LG to Acquire Israeli Vehicle Cybersecurity Risk Assessment Solution Provider Cybellum
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By News Reporter
Revolutionizing Vehicle Safety, Convenience and Comfort With Vision AI
SEOUL, Dec. 16, 2024 — LG Electronics (LG), a mobility sector technology leader, is set to showcase its latest innovation at CES 2025, packaged as LG’s “AI In-Vehicle Experience.” This AI-based in-cabin sensing solution is designed to bring greater safety and convenience to the driving experience, leveraging LG’s Vision AI solution to detect and respond to the needs of vehicle occupants while optimizing conditions within the cabin. Under the theme of “Life’s Good 24/7 With Affectionate Intelligence,” this AI-powered sensing solution will be displayed alongside other LG AI innovations at the company’s CES booths.
The AI In-Vehicle Experience begins by detecting and analyzing both the driver and vehicle interior in real time through two key systems: the Driver Monitoring System (DMS) and the Driver and Interior Monitoring System (DIMS). Both systems, powered by Vision AI, will be demonstrated through immersive, interactive simulations at CES, allowing attendees to experience the vehicle cabin of the future. These simulations will highlight how LG’s technology can accurately analyze driving conditions and driver status in real time, offering a hands-on preview of the AI enabled in-vehicle experience.
Central to LG’s vision for mobility innovation, the AI-powered in-cabin sensing solution intuitively adapts to individual preferences and needs, delivering tailored services such as personalized driving routes, real-time updates on road conditions and information on nearby infrastructure and points of interest. The DMS can identify driver’s physical health and emotional state through real-time heart rate monitoring and facial expression recognition. This system helps improve road safety by alerting users to their level of alertness and overall wellbeing, as well as giving them an effortless way to track their health over time. The use of Vision AI and sophisticated in-cabin sensors underscore LG’s commitment to implementing cutting-edge innovations that expand the mobility experience.
“With LG’s Affectionate Intelligence technology, LG’s exceptional in-cabin solution provides automakers with performance, quality and flexibility, while providing drivers and passengers with a safer and more enjoyable on-road experience,” said Eun Seok-hyun, president of LG Vehicle Solution Company.
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By News Reporter
LG Sets New Standard in Accuracy and Reliability for In-Cabin Solutions With
Ambarella-Powered Driver Monitoring System; Plans Demo During CES 2025
SEOUL, Korea and SANTA CLARA, Calif., Dec. 5, 2024 — LG Electronics (LG), a mobility sector technology leader, and Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company, today announced that LG will showcase its latest in-cabin solution, developed in partnership with Ambarella, during CES 2025. Ambarella worked in close cooperation with LG to integrate its CV25 AI system-on-chip (SoC) into LG’s Driver Monitoring System (DMS), which allows automotive OEMs to deliver safer vehicles. This DMS is already in production with a global automotive OEM.
With its industry-leading AI performance per watt, Ambarella’s CV25 chipset enables LG’s DMS to perform real time analysis of high-resolution video from in-vehicle cameras. In addition to accurate object recognition, this AI SoC supports smooth high-definition video processing and achieves high energy efficiency, making it ideal for integration with various in-vehicle sensors. The CV25, which is manufactured using 10-nanometer process technology, also facilitates high-quality, detailed imaging in low-light and over a high dynamic range, ensuring stable monitoring regardless of environment, weather or time of day.
Leveraging LG’s VisionWare, a key part of the company’s AlphaWare portfolio of mobility software, this new DMS can accurately detect subtle eye and head movements of the driver. The system employs AI to determine whether the driver is distracted or drowsy based on these movements. Equipped with the CV25, the DMS can recognize these cues irrespective of the driver’s race, gender or age, and provides precise detection and analysis even if the driver is wearing sunglasses, a hat or other accessories.
LG’s DMS solution is designed to fit seamlessly into a variety of software and hardware configurations, offering automotive OEMs considerable flexibility when developing new vehicle models. This flexibility extends to other Ambarella-based LG in-cabin solutions, including its Interior Monitoring System and its Driver and Interior Monitoring System. Additionally, LG is committed to expanding its partnership with Ambarella, as part of its efforts to continuously increase performance for the broad range of LG in-cabin solutions while taking the mobility experience to new heights.
