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By News Reporter
LG is dedicated to enriching the lives of people in the communities where it operates. Recently, LG offices in Vietnam and Thailand made significant contributions by donating various LG products to support local initiatives. These acts of generosity underscore LG’s global commitment to corporate social responsibility and demonstrate the positive impact a company can have when it invests in the well-being of its local communities.
In Vietnam, the Lunar New Year, or Tet, is a time of family reunions and shared experiences, with television playing a central role in these celebrations. To enhance the Tet experience for the people of Yen Bai Province, LG Vietnam donated 40 LG TVs to families who suffered significant losses during Typhoon Yagi. As part of its annual campaign, “Tet Nha la Tet Nhat” (Family Tet is the Best Tet), LG Vietnam extended support to 40 households facing severe hardships, including families of war veterans and those with meritorious services to the revolution, in the districts of Van Yen, Luc Yen and Tran Yen.
No district suffered the wrath of Typhoon Yagi more than Van Yen, where the natural disaster destroyed vast areas, damaging, eroding or completely destroying countless houses. Large stretches of cropland along the rivers and streams were submerged in deep water, causing havoc to the lives and livelihoods of the locals. Last year,
link hidden, please login to views to provide much-needed assistance to these people.
Since Tet 2024, LG kicked off the “Tet Nha la Tet Nhat” campaign, named after the respected proverb “Tet Nhat.” “Tet” represents a meaningful time of year when Vietnamese people prepare the best for their families, while “Nhat,” meaning “best,” aligns with LG OLED TV’s global leadership and the world-class quality of its advanced products.
The Year of the Snake marks 30 years of LG’s presence in Vietnam, symbolizing a deep commitment to continuous innovation and creative solutions for smart living. This milestone reflects LG’s dedication to improving the lives of Vietnamese customers and fulfilling its Life’s Good vision.
In Thailand, LG recently donated 50 LG gram laptops to the Thailand Collaboration for Education (TCFE) program, an initiative of the Yuvabadhana Foundation. This donation, valued at over 2,301,000 baht (USD 68,000), will benefit over 400 students at Nikomphimaisuksa School in Nakhon Ratchasima province and Piyabut School in Lopburi province, both of which lack adequate computer equipment for effective digital learning.
The donated laptops are high-performance, lightweight LG gram models equipped with Intel Core Ultra 5 Processors, making them ideal for modern AI software applications. Students in lower secondary school (Mathayom 1-3) will use these laptops to access digital curricula in science, mathematics and English. Upper secondary students (Mathayom 4-6) will leverage the laptops’ AI capabilities for advanced learning, including data analysis and enhanced comprehension.
The TCFE program aims to reduce educational inequality and promote sustainable education in Thailand by focusing on four key areas: educational accessibility, teaching and learning quality development, life skills and moral cultivation and nutrition support. LG’s laptop donation directly supports two of these areas: improving access to education by providing equipment to remote schools and enhancing teaching and learning quality by enabling digital curriculum implementation.
This donation reflects LG’s belief in the transformative power of AI in education and its commitment to ensuring all Thai youth have access to this technology. The company views this donation as part of its ongoing support for AI education in Thailand, which includes equipment donations, expertise sharing and future initiatives.
From providing essential appliances to enhancing educational opportunities, LG Vietnam and LG Thailand are actively making a difference in the lives of those around them. To learn more about the activities of LG offices around the globe, visit the .
Contributed by LG Vietnam and LG Thailand
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By News Reporter
In its pursuit of automotive solutions that prioritize safety and reliability, LG has achieved several impressive milestones in the automotive security space. In August, the company’s Vehicle to Everything (V2X) solution for Volkswagen
link hidden, please login to view. This certification confirms that LG’s VW Transceiver Module and V2X technology offer comprehensive protection against unauthorized access or interference and comply with global IT security standards.
