Celebrity Foodies Cook up Kindness in the LG Kitchen This Holiday Season With “Lasagna Love”
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By News Reporter
Company Introduces SKS Brand Refresh, Showcases Superb
New Built-in Kitchen Solutions at Premier Industry Event
SEOUL, Feb. 20, 2025 — LG Electronics (LG) announces the rebranding of its SIGNATURE KITCHEN SUITE to SKS at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, Nevada, U.S.A., from February 25-27. Originally launched in 2016, the SIGNATURE KITCHEN SUITE brand now enters a new era with a refreshed identity and a new lineup of cutting-edge kitchen appliances under the SKS name.
The transformation reflects the brand’s refined aesthetic, modern positioning and steadfast commitment to sophisticated design and advanced innovation. The new “SKS” is designed to resonate more strongly with customers worldwide while maintaining the brand’s essence. This rebranding underscores SKS’s leadership in the luxury built-in appliances.
Despite global market challenges, SKS is poised to solidify its leadership by leveraging cutting-edge Core Technology, AI-driven convenience and sophisticated design. This strategy positions the brand as a key player in the growing built-in appliance market, reinforcing its position as a premier household appliance leader. Following KBIS 2025, LG will roll out a comprehensive brand renewal across all customer touchpoints, including retail stores and showrooms, and will expand its U.S. presence with a third showroom.
At KBIS 2025, LG is showcasing a range of innovative SKS appliances designed to enhance luxury kitchen aesthetics and functionality. Leading the lineup is the new 36-inch Cook-zone-free Induction Pro Range, featuring the industry’s first free-zone cooking surface range, allowing users to place cookware anywhere on the cooktop. This range also includes an advanced convection system for fast and even cooking, steam technology to preserve meal quality, a built-in camera for real-time monitoring and LG’s Gourmet AI for intelligent and precise heating control.
Complementing the Pro Range, SKS’s new dishwasher offers a flawlessly flush fit with standard-depth cabinetry. Aligning perfectly with the front edge of the counter, the dishwasher helps customers maintain the clean, uninterrupted lines of their custom-designed kitchen.
In addition, LG is introducing the groundbreaking SKS Island System, a highly-evolved kitchen island concept integrating LG’s cutting-edge cooking and ventilation technologies. This system features a hidden induction cooktop that blends with the countertop’s woodgrain finish when not in use, and a downdraft ventilation system with SKS’s proprietary air curtain technology for effective smoke and steam removal. Customizable built-in storage spaces around the ventilation system exemplify SKS’s commitment to personalized luxury.
“The new SKS represents the natural and ongoing evolution of our ultra-premium kitchen brand, celebrating a decade of excellence,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “By embracing our True to Food philosophy, SKS will continue to deliver differentiated kitchen solutions that enhance the customer experience and strengthen LG’s leadership in the high-end built-in market.”
Visitors to LG’s booth (West Hall #2417, Las Vegas Convention Center) at KBIS 2025 can experience firsthand the superior style and functionality of the latest LG premium kitchen innovations. For more information on SKS, visit
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By News Reporter
New Product Leverages Company’s Innovative Technologies and Design Prowess to
Offer an Effortlessly Elevated Kitchen Experience
SEOUL, Feb. 18, 2025 — LG Electronics (LG) is set to showcase its “Fit & Max” kitchen solution at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, offering a design that seamlessly fits into spaces while maximizing both capacity and performance. Boasting Zero Clearance technology, the company’s cutting-edge kitchen appliances are an ideal fit for any kitchen.
The expanded lineup includes three-door and four-door refrigerators with Zero Clearance – a technology that minimizes wasted space, provides impressive installation flexibility and helps homeowners achieve a stylish built-in kitchen aesthetic. Thanks to cleverly-designed hinges, the main compartment doors can open fully with only 4 millimeters of clearance between the side of the appliance and the surrounding cabinetry or adjacent wall.
The new models also leverage the company’s proprietary Thin Door technology, which adds to the visual appeal of the new refrigerators and further contributes to optimal space efficiency in the kitchen. 100 millimeters-thick on previous models, the doors have been slimmed down to just 55 millimeters, delivering a sleek and sophisticated appearance without sacrificing insulation performance.