LG and Ambarella are both dedicated to improving vehicle safety, and plan to continue working together and delivering solutions that enable OEMs to meet the New Car Assessment Program (NCAP) and General Safety Regulation (GSR) standards. Additionally, LG is an active partner in Ambarella’s innovation ecosystem; bringing its considerable experience and expertise to this network of industry leaders in AI-based perception, fusion and planning for automotive systems.
“The combination of LG’s highly accurate and reliable in-cabin solutions with the industry-leading AI performance per watt of our CVflow® SoCs is enabling automotive OEMs to achieve the highest vehicle safety levels,” said Fermi Wang, President and CEO of Ambarella. “Our CV25 SoC combines high performance for processing LG’s AI perception stack, along with great efficiency for low power consumption and reduced thermal management, resulting in compact, flexible form factors for vehicle interiors.”
“Our collaboration with Ambarella represents a major step forward in the use of AI-driven technology to advance vehicle safety,” said Eun Seok-hyun, president of LG Vehicle Solution Company. “By combining LG’s in-cabin monitoring expertise with Ambarella’s cutting-edge AI chipset, we’re setting a new standard for in-cabin solutions and actively enhancing road safety.”
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By News Reporter
“Level 3” CSMS Certification Demonstrates Company’s Capability
to Ensure Digital Safety of Its Innovative Mobility Solutions
SEOUL, Dec. 3, 2024 — LG Electronics (LG) continues to bolster its cybersecurity capabilities in automotive technologies, reinforcing its position as a prominent tier-1 mobility solution supplier. The company recently earned Cybersecurity Management Systems (CSMS) certification at Level 3 from TÜV Rheinland, a global testing and certification agency. Recognized as the highest level of certification, this milestone reflects LG’s dedication to ensuring security throughout product development, manufacturing and real-world application.
The CSMS certification, which confirms compliance with the ISO/SAE 21434 standard and UN R155 regulation, is now a mandatory requirement for automakers in 56 markets. The certification involves comprehensive evaluations, including simulated cyberattacks designed to identify vulnerabilities in security measures and processes. LG’s advancement from Level 2 to Level 3 certification underscores its commitment to meeting increasingly strict cybersecurity criteria, achieved through rigorous testing of both its CSMS standard and manufactured products.
In line with industry best practices, LG adheres to the Automotive Software Process Improvement and Capability Determination framework, widely known as Automotive SPICE® (ASPICE). Developed by the Automotive Special Interest Group, which includes many well-known European automakers, ASPICE provides a systematic approach to evaluating and improving vehicle software development processes. LG has received recognition for its implementation of ASPICE for Cybersecurity, an extension of ASPICE that includes a number of additional cybersecurity assessments.
As the automotive industry transitions toward software-defined vehicles, LG remains at the forefront of addressing evolving cybersecurity challenges. In addition to obtaining globally recognized certifications including CSMS and adopting ASPICE framework, LG has strengthened its capabilities through strategic initiatives, such as the acquisition of Cybellum, an Israeli automotive cybersecurity company, in 2021.
“LG is at the forefront of employing cutting-edge security technologies and processes to deliver safer and more reliable solutions for automakers and end users,” said Eun Seok-hyun, president of LG Vehicle Solution Company. “We will continue to refine our security systems to stay ahead of increasingly sophisticated cyberthreats targeting the mobility sector.”
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By News Reporter
Simplifying Complex Driving With Intuitive Navigation Guidance
SEOUL, Nov. 6, 2024 — LG Electronics (LG) has been awarded the prestigious “King Sejong Award” at the 2024 Technology Patent Awards for its pioneering augmented reality (AR) technology designed for vehicles. This annual event, organized by the Korean Intellectual Property Office, recognizes patents registered within the past decade that contribute to enhancing South Korea’s industrial competitiveness.
The patent for LG’s advanced vehicle AR technology was submitted both domestically and internationally in 2022. This innovative system aims to improve the future mobility experience by leveraging AR to visualize various driving scenarios. It generates 3D graphics that provide vehicle information and navigation guidance on in-vehicle displays.
