Enhancing the Driving Experience with Augmented Reality
-
Similar Topics
-
By News Reporter
First Games From Famobi Now Available,
Providing Family-Friendly Fun and Excitement
SEOUL, Dec. 9, 2024 — LG Electronics (LG) has joined forces with Famobi, a German HTML game development studio, to introduce the first games playable with the LG Magic Remote. This collaboration aims to enhance the gaming experience by providing greater ease and enjoyment. The newly introduced games are optimized for seamless play with the LG Magic Remote, offering an interactive experience that enhances enjoyment and connection for family and friends.
As part of this collaboration, LG Smart TV users can now play “Cut the Rope,”1 a mind-bending puzzle game packed with fun, using their LG Magic Remote for effortless and precise moves without the need for extra gaming controllers. Additionally, LG has recently brought the popular mobile game “Thief Puzzle”2 to its smart TVs, enabling users to enjoy various puzzle jigsaw challenges customized for the LG Magic Remote.
Through numerous partnerships, LG consistently introduces new titles to its webOS platform, demonstrating its commitment to delivering compelling big-screen entertainment for family and friends to enjoy, with a steadily growing collection of 600 casual game titles.
LG has been expanding its offerings with exciting games from Play.Works, which boasts the largest Connected TV (CTV) games catalog in the world. This includes popular titles such as “Wheel of Fortune,” “Tetris®” and “PAC-MAN.” The newly launched “SpongeBob SquarePants Bounce”3 allows players to embark on an underwater adventure with the beloved SpongeBob character, all from the comfort of their home on the big screen of an LG Smart TV.
Furthermore, LG has teamed up with Simulmedia, known for pioneering a digital approach to TV advertising, to introduce PlayerWON. This in-game advertising solution seamlessly integrates high-quality, non-intrusive ads into gameplay. LG aims to support its game partner companies in achieving sustainable growth through a vibrant and evolving game ecosystem, offering engaging and interactive solutions that add to the gaming experience.
With its exceptional technological prowess and a wide array of content from leading partners in the entertainment industry, LG’s webOS platform continues to expand and evolve, providing users with an elevated entertainment experience. Stay tuned to LG Newsroom for the latest news.
# # #
1 Available on LG Smart TVs running webOS 22 and above. The availability of the app on LG smart TVs may differ by TV model and country.
2 Available on LG Smart TVs running webOS 6.0 and above. The availability of the app on LG smart TVs may differ by TV model and country.
3 Available on LG Smart TVs running webOS 1.0 and above. The availability of the app on LG smart TVs may differ by TV model and country.
link hidden, please login to view -
By News Reporter
Discover a World of Art on LG Smart TVs With Artlume’s Rich Collection of
15,000 Artworks, From Iconic Classics to Unique AI Creations
SEOUL, Nov. 28, 2024 — LG Electronics (LG) has announced a new partnership with Artlume, a pioneering digital art and AI platform, to bring inspiring art experiences to the comfort of home through LG Smart TVs. LG TV owners will be the first to enjoy this extensive catalogue on the big screen. With a shared vision to make art accessible at scale, this new collaboration transforms over 200 million LG Smart TVs worldwide into virtual art galleries, offering a broad selection of artworks that enrich the ambiance of living spaces.
Available globally on LG TVs running webOS 6.0 (2020 TV models) and above, Artlume’s expansive collection includes classic masterpieces, contemporary photography, AI art and works from renowned institutions like the National Portrait Gallery in London and the Ashmolean Museum. With over 15,000 artworks available to explore and stream, users can curate personalized playlists via the mobile app to display their favorite art on their LG Smart TVs.
Artlume’s user-friendly features allow instant changes to displayed artworks for enhanced creative control. The platform also integrates AI art generation, empowering users to create and publish unique art with simple word prompts, which can then be proudly shared through the screen.
“LG is the perfect partner for us, aligned with our goal to bring love, beauty and passion to people’s lives through the universal language of art,” said Patrick Ashworth, founder & CEO of Artlume. “We are committed to leaving a profound positive impact on humanity by educating future generations, supporting mental health through the beauty of art, and sharing museum art with the world.”