Moreover, LG’s new lineup provides a generous capacity, ensuring ample space for storing food items, beverages and ingredients. The newly designed middle- and freezer-drawers offer enhanced accessibility and easier, more convenient organization. The new, premium LG refrigerators also on show at KBIS 2025, feature Dual Ice Solution and Mini Craft Ice, allowing users to elevate their favorite drinks, chill refreshments for a party, or quickly cool a hot soup or broth with freshly-made ice.
In addition to refrigerators, LG expands its product lineup with a wider range of “Fit” offerings, combining space-efficient design with enhanced performance in various appliances. Another standout from the LG kitchen solution lineup is the new Flush Depth dishwasher, which fits perfectly with standard-depth cabinetry for a seamless and streamlined look. The new dishwasher incorporates advanced cleaning and drying technologies, including QuadWash Pro and Dynamic Heat Dry, to deliver industry-leading performance and enable the 1 Hour Wash & Dry cycle. LG’s QuadWash Pro technology creates microbubbles that thoroughly remove stains from dishware, while Dynamic Heat Dry utilizes a dry boost function to enhance drying performance. Drying effectiveness is further increased by the company’s AutoVentDry function, which automatically opens the dishwasher door after the completion of a cycle.
“An ideal fit for today’s kitchen and lifestyle, LG’s expanded Zero Clearance lineup presents next-level user experiences through advanced innovation and thoughtful design,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We will continue to introduce appliances that offer customers the best of performance, style and convenience for a truly differentiated kitchen experience.”
Visitors to KBIS 2025 from February 25-27 can experience all the latest LG kitchen innovations, including the new kitchen solutions, at the company’s booth (West Hall #W2417, Las Vegas Convention Center).
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By News Reporter
Photo credit: @minyo_kki / LG NeoChef X Creator Recipe: Italian Slow Food ‘Riso, Cozze e Patate’
Sharing “kitchen moments” on social media has become a global trend, connecting people from all walks of life. A quick search of #kitchendesign on Instagram reveals over 18.5 million posts, while #lifestyle boasts around 374 million posts, showcasing the modern kitchen as a hub of creativity, care and connection. In line with this trend, LG operates the Life’s Good Kitchen channel, a platform dedicated to kitchen lifestyle enthusiasts.
Examples of Life’s Good Kitchen “Special Goods”: apron, oven mitt, and eco bag set with embroidered patches for personalized style
The Life’s Good Kitchen channel is the ideal online destination for those passionate about the latest food and lifestyle trends. While embodying LG’s inspirational Life’s Good philosophy, it continues its mission of bringing people together, catering to individuals who may not be expert cooks but are keen on a simple and healthy lifestyle.
Instagram and TikTok, two of the most popular social media platforms, serve as a “global dining table” where users can explore diverse culinary cultures, seek cooking inspiration, and even make new friends. The Life’s Good Kitchen channel actively participates in this phenomenon, allowing gourmets worldwide to share their love for good food.
In October, the Life’s Good Kitchen channel launched the Cooking Challenge, an international campaign targeting TikTok users across Australia, Latin America, the Middle East and Asia. The campaign invites people to share their culinary experiences through two challenges: the Inspiration vs. Reality Cuisine Challenge (for beginners) and the LG Microwave Gourmet Cooking Challenge (for more experienced cooks). These challenges ensure that everyone, from novices to experts, can join in the fun. With over 5,000 participants so far, LG’s campaign has become a dynamic platform for food lovers to express their joy for cooking.
The Cooking Challenge, part of an LG brand campaign promoting the benefits of home cooking, aims to discover talented culinary creators (as well as those who perhaps have more ambition than skill). LG’s campaign fosters a diverse community of food enthusiasts, driving engagement with the Life’s Good Kitchen channel and creating brand fans who may consider LG products when upgrading their kitchen appliances.
The Inspiration vs. Reality Cuisine Challenge encourages participants to upload photos of dishes that didn’t turn out as expected, offering a lighthearted test for home chefs. Meanwhile, the LG Microwave Gourmet Cooking Challenge allows seasoned cooks to share unique recipes made with the LG NeoChef microwave, using special GIF stickers and the hashtag #LGCookingChallenge2024. The NeoChef microwave, powered by LG’s Smart Inverter technology, enables fast, precise cooking and heating, making it perfect for both culinary experimentation and everyday meals.
