“Life’s Good Film” Applauded, Recognized At International Film Festivals
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By News Reporter
Last year, LG Vietnam made waves in the gaming scene by introducing the Life’s Good Tournament, which was the first and only local area network (LAN) party gaming tournament in Vietnam. This premier League of Legends (LoL) competition in Vietnam attracts talented teams from across the nation, who compete through several qualifying rounds to reach the grand final held at Another Saigon by LG, brand experience space in Ho Chi Minh City. The 2024 final, held on November 30, featured the top teams from four different regions: GENETIC ESPORT from Lighting Esport Complex, HST from OGE Stadium, 2 GAME ĐI VỀ from Unicorn Cyber and ALPHA MALE from Vikings. These cybernets are fully equipped with LG UltraGear gaming monitors, which provide the ultimate gaming experience with brilliant OLED displays.
The grand final was graced by legends of the local eSports scene, including SOFM, Đức Mạnh, Clear and KillerQueen, who provided professional mentorship to the four teams. They shared their practical skills and inspired a competitive spirit in each competitor. After some of the most intense battles in the nation’s gaming history, GENETIC ESPORT emerged as the champion of the Life’s Good 2024 Tournament, followed by runners-up HST and third-place finishers 2 GAME ĐI VỀ and ALPHA MALE.
“This is our second time participating in the Life’s Good Tournament and our team came with a solid plan to conquer the country’s best LoL teams,” said a player of GENETIC ESPORT. “Our outstanding performance in the final was inspired by our mentor, KillerQueen. We are extremely grateful to LG for creating a professional platform that allows us to compete with other talented teams while unlocking the full potential of our passionate eSports community in Vietnam.”
This convincing victory was the result of tireless preparation and effort, earning the GENETIC ESPORT team a trip to Korea in December 2024. They have explored the heart of competitive League of Legends, visiting iconic locations such as LCK Park, the Gen.G Headquarters and LG GROUND220. The team also received a 45-inch UltraGear OLED Curved Gaming Monitor WQHD and vouchers worth 50 million VND.
GENETIC ESPORT was already well-known to LG, having fought their way to an exhibition match against one of the world’s top LoL teams, Gen.G,
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The Life’s Good Tournament 2024 gave participants the opportunity to experience LG UltraGear, a leading gaming monitor brand recognized for its unprecedented refresh rates and response times. Courtesy of the company’s cutting-edge OLED technology, LG UltraGear makes every scene – whether bright or dark – come to life with realistic details that take the gaming experience to an entirely new level.
With a wide array of display solutions built for gamers, the LG UltraGear lineup has become the go-to gaming monitor brand in the local market. Since 2021, UltraGear has been the official partner of Gen.G, a leading eSports organization, further cementing its reputation for supporting high-level gameplay in this League of Legends-obsessed nation.
Through various initiatives designed to foster Vietnam’s eSports community, LG hopes to elevate the local talent so that more local gamers can compete on the biggest eSports stages in the world. With the Life’s Good Tournament, LG Vietnam aims to deliver the value of Life’s Good to more Vietnamese consumers through its advanced gaming solutions and technologies.
Contributed by LG Vietnam
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By News Reporter
Company Gains Global Acclaim for Functional Safety and Reliability,
Strengthening its Position in the Automotive Semiconductor Market
SEOUL, Feb. 5, 2025 — LG Electronics (LG) has developed a high-performance automotive Micro Controller Unit (MCU) that has garnered global recognition for its functionality, safety and reliability. Building on its previous success in creating exclusive chips for AI home appliances and smart TVs, LG is now accelerating its AI semiconductor design and development in the mobility sector.
Recently, LG obtained ISO 26262 certification from TÜV Rheinland, a renowned German testing and certification organization, for its automotive MCU. This certification, established by the International Organization for Standardization (ISO), is an international standard for functional safety in automotive applications. It rigorously verifies the safety and reliability of electrical and electronic systems in vehicles to prevent accidents caused by system failures. LG had previously received ISO 26262 certification for its automotive semiconductor development process, and the high-performance MCU developed under this process has also been recognized for its excellence in functional safety.
This MCU, LG’s first self-developed automotive semiconductor, is designed for infotainment applications, such as monitoring Audio, Video and Navigation (AVN) systems and providing stable control of in-vehicle communications. LG possesses foundational technologies in all areas of automotive semiconductor design, implementation and verification, and through the acquisition of this certification, the company has secured high reliability in functional safety.
To proactively respond to the mobility market’s transition toward software-defined vehicles (SDV), LG continues to strengthen its automotive semiconductor development capabilities. The company plans to advance its technology to meet the complex and sophisticated requirements of the future mobility sector.
