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By News Reporter
LG is committed to ensuring Life’s Good for customers around the world by integrating advanced technology into everyday life and evolving into a Smart Life Solution Company. In line with this, LG Australia recently partnered with Channel Seven’s Dream Home renovation series as an official sponsor. The series featured six pairs transforming suburban homes into Dream Homes, showcasing LG products in real Australian settings.
To raise awareness of the partnership and show how LG’s “Life’s Good with Optimism” commitment can make life at home just a little bit sweeter, LG Australia conducted a comprehensive campaign centered around optimism. This campaign leveraged various touchpoints to position LG as a brand that fosters connections and joyful living at home.
The campaign commenced with an exciting week-long giveaway in collaboration with Australia’s top breakfast TV program, Sunrise on Channel Seven. Airing daily, this game-show-style competition awarded real Australians a series of LG products to help bring their Dream Home visions to life, creating a sense of optimism and joy within the community.
LG Australia also launched an owned consumer promotion featuring renowned interior designer Kate Lawrence. For MyLG members, Lawrence offered two lucky Australians a professional room makeover, complemented by LG products and a voucher to purchase items for their Dream Home through a partnership with homewares retailer, Freedom.
An exclusive event was hosted at the newly renovated home of Dream Home contestants Lara and Peter to showcase how innovative technology can create delightful home experiences. This event was part of the lead-up to the Dream Home grand finale. It highlighted LG products in real Australian homes, promoted the LG Australia and Dream Home partnership, and communicated LG’s “Life’s Good” brand promise to a wide Australian audience.
A highlight of the event was a panel discussion featuring Dream Home Judge Rosie Morley, contestants Lara and Peter, LG Australia Marketing Director Gemma Lemieux and special guests Rhys and Liam, who also participated in the Dream Home series and renovated Lara and Peter’s home. The panel delved into the evolving role of the home and the significant influence of technology in maximizing joy and happiness in our personal spaces.
Guests were treated to a surprise reveal, courtesy of Australian entertaining expert Alex Cadger, who shared his tips and tricks to putting on the perfect party from his years of experience with his home catering company, The Blonde Butler. After a surprise reveal – the best part about a renovation show – of an exceptional grazing table, guests were invited to tour the home, get hands-on with LG products and enjoy an afternoon of food, drink and conversation.
To capitalize on the event’s momentum, participants spoke with Dream Home contestants about their experiences and shared insights into the role that smart technology plays in creating your dream space, no matter your expectations, and making life more enjoyable and fulfilling.
Following the Dream Home grand finale, the event at Lara and Peter’s home generated online buzz, showcasing LG as a brand that fosters connections and empowers Australians to live their best lives. Overall, the campaign increased consumer preference for LG as a brand that facilitates lasting connections, further reinforcing its position as a Smart Life Solution company.
To read more about LG’s Dream Home campaign, visit
link hidden, please login to view. Contributed by LG Australia
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By News Reporter
Although stress is a natural feeling that affects everyone, managing it has become increasingly difficult in today’s digital age. Recognizing this, LG Taiwan recently organized a special forum to help local customers address their anxiety and better manage stress, as part of the global “Optimism your feed” campaign and “Life’s Good with Optimism” initiative.
In the build up to this forum, LG Taiwan launched a psychological test on its Instagram page, aimed at raising awareness about social media-induced anxiety. This initiative helped followers gain a better understanding of the stress they experience from their digital lives.
Held on August 10, the forum featured esteemed psychologist Dr. Hui-Wen Deng and renowned YouTube film critic “Lessons from Movies.” They shared their professional insights and experiences on how social media impacts mental health and provided attendees with practical strategies to manage stress and maintain optimism, aligning with LG’s Life’s Good philosophy.
Dr. Deng explored the negative psychological effects of social media, emphasizing the importance of initiatives like LG’s “Optimize your feed” to help people navigate their online lives without feeling overwhelmed by anxiety.
The event also featured the host of popular YouTube channel “Lessons from Movies,” who shared her personal experiences as a key opinion leader, offering valuable techniques to embrace optimism in the face of criticism.
This event was a hit, with over 100 sign-ups within just half a day and nearly 80 percent of attendees participating in the interactive Q&A session that was held on the day. Many sought advice on how to overcome challenges and maintain an optimistic outlook on life, with many hailing the event as a source of useful information. One guest asked if either of the speakers would be collaborating with LG Taiwan on similar events in the future, or if LG Taiwan had more activities promoting “Optimism” in the works, suggesting a strong desire for more events like this.
On site, Instagrammable photo props and check-in gifts were provided to encourage participants to share their experience with friends and followers via social media. And as they left eager to try out the new techniques they had learned, LG handed out stress-relief fortune cookies and stress balls to each person in the hope of leaving a lasting positive impression and giving them constant reminder of its Life’s Good message.
