LG’s Newest Innovations Earn Wide Range of Honors at CES 2022
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By News Reporter
As digital transformation reshapes daily life, large public venues are evolving into hubs of digital interaction, becoming smarter and more connected to offer experiences beyond traditional entertainment. By integrating advanced digital signage and technologies, modern arenas showcase the potential of smart infrastructure in elevating visitor experiences. LG’s state-of-the-art LED signage at Nokia Arena serves as a prime example of how technology can enhance both the functionality and allure of public spaces.
On October 10, 2024, the World Smart Sustainable Cities Organization (WeGo) and the Seoul Metropolitan Government hosted the 2024 Seoul Smart City Prize Ceremony in Seoul, Korea. This event aimed to promote smart city models that prioritize human well-being alongside technological progress. LG and Nokia Arena received the Seoul Smart City Prize in the Human-CentriCity category for their implementation of cutting-edge digital solutions at the venue in Finland, demonstrating the company’s dedication to enriching event experiences with innovative technology.
A landmark of Tampere, Finland, Nokia Arena is a multi-leisure complex featuring a massive state-of-the-art sports arena that accommodates up to 15,000 spectators, alongside tourism facilities such as hotels, restaurants and casinos.
Throughout Nokia Arena, LG’s LED signage solutions cover a total of 1,245 square-meters, comprising 456 monitor signage units that seamlessly integrate into the venue, significantly enhancing the fan experience. LG has partnered with various developers to bring its smart technologies to life, focusing on promoting digital inclusion. This includes a range of LG digital signage solutions, including video walls, Transparent OLED Signage and commercial TVs tailored for retail spaces and guest rooms.
Upon arrival, visitors are greeted by a massive 180-square-meter LED cube that immerses audiences in stunning visuals, featuring curved round edges that offer a vibrant viewing experience from any angle. A 550-meter Outdoor Ribbon Board LED display surrounds the seating area, adding dynamic motion to the stadium atmosphere. In addition, LG Ultra Stretch signage further enhances the experience by providing helpful information, such as digital advertisements and path guidance
As the demand for digital signage grows across various sectors, LG’s innovative LED signage solutions are transforming how businesses connect with their audiences in complex leisure spaces, including stadiums, shopping malls and restaurants. With a human-centered approach, LG is set to lead the future of display technology by delivering intuitive, user-friendly solutions that elevate the overall user experience.
To learn more about how LG LED displays are revolutionizing the customer experience around the world, visit
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By News Reporter
Seamlessly Integrating Customer and Spatial Experiences, Company’s “Affectionate
Intelligence Home” Presents an AI Home Lifestyle of Curated Comfort and Convenience
SEOUL, Sep. 5, 2024 — LG Electronics (LG) is set to unveil its vision for future living at IFA 2024, showcasing a complete range of AI home solutions for every need and lifestyle under the theme of “Experience, Affectionate Intelligence (AI) Home.”
Central to LG’s Affectionate Intelligence Home is LG ThinQ ON, an advanced AI home hub designed to deliver comfort and convenience tailored to individual preferences. ThinQ ON seamlessly integrates with LG’s latest AI appliances, forming the core of the LG AI Home Solution. This system is driven by Affectionate Intelligence, LG’s empathetic and caring AI technology. As the AI Home Solution learns more about users’ routines, preferences and behaviors over time, it creates a personalized spatial experience, delivering unmatched customer value and bringing greater ease to everyday life.
The first thing visitors to the LG booth at IFA 2024 will encounter is the AI Home Gate, an immersive LED media wall that visually communicates how LG AI is deployed within the AI Home to elevate customer lifestyles.
Visitors will get to experience LG’s sophisticated generative AI technology through the ThinQ ON hub once they pass through the AI Home Gate. ThinQ ON understands natural language, allowing users to control a wide range of appliances, Internet of Things (IoT) devices, and services with conversational voice commands. LG’s AI hub facilitates a truly personalized AI home lifestyle, managing everything from lifestyle services to helping kids get a good night’s sleep.
Intelligently Personalized AI Home Lifestyles for Every Generation, Family and Pet
The Second Youth Home exemplifies LG’s commitment to enhancing the lives of the elderly by easing household chores and enriching leisure activities. Powered by ThinQ ON, this space highlights how conversational voice-recognition and seamless coordination of home appliances – for example, automatically setting the dryer to “Activewear course” once the washing machine finishes a workload – simplify home management. The AI hub can also provide voice briefings to keep users informed of what’s going on, relieve stress by offering guidance for tasks such as booking a taxi, and estimate travel time to the selected destinations.
