LG XBOOM 360 Delivers Premium Sound with Stylish Design Anyplace, Anytime
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By Pranay Mokida
I’d love to see a new feature in the next software update where the sound mode automatically adjusts based on the app being used. For example, when opening music apps like Apple Music or Spotify, the sound mode could switch to Music Mode, and for streaming apps like Netflix or Prime Video, it could switch to Cinema Mode.This addition would make the user experience so much smoother and more convenient!
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By News Reporter
Featuring Advanced Purification Technology and a Sleek Space-saving Design,
Company’s Latest PuriCare Solution Delivers Clean Air, Style and Convenience
SEOUL, Jan. 21, 2025 — LG Electronics (LG) is unveiling the LG PuriCare AeroBooster air care solution, an ideal choice for customers seeking to create a more comfortable and healthier indoor environment. The innovative new product provides powerful performance with cutting-edge air purification technology and features a slim, sophisticated design that balances effortless style with unparalleled convenience.
The LG PuriCare AeroBooster utilizes the advanced Aero Series V Filter to draw in pollutants from every direction, effectively reducing the presence of dust, odors, viruses and bacteria for a fresher, more hygienic home. With its Dual Airflow and Clean Booster features, the AeroBooster delivers wider, more efficient air circulation and helps to reduce large dust particles from the indoor space. Purified air is emitted from vents at the top and bottom of the device simultaneously, reaching a distance of up to five and a half meters to fill every corner of the room with clean, filtered air.
The AeroBooster also integrates LG’s proprietary UVnano technology to safeguard the hygiene of the device itself and to maintain the quality of airflow it produces. UVnano removes 99.99 percent of harmful bacteria from the fan’s surfaces,1 while a built-in Ionizer adds another layer of protection by neutralizing harmful airborne substances.2
Thanks to its compact design and modest footprint, the AeroBooster can fit easily in almost any space, providing users with clean air without making their environment feel cluttered or crowded. Along with an ultra-slim form factor, LG’s new PuriCare solution boasts an understated matte finish and a unique air outlet. The minimalist design of the AeroBooster is further enhanced by customizable mood lighting that lets users create the desired ambiance, and an LED display that provides intuitive control and contributes to the product’s sleek, modern look.
In addition, the AeroBooster offers intelligent energy-savings with the ultra-efficient AI+ Mode. Without compromising performance, AI+ reduces the device’s energy consumption by over 49 percent compared to Smart+ Mode, which serves as the default mode of operation.3 When set to Sleep Mode, the AeroBooster runs at an ultra-quiet 21 dBA to help ensure a calm, tranquil environment. Meanwhile, LG ThinQ compatibility allows users to remotely monitor and control the company’s new air purifier from any location.
“The AeroBooster combines advanced air purification technology and a stylish, convenient design to enhance everyday living,” said James Lee, president of the LG ES Company. “LG will continue to deliver innovative air care solutions that address the growing need for healthier indoor spaces.”
The LG PuriCare AeroBooster is launching this month in countries across Asia, including Vietnam, Thailand, Taiwan, Malaysia, Japan and Singapore, with availability in other markets to follow soon after.
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1 Tested by KOTITI testing and research institute using test model AS155GWDL, the results show a 99.999 percent reduction of Staphylococcus aureus, 99.999 percent reduction of Klebsiella pneumoniae, and 99.998 percent reduction of Staphylococcus epidermidis on fan blades. The test conditions included a temperature of 25±2 degrees Celsius, humidity of 50±10 percent, and weak wind settings with a 2-hour UVC LED on/4-hour off cycle.
2 Tested by TÜV Rheinland using the AS55G** model, the results demonstrate a maximum ion concentration of 5,000,000 at a distance of 100 millimeters from the air discharge outlet and an antibacterial performance of 99.5 percent against Escherichia coli. The test was conducted under controlled conditions, including a temperature of 20±3 degrees Celsius, humidity of 40±10 percent, a 30.2 cubic meters test chamber, and Booster mode with 4-stage rated air volume. The ion counter was placed 100 mm from the air discharge outlet in the wind direction, and after a drying period, the chamber floor was exposed without unit operation for 60 minutes. Actual results may vary depending on the use environment.