LG Taiwan’s stress forum not only highlighted the importance of optimism in today’s digital world but also reinforced the brand’s dedication to enriching people’s lives. By providing valuable insights and practical advice on managing stress, LG is helping people navigate the complexities of their online lives, while promoting a message that Life’s Good every day, not just on the good days.
Contributed by LG Taiwan
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By pivotCE
Well, it’s 2024 and technology continues to advance. The TouchPad isn’t new by any means, but that doesn’t mean it can’t be slightly modernized to be more convenient today. Specifically, it is entirely possible to convert the TouchPad’s Micro USB port to USB C for charging and USB storage access. I’ll show you how.
This is a tough mod which requires micro-soldering and modifying a PCB which you will have a hard time sourcing a replacement for without buying another TouchPad. Proceed at your own peril.
Tools for the Job
To do this mod you’ll need a few things for tools and parts. Here’s a list of what I used:
– Needle nose pliers/tweezers
– USB C boards with 5.1k resistors
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– Soldering iron, solder, flux and a hot air station
– Flush cuts
– Dremel with cutting or sanding wheel
– 28 AWG wire or smaller. 30 AWG is pretty good but any wire around 0.25mm to 0.5mm should work.
– Small file and screwdriver set
– Painter’s and kapton tape
– Metal spudger Disassemble the TouchPad
This is where you’re going to want to get that metal spudger out and be very careful not to snap clips. I can’t explain it better than iFixit already did so go check out their and then come back here.
Modify the USB Connector Board by Removing the Micro Port
There are a few ways to remove the Micro USB port. I added a bunch of flux and coated all the connectors in fresh leaded solder and then used a hot air station set to 800 degrees while wiggling the port very slightly with needle nose pliers. You don’t have to be particularly careful here so if you want to cut the port off with the dremel or the flush cuts or just rip it off with the pliers, (I don’t recommend it but…) that’s fine. We’re not using the pads it’s soldered to anyway. You should STILL be careful not to crack the board. Go slow. Be patient.
Trim the USB C Board
We need to expose the USB C port a bit on this board so let’s cut it down. Grab the painter’s tape and flip the USB C board upside down. You’ll see a small trace between the front and rear anchor points on the right side, which we don’t want to cut. Mark the tape just on the other side of that trace like I did. Dremel along the tape line until you get to the port. You can then use needle nose pliers, a flat file, and/or flush cuts to remove the rest of the board from the bottom of the port.
Prepare the USB Connector Board for the USB C Port
We need to slide the port into the old space so grab the painter’s tape again and mark off the area I marked to make room for the USB C port. You can place the port up to it like I did and use that as a guide. Grab your dremel again or a similar tool and cut out what you marked off. When you’re done, the USB C port should slide easily into the groove. It will fit tighter when we add the kapton tape in a later step.
Make Room in the TouchPad for the Added Thickness of the USB C Board
The USB C board will sit underneath the USB connector board so we have to make room by trimming away the plastic underneath. For this you’ll need to use flush cuts or any other tool you have to chip away. You could use the dremel for this if you’d like. Be careful to not go beyond the first inner layer. Beyond that is the outer shell of the TouchPad. There’s no real method here, just cut out the screw posts and chip away. Use the pictures below as a guide.
Cut the USB C Hole from the Old Micro USB Hole
To open the micro USB hole enough to fit the USB C port, take a rounded file to the left and right of both sides and just file a little bit at at time. Use a small flat file to widen the top and bottom of the port. This process is just trial and error. File a little and then grab the USB C board to test. The port will need to fit inside the hole a bit so you can push it through from the outside to test the hole size if that’s easier. Note: the USB C board will likely not rest on the bottom of the TouchPad and will float a little. This is good because it makes room for your wires and a little kapton tape underneath.
Tape the USB C Board
Since we hacked away at the USB connector board it’s possible we’ve provided the perfect environment for creating shorts! Oh no! So get out the kapton tape because we’re going to add a layer on both sides. You’ll see how I did it on one side below. Do it on both sides. You’ll also notice how I did not cover those two small square contacts just at the bottom of the tape. That’s because we need them.
Where To Get Power and Data
You’ll see the diagrams below which I’ve marked with VBUS (power), data in, data out, and ground. Obviously the old port is gone and most if its pads, but I wanted to show that both sides of the board have the connections. You could possibly do this mod differently, and if you so choose, hopefully these help.
A quick note: this mod can be done with a 4-pin USB C port. That would give you power and data just like with the USB C board I’m using in this guide, however, a 4-pin USB C board will not charge with a USB C charger (ie USB 3.1). The board I’m using in this guide provides the ability to use any charger because it comes pre-built with 5.1k resistors wired to CC1 and CC2 to ground. This is the trick that tells the USB C chargers to send power to the device.