In the Affectionate Home zone, the focus is on AI solutions designed to help families care, especially for children and pets. The Self-Driving AI Home Hub, capable of controlling AI appliances and IoT sensors, adjusts device settings and environmental conditions to meet children’s needs. For example, it can activate Sleep Mode at bedtime, dimming lights and adding a starlight effect to help kids drift off to sleep. Additionally, the hub supports learning by using generative AI to create stories from children’s drawings.
For easier pet care, LG’s AI Home Solution manages connected appliances and devices to maintain fresh air and clean floors. Air-quality sensors intelligently control the LG PuriCare Alpha Pet Double air purifier, while temperature and humidity sensors manage the DUALCOOL air conditioner, automatically adjusting mode and air flow to suit current conditions. The robot vacuum autonomously cleans the floor once after pets leave, ensuring a more pleasant living space. Additionally, the Affectionate Home zone introduces a brand-new home appliance made especially for cats (and their owners). The innovative LG AeroCat combines a cat bed with an air purifier to offer a comfortable resting spot for cats and a fresher atmosphere for their human companions.
In the Delightful Home zone, ThinQ ON takes center stage in creating a more convenient culinary experience by engaging with visitors and providing personalized recipe recommendations as well as nutritional analysis. Visitors can also enjoy live cooking demonstrations, such as the “AI Talking Cooking Show,” savor the delicious dishes prepared by LG’s AI ovens with built-in cameras, and see how the InstaView with MoodUP refrigerator enhances the ambiance.
Next up is the Smart Green Home, a self-sustaining abode featuring high-efficiency appliances, including the advanced Therma V R290 Monobloc air-to-water heat pump and state-of-the-art heating, ventilation, and air conditioning (HVAC) system. LG AI optimizes household energy usage in real time, adjusting device settings and schedules in accordance with users’ lifestyles and routines, while accounting for fluctuations in electricity rates. ThinQ ON also helps reduce household energy costs by intelligently managing the power consumption of all connected devices.
Innovating the AI Home Ecosystem and Key Technologies with LG AI
The LG Affectionate Intelligence zone showcases the scalability of LG’s Affectionate Intelligence with ThinQ ON at its core. Utilizing LG’s own generative AI technology and advanced security solutions, ThinQ ON acts as the central hub of diverse IoT ecosystems enhanced by a range of LG’s IoT sensors and devices. These include motion and light sensors, temperature and humidity sensors and smart buttons, all providing real-time spatial information for personalized, AI-driven home services.
The zone also highlights how LG’s open AI ecosystem integrates third-party services to enrich the customer experience and demonstrates the versatility of IoT sensors that can even connect non-AI appliances to the AI Home system. The exhibit underscores the scalability of LG’s AI solutions, giving visitors a real sense of the intelligent and responsive living environment LG is creating.
What’s more, the LG Affectionate Intelligence zone illustrates how ThinQ ON serves as the home’s central hub, working in complete harmony with LG’s ThinQ UP and ThinQ app, and a wide variety of services and solutions. This creates an exceptionally personalized experience and fosters a continuously-growing AI home ecosystem.
Finally, the AI to the Core zone highlights the cutting-edge innovation of LG’s AI Core-Tech, including the AI DD and the AI DUAL Inverter. The integration of LG’s latest AI solutions with industry-leading core technologies delivers more precise control, improved energy efficiency and enhanced personalization.
“Our Affectionate Intelligence Home solutions at IFA 2024 will enable customers to experience the ease of the Zero Labor Home, where they can enjoy a life free from mundane household chores,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to lead the AI home era with our Affectionate Intelligence solutions and state-of-the-art core technologies.”
Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2024 from September 6-10 can discover the unprecedented customizability and convenience of the company’s latest Affectionate Intelligence Home solutions.
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By News Reporter
For the seventh consecutive year, LG served as the exclusive technology partner of CASACOR SP, the Americas’ leading cultural platform for architecture, landscaping, art and interior design. The 37th edition of CASACOR was held in São Paulo, where LG showcased an impressive array of 180 products across 45 inspiring spaces. Reaching record attendance with an estimated 128,000 visitors, CASCOR 2024 was hosted in one of the most important architectural landmarks in the city. Designed 63 years ago by architect David Libeskind, the venue features more than 10,000 square meters of built area.
To mark the occasion, over 80 journalists and influencers were invited to Casa Ñe’é LG, the company’s launch event house, which featured the most innovative creations in the market today. Designed by respected architect Nildo José, the 377-square-meter brand space offered a profound reflection on what makes us human. The Né’é in Casa Ñe’é LG is Guarani – a language of the indigenous group of South America (Brazil, Argentina, Paraguay, Uruguay and Bolivia) – meaning “soul,” representing the vital spirit that sustains life and the essence of everything.
