LG Unveils OLED-Inspired Art Projects Across London
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By News Reporter
Revolutionizing Vehicle Safety, Convenience and Comfort With Vision AI
SEOUL, Dec. 16, 2024 — LG Electronics (LG), a mobility sector technology leader, is set to showcase its latest innovation at CES 2025, packaged as LG’s “AI In-Vehicle Experience.” This AI-based in-cabin sensing solution is designed to bring greater safety and convenience to the driving experience, leveraging LG’s Vision AI solution to detect and respond to the needs of vehicle occupants while optimizing conditions within the cabin. Under the theme of “Life’s Good 24/7 With Affectionate Intelligence,” this AI-powered sensing solution will be displayed alongside other LG AI innovations at the company’s CES booths.
The AI In-Vehicle Experience begins by detecting and analyzing both the driver and vehicle interior in real time through two key systems: the Driver Monitoring System (DMS) and the Driver and Interior Monitoring System (DIMS). Both systems, powered by Vision AI, will be demonstrated through immersive, interactive simulations at CES, allowing attendees to experience the vehicle cabin of the future. These simulations will highlight how LG’s technology can accurately analyze driving conditions and driver status in real time, offering a hands-on preview of the AI enabled in-vehicle experience.
Central to LG’s vision for mobility innovation, the AI-powered in-cabin sensing solution intuitively adapts to individual preferences and needs, delivering tailored services such as personalized driving routes, real-time updates on road conditions and information on nearby infrastructure and points of interest. The DMS can identify driver’s physical health and emotional state through real-time heart rate monitoring and facial expression recognition. This system helps improve road safety by alerting users to their level of alertness and overall wellbeing, as well as giving them an effortless way to track their health over time. The use of Vision AI and sophisticated in-cabin sensors underscore LG’s commitment to implementing cutting-edge innovations that expand the mobility experience.
“With LG’s Affectionate Intelligence technology, LG’s exceptional in-cabin solution provides automakers with performance, quality and flexibility, while providing drivers and passengers with a safer and more enjoyable on-road experience,” said Eun Seok-hyun, president of LG Vehicle Solution Company.
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By News Reporter
At LG, the philosophy of Life’s Good revolves around promoting positivity and encouraging individuals to adopt an optimistic outlook on life. In alignment with this mission, the company launched the “Optimism your feed” campaign earlier this year. This initiative aims to break the cycle of negativity often perpetuated by social media algorithms, infusing online spaces with a refreshing wave of lighthearted cheer.
The “Optimism your feed” playlist features a wide collection of original content aimed at uplifting spirits and spreading hope. By engaging with this playlist, users can teach the algorithm to curate their feeds with similar positive material. Within just three weeks of its launch, the playlist amassed over 1.2 billion views across various social media platforms, demonstrating its widespread appeal and resonance with audiences around the globe.
While this campaign seeks to inject positivity into social media, traditional broadcast news often focuses on more serious narratives. In Mexico, for instance, news outlets frequently spotlight stories of violence and organized crime, fostering an atmosphere of sadness and anger that can overshadow positive messages. To counter this trend and promote the brand promise of Life’s Good through traditional media, LG Mexico partnered with Milenio Television, the country’s largest TV news network, to launch a local campaign series titled “Good News Is Also News.”
To date, the series has showcased eight true stories of resilience and hope, reminding viewers that there is more to life than negative headlines. Good news exists – and it deserves to be shared. Filled with optimism and love, this initiative has resonated with the public, garnering views and positive feedback across social media and the network’s streaming platforms.
The premiere episode features the inspiring journey of two members of the “Pinche Gringo BBQ” team, illustrating how passion and determination can turn dreams into reality. The second installment highlights a street juggler from Mexico City, known as “Corbatín,” who shares his own uplifting story.
The third episode introduces Violeta, a teacher at the LG-supported NGO “Villa de las Niñas,” who, despite facing personal loss and hardship, bravely confronts challenges and embraces the future. Following this, the fourth story, “Just Good News,” emphasizes the power individuals have to fill their social media feeds with positivity and joy. This episode aligns with the global “Optimism your feed” campaign, focusing on how algorithms can be trained to deliver uplifting stories when viewers choose to engage with positive content.