3 Tested by TÜV Rheinland using test model AS55*G***, the results showed that the AI+ Mode achieved 49.6 percent higher energy-saving performance compared to the Smart+ Mode, with an integrated power consumption of 28.260 watt-hours versus 56.085 watt-hours for Smart+ mode. The test conditions included a temperature of 23±5 degrees Celsius and a humidity level of 55±15 percent, with integrated power consumption measured over an 8-hour period starting 15 minutes after the activation of each operation mode.
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By News Reporter
Audio is no longer just something you listen to – it’s something you feel, interact with and experience in transformative ways. To push these boundaries further, LG and multi-platinum musician and tech entrepreneur will.i.am have joined forces to introduce LG xboom by will.i.am, a new audio product lineup enhanced with AI technologies, well-balanced sound, versatile designs and exceptional lighting and interaction features.
At CES 2025, LG and will.i.am shared a deeper insight into their joint vision for the LG xboom by will.i.am, revealing the very first products to feature in this highly-anticipated series. With will.i.am as its “Experiential Architect,” LG aims to establish xboom as a culture-driven brand redefining listening experiences in the most diverse and inventive ways.
LG and will.i.am’s close collaboration saw him actively define the sound performance, visual design and branding of the rejuvenated LG xboom brand. His influence stems not only from his musical prowess but also from his aesthetic sensibilities and storytelling ability that resonate with global audiences. The collaboration aims to enhance every aspect of the customer journey – from the first touch to the joy of experiencing music and content – inspiring a lasting love for the xboom brand.
During the LG World Premiere press conference at CES 2025, will.i.am took the stage to outline the endless potential of the LG xboom by will.i.am collaboration, showcasing how the latest audio products bring cutting-edge tech and creative visions together. “Our goal with the new xboom series was never about duplicating what already existed,” he said. “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.”
Every audio solution in the LG xboom by will.i.am lineup has been professionally tuned by the multiple Grammy Award-winning artist to establish xboom’s signature sound – an expertly balanced audio profile with warmer tones. The playfully compact designs embody will.i.am’s creative artistry, drawn from his life-long experience in pop culture. Leveraging his understanding of what people love as well as his expertise in developing technologies for creatives, will.i.am played a pivotal role in developing the LG xboom brand.
The LG xboom by will.i.am series introduces the Bounce, Grab and Stage 301, all powered by AI to elevate the listening experience. These advanced speakers analyze music in real time, dynamically adjusting sound to highlight key elements like melody, rhythm and vocals. AI Lighting creates a vibrant atmosphere by syncing speaker lights to the beat of the music, while AI Calibration lets the speakers adapt to their surroundings instantaneously for rich sounds in various spaces. For the first time, LG’s xboom speakers feature a dedicated button for seamless connection to RAiDiO.FYI, a radio platform created by will.i.am offering personalized content curated by an AI Radio Host.
The Bounce’s up-bouncing passive radiators pulse with the beat, adding a dynamic visual element to the audio experience. Its adjustable strap ensures versatility, allowing it to be effortlessly held, hung or placed on any surface, harmonizing with any environment or occasion.
Engineered to be the ultimate portable speaker, the Grab combines powerful sound with a compact, travel-friendly design. Its slim, one-handed design makes it ideal for on-the-go use, while dual passive radiators on each side deliver rich bass and lively sound, filling spaces effortlessly despite its small size.
The xboom Stage 301 transforms any space into a stage with its 6.5-inch woofer and dual 2.5-inch midrange drivers. Perfect for large rooms or parties, this speaker features a built-in handle for easy carrying and a clever wedge design for flexible placement – whether flat on its base, tilted back or mounted on a tripod.
The lineup also includes LG’s latest earbuds, the xboom Buds. These advanced earbuds not only produce well-balanced sound and rich bass, but also feature an effective Active Noise Cancelling (ANC) and lightweight grapheme drivers. Designed for both comfort and stability, these new LG earbuds feature ergonomic ear tips that adapt to different ear shapes, while a unique ear hook design provides a secure fit for active lifestyles.
