LG Creating a Physical and Virtual Experience at CES 2022 to Engage Global Audiences
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By News Reporter
Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios
SEOUL, Sep. 9, 2024 — LG Electronics (LG) announces it has acquired a stake in
link hidden, please login to view (Mo-Sys), a market leading developer of virtual production solutions and camera robotics. The strategic seed investment and partnership will expand LG’s capabilities in the virtual production and broadcasting technology segments, enabling it to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions. Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, and with corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling.
Renowned for its industry-leading display technology, LG has already established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages. Through its newly-signed strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR.
“We’re excited by this new partnership, and by the unique value we’ll be able to deliver to customers through combining LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.”
Michael Geissler, CEO of Mo-Sys Engineering, commented, “We are delighted to have LG’s support as we continue to innovate in the field of next-generation virtual production technology. Their investment will enable us to enhance our R&D efforts, drive sustainability, and create more efficient production solutions.”
LG virtual production solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (September 13-16). For more information, visit .
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By News Reporter
Over the last few decades, football has fully embraced technology in various ways. From wearable smart tech that acquires player data during games to goal line technology that ensures every legitimate goal is given, innovation has changed the way we play the beautiful game – and now how we experience it. In this spirit, LG Spain has teamed up with European giants Atlético de Madrid, a storied Spanish fútbol club with a passionate global fan base and rich legacy dating back to 1903, to deliver its cutting-edge signage products and technological innovations.
As an official sponsor of Atlético de Madrid for the next two seasons, LG Spain will install its LED signage throughout the magnificent Estadio Cívitas Metropolitano. The ellipse-shaped ribbon LED poised to adorn the stadium’s roof will not only deliver an immersive visual experience to fans, but also become one of the stadium’s most iconic design elements. Measuring 2,000 meters with mesh LED materials and a luminance of 7,500cd/m², this “sky ribbon” display is ready to captivate over 70,000 fans every week with its mesmerizing 360-degree visual effect.
At the entrance, four rounded outdoor LEDs will be installed, while a 45-square-meter LED banner display will welcome fans with LG’s exceptionally bright and high-resolution display technology. In addition, tunnel LED screens will be added to the wall and arches in the players’ tunnel to build anticipation and immersion as the players step out onto the pitch.
To ensure that this sponsorship transcends the pitch, LG Spain will support the club’s Ciudad del Deporte project, a state-of-the-art sports city expected to be completed by 2026 in collaboration with the local government. To this end, LG Spain aims to help modernize the sports city’s facilities through the wide implementation of its latest digital signage solutions.
This partnership underscores the confidence of Atlético de Madrid in LG’s display technologies, as this is not the first time they crossed paths. Back in 2017, LG Spain installed LED signage with a total size of 755-square-meter across its 88,000-square-meter stadium. This means its loyal fans are well aware of LG’s ability to vividly bring the match to life again with clear match replays and immersive club-related content.
“LG is the perfect partner to enhance the stadium experience for all spectators visiting the Cívitas Metropolitano,” said Óscar Mayo, director of Revenue and Operations at Atlético de Madrid. “Thanks to this new project, our stadium and future sports city will benefit from high-level display technology, exciting our fans that come from all around the world to see us play while setting a new technological standard.”
LG has a track record of installing highly impressive digital signage installations in arenas across Europe, including London’s iconic Wembley Stadium and ultra-modern Tottenham Hotspur Stadium, Germany’s Deutsche Bank Park Stadium and Finland’s Nokia Arena. These installations helped deliver unforgettable match experiences for millions of spectators, which drives LG to bring the exceptional visual experience to more arenas across the world.
To learn more about LG LED displays that are transforming the world of sports and beyond, visit
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By News Reporter
Home is where the heart is, and it’s also often the best place to start when you’re seeking to make a positive difference in the world. A prime example is the ‘home electrification’ trend, which, in a nutshell, helps drive sustainability by replacing fossil fuel-powered household appliances with cleaner and more efficient electricity-driven ones.
Home electrification includes the installation of electric appliances and heating and cooling systems, such as heat pumps, which transfer heat from one place to another by circulating refrigerant. Heat pumps provide the practical benefits of year-round indoor comfort and lower utility bills. When integrated with solar panels and battery storage systems, they take things a step further – empowering homeowners with energy independence and the ability to power their homes during outages.