“LG’s vehicle components and solutions, autonomous driving technology and content services are recognized in the global market,” said Jin-gyeong Kim, head of LG’s SoC R&D Center. “We plan to enhance our competitiveness in the future mobility sector by strengthening our automotive semiconductor development process and design capabilities.”
LG continues to achieve qualitative growth in its automotive components business, including infotainment, electric vehicle components and automotive lighting. The company is also expanding its automotive business into service areas with Advanced Driver Assistance System (ADAS) and Automotive Content Platform powered by webOS.
Previously, LG received certification from TÜV Rheinland for the development processes of “components for autonomous vehicles” and “vehicle media components,” such as ADAS, cameras, infotainment systems and vehicle displays.
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By News Reporter
LG has recently embarked on a global brand refresh, redefining its iconic Life’s Good tagline for a new generation. This vision is being extended to LG in Australia and New Zealand (LGANZ), where the company is embracing its global ESG strategy under the theme: A Better Life for All.
Grounded in the belief that Life’s Good when we Do Good, LG has committed to six Do Good missions. These span from achieving carbon neutrality in its operations to designing inclusive products that can be enjoyed by everyone, regardless of their abilities. Together, these efforts reinforce LG’s mission to create meaningful connections and empower individuals to make a difference.
Recognizing that creating meaningful change is a group effort, LGANZ partnered with Taronga Conservation Society Australia, combining technological innovation with conservation expertise to drive impact. The partnership represents a shared vision to amplify positive impact and inspire others to join the movement. It’s about making doing good a daily habit, proving that small actions can drive significant change, with everyone playing a part in creating a better life for all.
As part of the partnership, LG is the first-ever presenting partner of Taronga’s Hatch Accelerator Program, the world’s only zoo-led startup incubator. Supported by LG, Hatch reimagines what’s possible in conservation innovation through a 14-week program designed to help ecopreneurs tackle some of the planet’s most critical environmental and conservation challenges. The 2025 Hatch cohort, accelerated by LG, will participate in masterclasses, workshops, and receive mentorship from Taronga and LG’s extensive networks. Participants will also gain investor training and pitch readiness, equipping them to bring their visionary solutions to life.
To bring this mission closer to home, LG hosted its 2024 Reinvent Day for its Australia and New Zealand teams – a dynamic brand immersion event streamed live from LGANZ’s NSW office in Parramatta to offices across the country and across the ditch in Auckland, New Zealand. The event was designed to educate and inspire employees, providing a deeper understanding of LG’s global ESG strategy and its alignment with local initiatives.
Employees were introduced to the partnership with Taronga Conservation Society Australia through various activities, including an inspiring panel discussion with wildlife activist Tyson Mayr, LGANZ leaders Gemma Lemieux and Louise Annetts, Hatch Program Director Christie Gazal and Taronga’s Education Director Paul Maguire. Together, they explored how purposeful choices and collective action can drive meaningful change, reinforcing the idea that doing good enriches both the planet and our own wellbeing.
Beyond education, LG encouraged employees to take action through various initiatives. This included the announcement of an upcoming volunteer beach clean-up with Taronga Zoo, the opportunity to “e-Dopt” a Taronga Zoo animal, while LG donated AUD 10,000 to support Taronga’s Red Panda conservation efforts, exemplifying LG’s commitment to doing good. LG also launched its internal LG Lifestylers program, encouraging employees to become brand advocates and share how LG’s innovations and initiatives are creating joy and meaningful moments in their own lives.
Yet, this is not a new direction for LGANZ. For years, it has demonstrated a commitment to making a difference through initiatives like the LG Local Legends Program and disaster relief efforts, donating over AUD 1.7 million to communities in need. The partnership with Taronga Conservation Society Australia represents the next step in LG’s journey, demonstrating how even small actions can create a ripple effect and empower people to contribute to a better future.
By embodying the principle that Life’s Good when we Do Good, LG invites customers, employees and partners to join a movement that goes beyond products. Together, LGANZ and Taronga Conservation Society Australia are shaping a future, rooted in optimism, sustainability and positive impact.
Let’s make life better, one action at a time. To find out more about the LGANZ and Taronga Conservation Society Australia partnership, please visit:
link hidden, please login to view. Contributed by LG Australia and New Zealand
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By News Reporter
Recognition for LG Spans Across Media Entertainment, Home and B2B Categories
LAS VEGAS, Jan. 24, 2025 — LG Electronics (LG) once again was honored with numerous awards and accolades across multiple categories, including media entertainment, home and B2B solutions from leading publications and tech experts. Highlighting LG’s honors at CES 2025 were more than 100 CES Innovation Awards including three Best of Innovation Awards for the 83-inch LG OLED evo G5 TV (Video Displays), UltraGear Bendable Gaming Monitor 45GX990A (Gaming & eSports, Imaging) and Pet Care Zone (Pet Tech & Animal Welfare).