Driving can often be confusing, especially on complex roads or unfamiliar routes, where estimating distances or directions becomes challenging. LG’s in-vehicle AR technology alleviates this confusion by providing clear guidance lines that drivers can easily follow. The system employs sophisticated algorithms to integrate data from various vehicle sensors, including smart cameras, navigation systems and driver assistance sensors, along with external data sources. By harnessing information from GPS, Advanced Driver Assistance Systems (ADAS) and vehicle-to-everything (V2X) technologies, the system can predict potential hazards and accident risks based on the vehicle’s location and surrounding environment, thereby enhancing safety during journeys.
A key feature of LG’s patented technology is its ability to display dynamic AR images. This capability makes route guidance more intuitive by adjusting the symbols representing the vehicle and directional guidance – such as combining a spade and chevron into an arrow shape or separating them – based on real-time driving conditions. The AR graphics can seamlessly separate, transform and merge, allowing the system to visually convey complex driving information, such as speed, incline, lane changes and route recalculations, in a manner that can be easily understood by the driver.
LG plans to leverage this advanced vehicle AR technology to develop future mobility solutions for global automakers and accelerate the development of new mobility software. The company also aims to generate royalty-based revenue from the patent.
“LG is excited to utilize its award-winning AR technology to create mobility solutions that elevate driver convenience and contribute to safer roads for everyone,” said Kim Dong-wook, head of the B2B Advanced Technology Center at LG Electronics. “Moving forward, we will continue to refine our AR technology to ensure compatibility across all vehicle platforms. We anticipate that this exciting innovation will significantly contribute to the growth of our software business.”
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By News Reporter
Huntington, W.Va., Aug. 26, 2024 – Marshall Health Network, Inc., a leading West Virginia-based academic health system, announces a new digital health collaboration with Primefocus Health. Together, they plan to offer a customized healthcare service solution to address key regional healthcare issues such as rural healthcare access, obesity, healthy aging and substance abuse.
Primefocus Health, which launched earlier this year in collaboration with LG NOVA, the LG Electronics North America Innovation Center, aims to enable providers to deliver a personalized, complete care experience and improve access to quality healthcare, which is particularly important in rural communities. The Primefocus Health platform will help Marshall Health Network meet the needs of 1.4 million residents across 40 counties in West Virginia, southern Ohio and eastern Kentucky.
This new provider-focused, patient-centric healthcare solution will use innovative, non-invasive technology and remote monitoring capabilities to understand patient progress for multiple medical conditions and deliver healthcare therapies directly to patients in their homes. The solution will help healthcare providers effectively manage outcomes and provide assistance, guidance, communication and intervention via the internet, through an app-based patient portal to deliver quality care to patients.
Primefocus Health will start the collaboration with Marshall Health Network in September, with development throughout the next year and a planned patient rollout in 2025.
The collaboration between Marshall Health Network and Primefocus is focused on delivering solutions that improve patients’ health through a remote healthcare solution that addresses:
Rural Health: Enhance healthcare delivery in rural areas by enabling greater access to healthcare. Obesity: Help reduce obesity rates by using technology to promote nutrition, education, physical activity programs and behavioral health support. Healthy Aging: Promote healthy aging by utilizing technology solutions that offer greater access to preventive care, chronic disease management and wellness initiatives tailored to the needs of older adults. Substance Use Disorder: Expand access to evidence-based treatments and support services for individuals struggling with substance use disorder, with a focus on opioid addiction and recovery resources. “We value this new collaboration that empowers patients to have greater access and participate in their daily health care. These convenient services and tools allow patients to receive the right care, at the right time, in the right setting to achieve better outcomes and quality of life,” said Marshall Health Network CEO Kevin W. Yingling, R.Ph., M.D. “Our work with Primefocus Health supports access to comprehensive healthcare services leading to better patient outcomes.”
“We’re on the path to transform healthcare by giving people greater access to personalized care, empowering them to take an active role in improving their health,” said Darren Sabo, CEO of Primefocus Health. “Working with Marshall Health Network enables us to be front and center in tackling key healthcare issues of West Virginia and rural Appalachia, as we build out solutions to best fit and serve people’s needs and get them access to care that will help them live healthier and better lives.”
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