Blurring the Line Between Real and Digital With OLED TV and Art
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By News Reporter
Transitioning Between Transparent to Opaque Screen, LG SIGNATURE OLED T
Introduces New Viewing Possibilities and a New Era in Home Entertainment
SEOUL, Dec. 19, 2024 — LG Electronics (LG) is set for the global launch of the 77-inch LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV. This groundbreaking model will be available in the U.S. this December, with additional markets to follow.
Unveiled at CES® 2024, the LG SIGNATURE OLED T represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to delivering new and better. Its cutting-edge self-lit screen can transform from transparent to opaque screen; a unique ability that provides the OLED viewing experience while offering greater freedom in living space. Recognized globally, LG’s transparent OLED made TIME’s Best Inventions 2024 list and received a total of five CES 2024 Innovation Awards, including a Best of Innovation honor.
Users can effortlessly switch between transparent and opaque modes at the touch of a button, unlocking unique possibilities for entertainment and space design. When in transparent mode, the OLED T offers a futuristic content experience that must be seen to be believed. The screen not only creates the illusion of content floating in mid-air but also produces a mesmerizing effect by “merging” the on-screen visuals with the surrounding space.
LG OLED T further elevates the user experience with a suite of versatile features that optimally leverage the unique advantages of a transparent OLED screen, enhancing its distinctive value.
One standout feature is T-Objet, an Always-On-Display (AOD) mode that transforms the screen into a transparent digital canvas, ideal for showcasing artwork, videos or photos in outstanding color and clarity. Complementing this is T-Bar, a sleek info-ticker that appears along the bottom edge of the screen, providing sports results, IoT device statuses, weather forecasts or song title information. The rest of the screen remains unused when T-Bar is active, presenting a clean, uncluttered look and a clear view of the space behind LG’s “virtually invisible” display. For added convenience, T-Home offers a user-friendly interface that delivers a well-organized overview of available services, as well as quick access to apps, settings and other features.
Despite its stunning 77-inch screen size, the LG OLED T enhances the feeling of space within a room, providing a sense of openness that conventional TVs simply cannot. Its transparency allows it to be placed centrally without being obtrusive or positioned in front of windows without blocking natural light or views of the outdoors.
The transparent 4K OLED screen, combined with LG’s true wireless video and audio transmission technology, promises not only the aesthetic value but also an enhanced home entertainment experience. Free from tangled cables, the device delivers an immersive, distraction-free viewing environment.
The OLED T advances innovation with LG’s proprietary Zero Connect Box, a visually lossless wireless video and audio transmission solution* without latency ensuring a seamless viewing experience. By supporting 4K at 120Hz variable refresh rate, OLED T has been certified by NVIDIA G-SYNC® Compatible and AMD FreeSync Premium to eliminate tearing and stuttering for the most dynamic, true-to-life gaming experience.
The LG SIGNATURE OLED T carries forward LG’s legacy of providing superior picture quality and immersive viewing experiences – hallmarks of LG OLED TVs since the very first model hit the market in 2013. Building on over a decade of OLED innovation, LG’s one-of-a-kind TV brings images fully to life with vibrant, precisely reproduced colors and incredible contrast. Powered by LG’s advanced α (Alpha) 11 AI processor, the OLED T intelligently optimizes both picture and sound quality, delivering unparalleled visual and auditory experiences.
“LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG remains at the forefront of innovation by combining its industry-leading OLED technology with unique form factors, transparent screens, wireless connectivity and more, delivering unparalleled, life-enriching advancements no other TV maker can replicate.”
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* Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
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By News Reporter
Based on Company’s Dual-Track Strategy,
the 2025 QNED evo Lineup Boasts Unprecedented Technological Advancements
SEOUL, Dec. 18, 2024 — LG Electronics (LG) unveiled today its renewed 2025 QNED evo lineup, featuring new proprietary wide color gamut technology, a true wireless viewing experience that transmits 4K 144Hz1 images without loss of picture quality or delay, AI-enhanced picture and sound processing, and an ultra-personalized AI-based customer experience via webOS 25.
LG continues to strengthen its competitiveness in the global premium TV market through a dual-track strategy. This strategy emphasizes LG’s market-leading, self-emissive OLED lineup and the QNED evo series – a premium LCD TV lineup that incorporates key OLED innovations, such as advanced AI capabilities and wireless convenience.
The 2025 QNED evo lineup boasts an improved color gamut compared to previous models by applying LG’s new proprietary wide color gamut technology, Dynamic QNED Color Solution, which replaces quantum dots. This unique technology enables light from the backlight to be expressed in pure colors that are as realistic as they appear to the eye in general life.