“LG is dedicated to transforming how people experience art,” said Chris Jo, senior vice president of platform business at LG Media Entertainment Solution Company. “Through this partnership with Artlume, we are bringing a wide array of incredible art to LG Smart TVs, enriching living spaces.”
As LG expands its collaborations with leading partners in the arts segment, users are invited to explore a diverse range of artistic expressions from around the globe, all from the comfort of home.
# # #
link hidden, please login to view -
By News Reporter
In this installment of On the Job, we explore LG’s IR Division and their efforts to communicate with key stakeholders, sharing progress updates and future plans to enhance the company’s value.
Effective investor relations (IR) are critical to a company’s success, fostering transparency by providing clear and accurate information to investors, analysts and other stakeholders. The role of IR professionals is evolving globally to encompass important corporate functions including sustainability. Rather than merely serving as liaisons between the organization and the financial community, IR teams are increasingly becoming strategic partners, playing a vital role in advancing Environmental, Social and Governance (ESG) initiatives that go beyond traditional sustainability reporting.
As a company that has always prioritized transparent communications with customers or investors alike, LG has carefully constructed a highly skilled team of IR practitioners. In this installment of On the Job, we get an “up close” look at LG’s IR Division to learn about their tasks, the challenges they face and what motivates them to excel in their field.
The primary mission of an IR organization is to ensure fair business valuation, create an environment conducive to raising funds through capital markets and maintain a stable shareholder base.
“To achieve this, our Division handles a range of tasks, from responding to investors and overseeing corporate disclosures to announcing earnings and conducting business briefings and shareholder meetings,” said Park Won-jae, head of IR Division at LG Electronics.
IR activities can be broadly categorized into three main areas: enhancing capital market integrity by ensuring compliance with relevant regulations and laws in information sharing; communicating with investors about the company’s management status, strategies and vision through corporate presentations and conferences; and collaborating with related organizations, such as finance, to establish shareholder return policies like dividends or share buybacks to enhance shareholder value.
LG’s IR Division consists of the IR Planning Team and the IR Communications Team. The IR Communications Team focuses on managing interactions with Korean and international investors and handling activities that require a high level of external engagement. Meanwhile, the IR Planning Team oversees policy-related tasks, such as company information disclosures and shareholder meetings.
Given that each team handles different types of tasks with varying scopes of collaboration and expected outcomes, team members need to possess skills and expertise tailored to their specific responsibilities.
“Members of the IR Planning Team must possess a strong awareness of compliance and a thorough understanding of relevant systems and regulations,” stated Lee Seung-ju, head of the IR Planning Team. “In contrast, the IR Communications Team requires exceptional communication skills, as their role involves extensive interaction with both Korean and global investors.” Additionally, it is crucial for members of both teams to have a comprehensive understanding of capital markets, the industry landscape and the various segments of the company’s operations.
The daily routines of LG’s IR Division members are significantly influenced by the time of year. “Our work follows a distinct cycle that typically aligns with quarterly, semi-annual and annual financial reporting schedules,” explained Kim Seung-hyun, head of the IR Communication Team. “Key recurring tasks include annual events such as the general shareholder meeting, quarterly earnings announcements and Non-Deal Roadshows (NDRs).* As these dates approach, our focus shifts to organizing these events.”
For instance, quarterly earnings announcements are generally shared in late April, July, October and January. “In the roughly 20 days leading up to these announcements, we collaborate closely with various organizations across business units to shape the company’s message to the market,” explained Kim. “We carefully consider how this information might impact our stakeholders once it becomes public.”
The annual general shareholder meeting also demands significant attention, as the IR teams must adhere to strict legal procedures under Korea’s Commercial Act. “We typically begin preparations in the fourth quarter for a meeting scheduled for next March, where we will discuss the previous year’s financial results,” added Lee.
In contrast to these predictable, routine activities, the capital markets are constantly evolving, necessitating flexibility and precision in communications and shareholder policy. “Since we are influenced by external variables, our non-routine tasks often involve new or unfamiliar situations, making IR work highly dynamic,” said Kim.