Solder the USB C Board into the USB Connector Board
This isn’t a “how to solder tutorial” so hit up youtube and find a good tutorial that works for you. In general though, use flux, pre-tin the VBUS, Ground, D-, and D+ pads on the USB C board as well as the points on the bottom of the USB connector board.
Now for the tricky part, I didn’t list it in the Tools section above, but it would really help to have magnification or a digital microscope for this. I have these things and I used both. You might have steadier hands and better eyes than me. The picture below was my first attempt of the three TouchPads I modded, and it’s not my best soldering work, but fundamentally, this is what yours should look like.
Put the Pieces Together
You can use a bit of kapton tape to secure the wires in place a bit more if you’d like but it’s not required. It won’t short since it’s only plastic underneath. This is all press fit into place, but if you’re uncomfortable with that, you can add a little hot glue under the board as you put it back into the TouchPad. You don’t have to put the metal shield back into place if you don’t want to. It’s all a pretty tightly fit and if you find the TouchPad screen isn’t as flush as you want, just leave the metal shield off. A little kapton tape right on top would be fine instead.
Congrats, You Now Have USB C
I did this mod on three TouchPads and each one works fine with any USB charger I could find, including USB C port having USB 3.1 chargers. I can also confirm the data connection works just like it should to connect via USB mode on PC. Sadly, this doesn’t do anything to stop webOS from telling you the charger you’re using isn’t the original TouchPad barrel charger, but you can make a custom cable to stop that which I’ll cover in a future article on pivotCE.
#webOS4ever
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By sunnythekid
Hi, I have recently purchased the 55UT73006LA series TV and wanted to know if any magic remote will work with this TV? If yes, please let me know which one(s), as I don’t really have knowledge on what works with what.
Thanks!
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By News Reporter
Aligned With Vision of Achieving KRW 100 Trillion in B2B Revenue by 2030,
Company Enters MOU to Develop Next-Generation EV Charging Solutions
SEOUL, June 18, 2024 — LG Electronics (LG) recently signed a memorandum of understanding (MOU) and a definitive agreement for commercial electric vehicle (EV) charging in the United States with ChargePoint, a leading provider of networked charging solutions for EVs. LG anticipates that the MOU will accelerate the growth of its EV charging business. The MOU is also expected to further expedite the growth of LG’s B2B operations and support the company’s transformation into a Smart Life Solutions company.
ChargePoint, which has more than 306,000 active ports under management on its network, operates across the North America and Europe. Last year, LG CEO William Cho identified the EV charging business as LG’s new growth engine, and has committed to developing it into a trillion-KRW scale enterprise by 2030. With the recently signed MOU, LG will be able to leverage ChargePoint’s expansive network to explore EV charger supply opportunities around the globe, while ChargePoint, its customers and its drivers stand to benefit from LG’s reliable, high-quality EV charging solutions.
Enhancing EV Charging Business Through LG and ChargePoint’s Synergy
Through the agreement, LG augments its existing client base by securing ChargePoint, which possesses an extensive portfolio of charging solutions, as a customer. Meanwhile, ChargePoint will receive a stable supply of LG’s high-quality EV chargers.
The new partnership is also expected to boost the competitiveness of both companies with regard to securing contracts for public sector charging infrastructure projects. Crucial factors determining the selection of business operators for U.S. government projects include domestic production, quality and security levels. LG’s EV chargers, which are made in Texas, have received Underwriter Laboratories certification for charging stability. Additionally, ChargePoint cloud software products have been authorized by the Federal Risk and Authorization Management Program.
LG has established itself as a trusted business partner in North America through its various B2B concerns, including hotel TVs, digital signage and robot solutions. LG and ChargePoint will collaborate to expand their charging business, targeting new customers as well as LG’s existing B2B partners in hospitality, healthcare, retail and other sectors.
Bolstering Market Position by Leveraging LG DOOH Ads and LG ThinQ
As part of the MOU, the two companies are exploring the viability of integrating LG’s existing platforms used in other sectors – such as the LG DOOH Ads digital out of home (DOOH) advertising solution for commercial displays – into their EV charging solutions. Applying the LG DOOH Ads solution to EV charger displays will enable the convenient broadcast of diverse advertisements and enhancement of B2B customer experience.
LG and ChargePoint also plan to develop a smart home solution that connects EV chargers and household devices via the LG ThinQ smart home platform and ChargePoint’s award-winning Home Flex home charging solution. Through its collaborations with ChargePoint, LG expects to elevate its position in the highly-competitive EV charger market and reinforce its reputation as a reliable and innovative EV charging solutions provider.
“There is incredible synergy between our two companies, and we fully anticipate that this partnership will help LG to become a global leader in the EV charging business,” said Suh Heung-kyu, vice president and head of the Electric Vehicle Charging business division of LG Business Solutions Company. “LG will continue to pursue strategic collaborations to advance innovation and further strengthen its status as a total EV charging solutions provider.”
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