LG Brings Unique Experience to Virtual Realms for Good Cause
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By News Reporter
LG OLED TV had a rendezvous with Hollywood experts. The meeting took place at Picture Shop, a post-production company located on Sunset Boulevard in Los Angeles. Since its establishment in 2016, Picture Shop has been responsible for the post-production of not only films but also original series for major streaming platforms. Through collaborations with colorists and sound engineers operating primarily in North America and the U.K., Picture Shop has cemented its position as a global leader in the industry.
The reason for LG OLED TV’s visit to Picture Shop in the fourth week of May was clear. Professionals in the field no longer limit themselves to theatrical settings. With audiences increasingly seeking comfortable viewing experiences at home, it is essential to ensure that images are refined for television as well. For these experts, LG OLED TV is the ultimate partner. Thanks to its vivid picture quality, supported by “Perfect Black,” many color grading studios already use LG OLED TV as their standard review monitor during post-production. With keen anticipation, colorists Walter Volpatto and John Daro; cinematographer and ASC associate member Tim Kang; Edu Grau, ASC, AEC; cinematographer Christopher Blauveldt; and Amy Vincent, ASC visited Picture Shop to review the new 2024 LG OLED TV.
The feature that undoubtedly captured the experts’ attention was “Dynamic Tone Mapping Pro.” This feature allows viewers adjust settings for screen brightness and detail to their preference using the remote control. LG’s proprietary “Affectionate Intelligence” (Affectionate AI) technology identifies the peak luminance of HDR content being played and preserves the brightness within the display’s maximum luminance limit according to the viewer’s preference. This allows viewers to customize the preservation details of the high grayscale (around of highlight), creating the desired picture quality. This way, LG OLED TV not only offers a better viewing environment but also provides the convenience of displaying the desired picture according to the user’s needs.
Cinematographer Edu Grau was impressed, noting, “Its precision and adjustability will be a significant benefit for viewers.”
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Another aspect of the LG OLED TV panel that captivated the attendees was its reduction of light reflection and perfect black. Being a self-emissive display without the need for additional light sources, LG OLED TV maintains contrast under any lighting condition. With each self-lit pixel, the Pixel Dimming technology enables perfect black levels and detailed color expression. Colorist John Daro expressed satisfaction, saying, “I could experience very dark and extreme black,” with cinematographer Tim Kang agreeing, “LG is the best at rendering blacks.”
Delighted by the LG OLED TV panels’ ability to display brighter bright areas and darker dark areas, the attendees unanimously remarked, “It’s great to have a TV that allows us to enjoy the visuals as filmmakers intended, right in our homes.”
Now, let’s hear from the experts themselves, with interviews with cinematographer Christopher Blauveldt and colorist Walter Volpatto.
LG OLED TV: Satisfactorily Expressing Content as Intended by the Creator
Interview with Christopher Blauveldt, cinematographer of May December and First Cow
How did you feel about attending the roadshow?
I gained valuable insights. I was impressed by the many achievements of LG OLED TV, particularly how they addressed the issue of light reflection on the TV screen, which allows viewers to see dark parts of the image clearly. The Dynamic Tone Mapping Pro feature was also outstanding. Overall, LG OLED TV’s ‘perfect black’ enhances screen detail and tone while preserving highlights perfectly, which I appreciated.
What did you like about the Dynamic Tone Mapping Pro feature?
It’s great because it allows discerning viewers, including filmmakers, to watch content on TV without losing the image’s highlights and maintaining detail even in very bright scenes. I can’t wait to show this to my colleagues and directors I work with.
Do you have any recommendations for LG OLED TV settings for viewers watching movies at home?
I recommend turning on Filmmaker Mode when watching movies. It kills me to think of someone watching a film in HD mode with High Frame Rate, as it doesn’t properly convey the filmmakers’ intentions. Directors like Martin Scorsese still put a lot of thought into how their work is presented to the world, and so do I. That’s why I’m grateful for Filmmaker Mode. I hope all viewers will click that button to watch movies as the creators intended.
Which films would you recommend watching on LG OLED TVs?