According to a study published in the peer-reviewed scientific journal Joule, electrification could reduce greenhouse gas (GHG) emissions in the residential sector by 36 to 64 percent and cut overall GHG emissions in the U.S. by 5 to 9 percent.1 To accelerate the transition to electrification, many governments are now offering incentives and subsidies, such as those included in the U.S. government’s Inflation Reduction Act, to encourage the adoption of energy-efficient home technologies.2
Electrifying your home with LG brings the compelling advantages of the company’s industry-leading core-tech and extensive lineup of sophisticated, energy-efficient products. LG’s innovative core components, including reliable, high-efficiency motors, ensure unparalleled performance and energy-savings across a variety of home appliances.
The company also provides the seamless connectivity and easy energy management with ThinQ Energy, compatible with a comprehensive range of LG appliances and HVAC systems. The LG Home Energy Platform, centering on the Energy Storage System (ESS), optimizes energy usage to prevent waste and emissions, and enables smart control of connected home appliances.
Many of LG’s products, which help reduce carbon emissions and enhance energy efficiency, are eligible for rebates. From ENERGY STAR® certified induction cooktops to low energy-consumption, low-emissions HVAC systems, LG offers a diverse array of cutting-edge solutions that can drastically decrease household reliance on fossil fuels and boost efficiency at the same time. Among these are water heaters equipped with heat pumps, and innovative laundry solutions like the impressive WashCombo washer-dryer with Inverter HeatPump.
Embracing home electrification is an investment in a cleaner, healthier future. With LG’s energy-efficient appliances and core technologies, you can transform your living space into an all-electric abode – shrinking your energy footprint, minimizing your environmental impact and making a positive difference in the world.
To learn more about LG’s solutions with energy efficiency for home electrification, stay tuned to
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By News Reporter
LG OLED TV had a rendezvous with Hollywood experts. The meeting took place at Picture Shop, a post-production company located on Sunset Boulevard in Los Angeles. Since its establishment in 2016, Picture Shop has been responsible for the post-production of not only films but also original series for major streaming platforms. Through collaborations with colorists and sound engineers operating primarily in North America and the U.K., Picture Shop has cemented its position as a global leader in the industry.
The reason for LG OLED TV’s visit to Picture Shop in the fourth week of May was clear. Professionals in the field no longer limit themselves to theatrical settings. With audiences increasingly seeking comfortable viewing experiences at home, it is essential to ensure that images are refined for television as well. For these experts, LG OLED TV is the ultimate partner. Thanks to its vivid picture quality, supported by “Perfect Black,” many color grading studios already use LG OLED TV as their standard review monitor during post-production. With keen anticipation, colorists Walter Volpatto and John Daro; cinematographer and ASC associate member Tim Kang; Edu Grau, ASC, AEC; cinematographer Christopher Blauveldt; and Amy Vincent, ASC visited Picture Shop to review the new 2024 LG OLED TV.
The feature that undoubtedly captured the experts’ attention was “Dynamic Tone Mapping Pro.” This feature allows viewers adjust settings for screen brightness and detail to their preference using the remote control. LG’s proprietary “Affectionate Intelligence” (Affectionate AI) technology identifies the peak luminance of HDR content being played and preserves the brightness within the display’s maximum luminance limit according to the viewer’s preference. This allows viewers to customize the preservation details of the high grayscale (around of highlight), creating the desired picture quality. This way, LG OLED TV not only offers a better viewing environment but also provides the convenience of displaying the desired picture according to the user’s needs.
Cinematographer Edu Grau was impressed, noting, “Its precision and adjustability will be a significant benefit for viewers.”
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Another aspect of the LG OLED TV panel that captivated the attendees was its reduction of light reflection and perfect black. Being a self-emissive display without the need for additional light sources, LG OLED TV maintains contrast under any lighting condition. With each self-lit pixel, the Pixel Dimming technology enables perfect black levels and detailed color expression. Colorist John Daro expressed satisfaction, saying, “I could experience very dark and extreme black,” with cinematographer Tim Kang agreeing, “LG is the best at rendering blacks.”
Delighted by the LG OLED TV panels’ ability to display brighter bright areas and darker dark areas, the attendees unanimously remarked, “It’s great to have a TV that allows us to enjoy the visuals as filmmakers intended, right in our homes.”
