for AI-driven PC experiences.
The Arrow Lake-powered gram laptops boast more computing power and improvement in graphics processing, compared to 2024 gram models. These impressive laptops deliver an exceptional all-around performance that prioritizes core PC functionality. The Lunar Lake-powered models come equipped with Microsoft’s “Copilot+” PC functionality, offering productivity- and creativity-boosting features such as real-time video subtitle translation and AI image generation.
Delivering Innovation and Versatility for Every User
At the forefront of the 2025 lineup is the LG gram Pro (model 17Z90TR), a laptop that presents the best of performance and portability. Inside the gram Pro’s sleek, slim and lightweight form factor is an Arrow Lake CPU and NVIDIA GeForce RTX 4050 graphics card. This advanced hardware combination enables the gram Pro to effortlessly handle a variety of demanding tasks, from resource-intensive graphic design and 3D-rendering work to video editing and running the latest AAA games.
The lineup also includes the new LG gram Pro (model 16Z90TS), the first Copilot+ PC in the gram series. Measuring just 0.49 inches thick and weighing 2.73 pounds, it delivers remarkable portability. Another highlight is the 16Z90TR, boasting a 16-inch display and an impressively light weight of only 2.64 pounds. As the lightest model in the 2025 gram Pro lineup, it exemplifies gram’s signature lightweight design while delivering powerful performance.
Additionally, the highly versatile LG gram Pro 2-in-1 (model 16T90TP) has been recognized with a CES 2025 Innovation Award for its outstanding design and functionality. Offering incredible flexibility, the device comes with a wirelessly chargeable stylus pen that expands and enhances the user experience.
To expand its U.S. market presence, LG is introducing the LG gram Book (model 15U50T), an entry-level model offering key features and benefits of the gram series at a more accessible price. The gram Book has a 15.6-inch Full HD (1,920 x 1,080) display, expandable storage options, a 720p HD webcam with privacy shutter, and a slim and light design for take-anywhere convenience.
All new gram laptops support gram Link 2.0, an upgraded version of the gram Link feature first introduced last year. gram Link 2.0 facilitates seamless device connectivity across operating systems,2 allowing users to easily share content and transfer files with a diverse range of PC and mobile products, including iOS and Android-based smartphones. This feature also allows users to handle incoming phone calls directly on their gram laptops, minimizing workflow interruptions.
“2025 LG gram products, featuring advanced gram AI, are powerful, portable productivity companions that can understand users’ needs, intelligently utilize relevant information, and enhance workflow,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “LG is committed to delivering premium-quality laptops that harness the latest AI technologies to enable users to do and achieve more.”
Specifications:
LG gram Pro 2-in-1 (16T90TP) LG gram Pro (17Z90TR) LG gram Pro (16Z90TS) LG gram Book (15U50T)
Display Size 16-inch 17-inch 16-inch 15.6-inch Display WQXGA+ (2,880 x 1,800) OLED WQXGA (2,560 x 1,600) LCD WQXGA (2,560 x 1,600) LCD FHD (1,920 x 1,080) LCD WQXGA (2,560 x 1,600) LCD Brightness (Typ.) OLED: 400nit 400nit 400nit 300nit LCD: 400nit Refresh Rate OLED: 48-120Hz (VRR) 31-144Hz (VRR) 31-144Hz (VRR) 60Hz LCD: 31-144Hz (VRR) Weight 3.08 lb 1,399g
3.26 lb 1,479g
2.73 lb 1,239g
3.74 lb 1,700g
Size 357.3 x 253.8 x 12.4 ~ 12.9mm
379.4 x 265.4 x 14.4~15.8mm 357.7 x 251.6 x 12.4 ~ 12.8mm 359.8 x 237.8 x 18.9~19.4mm Battery 77Wh 90Wh 77Wh 51Wh Thermal Mega dual cooling system Fan cooling system CPU Intel® Core Ultra 7 processor / Intel® Core Ultra 5 processor Intel® Core Ultra 9 processor Intel® Core Ultra 7 processor
Intel® Core Ultra 5 processor
Intel® Core i5 processor GPU Intel® Arc graphics NVIDIA RTX4050 with GDDR6 6GB Intel® Arc graphics Intel® Xe® graphics Memory Max 32GB (LPDDR5X Max 8,400MHz, Dual Channel) Max 32GB (LPDDR5X Max 8,533MHz, Dual Channel) 8 / 16 DDR4 (Dual Channel, 3200MHz) Storage Dual SSD (M.2) 512GB / 1TB / 2TB (Gen4 NVMe) 1TB / 512GB / 256GB (NVMe) Audio HD Audio with Dolby Atmos Speakers Stereo Speaker (3.0W x2)
Smart AMP (MAX 5W x2) Stereo Speaker (3.0W x4)
Smart AMP (MAX) Stereo Speaker (3.0W x2) Smart AMP (MAX 5W x2)
Stereo Speaker 1.5W x2 I/O Port 2x USB 3.2 Gen2 2x USB 4 Gen3x2 Type C (with Power Delivery, DisplayPort, Thunderbolt 4)
HDMI 2.1 (4K@60Hz)
1x USB 3.2 GEN1x1 1x USB 2.0
2x USB3.2 GEN2x1, HDMI 2.1 (4K@60Hz)
Software LG gram Chat LG gram Link
LG Glance by Mirametrix®
LG gram Link Webcam FHD Webcam + IR Camera with Webcam & Dual Mic. (face-recognition) HD Webcam w/privacy shutter
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1 Availability of AI features may vary by model.
