LG Bolsters Leadership in 5G Vehicle Connectivity
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By News Reporter
LG Sets New Standard in Accuracy and Reliability for In-Cabin Solutions With
Ambarella-Powered Driver Monitoring System; Plans Demo During CES 2025
SEOUL, Korea and SANTA CLARA, Calif., Dec. 5, 2024 — LG Electronics (LG), a mobility sector technology leader, and Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company, today announced that LG will showcase its latest in-cabin solution, developed in partnership with Ambarella, during CES 2025. Ambarella worked in close cooperation with LG to integrate its CV25 AI system-on-chip (SoC) into LG’s Driver Monitoring System (DMS), which allows automotive OEMs to deliver safer vehicles. This DMS is already in production with a global automotive OEM.
With its industry-leading AI performance per watt, Ambarella’s CV25 chipset enables LG’s DMS to perform real time analysis of high-resolution video from in-vehicle cameras. In addition to accurate object recognition, this AI SoC supports smooth high-definition video processing and achieves high energy efficiency, making it ideal for integration with various in-vehicle sensors. The CV25, which is manufactured using 10-nanometer process technology, also facilitates high-quality, detailed imaging in low-light and over a high dynamic range, ensuring stable monitoring regardless of environment, weather or time of day.
Leveraging LG’s VisionWare, a key part of the company’s AlphaWare portfolio of mobility software, this new DMS can accurately detect subtle eye and head movements of the driver. The system employs AI to determine whether the driver is distracted or drowsy based on these movements. Equipped with the CV25, the DMS can recognize these cues irrespective of the driver’s race, gender or age, and provides precise detection and analysis even if the driver is wearing sunglasses, a hat or other accessories.
LG’s DMS solution is designed to fit seamlessly into a variety of software and hardware configurations, offering automotive OEMs considerable flexibility when developing new vehicle models. This flexibility extends to other Ambarella-based LG in-cabin solutions, including its Interior Monitoring System and its Driver and Interior Monitoring System. Additionally, LG is committed to expanding its partnership with Ambarella, as part of its efforts to continuously increase performance for the broad range of LG in-cabin solutions while taking the mobility experience to new heights.
LG and Ambarella are both dedicated to improving vehicle safety, and plan to continue working together and delivering solutions that enable OEMs to meet the New Car Assessment Program (NCAP) and General Safety Regulation (GSR) standards. Additionally, LG is an active partner in Ambarella’s innovation ecosystem; bringing its considerable experience and expertise to this network of industry leaders in AI-based perception, fusion and planning for automotive systems.
“The combination of LG’s highly accurate and reliable in-cabin solutions with the industry-leading AI performance per watt of our CVflow® SoCs is enabling automotive OEMs to achieve the highest vehicle safety levels,” said Fermi Wang, President and CEO of Ambarella. “Our CV25 SoC combines high performance for processing LG’s AI perception stack, along with great efficiency for low power consumption and reduced thermal management, resulting in compact, flexible form factors for vehicle interiors.”
“Our collaboration with Ambarella represents a major step forward in the use of AI-driven technology to advance vehicle safety,” said Eun Seok-hyun, president of LG Vehicle Solution Company. “By combining LG’s in-cabin monitoring expertise with Ambarella’s cutting-edge AI chipset, we’re setting a new standard for in-cabin solutions and actively enhancing road safety.”
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By News Reporter
“Level 3” CSMS Certification Demonstrates Company’s Capability
to Ensure Digital Safety of Its Innovative Mobility Solutions
SEOUL, Dec. 3, 2024 — LG Electronics (LG) continues to bolster its cybersecurity capabilities in automotive technologies, reinforcing its position as a prominent tier-1 mobility solution supplier. The company recently earned Cybersecurity Management Systems (CSMS) certification at Level 3 from TÜV Rheinland, a global testing and certification agency. Recognized as the highest level of certification, this milestone reflects LG’s dedication to ensuring security throughout product development, manufacturing and real-world application.
The CSMS certification, which confirms compliance with the ISO/SAE 21434 standard and UN R155 regulation, is now a mandatory requirement for automakers in 56 markets. The certification involves comprehensive evaluations, including simulated cyberattacks designed to identify vulnerabilities in security measures and processes. LG’s advancement from Level 2 to Level 3 certification underscores its commitment to meeting increasingly strict cybersecurity criteria, achieved through rigorous testing of both its CSMS standard and manufactured products.
In line with industry best practices, LG adheres to the Automotive Software Process Improvement and Capability Determination framework, widely known as Automotive SPICE® (ASPICE). Developed by the Automotive Special Interest Group, which includes many well-known European automakers, ASPICE provides a systematic approach to evaluating and improving vehicle software development processes. LG has received recognition for its implementation of ASPICE for Cybersecurity, an extension of ASPICE that includes a number of additional cybersecurity assessments.