The Life’s Good Kitchen channel is a sensory playground for global food enthusiasts that features great recipes, helpful household tips and more
Launched on Instagram in July 2021, the Life’s Good Kitchen channel has grown into a vibrant global community of over 6 million followers across Instagram, Facebook and TikTok. The channel celebrates cooking experiences, culinary cultures and sustainable living, aligning with global trends and the interests of Millennials and Generation Z.
LG offers unique experiences with “LG InstaView miniature” and miniature cooking recipes
LG prioritizes customer-centered content, fostering meaningful interaction and engagement by avoiding direct product promotion and staying true to its Life’s Good philosophy. Initiatives like the Kreator program, which combines “kitchen” and “creator,” enhance LG’s ability to connect with people worldwide.
For years, LG has engaged customers through impactful campaigns. The 2021 Food of the Day campaign promoted health and well-being, while the 2022 Party Food with Playmobil challenge celebrated the joy of hosting gatherings post-pandemic. The 2023 Comfort Food Challenge allowed customers to share their favorite stress-relieving foods.
LG’s annual Global Cooking Challenge continues to connect with Millennials and Generation Z thanks to its relatable and engaging culinary themes
Through innovative TikTok challenges and curated lifestyle content, LG enables people to experience its brand philosophy and learn about its premium products in a fun, interactive way. The company will continue to deliver enjoyable brand experiences through diverse campaigns centered around culinary and kitchen themes, upholding the belief that Life’s Good.
To join in and share culinary moments, visit Life’s Good Kitchen on
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*According to a study by Menu Tiger, 50 percent of diners report that social media influences their restaurant choices, highlighting the role platforms like Instagram and TikTok play in shaping culinary habits and trends. ()
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By News Reporter
Milan Design Week, also known as Salone del Mobile, is the world’s preeminent furniture and design fair. Held in Italy’s famous fashion capital, it is a truly global showcase of innovation, creativity and luxurious style. Amidst this year’s celebration of inspiring and aspirational home living, LG presented its latest premium built-in products, including collaborations with renowned designers, at the Signature Kitchen Suite Showroom on Milan’s Piazza Cavour.
Open since 2020, the showroom artfully exhibits the sleek offerings of the Signature Kitchen Suite while introducing visitors to the brand’s True to Food philosophy. This stylish space, where tradition meets innovation, spans three levels – ground floor, basement and mezzanine – each featuring stellar Signature Kitchen Suite built-ins designed and made to the most exacting standards. The advanced appliances on display are complemented by a nature-inspired décor designed by Calvi Brambilla, an esteemed multidisciplinary design studio based in Milan.
One of the showroom’s special zones cleverly evokes the natural beauty of Italy through the use of Milano Pink, a warm, soothing color inspired by the pink hues that adorn the Alps when viewed from Milan at sunset. Visitors can experience the unique value of Signature Kitchen Suite and LG home appliances firsthand by exploring the showroom’s Food Academy and simulated domestic spaces, which include a kitchen, living room, bedroom and laundry room.
Structured around the theme of the Art of Precision, the showroom compellingly conveys the Signature Kitchen Suite design philosophy through a hand-picked selection of artworks and engaging experiential programs. Visitors can discover different examples of the ‘art of precision’ via the exhibit’s Master Craftsmen encounters, where a flavorist, a watchmaker, a baker and a glazier each demonstrate the level of care and skill that LG’s premium built-in brand has come to represent.
A delightful display of delicate origami decorations, which greets guests as they enter the showroom’s reception area, serves as another symbolic tie to the craftsman-like quality of Signature Kitchen Suite appliances. The origami pieces are accompanied by dozens of bottles containing artisanal vanilla essence, each with its own unique aroma.
Coinciding with Milan Design Week, LG showcased a variety of stunning appliances brought to life through its collaborations with high-end furniture brands and design groups. This year, acclaimed furniture designer and architect Patricia Urquiola, known around the world for iconic designs such as the Dudet Chair and Sengu Table, partnered with LG to create a new masterpiece for Signature Kitchen Suite. Visitors to the Signature Kitchen Suite Showroom have the privilege of seeing Urquiola and LG’s ultra-chic undercounter modular refrigerator in person.