2 The gram Link 2.0 supports devices running iOS and Android. The compatibility may vary depending on the device and operating system version.
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By News Reporter
First Games From Famobi Now Available,
Providing Family-Friendly Fun and Excitement
SEOUL, Dec. 9, 2024 — LG Electronics (LG) has joined forces with Famobi, a German HTML game development studio, to introduce the first games playable with the LG Magic Remote. This collaboration aims to enhance the gaming experience by providing greater ease and enjoyment. The newly introduced games are optimized for seamless play with the LG Magic Remote, offering an interactive experience that enhances enjoyment and connection for family and friends.
As part of this collaboration, LG Smart TV users can now play “Cut the Rope,”1 a mind-bending puzzle game packed with fun, using their LG Magic Remote for effortless and precise moves without the need for extra gaming controllers. Additionally, LG has recently brought the popular mobile game “Thief Puzzle”2 to its smart TVs, enabling users to enjoy various puzzle jigsaw challenges customized for the LG Magic Remote.
Through numerous partnerships, LG consistently introduces new titles to its webOS platform, demonstrating its commitment to delivering compelling big-screen entertainment for family and friends to enjoy, with a steadily growing collection of 600 casual game titles.
LG has been expanding its offerings with exciting games from Play.Works, which boasts the largest Connected TV (CTV) games catalog in the world. This includes popular titles such as “Wheel of Fortune,” “Tetris®” and “PAC-MAN.” The newly launched “SpongeBob SquarePants Bounce”3 allows players to embark on an underwater adventure with the beloved SpongeBob character, all from the comfort of their home on the big screen of an LG Smart TV.
Furthermore, LG has teamed up with Simulmedia, known for pioneering a digital approach to TV advertising, to introduce PlayerWON. This in-game advertising solution seamlessly integrates high-quality, non-intrusive ads into gameplay. LG aims to support its game partner companies in achieving sustainable growth through a vibrant and evolving game ecosystem, offering engaging and interactive solutions that add to the gaming experience.
With its exceptional technological prowess and a wide array of content from leading partners in the entertainment industry, LG’s webOS platform continues to expand and evolve, providing users with an elevated entertainment experience. Stay tuned to LG Newsroom for the latest news.
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1 Available on LG Smart TVs running webOS 22 and above. The availability of the app on LG smart TVs may differ by TV model and country.
2 Available on LG Smart TVs running webOS 6.0 and above. The availability of the app on LG smart TVs may differ by TV model and country.
3 Available on LG Smart TVs running webOS 1.0 and above. The availability of the app on LG smart TVs may differ by TV model and country.
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By News Reporter
Discover a World of Art on LG Smart TVs With Artlume’s Rich Collection of
15,000 Artworks, From Iconic Classics to Unique AI Creations
SEOUL, Nov. 28, 2024 — LG Electronics (LG) has announced a new partnership with Artlume, a pioneering digital art and AI platform, to bring inspiring art experiences to the comfort of home through LG Smart TVs. LG TV owners will be the first to enjoy this extensive catalogue on the big screen. With a shared vision to make art accessible at scale, this new collaboration transforms over 200 million LG Smart TVs worldwide into virtual art galleries, offering a broad selection of artworks that enrich the ambiance of living spaces.
Available globally on LG TVs running webOS 6.0 (2020 TV models) and above, Artlume’s expansive collection includes classic masterpieces, contemporary photography, AI art and works from renowned institutions like the National Portrait Gallery in London and the Ashmolean Museum. With over 15,000 artworks available to explore and stream, users can curate personalized playlists via the mobile app to display their favorite art on their LG Smart TVs.
Artlume’s user-friendly features allow instant changes to displayed artworks for enhanced creative control. The platform also integrates AI art generation, empowering users to create and publish unique art with simple word prompts, which can then be proudly shared through the screen.
“LG is the perfect partner for us, aligned with our goal to bring love, beauty and passion to people’s lives through the universal language of art,” said Patrick Ashworth, founder & CEO of Artlume. “We are committed to leaving a profound positive impact on humanity by educating future generations, supporting mental health through the beauty of art, and sharing museum art with the world.”
“LG is dedicated to transforming how people experience art,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “Through this partnership with Artlume, we are bringing a wide array of incredible art to LG Smart TVs, enriching living spaces.”
As LG expands its collaborations with leading partners in the arts segment, users are invited to explore a diverse range of artistic expressions from around the globe, all from the comfort of home.
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