CES 2025 served as the debut stage for the 2025 LG xboom by will.i.am lineup. Starting with the LG press conference on January 6, LG xboom and will.i.am maintained a strong presence throughout the event. From hosting special events like the RAiDiOboom party at LIV Nightclub in Las Vegas to engaging attendees at the xboom booth, every moment celebrated this dynamic partnership.
LG and will.i.am are committed to continuing their dynamic collaboration with the xboom by will.i.am range, striving to elevate every aspect of the listening experience. Stay tuned to
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By News Reporter
LG has been at the forefront of driving bold innovations, transforming screen experiences with its cutting-edge technologies. At the heart of this transformation is the LG SIGNATURE OLED T, the world’s first transparent and true wireless* 4K OLED TV. This exceptional blend of cutting-edge technology, sophisticated design and unmatched versatility pushes the limits of what’s possible for modern living spaces.
A true game changer, the SIGNATURE OLED T represents the pinnacle of state-of-the art TV innovation. Its transparent OLED screen seamlessly transitions between transparent and opaque, delivering a one-of-a-kind viewing experience while offering unmatched freedom and flexibility in any space. Combined with LG’s true wireless video and audio transmission technology, the OLED T brings both visual appeal and an enhanced home entertainment experience, creating an immersive, uninterrupted viewing environment free from tangled cables.
Recognized for its mastery in both state-of-the art technology and sophisticated design, LG has joined forces with Kartell, the renowned Italian design brand celebrated for its expertise in transparent materials and iconic furniture, to demonstrate how masters of transparency carry forward a heritage of innovation. These two lifestyle innovators presented an inspiring experience at CES 2025, where technology and aesthetic elements seamlessly harmonize, resulting in transformative art pieces that enhance the overall ambience.
With a shared dedication to transforming living spaces, LG and Kartell showcased a visionary presentation at LG’s CES booth, highlighting how transparent OLED TV and design aesthetics can redefine the way individuals live, interact with and connect to their spaces. Under the title of “Transparent Harmony: Where Technology Meets Design,” this zone demonstrated the transformative potential of transparent OLED technology in modern living spaces.
At CES 2025, LG and Kartell have highlighted their unwavering commitment to transforming living spaces by merging cutting-edge technology with sophisticated design. LG will continue its journey as a lifestyle innovator, aimed at enhancing everyday life and shaping the future of modern living.
Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel.
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* Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box.
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By News Reporter
All “xboom by will.i.am” Products Feature a More Balanced and Warm xboom Signature Sound
LG’s New xboom Line Is Empowered by AI Sound, AI Lighting, AI Calibration and RAiDiO.FYI
SEOUL, Jan. 6, 2025 — LG Electronics (LG) unveiled its new audio product line of Bluetooth speakers and earbuds at CES 2025, created in partnership with multi-platinum musician and tech entrepreneur, will.i.am. This marks the debut of the “xboom by will.i.am” line, following the partnership announcement in early December.
LG recently appointed will.i.am as the “Experiential Architect” of the LG xboom brand, aiming to establish it as a culture-forward brand that elevates the listening experience to new heights through completely new sound and design values. All “xboom by will.i.am” audio products are professionally tuned by will.i.am, delivering the xboom signature sound – characterized by a more balanced audio profile with warmer tones. The product design is playfully compact and embodies will.i.am’s creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people love and developing technology for creatives, will.i.am fundamentally inspires xboom’s product development, design and brand marketing.
The “xboom by will.i.am” line boasts a family of smart Bluetooth speakers – the xboom Bounce, Grab and Stage 301 – all fortified with seamless AI capabilities for a next-level listening experience. The xboom speakers conduct AI analysis on the content being played to automatically adjust AI Sound, switching to sound options that accentuate the melody, rhythm, or voice. The AI Lighting feature keeps the speakers’ bar lights pulsing in multicolored sync for added ambiance. AI Calibration allows speakers to instantly recognize their surroundings to fill various indoor or outdoor spaces with ample sound. And for the first time, xboom speakers now feature a dedicated button for users to instantly connect to will.i.am’s RAiDiO.FYI platform to enjoy various infotainment content tailored for each listener by an AI Radio Host.