The hall’s welcoming atmosphere came in large part from the company’s stylish ARTCOOL Gallery air conditioner and expansive screen, which is comprised of four Transparent OLED displays that leverage several million self-illuminating pixels to illustrate the project’s story in unprecedented detail.
The living room featured LG OLED M3, the world’s first-ever wireless TV. This stunning 97-inch TV comes with the Zero Connect Box, which wirelessly transmits video and audio signals at 4K 120Hz via a fast Wi-Fi connection. The M3 also boasts LG’s One Wall Design, allowing it to mount flush to the wall for a heightened sense of sophistication.
Also on display was the newest LG OLED evo C4, equipped with the AI α9 Gen 7 that significantly enhances performance. In line with LG’s renowned lineup of OLED TVs, this model also features the ultra-slim One Wall Design for a minimalist look and feel.
Casa Ñe’é LG was fully equipped with all the essential appliances: LG InstaView Side by Side smart refrigerator with Craft Ice, LG NeoChef microwave with exclusive Scan to Cook feature, LG Studio electric oven and the InstaView stove.
Top architect Leticia Nannetti was tasked with designing the laundry room with functionality at its core. She delivered this by beautifully integrating the LG WashTower, a premium appliance that fosters moments of interaction, into the interior design to harmonize with the ambiance, evoke sentimental memories and celebrate diversity.
In Isabela Akkari’s healthy café, Flávia Burin and Bruna Monetti of Studio HA sought to answer the question: ‘What ancestors do we want to be?’ With this reflection, the exceptionally talented architects created a space that values beauty and offers hope, using warm shades of pink, fluid forms, fabric ceilings and settings that encourage closeness between people.
Led by chef Isabela Akkari, the cafe not only promoted healthy eating but also featured all of LG’s cutting-edge technology. This includes the Smart LG Inverter Inverse Refrigerator, one of the most economical inverse refrigerators on the market; the LG Grill NeoChef microwave, the only microwave with connectivity; and the LG InstaView Stove, which lights up the interior with just two touches.
Open to visitors until July 28 at São Paulo’s Conjunto Nacional, Casa Ñe’é LG was a great demonstration of how LG’s innovative products can be incorporated into beautiful spaces, providing technological solutions that make daily life simpler and even more efficient.
Contributed by LG Brazil
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By News Reporter
The Kia EV3 Comes Equipped With LG’s webOS-Based ACP, Elevating the In-Car
Experience to New Heights
SEOUL, May 27, 2024 — LG Electronics (LG) is bringing its cutting-edge Automotive Content Platform (ACP) powered by webOS to the latest all-electric SUV from Kia Corporation (Kia). The integration of LG’s ACP into the recently unveiled Kia EV3 marks the first time the innovative solution has been applied to an electric vehicle. LG’s automotive entertainment platform initially debuted in South Korea last year with the introduction of the Hyundai Motor Group (Hyundai) Genesis GV80 and GV80 Coupe.
The webOS-based ACP brings the home entertainment experience into the vehicle cabin, aligning with LG’s future mobility vision to transform the car into a “living space on wheels.” This platform is an integral part of LG AlphaWare, LG’s suite of software solutions for software-defined vehicles (SDVs). It offers a wide range of content that has made LG Smart TVs with webOS so popular with consumers worldwide. Optimized for the in-car environment, LG’s ACP powered by webOS allows vehicle passengers to sit back and immerse themselves in their favorite content – just like they would at home.
LG’s ACP makes commutes and road trips more entertaining and enriching by providing EV3 owners and passengers access to apps from a wide range of premium content providers, including Netflix, YouTube, Baby Shark World for Kids, Stingray Karaoke, Play.Works and LG Channels. Thanks to LG and Kia’s close collaboration, the EV3 conveniently puts LG’s powerful platform at each passenger’s fingertips, enabling them to enjoy high-quality content on the car’s built-in screens. From streaming services and social media platforms to educational content for kids, users have access to a variety of content previously only available on mobile devices or TV.*
The webOS-based entertainment system from LG is continuously updated and enhanced, ensuring seamless integration with applications such as Baby Shark World for Kids. The mobile education app, beloved by children all over the world, presents over 9,000 songs and stories designed to educate and enthrall young learners and is readily available for download from the LG Content Store on the ACP.
LG’s advanced ACP now offers an enriched content streaming experience with the recent addition of the company’s exclusive, free streaming service, LG Channels. Tailored for in-vehicle use, LG Channels presents over 80 channels, real-time news updates and over 400 VOD content options, including movies, dramas and animated series for children – all ready to watch without any complex sign-ups required. LG aims to expand its in-vehicle LG Channels service (which was first launched on ACP for the Genesis GV80) with more outstanding content choices set to arrive in the near future.