The fifth episode, titled “Seres Libres,” spotlights an animal sanctuary in Mexico City dedicated to rescuing and caring for abandoned and mistreated animals. This story illustrates how the Life’s Good message extends to all living beings, underscoring the importance of compassion and care for the natural world.
The sixth and latest installment tells the story of Litine, a Haitian migrant who arrives in Mexico in search of a better life. His journey exemplifies how brave optimism can help overcome obstacles, as he continues to pursue his dreams with a positive mindset while working at a convenience store.
Through nationwide broadcasts, Milenio Television has shared the optimistic message of Life’s Good with over 350 million people. This partnership encourages locals to embrace a positive outlook and apply the “Optimism your feed” initiative to all aspects of life – because, indeed, Life’s Good.
Contributed by LG Mexico
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By News Reporter
Designed for Ultimate Gaming Immersion, the New GX7 Features
Advanced WOLED Technology and Cutting-Edge Connectivity
SEOUL, Nov. 18, 2024 — LG Electronics (LG) is unveiling its latest, premium UltraGear OLED gaming monitor GX7 (model 27GX790A). Designed for serious gamers, the new model features a 27-inch, QHD resolution (2,560 x 1,440) WOLED display with a 0.03milliseconds Gray-to-Gray (GTG) response time and a 480Hz refresh rate – the fastest of any QHD OLED monitor. The 27GX790A, the most compact UltraGear OLED display yet, delivers enhanced gaming immersion with exceptional picture quality, silky-smooth performance and 4-side virtually borderless design. It also works seamlessly with the newest graphics cards, thanks to an array of advanced connectivity options, including DisplayPort 2.1.
The all-new 27GX790A is equipped with LG’s WOLED display technology, which employs a white OLED light source with color filters to produce accurate RGB colors and impressive screen brightness. This technology provides a high contrast ratio, vibrant colors, deep blacks and excellent motion clarity – even during the most fast-paced gaming action – LG’s WOLED tech has earned the new UltraGear OLED gaming monitor both VESA DisplayHDR True Black 400 certification and highest VESA ClearMR tier.
Additionally, the 27GX790A offers NVIDIA G-SYNC® compatibility and AMD FreeSync Premium Pro support, further enhancing the gaming experience by eliminating distracting screen-tearing and flickering. The application of LG’s Anti-Glare & Low Reflection (AGLR) Coating provides a more comfortable gaming experience in brighter rooms, enabling gamers to see what’s happening on screen without difficulty.
Incorporating DisplayPort 2.1 and HDMI 2.1 interfaces, the 27-inch UltraGear OLED gaming monitor ensures compatibility with the latest consoles and gaming PCs, as well as next-generation GPUs expected to launch in early 2025. DisplayPort 2.1 yields a 67 percent increase in bandwidth compared to DisplayPort 1.4, meaning it can support higher resolutions and refresh rates.
Contributing to a cleaner gaming setup, the monitor’s slim, flat L-shaped stand lets users place their keyboard on top of its base and offers ergonomic comfort and customizability with a swivel range of -30 to 30 degrees. It also comes with a 4-pole headphone jack to allow convenient in-game communications via headset and supports DTS Headphone:X. DTS’s three-dimensional audio solution for headphones provides accurate sound positioning, helping users pinpoint where noises are coming from – which can mean the difference between victory and defeat in intense FPS or online battle royale games.
“An ideal choice for serious gamers, the 27GX790A boasts a 27-inch OLED screen with an exceptionally fast 480Hz refresh rate,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Our new UltraGear OLED gaming monitor is perfect for both console and PC gaming, offering a range of connectivity options and compatibility with the latest gaming hardware. The LG UltraGear brand will continue to provide high-performance monitors that enhance every aspect of the gaming experience.”
