Creating More Human Connections Through Esports
-
Similar Topics
-
By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
link hidden, please login to view, and more details about the campaign can be found on the LG website (). # # #
-
By News Reporter
At LG, innovation extends beyond technology – it’s about creating meaningful experiences that inspire change and shape the future. This vision comes to life through LG College Day, an immersive program that connects students with LG’s corporate culture, emphasizing sustainability and real-world innovation as core values.
Recently, over 50 Princeton University Korean language students visited LG Electronics North America’s headquarters in Englewood Cliffs, New Jersey. The visit provided a firsthand look at how LG is pioneering the future through cutting-edge technologies, insightful discussions and hands-on learning experiences.
For some, LG College Day is more than just an educational visit – it’s a gateway to a future career. One former participant was so inspired during his visit that he later joined LG as a full-time employee, underscoring the program’s role in connecting top talent with real-world opportunities.
The visit began with an introductory session where students explored LG’s business strategy, technological advancements and global impact. A highlight of the session was a dynamic panel discussion featuring LG executives and industry experts, who shared valuable insights on career development, leadership and the future of technology.
Students then stepped into LG’s showroom, where they interacted with groundbreaking innovations such as the LG SIGNATURE OLED T – the world’s first wireless and transparent OLED TV – and the LG StanbyME, a portable wireless screen acclaimed for maximizing users’ on-the-go productivity. The OLED Flexible Signage display delivered an immersive visual experience that brought images to life with stunning clarity and realism.
Next, students explored LG’s Home Appliance showroom, where they witnessed AI-powered innovations that are transforming everyday life. From smart refrigerators that suggest optimal recipes to AI-driven washers that optimize laundry cycles, LG continues to set new standards for intelligent home solutions.
A visit to LG’s cutting-edge Virtual Studio offered a behind-the-scenes look at the creative process behind the company’s global marketing campaigns. The studio, a high-tech production space for commercials and product photography, highlighted LG’s emphasis on storytelling and branding.
Students also gained insight into LG’s environmental and social initiatives, including the Endangered Species Series, the Pollinator Garden and LG’s LEED Platinum Certification – reinforcing the company’s commitment to sustainability.
Beyond technology and business insights, LG College Day provided students with an opportunity to engage with LG’s Human Resources team, exploring various career paths and business opportunities within the company.
Jung Kyu-hwang, CEO of LG Electronics North America, emphasized the importance of fostering connections with the younger generation: “By engaging with young people, especially Gen Z students, we’re not just showcasing our innovations – we’re building connections for the future.”
LG College Day continues to grow as a platform for inspiring future leaders, bridging the gap between academia and industry while celebrating the synergy of innovation, corporate responsibility and Korean culture.
# # #
link hidden, please login to view -
By News Reporter
Last year, LG Vietnam made waves in the gaming scene by introducing the Life’s Good Tournament, which was the first and only local area network (LAN) party gaming tournament in Vietnam. This premier League of Legends (LoL) competition in Vietnam attracts talented teams from across the nation, who compete through several qualifying rounds to reach the grand final held at Another Saigon by LG, brand experience space in Ho Chi Minh City. The 2024 final, held on November 30, featured the top teams from four different regions: GENETIC ESPORT from Lighting Esport Complex, HST from OGE Stadium, 2 GAME ĐI VỀ from Unicorn Cyber and ALPHA MALE from Vikings. These cybernets are fully equipped with LG UltraGear gaming monitors, which provide the ultimate gaming experience with brilliant OLED displays.
The grand final was graced by legends of the local eSports scene, including SOFM, Đức Mạnh, Clear and KillerQueen, who provided professional mentorship to the four teams. They shared their practical skills and inspired a competitive spirit in each competitor. After some of the most intense battles in the nation’s gaming history, GENETIC ESPORT emerged as the champion of the Life’s Good 2024 Tournament, followed by runners-up HST and third-place finishers 2 GAME ĐI VỀ and ALPHA MALE.