“Featuring numerous user-centric innovations including LG’s ACP powered by webOS, the EV3 enables our customers to enjoy a compelling in-vehicle experience, complete with many of their favorite premium streaming services,” said Ryu Chang-sung, senior vice president and head of the Global Brand & CX division at Kia.
“Our in-vehicle content platform elevates the mobility experience, providing easy access to a diverse array of high-quality content,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We will continue to collaborate with leading global content providers to further enrich LG’s ACP, meeting the demands of both automakers and end users.”
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By News Reporter
Last year, the company successfully welcomed back
link hidden, please login to view, the renowned event in the Middle East and Africa (MEA) region after a four-year break. This year, LG Middle East and Africa hosted the event once again to introduce the company’s latest offering in the MEA market.
Held in Abu Dhabi from April 24-25 under the theme of “Reinventing Together,” LG Showcase 2024 spotlighted the latest innovations, serving as the ultimate venue for engaging with stakeholders. The event featured four distinct zones – Cinema, Camping, Café and ThinQ Home – each showing how LG’s innovative products and solutions enhance convenience and entertainment in everyday life. This year’s event largely focused on LG’s lineup of home entertainment products, ranging from TVs to audio and gaming products, offering hands-on experience to over 500 visitors.
Upon entrance, visitors were welcomed by the flagship 97-inch LG SIGNATURE OLED M, the world’s first consumer TV featuring Zero Connect technology, which enables the transfer of 4K video and audio wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.
Also on display was the innovative LG StanbyME, the 27-inch movable smart screen with a unique flexible design, allowing users to easily take it from room to room to watch content as they please. Designed with mobility in mind, it features a base with 5 hidden wheels and a built-in battery offering up to three hours of screen time. Beyond its display capabilities, the LG StanbyME functions as a smart screen, offering various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap. In addition, it supports a range of streaming services and applications, all pre-installed for convenience. To top it off, it also comes with touch screen capabilities, as well as a remote for easy use.
LG also showcased its improved LG webOS, which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories such as Game, Music and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners. Over the past decade, the number of active users in the MEA region has surged by twentyfold.
During the event, the company also highlighted its new α (Alpha) 11 processor that will be used in its flagship TVs, which will deliver powerful AI capabilities and enhance the overall viewing experience. This new processor, found in the LG SIGNATURE OLED M4 and LG OLED G4 TVs, is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.
LG also put on display its range XBOOM speakers, which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T and its smaller variant LG XBOOM XL5S is the optimal speaker for any party, produces immense sound with booming base and high notes with pixel art and multi color ring lights to bring life to any space. Also on display was XBOOM Go XG8T, an on-the-go speaker that not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature.
LG also showcased the LG TONE Fit TF7, an earbud that focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can focus solely on their workout without any distractions.
And, in the ‘Gaming’ zone, the company unveiled its latest innovations designed for productivity and entertainment. The latest lineup of LG UltraGear OLED gaming monitors is a true testament to LG’s commitment to the gaming industry. Available in sizes of 32-inch (model 32GS95UE), 34-inch (model 34GS95QE) and 45-inch (model 45GS95QE), these OLED gaming monitors are the pinnacle of gaming displays, bringing in a true immersive experience. Also showcased is the LG MyView Smart Monitor, a must-have for productivity and entertainment, even without having to connect to a PC. Designed for multi-tasking, this monitor will allow you to do your daily work, control home gadgets and even stream your favorite content, all from one display.
What’s more, in the ‘Cinema’ zone, the company showcased various products, including the (model LSAL006) and LG Soundbar (model MR11 and S94P2), which can create immersive viewing experiences in the home. With a stunning 118-inch, 4K (3840 x 2160) resolution Micro LED display, LG MAGNIT delivers unparalleled picture quality through the brilliance of Micro LED technology.
Moving over to the ‘ThinQ Home’ zone, LG also showcased its diverse range of home appliances that not only enhance daily life, but also provide functionality, unique upgradability and personalization. This includes the ever-popular refrigerator with MoodUP, which can transform the vibes of any kitchen with LED panel doors that can have their colors customized through the LG ThinQ app; the LG Styler, a premium steam cleaning solution that can refresh garments in minutes; and the ARTCOOL air conditioner lineup which features the LG DUAL Inverter Compressor, a critical element that brings powerful cooling without compromising on efficiency.
LG Showcase 2024 was a great opportunity to introduce how the company is continuously pushing innovation with its diverse range of products and services that enhance the overall customer experience.
Contributed by LG Middle East and Africa
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