Specifications:
LG UltraGear OLED Gaming Monitor GX7 (27GX790A)
Display Type WOLED (Anti-Glare & Low Reflection (AGLR))
Screen Size 27-inch Design 4-side Virtually Borderless Design Resolution 2,560 x 1,440 Color Gamut DCI-P3 98.5% Refresh Rate (Max.) 480Hz Response Time 0.03ms GTG HDR VESA DisplayHDR True Black 400 Highest VESA ClearMR tier
Adaptive Sync NVIDIA G-SYNC® Compatible AMD Free-Sync Premium Pro
Connectivity HDMI 2.1 x2 DisplayPort 2.1 x1
USB3.0 1up 2down
4-pole headphone out (DTS Headphone:X)
Stand Tilt (-5° to +15°) Swivel (-30° to + 30°)
Pivot
Height (110 mm)
Wall Mountable (100 mm x 100 mm)
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By News Reporter
Equipped With Cutting-Edge AI Technologies, the Company’s Large-Capacity
Commercial Washers and Dryers Deliver Excellent Energy Efficiency
SEOUL, Nov. 7, 2024 — LG Electronics (LG) is showcasing its PROFESSIONAL LAUNDRY lineup at Texcare International 2024, a global B2B laundry and textile care exhibition, held in Frankfurt, Germany, from November 6-9. Prioritizing energy efficiency, the new lineup features a variety of large-capacity solutions, including 30-kilogram washers and dryers, as well as a washer-dryer combo with heat pump, offering a maximum capacity of 25 kilograms for washing and 16 kilograms for drying. With the launch of its PROFESSIONAL LAUNDRY lineup, LG aims to strengthen its position in the commercial laundry market, both in Europe and worldwide.
LG’s comprehensive range of large-capacity commercial washers and dryers provides several outstanding options for customers to choose from. The new PROFESSIONAL LAUNDRY lineup features 20-, 25- and 30-kilogram washers, as well as 25- and 30-kilogram dryers, along with a 25- kilogram washer-dryer combo. These solutions are equipped with LG’s advanced AI technology, which automatically adjusts water usage and washing/drying times based on load size, enabling a complete cycle in just 60 minutes.*
Along with energy efficiency, LG’s PROFESSIONAL LAUNDRY lineup boasts outstanding durability. The new washers feature the company’s Ball Balancing System, which supports a maximum spin speed of 1,100 RPM and enhances stability during high-speed washing cycles. The 25-kilogram washer-dryer combo stands out as one of the largest models in the heat pump combo category and is the industry’s first commercial combo to employ an inverter heat pump drying module. This proprietary technology significantly reduces drying times and boosts energy efficiency. Ideal for businesses with high laundry demands, such as hotels and care facilities, LG’s impressive heat pump combo represents a reliable, energy-efficient alternative to traditional gas and electric dryers.
LG’s commercial laundry solutions deliver further value with Proactive Customer Care, a smart service that actively monitors the machines’ operational data to identify potential issues before they arise. This service sends alerts to facility managers through the LG Laundry Crew app, allowing them to take preventive measures and avoid any service interruptions. In addition, the machines are equipped with features designed to safeguard performance, such as Tub Cleaning, which helps maintain hygienic conditions within the drum.
Since entering the global commercial laundry market in 2008, LG has consistently expanded its influence within the segment. Earlier this year, the company strengthened its partnership with WASH, a leading North American laundry service provider, to increase its presence in the growing U.S. and Canadian markets for laundry solutions in multi-family housing and university dormitories. LG also continues to showcase its innovations globally, with a successful appearance at the Clean Show 2022 in the U.S. and now at Texcare International 2024 in Germany.
With its new PROFESSIONAL lineup leading the way, LG plans to continue expanding its presence in Europe’s commercial laundry solutions sector. The company’s high-efficiency washer and dryer technologies will play a key role in helping commercial laundry operations lower their energy consumption.
“Building on our success in the residential washer and dryer market, we are now accelerating our efforts to lead the commercial laundry sector and are excited to launch our innovative, energy-efficient PROFESSIONAL LAUNDRY lineup,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “Texcare International 2024 is a notable opportunity to grow our commercial laundry business and strengthen our standing in the global market, particularly in Europe.”
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* Based on an IEC standard load of 7 kilograms for washing and drying courses. Actual results may vary depending on usage environment and washing conditions.