The new LG SIGNATURE over-the-range Smart Microwave is turning heads at CES 2025 Wednesday, Jan. 8, 2025, in Las Vegas. LG’s latest innovation in TV, the LG OLED evo G5 was also honored by CNET Group with its “Best of CES” honor in the display category. As the official media partner of the Consumer Technology Association (CTA), the award is considered the official award program for CES.
LG Media Solutions’ portfolio has earned a series of Best of CES 2025 awards in prolific tech-publications such as Tom’s Guide, PCMag, The Verge and more. Highlights include: the MyView Touch&Move (32U889SA) earning Best of CES 2025 from TechRadar, recognized for its exceptional versatility and user experience. The LG StanbyME 2 was honored as the “Best sequel” by The Verge, celebrating its cutting-edge design and unique functionality. Mashable named the LG G5 OLED evo TV as one of the Best of CES 2025, praising its groundbreaking picture quality and immersive viewing experience. Additionally, USA Today included the LG SIGNATURE OLED T in its 50 Top Picks for CES 2025.
Developed in collaboration with multi-platinum musician and tech entrepreneur will.i.am, the LG xboom Grab speaker took home an Editor’s Choice award in the Audio & Video Category of Techlicicious’ CES 2025 lineup. Combining will.i.am’s visionary approach to music with LG’s leading audio expertise, the xboom Grab produces exceptional sound quality in a sleek, portable design. The “xboom by will.i.am” audio products deliver high-impact sound and bold aesthetics, making it a game-changer in the world of portable audio.
LG Home Solutions has garnered widespread recognition at CES 2025 for its innovative products, with several standout awards highlighting its cutting-edge designs and functionality. Mashable’s CES 2025 Highlights: What We’ve Seen So Far accolade went to the LG AeroCatTower, celebrated for its sleek design and powerful air filtering capabilities. The LG Counter-Depth MAX Zero Clearance Refrigerator earned the TWICE CES Picks Award, lauded for its space-saving features and smart technology. 9to5Toys named the LG Indoor Gardening Appliance Best of CES 2025, acknowledging its advanced features that bring gardening into the home with ease and efficiency. Additionally, both Apartment Therapy and The New York Times selected the LG Signature Over-the-Range Microwave as a Best of CES 2025 pick, recognizing its premium design and intuitive features that elevate the kitchen experience.
LG’s latest innovations have also received widespread recognition across top media outlets. Bloomberg, CBS News, Forbes and the New York Post have lauded LG’s groundbreaking products, further emphasizing the company’s impact on consumer technology and design, praising their cutting-edge features and design.
Highlights from LG’s over 100 awards and recognitions earned at CES 2025 include:
LG OLED evo G5 Highlights
CNET: Best in Show, All the Eye-Popping Tech That’s Wowed Us at CES 2025, The 32 Gadgets and Ideas We Can’t Stop Thinking About, Best of CES Winners ZDNet: Best TVs of CES 2025, 24 most impressive products from CES 2025 Wired: 11 More of the Most Fun Things We’ve Seen at CES Tom’s Guide: Best of CES 2025, The 8 best TVs of CES 2025 Mashable: Best of CES 2025 LG StandbyME 2 Highlights
Mashable: CES 2025 highlights: What We’ve seen so far USA Today: LG’s StanbyMe 2 smart TV is a real head-turner The Verge: The weirdest tech at CES 2025, The best stuff we’ve seen at CES so far, Best Sequel PC World: Best of CES 2025, The 10 best monitors of CES 2025, Best Monitors of CES 2025 TechRadar: Best of CES 2025 LG UltraGear Bendable Gaming Monitor (45GX990A) Highlights
CTA: CES Best of Innovation Award; Gaming & eSports, CES Honoree; Gaming & eSports TechRadar: Best of CES 2025 BGR: Best of CES 2025 9 to 5 Toys: Best of CES 2025 CNET: All the Eye-Popping Tech That’s Wowed Us at CES 2025 LG AeroCatTower
Mashable: CES 2025 highlights: What We’ve seen so far, CES 2025: LG’s aur-purifying cat tower is purrfect for pet owners The Verge: The weirdest tech at CES 2025, The best stuff we’ve seen at CES so far Robb Report: Best of CES 2025, The Best, Wildest and Weirdest Things We Saw at CES This Year CNET: The 32 Gadgets and Ideas We Can’t Stop Thinking About LG Signature Smart Instaview Microwave
CNET: LG Built the Perfect Fancy Microwave for Social Media, CES 2025: 20 New Products and Ideas We’re Obsessed With, Most Innovative New Products From CES 2025: Rollable Laptop, Solar Car, More, All the Eye-Popping Tech That’s Wowed Us at CES 2025, The 32 Gadgets and Ideas We Can’t Stop Thinking About The New York Times: Best of CES 2025 The Kitchn: Best in show 2025 For more information on LG’s award-winning products at CES 2025, visit link hidden, please login to view.