A seamless fit for both kitchens and living rooms, Urquiola’s unerringly elegant creation aligns with the popular home and interior design trend of blurring the boundaries between living spaces. Resembling a sophisticated cabinet or set of drawers,the refrigerator offers custom size and color choices to suit the specific needs and preferences of each customer. Its upper compartment can be used for the efficient storage of bottled water, beer, wine (or other beverages) and even cosmetics, while its lower compartment functions as a convenient freezer.
Another aesthetically-unimpeachable appliance that debuted during Salone del Mobile was the Signature Kitchen Suite Wine Cabin. A collaboration between LG and m2atlier, a Milan-based architectural design group, this remarkable piece provides temperature-controlled wine storage in its lower compartment, storage space for wine glasses and bottles in its upper compartment, and a beautiful cigar box in between.
The Wine Cabin’s central rotating base supports a structure that can be customized with different finishes. Encased in micro-ribbed glass, the effortlessly luxe m2atlier design was conceived as a “precious container” for the Signature Kitchen Suite under-shelf wine cellar.
From creative collaborations with leading designers to carefully curated exhibits, the Signature Kitchen Suite Showroom in Milan celebrates the essence of design, technology and luxury living.
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By News Reporter
Milan Design Week, the world’s largest and most well-known design and furniture fair, is a mecca for the aesthetically-inclined. At this year’s event, the biennially-held EuroCucina exhibition put the spotlight on the latest trends in kitchen appliances and furnishings, with many of the industry’s major players taking part. A regular at Milan Design Week, LG delivered a stunning showcase of premium built-in kitchen appliances at a booth designed by GamFratesi, the acclaimed architecture and design studio co-founded by Italian Enrico Fratesi and Denmark’s Stine Gam.
To highlight both the ultra-premium Signature Kitchen Suite and LG’s built-in appliance lineups, the diverse range of built-in products on display clearly reflected the company’s dedication to promoting an inspired culinary lifestyle centered around the joy of sharing and savoring quality food.
“One particularly memorable episode during our collaboration with LG was the differentiation strategy for Signature Kitchen Suite and LG built-in appliances,” said GamFratesi. “This differentiation strategy was well reflected in the booth design.”
The coming together of Signature Kitchen Suite’s True to Food philosophy – founded on the importance of preserving the original flavors of fresh ingredients – and GamFratesi’s design ethos revealed a new vision for kitchen design. LG’s emphasis on quality natural ingredients was echoed by the natural materials and design elements incorporated into the exhibition booth itself, which also reflected the impact of environment and culture on different cuisine traditions. GamFratesi’s subtle use of wood and stone accentuated the beauty of the natural world while simultaneously drawing attention to the connection we form with the planet when cooking and consuming real food.
“The key points to pay attention to are the design of each island and the materials used,” noted GamFratesi. “Each island represents an independent piece of furniture that reflects our design aesthetic.”
Within the booth’s Signature Kitchen Suite zones, GamFratesi complemented the built-in brand’s gorgeous kitchen appliances with natural materials and finishings. Each display kitchen represented a seamless harmony of appliances, cabinetry, counters and décor, highlighting the transformative power of design to create special sanctuaries that celebrate authentic cooking and nature’s beauty.
Evocative, entertaining, yet entirely elegant, the Signature Kitchen Suite wine cellar zone made a lasting impression on visitors to LG’s booth. Here, GamFratesi drew inspiration from the wine-maturation process to craft a calm, almost-meditative space with a ‘cave-like’ sense of depth and a rich, atmospheric mood.
Although the synergy between LG’s built-in appliances and GamFratesi’s kitchen designs is undeniable, the process of smoothly integrating the two for the Milan Design Week showcase was not without challenges. However, through the thoughtful and purposeful placement of appliances with distinct functionalities, and via the introduction of LG’s panel-ready concept, the two innovative companies achieved the ultimate union of form and function. The results, as one can see from the images, speak for themselves.
Through the unprecedented fusion of design, technology and space, the compelling collaboration between LG and GamFratesi presented a new kind of value and a refined kitchen lifestyle. As demonstrated at Milan Design Week, and at other major exhibitions around the world, LG is committed to partnering with like-minded innovators who share its passion for pushing boundaries and elevating everyday life.
Stay tuned to
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