Experiencing the rich colors and contrast of LG OLED makes me want to watch Wong Kar-wai’s In the Mood for Love. I also recommend Kes by Ken Loach, one of my favorite films, and Ida by Pawel Pawlikowski, which beautifully showcase the sharp contrast unique to black-and-white films, for watching on LG OLED TV. Birth by Jonathan Glazer, shot by cinematographer Harris Savides, ASC, is another film I’ve watched many times in theaters and on TV. It will truly shine on an LG OLED TV screen.
LG OLED TV: Home Entertainment with Theater-Quality Viewing
Walter Volpatto, colorist for Megalopolis and Star Wars: Episode VIII — The Last Jedi
What are the strengths of LG OLED TV that you experienced at the roadshow?
One of the issues you might encounter when watching TV in a typical home environment is screen reflections caused by light sources. However, the LG OLED TV panel saw today almost eliminates these reflections, achieving the desired black even in environments with minimal light. This enhances the screen’s detail and contrast without losing color tones. It’s an excellent panel even when direct light is shining on it. If you want a cinematic experience at home but can’t have a full theater setup, LG OLED TV offers the closest experience. I have a 65-inch LG OLED TV, but seeing this makes me want to upgrade to a 90-inch for a more immersive experience.
How did the screen look with Dynamic Tone Mapping Pro applied?
As a professional, I was impressed with LG OLED TV’s Dynamic Tone Mapping Pro feature. We always think about how to make the screen look more elegant and impressive when the TV’s luminance signal is strong. With the Dynamic Tone Mapping Pro feature, viewers can adjust the screen’s brightness, allowing professionals to place the light exactly where they want it.
Is there another feature of LG OLED TV that you recommend for users?
Above all, I would recommend using Filmmaker Mode. It ensures the screen is well-calibrated, delivering images as the creators intended. Also, when watching movies on TV, instead of complete darkness, I suggest having a faint light to reduce eye strain. Enjoy LG OLED TV with an 80% dark gray background and a 5.1 surround system.
Which films would you recommend watching on LG OLED TVs?
I recommend the feature-length documentary Fathom, which I worked on as a colorist. This film follows whale researchers and is like a window overlooking the sea. It would be truly impressive to watch it on an LG OLED TV.
For more immersive movie watching experience, visit the
link hidden, please login to view. This story was edited from an editorial feature article published in CINE21 by Nam Sun-Woo with photography by Ha Jin-kyung.
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By News Reporter
Featuring a 21:9 Aspect Ratio Screen, LG’s Latest Smart Monitor Is Perfect
for Productivity and Entertainment
SEOUL, July 24, 2024 — LG Electronics (LG) is launching its latest LG MyView Smart Monitor (model 34SR65QC),1 a 34-inch display with a unique form factor and a range of features for better productivity and entertainment experiences. This marks the company’s first smart monitor featuring a curved, 21:9 aspect ratio UltraWide screen, offering an expansive desktop display solution for customers seeking improved workflow, enhanced viewing immersion or both.
The newly-released LG MyView Smart Monitor boasts a 34-inch WQHD (3,440 x 1,440) resolution2 VA panel, delivering 300 nits of brightness, a wide viewing angle and 99 percent coverage of the sRGB color gamut. These specifications, combined with the screen’s 21:9 format, make the LG MyView an excellent ‘side-by-side’ desktop companion for office workers, developers and other digital professionals.
The 34SR65QC facilitates greater work efficiency courtesy of its elongated, high-resolution display, useful screen-organization features and support for various home-office apps. The 21:9 UltraWide display provides additional screen-space, allowing users to keep multiple tabs and windows open at the same time and arrange them optimally using the built-in Screen Split function. What’s more, users can take advantage of apps such as mail, online document editors and cloud storage directly on the monitor without having to connect to a PC or laptop. The extra width of the 34SR65QC enables users to operate productivity apps in full screen (16:9) mode and still have enough room for helpful generative AI tools, which can be conveniently pinned to the right-hand part of the display in a smaller-sized (5:9) window.