Skilled, creative and highly dedicated, LG’s IR Division has garnered recognition for its stellar work and commitment to transparent communications. Recently, the Division was honored with the Financial Services Commission Chairman’s Award (Grand Prize) at the 2024 Korea IR Awards hosted by the Korea Investor Relations Service. This accolade is not their first; they received the Grand Prize in the Corporate category in 2021 and the IR Council Chairman’s Award (Excellence Award) last year. This recognition is particularly meaningful as corporate value enhancement has become a key focus in global capital markets. LG has been acknowledged by capital market authorities and experts from various fields for its ongoing efforts to communicate with the market in a structured and sincere manner.
LG’s IR Division has been actively incorporating Future Vision 2030, the company’s mid- to long-term strategic direction, into investor communications. With this far-reaching vision, LG aims to drive sustainable growth by transitioning to a future-oriented business model while building on the world-class competitiveness and expertise it has developed over decades in core businesses such as home appliances. The IR Division’s consistent and genuine commitment to enhancing both corporate and shareholder value has been widely praised.
Since the Future Vision 2030 announcement last July, the company has bolstered external communications around business performance and direction. At major IR events, such as the general shareholder meeting, corporate presentations for international investors and investor forums, top LG executives – including the CEO and CFO – have engaged directly with the market in an open, transparent manner. Starting this year, LG has elevated its regular earnings conference calls. Previously led by IR and business unit management executives, the calls are now directly managed by the CFO.
Additionally, early this year, LG announced a new three-year dividend policy to improve shareholder value, featuring an increased payout ratio, a minimum annual dividend and semi-annual dividend payouts. In August, LG led Korea’s top 10 conglomerates by pre-announcing a value-up program focused on enhancing enterprise value. Then, on October 22, LG unveiled its “Corporate Value Enhancement Plan,” integrating its Future Vision 2030 with additional shareholder initiatives, including a target return on equity (ROE) of 10 percent or higher by 2027. Future actions under consideration include canceling existing treasury shares, additional share buybacks and potentially adopting quarterly dividends.
“Through these steps, we’re consistently demonstrating a sincere and proactive commitment to both corporate and shareholder value enhancement,” explained Lee.
Corporate value isn’t just about the numbers on financial statements; it also includes intangibles like future growth potential, the company’s image and brand value. “We have the major responsibility of representing LG Electronics and communicating its true corporate value to the market,” noted Kim. “We strive to be a model IR organization – one that embodies professionalism, passion and authenticity.”
Stay tuned to
link hidden, please login to view to learn more about other teams and roles at LG Electronics. # # #
* Non-Deal Roadshow (NDR) is an activity where a company’s management meets with investors, analysts and other stakeholders to provide insights into the company’s business strategy, financial performance and future outlook. Unlike a Deal Roadshow (DR), which is focused on promoting a specific securities offering or transaction, NDRs can be seen as an IR activity targeting existing shareholders.
-
By News Reporter
Company Unveils Open SDK, Enabling Developers to Customize and
Enhance Smart Home Appliance Experiences
SEOUL, Oct. 23, 2024 — LG Electronics (LG) is presenting its Self-Driving AI Home Hub and open Software Development Kit (SDK) at ROSCon 2024, the Robot Operating System Conference, taking place in Odense, Denmark, from October 21 to 23. This showcase provides the company with an opportunity to engage with the global developer community, share its technological expertise and explore new avenues to expand its open platform ecosystem.
Now in its 13th year, ROSCon brings together Robot Operating System (ROS) developers – both beginners and experts – to share and present their newest technologies, innovations and ideas. LG’s on-site booth highlights its SDK and Application Programming Interfaces (API) by providing a step-by-step experience of predefined apps using the API Tool. The company is demonstrating the Self-Driving AI Home Hub’s major features and services, including small talk, storytelling and reading sessions utilizing Optical Character Recognition (OCR). In addition, there will be a demo session where developers can create apps for the Self-Driving AI Home Hub using the open SDK.
The SDK package gives developers easy access to various Open Application Programming Interfaces (OPEN APIs) and programming tools, allowing them to have greater control over the Self-Driving AI Home Hub and seamlessly expand its software functionalities through ROS 2 and SDK, which support standardized interfaces. SDK is now available on LG’s developer site (
link hidden, please login to view), which also hosts a community platform for interaction and an application marketplace where developers can download apps created by others. LG is also actively seeking partnerships with institutions and companies for collaboration based on the SDK. The company is providing engineering samples for advanced joint development projects and is pursuing Memorandum of Understanding (MOU) agreements. By providing easily accessible programming tools, LG aims to maximize the Self-Driving AI Home Hub’s potential and expand the ecosystem as an open platform. Parties interested can apply for joint development opportunities at .