At the 5G Automotive Association (5GAA) conference in Berlin, Germany, from October 21-24, LG introduced its latest innovations in future mobility: “Soft V2X” and “Smart Roadside Units (RSU).” This integrated traffic safety solution leverages V2X technology to collect and anonymize data, such as the location, direction and speed of pedestrians and vehicles. This data is shared and analyzed in real-time via the Soft V2X Cloud and various devices equipped with Soft V2X software, allowing for timely alerts to users regarding potential dangers. In addition, Soft V2X collaborates with Smart RSUs to provide essential safety information like traffic conditions, potential hazards and signals timings. The software is engineered for compatibility with a range of autonomous vehicles and delivery robots, opening up possibilities for future mobility applications.
LG is leading the development of Soft V2X and Smart RSU, utilizing the results of these validations as a foundation to evolve toward Harmonized V2X. LG is continuously strengthening and maintaining its leadership by proposing the technological direction and validating every step of the way. Through these advancements, LG engaged with global companies at the conference, encouraging them to join in this strategic journey. The company outlined the steps toward Harmonized V2X, emphasizing its practicality and efficiency. Many global companies resonated with this vision, positioning the commercialization of V2N services as a top priority on the 5GAA roadmap.
During the conference, LG offered attendees a firsthand experience of its integrated safety solutions in real-world conditions by inviting them to ride in vehicles and shuttles along a 5.6-kilometer stretch of road in Berlin equipped with various V2X technologies. A video demonstration illustrated the numerous use cases and technologies involved.
The demonstration showcased how the system enhances road safety. For example, if a pedestrian, cyclist and driver all use the Soft V2X app, the applications can detect each other and share anonymized information. This allows the driver to receive alerts to slow down if a pedestrian or cyclist is approaching a crosswalk (or jaywalking) at high speed. The app also provides real-time updates about approaching emergency vehicles or construction work, enabling the driver to adjust their route for a more efficient journey. Even in situations where a pedestrian is not using the app, the vehicle’s application can still receive data from surrounding Smart RSUs to notify the driver.
In Berlin, Kim Hak-seong, leader of Advanced V2X Task at LG Electronics, presented “Steps Forward for V2X Evolution,” focusing on pilot projects making school and kindergarten zones safer in South Korea.
LG is also ensuring global compliance for seamless market integration. The company is well-designed to meet global standards, enabling seamless, sustainable and scalable market expansion. It complies with European Telecommunications Standards Institute (ETSI) standards for the European region, as well as Society of Automotive Engineers (SAE) standards for the North American region.
As a founding member of the 5GAA, LG collaborates with leading global automakers, telecommunications companies and automotive component manufacturers to develop autonomous driving and traffic safety technologies.
With Soft V2X and Smart RSU technologies as cornerstones for future connected mobility V2X solutions, LG is continuously pursuing the next step, known as Hybrid V2X. This involves integrating V2X direct communication with V2X network communication to improve various aspects such as coverage extension, high reliability, scalable architecture, versatile devices and various vertical industries.
To extend its lead in the global market, LG continues to introduce new and improved traffic safety and autonomous driving solutions, including Soft V2X. This underlines the company’s commitment to realizing innovative solutions that not only bolster people’s safety today but also bring future mobility closer to fruition.
Stay tuned to the to learn about the countless ways its latest technologies are changing the world for the better.
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By News Reporter
LG UltraWide Monitor (model 34BA85QE)1
Note: This article is for informational purposes only and does not provide medical advice. It is not intended to replace a professional medical diagnosis or treat any medical condition.
As time spent in front of PCs and monitors increases, so too do health concerns stemming from poor ergonomic settings, such as eye strain, wrist pain, headaches, sore neck and more. A
link hidden, please login to view indicates that up to 63 percent of office employees experience neck pain,2 inhibiting them from achieving peak performance and remaining motivated throughout the work day. To address these challenges, workers using monitors for extended periods should adopt preventive measures to safeguard their health. Here are some health-conscious practices to keep in mind during prolonged use.
