LG Electronics Launches Innovation Center to Accelerate New Business Creation
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By News Reporter
Featuring Advanced Purification Technology and a Sleek Space-saving Design,
Company’s Latest PuriCare Solution Delivers Clean Air, Style and Convenience
SEOUL, Jan. 21, 2025 — LG Electronics (LG) is unveiling the LG PuriCare AeroBooster air care solution, an ideal choice for customers seeking to create a more comfortable and healthier indoor environment. The innovative new product provides powerful performance with cutting-edge air purification technology and features a slim, sophisticated design that balances effortless style with unparalleled convenience.
The LG PuriCare AeroBooster utilizes the advanced Aero Series V Filter to draw in pollutants from every direction, effectively reducing the presence of dust, odors, viruses and bacteria for a fresher, more hygienic home. With its Dual Airflow and Clean Booster features, the AeroBooster delivers wider, more efficient air circulation and helps to reduce large dust particles from the indoor space. Purified air is emitted from vents at the top and bottom of the device simultaneously, reaching a distance of up to five and a half meters to fill every corner of the room with clean, filtered air.
The AeroBooster also integrates LG’s proprietary UVnano technology to safeguard the hygiene of the device itself and to maintain the quality of airflow it produces. UVnano removes 99.99 percent of harmful bacteria from the fan’s surfaces,1 while a built-in Ionizer adds another layer of protection by neutralizing harmful airborne substances.2
Thanks to its compact design and modest footprint, the AeroBooster can fit easily in almost any space, providing users with clean air without making their environment feel cluttered or crowded. Along with an ultra-slim form factor, LG’s new PuriCare solution boasts an understated matte finish and a unique air outlet. The minimalist design of the AeroBooster is further enhanced by customizable mood lighting that lets users create the desired ambiance, and an LED display that provides intuitive control and contributes to the product’s sleek, modern look.
In addition, the AeroBooster offers intelligent energy-savings with the ultra-efficient AI+ Mode. Without compromising performance, AI+ reduces the device’s energy consumption by over 49 percent compared to Smart+ Mode, which serves as the default mode of operation.3 When set to Sleep Mode, the AeroBooster runs at an ultra-quiet 21 dBA to help ensure a calm, tranquil environment. Meanwhile, LG ThinQ compatibility allows users to remotely monitor and control the company’s new air purifier from any location.
“The AeroBooster combines advanced air purification technology and a stylish, convenient design to enhance everyday living,” said James Lee, president of the LG ES Company. “LG will continue to deliver innovative air care solutions that address the growing need for healthier indoor spaces.”
The LG PuriCare AeroBooster is launching this month in countries across Asia, including Vietnam, Thailand, Taiwan, Malaysia, Japan and Singapore, with availability in other markets to follow soon after.
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1 Tested by KOTITI testing and research institute using test model AS155GWDL, the results show a 99.999 percent reduction of Staphylococcus aureus, 99.999 percent reduction of Klebsiella pneumoniae, and 99.998 percent reduction of Staphylococcus epidermidis on fan blades. The test conditions included a temperature of 25±2 degrees Celsius, humidity of 50±10 percent, and weak wind settings with a 2-hour UVC LED on/4-hour off cycle.
2 Tested by TÜV Rheinland using the AS55G** model, the results demonstrate a maximum ion concentration of 5,000,000 at a distance of 100 millimeters from the air discharge outlet and an antibacterial performance of 99.5 percent against Escherichia coli. The test was conducted under controlled conditions, including a temperature of 20±3 degrees Celsius, humidity of 40±10 percent, a 30.2 cubic meters test chamber, and Booster mode with 4-stage rated air volume. The ion counter was placed 100 mm from the air discharge outlet in the wind direction, and after a drying period, the chamber floor was exposed without unit operation for 60 minutes. Actual results may vary depending on the use environment.
3 Tested by TÜV Rheinland using test model AS55*G***, the results showed that the AI+ Mode achieved 49.6 percent higher energy-saving performance compared to the Smart+ Mode, with an integrated power consumption of 28.260 watt-hours versus 56.085 watt-hours for Smart+ mode. The test conditions included a temperature of 23±5 degrees Celsius and a humidity level of 55±15 percent, with integrated power consumption measured over an 8-hour period starting 15 minutes after the activation of each operation mode.
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By News Reporter
The heating, ventilation and air conditioning (HVAC) industry is undergoing a significant transformation, shifting towards AI-driven solutions, clean technology and highly-efficient systems tailored to diverse regional needs. Embracing this shift, LG is leveraging its outstanding core technologies, AI and intimate knowledge of different industries to deliver HVAC solutions for a smarter, more efficient future.
LG’s dynamic HVAC business continues to expand its market presence and capabilities, investing heavily in R&D to develop innovative technologies for a new generation of eco-responsible temperature control and air quality systems. Over the past three years, it has achieved double-digit annual sales growth, making it one of LG’s fastest-growing concerns and an important driver of the company’s substantial and ongoing success in the B2B sector.