“This is our second time participating in the Life’s Good Tournament and our team came with a solid plan to conquer the country’s best LoL teams,” said a player of GENETIC ESPORT. “Our outstanding performance in the final was inspired by our mentor, KillerQueen. We are extremely grateful to LG for creating a professional platform that allows us to compete with other talented teams while unlocking the full potential of our passionate eSports community in Vietnam.”
This convincing victory was the result of tireless preparation and effort, earning the GENETIC ESPORT team a trip to Korea in December 2024. They have explored the heart of competitive League of Legends, visiting iconic locations such as LCK Park, the Gen.G Headquarters and LG GROUND220. The team also received a 45-inch UltraGear OLED Curved Gaming Monitor WQHD and vouchers worth 50 million VND.
GENETIC ESPORT was already well-known to LG, having fought their way to an exhibition match against one of the world’s top LoL teams, Gen.G,
link hidden, please login to view.
The Life’s Good Tournament 2024 gave participants the opportunity to experience LG UltraGear, a leading gaming monitor brand recognized for its unprecedented refresh rates and response times. Courtesy of the company’s cutting-edge OLED technology, LG UltraGear makes every scene – whether bright or dark – come to life with realistic details that take the gaming experience to an entirely new level.
With a wide array of display solutions built for gamers, the LG UltraGear lineup has become the go-to gaming monitor brand in the local market. Since 2021, UltraGear has been the official partner of Gen.G, a leading eSports organization, further cementing its reputation for supporting high-level gameplay in this League of Legends-obsessed nation.
Through various initiatives designed to foster Vietnam’s eSports community, LG hopes to elevate the local talent so that more local gamers can compete on the biggest eSports stages in the world. With the Life’s Good Tournament, LG Vietnam aims to deliver the value of Life’s Good to more Vietnamese consumers through its advanced gaming solutions and technologies.
Contributed by LG Vietnam
# # #
-
By News Reporter
Amid the buzz of CES 2025 in Las Vegas, LG’s sweeping semi-circular façade provided one of the most unmissable spectacles of the entire tradeshow as it brought the company’s vision to life with vibrant animated characters. Going beyond its eye-grabbing entrance, the booth embodied this year’s theme of “Life’s Good 24/7 with Affectionate Intelligence,” showcasing how LG’s AI-powered innovations understand and enhance every moment of daily life.’
The journey through LG’s AI-enhanced day began in the Rise & Shine (LG AI Home) zone. Here, the LG AI Home demonstrated how “Affectionate Intelligence” transforms daily routines for the better. At its core was an advanced on-device AI hub that learns and analyzes lifestyle patterns to deliver personalized solutions without the need for external server connections, enhancing performance and privacy. Visitors explored these AI innovations via an engaging double-sided diorama featuring transparent OLED Signage solutions with detailed miniatures, showcasing how LG’s on-device AI makes mornings more comfortable and efficient by proactively understanding and responding to user needs.
Visitors could witness this technology in real-life scenarios. For instance, when the system detected someone starting their workday, it automatically created the optimal environment by tailoring the lighting, temperature and humidity of the room to their preferences. With the acquisition of Athom, an industry-leading smart home platform company, LG’s AI seamlessly integrates with over 200 brands and 50,000 devices for limitless scalability and interoperability.
In the Connect & Cruise (Car-Commercial) zone, LG demonstrated how its AI extends into mobility spaces through the Vision AI Mobility Concept. Visitors experienced LG’s advanced In-Cabin Sensing technology, which recognizes drivers as soon as they enter the vehicle and monitors their comfort, safety and convenience throughout their journey. The system intelligently tracks the driver’s gaze to assess their attention and intentions while simultaneously monitoring their health in real time, illustrating how LG’s AI enables a more personalized and safer mobility experience. In addition, LG’s digital out-of-home (DOOH) platform, installed on the wall to simulate a commercial space, leveraged its AI sensing capabilities enhance visitor interactions.
The Work & Create (Intelligent Office) zone underscored LG AI’s ability to turn a traditional office into an intelligent workspace. Visitors could see 2025 gram lineup, featuring LG’s first AI-powered laptops – such as the LG gram Pro, LG gram Pro 2-in-1, LG gram and LG gram Book – that smartly adapt to users’ work styles and requirements. Meanwhile, the LG CreateBoard used its advanced AI capabilities to offer efficient document analysis and summary generation, all designed to enhance productivity.