1. Position the Monitor at Eye Level
LG QHD Monitor (model 27BQ75QC)1, 3
To prevent issues such as sore necks and headaches, it is essential to align the monitor to eye level. Traditional monitors typically require employees to adapt to a fixed workstation environment, but with adjustable stands, users can modify the screen’s height and angle, promoting a neutral posture and reducing pain during long work hours. Monitors with ergonomic stands – such as LG business monitors – present built-in adjustable functions like tilt, swivel and 90-degree rotation for a more flexible and comfortable work environment.3
2. Maintain Optimal Viewing Distance
LG UltraWide Monitor (model 34BA85QE)1
Limited desktop space often constrains employees to sit in a position too close to the monitor, resulting in eye strain and neck fatigue. To help maintain an optimal viewing distance – typically an arm’s length – LG business monitors feature a slim stand and integrated power module. This streamlined design saves space, keeping workstations more organized and supporting better ergonomic practices.
3. Adjust Screen Settings
LG UltraWide Monitor (model 34BA85QE)1
To protect eye health, adjustable monitor settings and specifically designed modes are available for individuals who use screens extensively. For instance, Reader Mode on LG business monitors alters the screen’s color temperature to reduce blue light, enhancing legibility to reduce eye strain for comfort and relief during prolonged periods of screen time.
4. Utilizing Ergonomic Monitors
LG FHD Monitor (model 27BA560)1
For environments lacking ergonomic equipment, intuitively designed office monitors can significantly enhance physical well-being and productivity. Following this trend, LG is adding the new ergonomic business monitor to its product lineup, catering to individual preferences with a wide range of aspect ratios and resolutions, from UltraWide to UHD, QHD and FHD.
The new lineup of LG business monitors effectively enhances the in-office experience with a clean design and ergonomic setup, boosting productivity and elevating comfort for employees to truly enjoy working in an engaging and health-conscious environment.
To learn more about LG’s business monitor lineup,4 visit .
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1 The image is staged to enhance the reader’s understanding.
2 Chen X, Coombes BK, Sjøgaard G, Jun D, O’Leary S, Johnston V: Workplace-based interventions for neck pain in office workers: systematic review and meta-analysis. Phys Ther. 2018, 98:40-62. DOI: 10.1093/ptj/pzx101
3 Adjustability may vary between different monitor models.
4 The availability or launch date of the product in the images may vary by region.
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By News Reporter
MORGANTOWN, W.V., Aug. 26, 2024 — LG Electronics today announced that it has established operations in the West Virginia as part of its strategic innovation initiative with the state aimed at advancing the development of new technologies for renewable energy, healthcare and industries of the future.
LG NOVA, LG Electronics’ North America Innovation Center, is opening offices in Morgantown and plans to open another office in Huntington, hometowns for West Virginia University and Marshall University, respectively. To celebrate the office opening in Morgantown, LG is hosting an
link hidden, please login to view event on Monday, August 26th at its new office space to meet with startups, entrepreneurs and business leaders. In addition, LG NOVA is recruiting now for regional operations directors for and , and anticipates hiring additional positions including engineering and technical roles in the months ahead.
The expansion supports LG Electronics’ bringing 275 jobs to West Virginia, to spur the growth of new technologies, investments and economic development for companies and people in the area as announced earlier this year by West Virginia Gov. Jim Justice and LG Electronics CEO William Cho.
Primefocus Health
Exemplifying how LG is driving innovation in the Appalachian Region, , the new digital health venture launched in collaboration with LG NOVA, announced its first customer: Marshall Health Network Inc., a leading West Virginia-based academic health system.
Primefocus Health and Marshall Health Network are working together to customize the Primefocus Health platform to support Marshall Health Network in addressing key regional healthcare issues, such as obesity, healthy aging, substance use disorder, and rural healthcare needs. The Marshall Health Network serves 1.4 million residents in 40 counties in West Virginia, southern Ohio and eastern Kentucky.