Also, users can enjoy their content with amplified sound through the LE Audio Auracast feature that connects multiple xboom units for a seamlessly synchronized audio output. Even without Auracast support on their smartphones, users can enjoy synchronized audio across multiple units with the xboom speaker serving as the master unit. Moreover, users can enjoy the xboom signature sound that is further enhanced by built-in tweeters and full-range units created by Peerless, the Danish premium transducer manufacturer with a legacy of almost 100 years.
The 2025 audio product line is spearheaded by the xboom Bounce, which combines refined audio quality with stylish aesthetics. It boosts portable sound to a new level with its built-in, up-bouncing passive radiators, dual dome tweeters and track-type woofer. The Bounce is capable of delivering high-frequency stereo with precise highs and an expanded soundstage, surrounding listeners with enhanced clarity and depth. The name “Bounce” comes from its up-bouncing passive radiators that visibly bounce and light up in beat to the music. It incorporates a versatile strap that enables users to hold the speaker securely in one hand, hang it on a hook, or place it on a tabletop. With a water and dust resistance IP67 rating and Military Standard 810G durability, this robust speaker’s built-in battery lasts up to 30 hours.
The xboom Grab presents an exciting take-anywhere audio experience, pairing powerful sound with a compact, travel-friendly design. Despite its relatively slim size, the Grab manages to pack dual passive radiators positioned on both sides of the speaker for dynamic bass and lively sound. As the name “Grab” suggests, this speaker is perfect to hold in one hand for use on the go. It can be placed in many orientations – standing upright, lying on its side, or securely nestled in the cup holder of a car or camping chair, or even in the water bottle cage of a bicycle. It also comes with versatile straps for securing snugly to the arm or slinging over hooks and handles. With a water and dust resistance IP67 rating and Military Standard 810G durability, the Grab offers up to 20 hours of battery life.
The xboom Stage 301 is designed for those who love transforming any space into a lively stage – hence the name “Stage.” Optimized for busking, karaoke night, or any sort of indoors or outdoors gathering, the speaker effortlessly fills big spaces with powerful sound. This robust model packs a punch with its 6.5-inch woofer and dual 2.5-inch midrange drivers, providing rich, full-bodied audio. The Stage 301 distinctly features a built-in handle for easy carrying and a clever wedge design that allows flexible positioning for various setups – flat on its base, tilted back, or seated atop a tripod. Highly durable, the xboom Stage 301 has an IPX4 water resistance rating as well as a replaceable battery that lasts up to 11 hours, allowing greater flexibility and uninterrupted listening pleasure.
The xboom Buds employ lightweight graphene drivers, which are key to delivering pure, well-balanced sound with rich bass. As thin as paper yet strong as steel, graphene improves durability while supporting LG’s Active Noise Canceling technology, providing a more immersive listening experience. Featuring LE Audio Auracast, the Buds enable users to listen to open audio streams in public and permit multiple device connections so that several users can simultaneously enjoy the same audio. Designed for comfort and stability, the ergonomic ear tips adapt to various ear shapes, while the unique ear hook design provides a snug and stable fit on the go. It offers up to 30 hours of listening time with the support of its charging case, as well as IPX4 water resistance that protects against splashing water.
“Working with renowned tech and lifestyle innovator, LG, opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
“The xboom by will.i.am line marks the beginning of a dynamic, collaborative journey for the xboom brand and will.i.am, and we are more than thrilled to showcase the first fruits of our partnership at this year’s CES,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s audio business division. “Beginning with the new xboom line, we will continuously aim to elevate every aspect of the listening experience.”
The all-new “xboom by will.i.am” audio products, which will roll out in global markets in 2025, will be on display during CES 2025 from January 7–10 at the LG booth (#15004, Las Vegas Convention Center).
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