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By News Reporter
Company’s Business Monitor Lineup Boasts a Wide Range of Screen Resolutions and Sizes,
Offering Versatile Options to Meet a Broad Spectrum of Workplace Needs
SEOUL, Oct. 18, 2024 — LG Electronics (LG) is launching its business monitor lineup, introducing 20 brand-new models designed to enhance productivity and ergonomic comfort in the workplace. Well known for its premium consumer monitors, LG is now expanding into the B2B sector with monitors tailored to the needs of diverse professional environments, from corporate and government to education, healthcare and the creative industries. The impressive lineup presents customers with a wealth of choices, including a variety of different aspect ratios and screen resolutions ranging from QHD to Full HD.
LG UltraWide Displays: Spacious, High-resolution Screens
Available in the 21:9 aspect ratio, LG’s UltraWide business monitors are outstanding multitasking solutions with high-resolution screens. The 34BA85QE-B and 34BA75QE-B feature 34-inch curved QHD+ (3,440 x 1,440) resolution IPS displays that deliver sharp, detailed visuals and accurate color reproduction. They also provide excellent color consistency across a wide viewing angle, ensuring distortion-free images from practically any vantage point.
Suitable for government control rooms, financial traders, IT developers and programmers, the extended screen format of LG UltraWide business monitors makes multitasking easier, giving users the space to keep several windows open at the same time. The 34BA85QE-B comes equipped with a built-in webcam and microphone, enabling convenient video conferencing without the need for additional devices. LG’s feature-packed UltraWide business models also offer Picture-by-Picture (PBP) mode, specifically supporting 2PBP, which streamlines workflow by allowing users to display up to two windows side by side.
Additionally, thanks to the inclusion of USB-C 3.2 Gen1 with power delivery (up to 90W), LG’s UltraWide monitors can charge connected devices while simultaneously displaying content from them, making life even more convenient for busy professionals.
QHD Monitors: Ergonomic Designs with Adjustable Stands
Ideal for customer-facing settings, such as government service centers, airports and hotel lobbies, LG’s QHD monitors feature ergonomic designs with height-, swivel-, and tilt-adjustable stands that help deliver customized comfort for each user. This flexibility offers numerous possibilities for monitor-position adjustment. For example, the screen can be significantly lowered to enable direct eye contact and better communication between staff and customers. Furthermore, the inclusion of Reader Mode helps to lessen eye fatigue when reading documents, making the new monitors more comfortable to use for extended periods. The monitors also help safeguard users’ eye comfort with Flicker Safe Mode, which minimizes the occurrence of screen flickering.
The company’s QHD lineup includes two 27-inch, high-resolution variants (models 27BA75QB and 27BA65QB), each fitted with a premium IPS display that provides exceptional clarity, a wide viewing angle, 99 percent coverage of the sRGB color gamut and support for SDR and HDR modes. Along with precise color reproduction, both of the new QHD models boast a 100Hz refresh rate that results in smooth visuals and a pleasant user experience. To ensure compatibility with the widest possible range of digital devices and peripherals, LG’s QHD monitors incorporate multiple connectivity options, such as USB-C and HDMI.
Full HD Monitors: Enhancing User Convenience
LG’s Full HD Monitors are well suited to roles that require users to work with data or content from multiple external devices, offering USB Type-C and other types of USB ports. Available in 27- and 23.8-inches, LG’s business monitors with Full HD (1,920 x 1,080) resolution IPS panels (models 27BA850 and 24BA850) come with built-in speakers and webcams for convenient video conferencing. Each monitor also has its own internal power supply to ensure reliable performance and minimize clutter in the workspace.
Reflecting LG’s commitment to sustainable product design, the new business monitors come with globally-recognized energy and environmental certifications, including ENERGY STAR, EPEAT, and TCO Certified. Full HD models 27BA850, 24BA850, 27BA750, 24BA750, 27BA650 and 24BA650 have all earned a silver rating from EPEAT indicating that products meet a broad and robust set of criteria, also making them a more sustainable purchasing option.
“LG’s new business monitors meet the growing demand for high-resolution, ergonomically designed workplace screen solutions,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “With our market-leading B2B monitors, we aim to support the digital transformation of the workforce and enhance the employee experience.”
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