Now, let’s hear from the experts themselves, with interviews with cinematographer Christopher Blauveldt and colorist Walter Volpatto.
LG OLED TV: Satisfactorily Expressing Content as Intended by the Creator
Interview with Christopher Blauveldt, cinematographer of May December and First Cow
How did you feel about attending the roadshow?
I gained valuable insights. I was impressed by the many achievements of LG OLED TV, particularly how they addressed the issue of light reflection on the TV screen, which allows viewers to see dark parts of the image clearly. The Dynamic Tone Mapping Pro feature was also outstanding. Overall, LG OLED TV’s ‘perfect black’ enhances screen detail and tone while preserving highlights perfectly, which I appreciated.
What did you like about the Dynamic Tone Mapping Pro feature?
It’s great because it allows discerning viewers, including filmmakers, to watch content on TV without losing the image’s highlights and maintaining detail even in very bright scenes. I can’t wait to show this to my colleagues and directors I work with.
Do you have any recommendations for LG OLED TV settings for viewers watching movies at home?
I recommend turning on Filmmaker Mode when watching movies. It kills me to think of someone watching a film in HD mode with High Frame Rate, as it doesn’t properly convey the filmmakers’ intentions. Directors like Martin Scorsese still put a lot of thought into how their work is presented to the world, and so do I. That’s why I’m grateful for Filmmaker Mode. I hope all viewers will click that button to watch movies as the creators intended.
Which films would you recommend watching on LG OLED TVs?
Experiencing the rich colors and contrast of LG OLED makes me want to watch Wong Kar-wai’s In the Mood for Love. I also recommend Kes by Ken Loach, one of my favorite films, and Ida by Pawel Pawlikowski, which beautifully showcase the sharp contrast unique to black-and-white films, for watching on LG OLED TV. Birth by Jonathan Glazer, shot by cinematographer Harris Savides, ASC, is another film I’ve watched many times in theaters and on TV. It will truly shine on an LG OLED TV screen.
LG OLED TV: Home Entertainment with Theater-Quality Viewing
Walter Volpatto, colorist for Megalopolis and Star Wars: Episode VIII — The Last Jedi
What are the strengths of LG OLED TV that you experienced at the roadshow?
One of the issues you might encounter when watching TV in a typical home environment is screen reflections caused by light sources. However, the LG OLED TV panel saw today almost eliminates these reflections, achieving the desired black even in environments with minimal light. This enhances the screen’s detail and contrast without losing color tones. It’s an excellent panel even when direct light is shining on it. If you want a cinematic experience at home but can’t have a full theater setup, LG OLED TV offers the closest experience. I have a 65-inch LG OLED TV, but seeing this makes me want to upgrade to a 90-inch for a more immersive experience.
How did the screen look with Dynamic Tone Mapping Pro applied?
As a professional, I was impressed with LG OLED TV’s Dynamic Tone Mapping Pro feature. We always think about how to make the screen look more elegant and impressive when the TV’s luminance signal is strong. With the Dynamic Tone Mapping Pro feature, viewers can adjust the screen’s brightness, allowing professionals to place the light exactly where they want it.
Is there another feature of LG OLED TV that you recommend for users?
Above all, I would recommend using Filmmaker Mode. It ensures the screen is well-calibrated, delivering images as the creators intended. Also, when watching movies on TV, instead of complete darkness, I suggest having a faint light to reduce eye strain. Enjoy LG OLED TV with an 80% dark gray background and a 5.1 surround system.
Which films would you recommend watching on LG OLED TVs?
I recommend the feature-length documentary Fathom, which I worked on as a colorist. This film follows whale researchers and is like a window overlooking the sea. It would be truly impressive to watch it on an LG OLED TV.
For more immersive movie watching experience, visit the
link hidden, please login to view. This story was edited from an editorial feature article published in CINE21 by Nam Sun-Woo with photography by Ha Jin-kyung.
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By netsplit
Youtube only lets you type numbers, and not letters. Amazon doesn't let you type anything unless you use the really really really slow onscreen keyboard. It's ruining the tv experience. Can't search for topics or shows without the slow drugery of the slow remote and onscreen keyboard.
Is something ms configured or is WebOs really this awful?
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