The 34SR65QC is also ideal for those seeking a movie theater-like experience at home. Its UltraWide display allows users to enjoy 21:9 content as it was meant to be seen, eliminating the letter-boxing needed to preserve the aspect ratio on conventional 16:9 monitors. This new model is the first in the LG MyView lineup to allow the streaming of video captured in the 21:9 format, bringing a cinematic feel to broadcast content and giving users a real sense of being part of the action.
Like all LG MyView Smart Monitors, the 34SR65QC comes equipped with the LG webOS platform, which provides access to a wide range of content services including Netflix, YouTube and Prime Video, along with personalized viewing recommendations and intuitive navigation. For even more superb content options, users can head to LG Channels – LG’s free, premium content service – and browse more than 300 channels3 spanning categories such as movies, news, sports, drama and children’s programming. Additionally, with AirPlay 24 and ScreenShare5 support, users can stream or mirror content from their smartphones, enjoying all their go-to mobile apps and games on the monitor’s large, curved screen.
The 34SR65QC comes with a handy remote that provides basic functions such as power and volume control. It is also compatible with the LG Magic Remote,6 which delivers user-friendly features such as AI Concierge and one-touch access to popular streaming services including Netflix, Prime Video and Disney+. The AI Concierge, activated by pressing the Magic Remote’s microphone button, recognizes different voices and recommends content based on each user’s viewing history.
Furthermore, once LG MyView Smart Monitor has been connected to the LG ThinQ smart home platform, the ThinQ app can transform the user’s smartphone into a remote offering both touch- and voice-control capabilities. For additional convenience, users can manage monitor settings and navigate and search webOS using a keyboard and mouse.
“By expanding the LG MyView Smart Monitor lineup with our new 34-inch curved UltraWide model, we are providing consumers with a comprehensive productivity and entertainment solution,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We will continue to introduce versatile smart monitors that combine innovative designs with premium performance and practical features.”
LG MyView Smart Monitor is launching globally starting in the U.S and Korea in August, with availability in other markets to follow soon after.
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1 LG MyView Smart Monitor is available in two versions: one offering tilt- and height-adjustability (model 34SR65QC) and one providing tilt-adjustability (model 34SR60QC). All other technical specifications, features and capabilities are common to both versions.
2 Wide Quad High Definition resolution.
3 Channel and program availability on LG Channels may differ by region.
4 To use AirPlay and HomeKit with this monitor, the latest version of iOS, iPadOS or macOS is recommended.
5 Supported on Android or Windows 8.1 and above.
6 LG Magic Remote is sold separately.
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By News Reporter
Company’s ‘Optimism your feed’ Playlist
Garners 1.2 Billion Views in Just Three Weeks
SEOUL, June 21, 2024 — LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the “ link hidden, please login to view” gesture – a popular symbol among K-pop idols created by forming a mini heart with the index finger and thumb – using the hashtags #Lifesgood and #Optimismyourfeed.
“LG is committed to delivering on its promise of Life’s Good. This social media challenge aims to uncover and share what Life’s Good means to our customers,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “We believe there is real power in approaching life with an optimistic attitude, and our Optimism your feed campaign’s social media challenge is all about embracing the opportunity to inspire more positive activities in the virtual and real world.”
The social media challenge is part of LG’s campaign and follows the launch last month of LG’s Optimism your feed playlist – a collection of original content that, when interacted with, will pull more optimistic content into your feed. Created in collaboration with global influencers known for their positive impact, the playlist offers users the opportunity to experience more uplifting and encouraging posts. Within just three weeks of its release on TikTok, YouTube and other social media platforms, the playlist has garnered over 1.2 billion views. It has resonated with viewers worldwide, prompting comments about their eagerness to participate and positively influence their algorithms.
The social media challenge invites users around the world to join influencers including , , , , and in spreading optimism across social media feeds. In just four days, around 21,000 users have already joined the movement to share their optimistic moments.