LG offers a comprehensive lineup of HVAC solutions optimized for a wide range of spaces, including residential, public, commercial and industrial. Its portfolio features large-capacity chillers – which are rapidly becoming the preferred choice for AI data centers where advanced and reliable heat management is essential – as well as an array of commercial and residential air conditioning systems. Utilizing cutting-edge technologies such as high-efficiency heat pumps, LG’s HVAC products provide outstanding cooling and heating performance and are widely acknowledged as effective electrification solutions suitable for replacing traditional fossil-fuel-driven systems.
In recognition of its efforts to lessen the environmental impacts of its HVAC solutions, LG has been named the “Most Sustainable Brand” in the HVAC category by Green Builder Media, a respected North American media outlet focusing on eco-friendly construction. In the U.S. and other countries, the company has created “locally self-sufficient operation systems” that encompass all key HVAC business functions – from R&D to maintenance and repair – and are tailored to local needs.
LG is also strongly committed to delivering dependable, energy-efficient heat pump solutions for regions affected by unrelentingly low temperatures. To this end, the company has established a global consortium focused on R&D for cold-climate heat pumps with bases currently operating in Alaska (U.S.), Oslo (Norway) and Harbin (China) – all places that endure frigid winter conditions.
Last September, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, where LG’s HVAC experts and academic partners gathered to discuss the collaborative projects being undertaken by each of the consortium’s regional clusters. In addition to the consortium’s R&D labs, LG operates five Air Solution Research Centers (with locations in South Korea, North America, Europe and India) and runs a total of 62 HVAC academics across 43 countries. These academies, which train over 30,000 engineers annually, are helping to support the global adoption of the company’s advanced HVAC technologies.
LG’s competitive edge in HVAC is driven by its unmatched “Core-Tech” capabilities. By developing essential components like compressors and motors in-house, LG strives to ensure that all of its products deliver the first-class reliability and efficiency that its customers have come to expect. Its oil-free centrifugal chillers incorporate LG-designed magnetic bearings, impellers, compressors and heat exchangers. These chillers also leverage LG’s highly evolved AI Engine to enable predictive control and to ensure outstanding stability and performance. LG’s AI Engine even provides intelligent surge prevention, a feature that is critical for data centers, where any interruption in operation can potentially mean inconvenience for millions.
With a solid foundation of R&D, a proven track record of innovation and a commitment to sustainability-focused design and management, LG continues to reinforce its reputation as the global leader in HVAC. From pioneering a new generation of data center cooling solutions to advancing high-efficiency heat pump technologies for harsh climates, the company is doing all that it can to help usher in a smarter, more efficient future.
By James Lee, President of LG Electronics ES Company
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By News Reporter
LG Radio+ Brings LG Smart TV Users Free Listening to a Wide Range of
Popular Podcasts and Live Stations, Also Accessible From LG’s Audio Devices
SEOUL, Dec. 20, 2024 — LG Electronics (LG) has launched LG Radio+, the company’s ad-supported audio streaming service, now available on LG smart TVs running webOS 6.0 and above. This new service allows users to effortlessly access a diverse selection of podcasts and radio programs. For a streamlined user experience, LG Radio+ will work with the LG ThinQ app,1 providing users with a convenient way to access and enjoy their favorite audio content no matter where they are in the room.
To offer a curated list of audio streaming content, LG has partnered with global radio and audio provider Radioline, giving users an all-in-one audio platform allowing effortless access to news, sports, music and more. Available in the U.S. and Korea, LG smart TV users can explore a range of live stations and podcasts, with options such as NPR, CNN Radio, Fox Radio or The Joe Rogan Experience in the U.S., or popular local stations and podcasts in Korea.
The LG Radio+ app can be accessed from the Content Store or Apps or by using the voice search function of the LG Magic Remote, providing a fast and convenient way to discover new listening content.
For quick and easy exploration, LG Radio+ has an intuitive interface with a comprehensive channel list, presenting popular audio channels on the On Air page, alongside a personalized selection of favorite channels. Users can navigate the On Air and Podcast pages to access their desired audio streaming content, while the Featured page provides a dynamic view of trending music, updated in real-time to highlight the most popular or season hits. This enables users to search, discover and enjoy their preferred audio content with ease out of a large library of over 14,500 channels in the U.S. and over 440 available in Korea.
As part of LG’s commitment to enhancing user convenience and connectivity across the company’s life-enriching products, listeners will be able to access LG Radio+ through the LG ThinQ app,2 enabling enjoyable audio streaming on LG audio devices with minimal effort. What’s more, LG Radio+ will also be available to access through the My button on xboom speakers in 2025.
LG continues to elevate the user experience with a broad range of content and an intuitive user interface, making it effortless to explore and enjoy audio entertainment. To learn more about how LG is enhancing the audio experience, visit
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1 Available at a later date in 2025.
2 Accessible via xboom category
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By News Reporter
Company Enhances Smart Home Connectivity With Open API
SEOUL, Dec. 17, 2024 — LG Electronics (LG) has fully opened the Application Programming Interface (API) of its smart home platform, LG ThinQ, enabling developers to easily create smart spaces with LG appliances.