In the Gear up & Game (Gaming Playground) zone, LG challenged visitors to try out its optimized, AI-powered gaming environment with its webOS smart gaming monitors including the LG UltraGear OLED Bendable Gaming Monitor. The versatile LG ThinQ ON system connects seamlessly with IoT sensors and devices to offer personalized gaming station configurations at the touch of a button. At the center of it all was the new, highly immersive webOS smart gaming monitor with α (Alpha) 9 AI processor, which delivers enhanced 4K visuals and three-dimensional audio through AI Picture Quality Pro and AI Sound Pro.
The journey continued with a visit to the dynamic Inspire & Innovate (LG Labs Studio) zone, where innovation met practical lifestyle solutions. This unique area showcased LG’s experimental products that cleverly combine various functions to create seamless multi-moment experiences, including the multifunctional LG Projector that’s a projector, light and speaker all in one.
The zone featured several more ingenious lifestyle solutions like the Indoor Gardening Appliance, the PureDuet coffee purifier and pet-friendly LG AeroCat, as well as the ultra-compact CineBeam S projector and stylish high-up wine cellar.
Furthermore, the forward-thinking LSM (Lifestyle Solution for Mobility) and PBV (Purpose-Based Vehicle) mobility solution demonstrated the company’s commitment to enhancing daily life through innovative technology.
LG’s aesthetic reached its peak at the center of the booth, where luxury and intelligent technology achieved perfect harmony in an elegant setting. The centerpiece was the LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV, which transformed traditional viewing experiences into the boldest artistic statements.
The atmosphere was further elevated by a stunning kinetic media façade made of 28 transparent slim OLED screens, synchronized with chandelier lighting to create mesmerizing visuals – from starry galaxies to stained glass patterns. This sublime show of art and technology in harmony demonstrated the true potential of LG’s advanced technology in turning everyday moments into extraordinary experiences.
Just around the corner, the Curate & Elevate (Upscale Home Living) zone elegantly presented exceptional evening entertainment with the seamless integration of innovative LG TVs into the living space. In a stunning collaboration with iconic design house Kartell, the LG SIGNATURE OLED T could be witnessed in all its glory. This revolutionary display effortlessly transitions from the transparent mode that offers an innovative and beautiful gallery experience to the opaque mode that provides perfect blacks, vibrant colors, and all the advantages that comes with an OLED TV.
Within the Night area of the zone, LG seamlessly integrated its premium appliances with sophisticated designs. The centerpiece was a second-generation LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, standing proudly beside the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, created in collaboration with the premium Italian furniture brand Molteni&C. Also featured were intelligent home solutions, including the LG SIGNATURE Washer & Dryer with AI DD technology and a striking 29-inch matte black washing machine and dryer pair that complemented the Molteni&C dressing room – each element showcasing LG SIGNATURE’s “Live Beyond” philosophy and premium innovations.
The Escape & Immerse zone invited visitors into a cutting-edge showcase of personalized entertainment powered by the company’s Alpha 11 AI processor and webOS platform. This unique “man cave” featured an expansive 97-inch OLED TV, projection mapping and a “secret door” leading to an immersive LG TV AI world. Guided by a virtual host, tech enthusiasts explored the exciting possibilities of the Alpha 11 and webOS integration, experiencing innovations like the AI-powered Magic Remote, Voice ID technology, cinematic sound and picture quality, and advanced deep learning and soundbar technologies.
Last but not least, the distinctive Dive & Vibe zone curated a multisensory exploration of AI-powered audio products created in collaboration with multi-platinum musician and tech entrepreneur, will.i.am. The “xboom by will.i.am” line showcased the fusion of technology, AI and musical creativity with its AI capabilities, including AI Sound, AI Lighting and AI Calibration functions, as well as will.i.am’s RAiDiO.FYI platform, which features an AI radio host that customizes infotainment content for each listener. Visitors could experience the LG xboom’s signature sound, professionally tuned with will.i.am, through the new family of Bluetooth speakers – the xboom Stage 301, xboom Bounce and xboom Grab – and the new earbuds, xboom Buds.