With the application of Dynamic QNED Color Solution, the entire 2025 QNED evo lineup is 100 percent certified by global testing and certification organization Intertek for Color Volume, measuring a screen’s ability to display the rich colors of original images without distortion.
In 2025, LG will also unveil the QNED evo (QNED9M) featuring its True Wireless 4K technology. This innovation, previously exclusive to the top-tier OLED evo model (M Series) last year, will now be available in the QNED evo lineup. This expansion allows viewers to enjoy high-definition 4K content wirelessly, without compromising on picture quality or experiencing delays, moving beyond the limitations of traditional wired connections.2 The wireless solution utilizes a separate Zero Connect Box to transmit high-definition video at up to 4K resolution and a refresh rate of 144Hz. The QNED evo is designed to minimize screen disconnection and deliver natural images even in a wireless setup. Additionally, it has earned AMD FreeSync Premium certification. The TV itself requires only a power cord, allowing for more convenient storage of gaming consoles and set-top boxes.
The company additionally continues to raise the picture and sound quality of its QNED evo lineup by offering more powerful editions of its proprietary AI processors. 2025 LG QNED evo models are equipped with the α8 AI Processor, offering close to 70 percent improvement in AI performance compared to the previous year. This processor delivers picture and sound at a level worthy of ultra-large TVs.
These AI capabilities include more advanced upscaling, analyzing the filmmaker’s intent to adjust picture noise and presenting faces, objects, text and backgrounds more naturally. Dynamic Tone Mapping Pro breaks down each scene to fine-tune HDR effects and brightness for each zone. Moreover, AI converts 2-channel sound sources to virtual 9.1.2 channel sound for a richer audio experience. It also distinguishes voices from background sounds and makes them clearer, while audio sounds natural as if it were coming from the center of the TV screen.
The new AI Magic Remote, included with the 2025 QNED evo, features a new AI button for easy analysis of viewing preferences and recommendations on what to watch and which apps to use. Personalization is further enhanced by Voice ID, Generative AI Gallery3 and customized TV picture and sound quality modes. A short press on the AI button guides users to relevant keywords and TV features, while a long press enables personalized searches based on a large language model (LLM4). For example, if a user is planning a trip to France, they can ask their remote, “Recommend movies to watch on my trip to Paris.” The AI will understand the context and suggest movies set in the French capital, including specific genre recommendations based on the user’s viewing preferences.
LG’s proprietary smart TV platform, webOS 25, elevates the customer experience by offering hyper-personalized service advancements and content through its best-of-all-time AI features and the ongoing webOS Re:New Program, which includes webOS upgrades for five years.
The 2025 QNED lineup will also now range from 40 to 100 inches as LG is expanding its QNED lineup by introducing a 100-inch option in response to customer demand for ultra-large, premium LCD TVs.
“Our renewed 2025 LG QNED evo lineup inherits OLED’s differentiated picture quality along with a true wireless viewing experience and ultra-personalized solutions to deliver an outstanding super-large viewing experience that no other LCD TV can offer,” said Hyoung-sei Park, president of the LG Media Entertainment Solution Company.
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1 LG 2025 QNED9M series TVs provide support for 4K@144Hz.
2 Wireless transmission refers to the transferring of video and audio signals between a TV screen and theZero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
3 Only available in Korea and the U.S.
4 Only available in Korea and the U.S.
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By dinoc
Hi everyone,
Since the last OS SW update for webOS 23.2050 for my OLED LG TV 65C3 I have noticed a weird problem where the TV randomly shuts down by itself while watching TV, Netflix, YouTube … I couldn’t find a pattern when and how this happens it seems to behave like this randomly. I
t’s like.a SW crash behaviour memory leak or something (just an assumption).
I mention this is not the energy saving auto power off feature.
Have you guys encountered such issue?
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By John Nguyen
Just got a new 55in C4 and a Denon DHT-S316 Soundbar. With my very old LG I like to have the TV connected to the speakers during the day and in the evenings I would switch to bluetooth headphones. I could easily turn off my headphones and switch back to the optical sound output with no issues.
However I tried this and while I connected my headphones with no issues, once I disconnected I couldn't get the sound to come back through the sound bar without having to with the TV and sound bar off which feels crazy at this point in time and the cost of the TV when my very old LG did this with now issues.
Any suggestions much welcomed.
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By BozaB
Hello,
I need help, I bought LG Oled 65 C41 LA tv two days ago, tv is working mostly fine, except when I watch LG installed streaming platforms ( Netflix and MAX tested ) tv freezes and after about 10 seconds it restarts. It does not have any pattern as far as I know, sometimes I can watch 20 mins, last two times after six minutes it crashed and restarted automatically. Can someone please help me, how can I resolve this issue? Did someone had sam problems already? Is my tv broken or I can do something to fix it?
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