Recently, LG launched the LG Smart Solution API Developer website (
link hidden, please login to view) to officially open up the LG ThinQ API. An API acts as a digital connector that allows different software to exchange functions seamlessly. Developers can utilize the open API to integrate various features from LG AI appliances into their programs or systems, enhancing their services. The LG ThinQ API is divided into two categories: the ThinQ API for individual users and the ThinQ Business API for corporate partners. The ThinQ API allows for remote control of LG devices installed in homes or buildings and facilitates integration with various platforms.
For individual users, the ThinQ API supports the control and monitoring of AI appliances registered in the LG ThinQ app from various smart home platforms. By utilizing the ThinQ API, anyone can easily create a customized smart home that fits their lifestyle. For example, users of the global smart home platform Home Assistant can now connect and control 26 types of LG AI appliances, including refrigerators and washing machines, within their existing smart home environment. Home Assistant is a community-based open platform with about one million users worldwide who collaboratively develop various smart home functions such as device automation and feature expansion.
For enterprises, the ThinQ Business API supports partners operating office or residential buildings in integrating and managing various LG products, from appliances to commercial equipment like HVAC and signage, with their existing apps. For instance, large residential buildings can integrate LG appliances with their existing management apps for more convenient use. Residents can reserve the use of LG washers and dryers in common areas through the building management app, or administrators can detect abnormal conditions in the building using LG’s temperature and humidity sensors and quickly respond to issues through alert functions.
Meanwhile, LG has accelerated the integration of external products and services into the LG ThinQ platform by acquiring the smart home platform company Athom, known for its extensive IoT device connectivity. Athom’s smart home hub Homey currently connects over 50,000 types of appliances and IoT devices, and the Athom app store features around 1,000 apps that connect and control products and services from global brands like Philips and Aqara. LG plans to integrate Athom’s extensive open ecosystem and IoT device connectivity into the AI home hub LG ThinQ On, aiming to realize an AI home where generative AI better understands customers and provides optimal space solutions.
“With the official launch of ThinQ AI, we aim to deepen engagement with open-source community smart home power users in the open-source community and broaden our collaboration with B2B partners. This initiative will bolster our efforts to create smart home ecosystems powered by LG appliances, enhancing customer experiences across multiple touchpoints,” said Kim Kun-woo, vice president of LG’s Home Appliance Solution Company.
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* The main image is demonstrating potential use of the LG ThinQ API. Actual use may vary.
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By News Reporter
SEOUL, Dec. 10, 2024 — LG Electronics (LG) has announced a partnership with creative artist, multi-platinum musician, and tech entrepreneur, will.i.am, to launch a new line of audio products under the brand “
link hidden, please login to view.” The partnership aims to transform xboom into a culture-forward brand with an urban aesthetic, providing an all-new audio experience. In this partnership, LG has appointed will.i.am as LG xboom’s “Experiential Architect.” He will play a pivotal role in carving out a new space for xboom in the audio industry. Drawing inspiration from his pop culture and technological know-how, will.i.am will provide strategic counsel for LG xboom’s product development, design and brand marketing. By combining LG’s advanced technologies with will.i.am’s unique insights as a world-renowned music artist and tech entrepreneur, this partnership will infuse LG xboom products with fresh creative aspirations.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
The 2025 line of “xboom by will.i.am” products, including Bluetooth speakers and wireless earbuds will be unveiled at CES 2025. The xboom Buds will be the first product available in the market.
All “xboom by will.i.am” products bear the mark of will.i.am, who took part in creating LG xboom’s signature sound that boasts a rich bass with a balanced and warm tones. It comes in two distinct modes for listening: one mode provides stimulating sounds that gets you moving with powerful bass while a second mode offers a soothing sound with harmonious tones. The overarching design for LG xboom aims to elevate music enjoyment. Speakers incorporate clever embellishments such as easy-to-hold straps and colorfully interactive lighting that is in sync with the beat of the music being played. Earbuds are designed ergonomically with ear tips and ear hooks for a comfortable fit that also delivers the best sound experience.
“This launch marks the integration of our wireless earbuds and Bluetooth speakers into one audio brand, LG xboom,” said Lee Jeong-seok, head of LG Media Entertainment Solution Company’s audio business division. “We are thrilled to announce this partnership with will.i.am that will play a critical role in solidifying LG xboom’s new identity.”
All “xboom by will.i.am” products will be integrated with will.i.am’s RAiDiO.FYI, an AI-powered interactive audio experience, to introduce a new generation of listeners to infotainment. RAiDiO.FYI empowers listeners with unique abilities to immerse, personalize and have a two-way real-time conversation with their favorite topic-based STAiTiONS. This conversational media platform transforms radio as we know it into a new dimension, connecting consumers deeper with the music, talk radio and cultural content they love.
LG and will.i.am will celebrate this new partnership with product showcases and tech demonstrations at CES 2025 (January 7-10). To know more about “xboom by will.i.am”, please visit .
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