Baek Seung-min, head of LG’s Advanced Robotics Lab (CTO Division), will deliver a presentation during the ROSCon 2024 Talk session on October 23 at 17:20 (CEST). The talk will focus on the software’s architecture and SDK performance optimization techniques for LG’s Self-Driving AI Home Hub, based on ROS 2. LG will also invite ROS developers to join the growing ecosystem by releasing its SDK, fostering an environment that promotes collaborative efforts on product development with customers.
“The introduction of SDK for the Self-Driving AI Home Hub demonstrates our vision of expanding the OS appliance ecosystem with the introduction of downloadable services that permit users to personalize their home appliances,” said Lee Hyang-eun, head of Customer Experience Innovation Division of LG Electronics Home Appliance & Air Solution Company. “This is the latest phase in our mission to expand the OS appliance ecosystem and lead the industry into a new era of smart home appliances.”
Visitors to ROSCon 2024 can explore the company’s innovative Self-Driving AI Home Hub with SDK and APIs at the LG booth (#19) situated on the ground floor of the Odeon Concert Hall.
# # #
-
By News Reporter
Over the last few decades, football has fully embraced technology in various ways. From wearable smart tech that acquires player data during games to goal line technology that ensures every legitimate goal is given, innovation has changed the way we play the beautiful game – and now how we experience it. In this spirit, LG Spain has teamed up with European giants Atlético de Madrid, a storied Spanish fútbol club with a passionate global fan base and rich legacy dating back to 1903, to deliver its cutting-edge signage products and technological innovations.
As an official sponsor of Atlético de Madrid for the next two seasons, LG Spain will install its LED signage throughout the magnificent Estadio Cívitas Metropolitano. The ellipse-shaped ribbon LED poised to adorn the stadium’s roof will not only deliver an immersive visual experience to fans, but also become one of the stadium’s most iconic design elements. Measuring 2,000 meters with mesh LED materials and a luminance of 7,500cd/m², this “sky ribbon” display is ready to captivate over 70,000 fans every week with its mesmerizing 360-degree visual effect.
At the entrance, four rounded outdoor LEDs will be installed, while a 45-square-meter LED banner display will welcome fans with LG’s exceptionally bright and high-resolution display technology. In addition, tunnel LED screens will be added to the wall and arches in the players’ tunnel to build anticipation and immersion as the players step out onto the pitch.
To ensure that this sponsorship transcends the pitch, LG Spain will support the club’s Ciudad del Deporte project, a state-of-the-art sports city expected to be completed by 2026 in collaboration with the local government. To this end, LG Spain aims to help modernize the sports city’s facilities through the wide implementation of its latest digital signage solutions.
This partnership underscores the confidence of Atlético de Madrid in LG’s display technologies, as this is not the first time they crossed paths. Back in 2017, LG Spain installed LED signage with a total size of 755-square-meter across its 88,000-square-meter stadium. This means its loyal fans are well aware of LG’s ability to vividly bring the match to life again with clear match replays and immersive club-related content.
“LG is the perfect partner to enhance the stadium experience for all spectators visiting the Cívitas Metropolitano,” said Óscar Mayo, director of Revenue and Operations at Atlético de Madrid. “Thanks to this new project, our stadium and future sports city will benefit from high-level display technology, exciting our fans that come from all around the world to see us play while setting a new technological standard.”
LG has a track record of installing highly impressive digital signage installations in arenas across Europe, including London’s iconic Wembley Stadium and ultra-modern Tottenham Hotspur Stadium, Germany’s Deutsche Bank Park Stadium and Finland’s Nokia Arena. These installations helped deliver unforgettable match experiences for millions of spectators, which drives LG to bring the exceptional visual experience to more arenas across the world.
To learn more about LG LED displays that are transforming the world of sports and beyond, visit
link hidden, please login to view. # # #
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.