Meanwhile, LG has also launched an offline campaign event called ‘Optimism your day,’ which will run till early July. Continuing from last year, a truck adorned with the company’s ‘Life’s Good’ brand slogan is scheduled to tour the 11 business sites in Korea. The truck features a large LED display that plays ‘Life’s Good’ campaign videos and showcases positivity slogans shared by LG employees worldwide. LG believes in spreading the campaign’s message of optimism to employees as well as the outside world.
“We are all brand ambassadors of LG,” said CEO William Cho. “If each of us starts brightening our surroundings one step at a time, I believe LG will one day become a company that truly radiates positivity, helping to create better lives and a better world.”
More details about Life’s Good campaign can be found on the campaign page at .
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By News Reporter
Augmented/Mixed Reality, webOS, AI and 5G Telematics Technology Combine
to Bring Smart Life Solutions to the in-Vehicle Environment
SEOUL, June 6, 2024 — LG Electronics (LG), a technology leader in the mobility sector, is driving the transition to software-defined vehicles (SDVs) with its pioneering LG AlphaWare. An advanced, innovative, and user-centric suite of software, LG AlphaWare is designed to deliver immersive in-cabin experiences and will expand the definition and expectations of future automotive. LG’s cutting-edge software solutions were introduced this week at AutoTech: Detroit, where the company also shared its insights and approach to revolutionizing the SDV business model.
During LG’s presentation at AutoTech: Detroit, Valentin Janiaut, LG Vehicle component Solutions Company’s software solutions leader, discussed several key topics concerning the transition to SDVs. He emphasized the emerging trend of vehicles becoming extensions of people’s personal space, providing seamless connectivity for work and relaxation, and transforming the car into far more than just a means of transportation. LG AlphaWare will play a central role in enabling SDVs to become ‘living spaces on wheels’ through its ability to facilitate user-experiences similar to those offered by LG’s consumer electronics for the home.
The LG AlphaWare suite of software consists of five sophisticated core solutions that work together to enhance the in-vehicle experience. Boasting comprehensive support and seamless integration with OEM in-vehicle systems, AlphaWare empowers mobility providers to overcome technical challenges and deliver home-like comfort and connectivity to drivers and passengers:
PlayWare – an entertainment platform that enhances the in-vehicle infotainment experience through the delivery of high-definition content and superior sound quality. Leveraging LG’s partnerships with major streaming apps, sports and news channels, PlayWare brings the LG TV experience into the car. The platform requires minimal memory resources to run quickly and smoothly, while displaying content in stunning 4K definition for passengers’ viewing enjoyment. The platform also utilizes AI Audio technology, adapted from LG TVs, to upgrade audio content into convincing spatial sound, making every journey an immersive auditory event. MetaWare – enhances the driving experience by leveraging augmented- and mixed-reality technologies to deliver meaningful information across various displays, from AR HUDs to clusters and central panels. MetaWare supports the procedural generation of realistic 3D environments, transforming standard 2D map data into dynamic, immersive visuals. This feature aids drivers in better understanding their car’s ADAS and navigation system information, providing a more engaging and intuitive driving experience. VisionWare – an AI and Advanced Driver Assistance System (ADAS) platform that analyzes driver and passenger behavior through an advanced monitoring system which employs an AI algorithm, software framework, electronic control unit and camera technologies. VisionWare incorporates driver monitoring systems to prevent distractions and hazards that may occur when driving. It also features an interior monitoring system that analyzes the status of all passengers, detecting seat belt usage, hand gestures, behavior patterns, and the presence of children, to deliver a next-generation user experience. BaseWare – the “backbone” of the vehicle, offers a comprehensive collection of versatile software modules to enrich OEM’s existing vehicle operating systems and assist in building new platforms. Engineered to support the essential lifecycle of a car, BaseWare facilitates reliable real-time management and simplifies service abstraction and development. An example of the components included is a Mixed Critical Orchestrator, which supports the management of service execution both on-device and in the cloud while adhering to strict industry safety requirements. OpsWare – the central operations platform, designed to enhance collaboration among software developers. This platform facilitates seamless interaction across global teams throughout the entire software development process, from design to deployment. Alongside fostering collaboration, OpsWare prioritizes robust cybersecurity management, providing comprehensive support for long-term maintenance. LG’s Cybersecurity-as-a-Service offers continuous monitoring and in-depth analysis of cybersecurity risks to ensure vehicles’ software remains secure against emerging threats. Through its diverse capabilities, OpsWare supports OEMs in maintaining high security and in improving the efficiency of their software lifecycle management. LG AlphaWare reinforces LG’s portfolio of state-of-the-art vehicle solutions and supports the company’s continuing transformation into a Smart Life Solutions company. A well-established and leading home appliance brand, LG continues its expansion in the mobility sector to connect and enrich customers’ experiences and spaces in meaningful ways.