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By News Reporter
The marathon craze is sweeping the globe, fueled by the simplicity and accessibility of running, which requires little more than a pair of decent running shoes to embark on a journey toward a healthier lifestyle. Fully embracing this trend, LG offices worldwide are hosting “LG Life’s Good Run” events to inspire communities to come together and prioritize their physical health and fitness in fun and engaging ways.
Earlier this year, LG Thailand presented the
link hidden, please login to view in the heart of Bangkok to promote better physical health and a stronger sense of community built on exercise. As an official sponsor, LG Thailand inspired the people of Thailand to take joy in exercising by running together in an environment that exudes positive energy. The event was hosted in collaboration with the Step Challenge Association, Thailand’s Department of Health, Thai Health Promotion Foundation, Athletics Association of Thailand and the Tourism Authority of Thailand (TAT) to set a new benchmark for international competition events. Attracting over 7,000 participants, “Kao Ta Jai 10K Thailand Championship 2024” garnered significant interest from health-conscious individuals and 500 LG members in Thailand participated in this marathon. The high level of engagement reflects a growing awareness among Thai people about the importance of taking care of one’s health and demonstrates how Life’s Good when the community gathers together to share the joy of exercise.
This marathon craze can be witnessed in all four corners of the globe, including another Southeast Asian country. In a remarkable showcase of community spirit and determination, LG Malaysia recently hosted its first-ever “LG Life’s Good Run” at Anjung Floria, Putrajaya. The event drew more than 3,000 runners, each one embodying the Life’s Good spirit through a shared journey of good health and positive, self-improving challenges.
More than just a race, the LG Life’s Good Run encourages pros and amateurs alike to embark on a journey of self-discovery, where every step brings them closer to the healthier, more fulfilling life they deserve. The children’s category has been introduced so that young runners can take on their greatest personal challenge yet, aiming to foster resilience and determination from an early age.
Prizes were awarded to the top three finishers across six categories: Men’s Open (aged 16–39 years), Men’s Veteran (aged 40 years and above), Men’s (Non-Malaysian) (aged 16 years and above), Women’s Open (aged 16–39 years), Women’s Veteran (aged 40 years and above), and Women’s (Non-Malaysian) (aged 16 years and above). The prizes included some of the company’s best-sellers, including the LG WashTower, 65-inch LG OLED TV and LG InstaView refrigerator.
The event also featured engaging side quests in the carnival area, a hub of excitement and anticipation. Captivating product displays, traditional Korean games and Instagrammable product zones were also set up, delighting runners and their support teams – friends and family – by making the whole experience even more unforgettable.
LG East Africa is also championing healthy lifestyles through a shared passion for running by joining its distribution partner, OPALNET, to aid this year’s “Standard Chartered Nairobi Marathon”, Kenya’s premier running event which attracts over 25,000 participants from across the globe every year without fail.
The added benefit of hosting a marathon is the opportunity to raise millions of dollars for several charities. The Nairobi Marathon donates large amounts of its proceeds to deserving initiatives set up to improve the lives of marginalized groups, such as people with disabilities, disadvantaged youth and women. The goal is to promote various educational, employment and community-enriching opportunities that wouldn’t be possible without a significant amount of funding.
The two companies presented KES 1.7 million (USD 13,000) worth of electronics to support the event, including five 65-inch TVs and eight XBOOM speakers to be used along the 42-kilometer-long course. Some products were even given as prizes to the winners.
This generous contribution was part of a wider sponsorship group, with LG and OPALNET joining 40 other sponsors to collectively raise a grand total of KES 173 million (USD 1.3 million), giving the event even greater meaning and influence in the region.
The large-scale marathon also helped consumers better understand the outstanding capabilities of LG products by experiencing their cutting-edge features firsthand. It was equally as beneficial for the local LG employees taking part, as they were able to directly contribute to Kenya’s sports culture and community development.
Finally, with running one of the fastest-growing hobbies in Korea, in large part thanks to the rising number of running clubs, a number of LG employees recently volunteered as pace makers for frame runners with disabilities at the “2024 JTBC Seoul Marathon”, one of the nation’s biggest marathons. The company also demonstrated its ESG vision of Better Life for All by participating in the marathon challenge for people with brain lesions.
With the running trend set to stay, LG’s recent initiatives have focused on strengthening the power of community and spreading the importance of bettering one’s physical and mental well-being.
To discover how other offices are spreading the message of Life’s Good through unique global and local initiatives, visit the .
Contributed by LG Thailand, LG Malaysia and LG Kenya
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