This year’s LG CES booth masterfully illustrated how “Affectionate Intelligence” transforms technology from a mere tool into an intuitive companion, seamlessly integrating AI across every dimension of the human experience – from the home and office to the entertainment and mobility sectors. Stay tuned as LG continues to redefine innovation and enrich daily life, proving once again that Life’s Good.
# # #
link hidden, please login to view -
-
By News Reporter
The heating, ventilation and air conditioning (HVAC) industry is undergoing a significant transformation, shifting towards AI-driven solutions, clean technology and highly-efficient systems tailored to diverse regional needs. Embracing this shift, LG is leveraging its outstanding core technologies, AI and intimate knowledge of different industries to deliver HVAC solutions for a smarter, more efficient future.
LG’s dynamic HVAC business continues to expand its market presence and capabilities, investing heavily in R&D to develop innovative technologies for a new generation of eco-responsible temperature control and air quality systems. Over the past three years, it has achieved double-digit annual sales growth, making it one of LG’s fastest-growing concerns and an important driver of the company’s substantial and ongoing success in the B2B sector.
LG offers a comprehensive lineup of HVAC solutions optimized for a wide range of spaces, including residential, public, commercial and industrial. Its portfolio features large-capacity chillers – which are rapidly becoming the preferred choice for AI data centers where advanced and reliable heat management is essential – as well as an array of commercial and residential air conditioning systems. Utilizing cutting-edge technologies such as high-efficiency heat pumps, LG’s HVAC products provide outstanding cooling and heating performance and are widely acknowledged as effective electrification solutions suitable for replacing traditional fossil-fuel-driven systems.
In recognition of its efforts to lessen the environmental impacts of its HVAC solutions, LG has been named the “Most Sustainable Brand” in the HVAC category by Green Builder Media, a respected North American media outlet focusing on eco-friendly construction. In the U.S. and other countries, the company has created “locally self-sufficient operation systems” that encompass all key HVAC business functions – from R&D to maintenance and repair – and are tailored to local needs.
LG is also strongly committed to delivering dependable, energy-efficient heat pump solutions for regions affected by unrelentingly low temperatures. To this end, the company has established a global consortium focused on R&D for cold-climate heat pumps with bases currently operating in Alaska (U.S.), Oslo (Norway) and Harbin (China) – all places that endure frigid winter conditions.
Last September, LG hosted the first-ever meeting of the Global Heat Pump Consortium in Seoul, South Korea, where LG’s HVAC experts and academic partners gathered to discuss the collaborative projects being undertaken by each of the consortium’s regional clusters. In addition to the consortium’s R&D labs, LG operates five Air Solution Research Centers (with locations in South Korea, North America, Europe and India) and runs a total of 62 HVAC academics across 43 countries. These academies, which train over 30,000 engineers annually, are helping to support the global adoption of the company’s advanced HVAC technologies.
LG’s competitive edge in HVAC is driven by its unmatched “Core-Tech” capabilities. By developing essential components like compressors and motors in-house, LG strives to ensure that all of its products deliver the first-class reliability and efficiency that its customers have come to expect. Its oil-free centrifugal chillers incorporate LG-designed magnetic bearings, impellers, compressors and heat exchangers. These chillers also leverage LG’s highly evolved AI Engine to enable predictive control and to ensure outstanding stability and performance. LG’s AI Engine even provides intelligent surge prevention, a feature that is critical for data centers, where any interruption in operation can potentially mean inconvenience for millions.
With a solid foundation of R&D, a proven track record of innovation and a commitment to sustainability-focused design and management, LG continues to reinforce its reputation as the global leader in HVAC. From pioneering a new generation of data center cooling solutions to advancing high-efficiency heat pump technologies for harsh climates, the company is doing all that it can to help usher in a smarter, more efficient future.
By James Lee, President of LG Electronics ES Company
# # #
link hidden, please login to view
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.