“With our AlphaWare, we will deliver a safer and more enjoyable vehicle experience in the SDV era,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “SDVs represent a shift not only in technology but in the entire ecosystem of vehicle manufacturing, usage and ownership. With the introduction of our advanced software suite for vehicles, LG is leading the way for new innovation and development across the automotive sector.”
For more information on LG’s vehicle solutions and LG AlphaWare, visit
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By News Reporter
Company Shares Its Optimistic ‘Life’s Good’ Message and
Latest Innovative Products With France’s Younger Generations
SEOUL, June 5, 2024 — LG Electronics (LG) recently held a ‘Life’s Good’ brand activation celebrating Korean gaming and popular culture at Espot Paris – Europe’s largest e-sports stadium – in Paris, France. A collaboration between LG and the Paris-based Korean Cultural Center, and themed “Life’s Good, Let’s Play,” the unique event offered young Parisians a chance to experience the best of ‘K-culture’ alongside LG’s latest lifestyle innovations.
The two-day event explored Korea’s rich gaming history, providing insight into its past and present, and a glimpse into its exciting future. Visitors were able to take advantage of several interactive activities, such as playing online games on LG’s UltraGear gaming monitors, receiving coaching from top gamers, and playing traditional Korean games (including the Honeycomb Challenge) that have become well-known internationally thanks to the Korean Wave.
Due in no small part to the participation of popular Korean gaming influencers, Life’s Good, Let’s Play attracted a significant number of visitors, reaching around two thousand attendees. The event kicked off with a conference hosted by Kang “Ambition” Chan-yong, a League of Legends Worlds 2017 champion and gaming content creator, who shared insights on Korean e-sports. The highlight of the second day was a match between an all-star team of former Korean professional gamers and Karmine Corp, a French e-sports team in partnership with LG. Both teams showcased their skills using LG UltraGear gaming monitors (model 25GR75), renowned for their immersive gaming experience, ultra-fast response times and a refresh rate of up to 360Hz.
The event also featured a variety of entertaining activities, such as photo zones with backgrounds displaying iconic Korean scenes, including the majestic Gwanghwamun (the largest gate of Seoul’s Gyeongbok Palace) and the picturesque streets of the country’s historic Hanok villages. Additionally, visitors got to enjoy the distinctive smells and flavors of Korean street food, providing them with a special, senses-pleasing experience that captured the joy-of-living and bold optimism encapsulated by LG’s ‘Life’s Good’ brand slogan.
Prior to the Espot Paris event, LG participated in ‘Noli: jeux coréens’ (Noli: Game of Korea), a special exhibition run by the Korean Cultural Center in France from May 24 to October 5. Held under the theme of ‘Korea, the history of world e-sports leaders,’ the exhibition introduced visitors to the evolution of e-sports in South Korea and included a video covering Gen.G, the highly-successful e-sports team sponsored by LG.
LG plans to solidify its position as a premium brand in Europe’s rapidly-growing gaming market through continuous communication and engagement with young customers. According to market research firm Future Market Insights, the gaming monitor market in Western European is expected to grow at an average annual rate of approximately six percent, reaching an estimated value of around USD 1.16 billion by 2033.*
“This event presented us with a wonderful opportunity to share our love of K-culture and to connect with the younger generations; a consumer group whose influence is steadily growing in France and all across Europe,” said Heaven Lee, executive vice president and Europe Region Representative of LG Electronics. “We will continue to enhance LG’s brand image as part of our long-term strategy to secure sustainable future growth.”
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