The Primefocus Health platform enables providers to deliver a personalized, complete care experience and improve access to quality healthcare. As part of the collaboration, Primefocus Health will also be actively hiring for roles related to the implementation and support of these solutions, creating new job opportunities within the region. Read more about this announcement at .
Dr. Sokwoo Rhee, LG Electronics corporate executive vice president for innovation and head of LG NOVA, said, “Our collaboration with the State of West Virginia enables us to drive innovation and create transformative technologies and businesses to positively impact the people of West Virginia and the broader Appalachian region. We look forward to growing our contributions in the state, and we’re excited about the incredible potential this collaboration holds for advancing our business and the region’s development.”
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By News Reporter
Company Joins SBVA’s AI Fund and Continues Efforts to
Nurture Future Businesses Through Open Innovation Activities
SEOUL, Aug. 19, 2024 — LG Electronics (LG) is making significant investments in startups specializing in artificial intelligence (AI) and deep tech. LG has committed USD 10 million as a key limited partner in the newly established USD 130 million “Alpha Intelligence Fund (AIF)” by
link hidden, please login to view. SBVA will curate a portfolio for AIF by selecting startups with high growth potential in AI, deep tech and robotics. The firm aims to leverage its global networks and resources to support the growth and meaningful achievements of these startups.
For over 20 years, SBVA has been investing in global startups, enhancing its expertise in ICT technology and strengthening its international network. By participating in the SBVA fund, LG plans to engage in the sharing of information on rapidly changing innovative technology trends and reflect these global market changes in its management strategies.
Through this investment, LG aims to expand cooperation with innovative startups and continue efforts to secure future technologies, ultimately seeking qualitative growth. The company plans to strengthen its networking with leading global companies and startups, discover additional opportunities for strategic investments and secure technological capabilities for future businesses.
LG intends to accelerate its transformation into a “Smart Life Solutions” company by securing innovative technologies for its key growth engines, including platform-based service businesses, B2B businesses and other new ventures. The company plans to continue efforts to secure future core technologies and expand its business areas beyond the home to business spaces, mobility and more.
Previously, in July, LG acquired an 80 percent stake in Athom, a smart home platform company headquartered in Enschede, Netherlands, and signed a contract to acquire the remaining 20 percent within the next three years. In March, LG invested USD 60 million in Bear Robotics – an AI-based autonomous service robot startup headquartered in Redwood City, Silicon Valley, USA – through a new stock acquisition agreement to acquire a stake in Bear Robotics.
In addition, through LG NOVA – the company’s Silicon Valley-based innovation center – LG has been conducting annual contests since 2021 to discover and nurture startups with innovative ideas and support their commercialization, thereby seeking new business opportunities. LG NOVA is particularly focused on building sustainable growth and nurturing systems for future innovative industries such as digital healthcare, clean tech and AI.
“By participating in the AIF, we aim to secure AI capabilities through active open innovation activities and strengthen our position within the AI value chain,” said Eugene Yoo, vice president and leader of the Open Innovation Task at LG. “We plan to discover and collaborate with capable startups to explore future business opportunities.”
“We will continue to make investments that accelerate technological innovation, leveraging our differentiated technical expertise, global network and investment experience. We plan to maximize the growth potential of these companies by supporting the establishment of joint ventures with startups and major investors, and by promoting collaborative business projects,” said SBVA CEO JP Lee.
Meanwhile, SBVA, established as SoftBank Ventures Asia under the SoftBank Group, was acquired last year by The Edgeof, an investment company led by Taizo Son, chairman of the global investment firm Mistletoe, and became independent. SBVA manages assets totaling approximately USD 2 billion AUM and has offices in San Francisco, Israel, Singapore and Seoul. It is investing in over 100 companies. SBVA plans to conduct a second closing within the year to increase the size of the AIF.
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