As the automotive industry transitions toward software-defined vehicles, LG remains at the forefront of addressing evolving cybersecurity challenges. In addition to obtaining globally recognized certifications including CSMS and adopting ASPICE framework, LG has strengthened its capabilities through strategic initiatives, such as the acquisition of Cybellum, an Israeli automotive cybersecurity company, in 2021.
“LG is at the forefront of employing cutting-edge security technologies and processes to deliver safer and more reliable solutions for automakers and end users,” said Eun Seok-hyun, president of LG Vehicle Solution Company. “We will continue to refine our security systems to stay ahead of increasingly sophisticated cyberthreats targeting the mobility sector.”
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By News Reporter
Simplifying Complex Driving With Intuitive Navigation Guidance
SEOUL, Nov. 6, 2024 — LG Electronics (LG) has been awarded the prestigious “King Sejong Award” at the 2024 Technology Patent Awards for its pioneering augmented reality (AR) technology designed for vehicles. This annual event, organized by the Korean Intellectual Property Office, recognizes patents registered within the past decade that contribute to enhancing South Korea’s industrial competitiveness.
The patent for LG’s advanced vehicle AR technology was submitted both domestically and internationally in 2022. This innovative system aims to improve the future mobility experience by leveraging AR to visualize various driving scenarios. It generates 3D graphics that provide vehicle information and navigation guidance on in-vehicle displays.
Driving can often be confusing, especially on complex roads or unfamiliar routes, where estimating distances or directions becomes challenging. LG’s in-vehicle AR technology alleviates this confusion by providing clear guidance lines that drivers can easily follow. The system employs sophisticated algorithms to integrate data from various vehicle sensors, including smart cameras, navigation systems and driver assistance sensors, along with external data sources. By harnessing information from GPS, Advanced Driver Assistance Systems (ADAS) and vehicle-to-everything (V2X) technologies, the system can predict potential hazards and accident risks based on the vehicle’s location and surrounding environment, thereby enhancing safety during journeys.
A key feature of LG’s patented technology is its ability to display dynamic AR images. This capability makes route guidance more intuitive by adjusting the symbols representing the vehicle and directional guidance – such as combining a spade and chevron into an arrow shape or separating them – based on real-time driving conditions. The AR graphics can seamlessly separate, transform and merge, allowing the system to visually convey complex driving information, such as speed, incline, lane changes and route recalculations, in a manner that can be easily understood by the driver.
LG plans to leverage this advanced vehicle AR technology to develop future mobility solutions for global automakers and accelerate the development of new mobility software. The company also aims to generate royalty-based revenue from the patent.
“LG is excited to utilize its award-winning AR technology to create mobility solutions that elevate driver convenience and contribute to safer roads for everyone,” said Kim Dong-wook, head of the B2B Advanced Technology Center at LG Electronics. “Moving forward, we will continue to refine our AR technology to ensure compatibility across all vehicle platforms. We anticipate that this exciting innovation will significantly contribute to the growth of our software business.”
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By News Reporter
Now Available in 65 Inches, the M4 Is the First and Only TV to
Wirelessly Transfer Video and Audio at 4K 144Hz
SEOUL, July 1, 2024 — LG Electronics (LG) is set to begin the global rollout of its new OLED evo M4 series TV with the accompanying Zero Connect Box that provides wireless connectivity between the TV and the receiver. The company is presenting the new model in 65 inches, in addition to the 77, 83 and 97 inches; the M series offers to accommodate the personal preferences and living spaces of as many customers as possible. Powered by the cutting-edge LG α (Alpha) 11 AI Processor, the OLED M4 delivers superior home entertainment experiences while its proprietary wireless-transmission technology unlocks new possibilities in living-space curation.
LG’s OLED evo M4 is the first-ever TV with the ability to display wirelessly transmitted video and audio at 4K 144Hz.* The Zero Connect Box sends signals to the TV’s self-lit OLED screen without any direct wire connections, as there are no cables between the two devices to disconnect and reconnect.
Thanks to its wireless transfer capability, the Zero Connect Box can be placed almost anywhere in the room, letting users enjoy the flexibility to arrange their living space however they want to. Bringing numerous new possibilities to the art of ‘interior curation,’ the Zero Connect Box also enables users to effortlessly move the screen, or the Zero Connect Box itself, whenever necessary.
An additional benefit with the Zero Connect Box is that it becomes a simple solution to achieving a clean, clutter-free living space. Users no longer have to think up creative ways to hide or tolerate the usual tangle of cables around the TV.
Meanwhile, in addition to wireless connectivity, the LG OLED M4 boasts spectacular picture quality with its stunning self-lit screen and the new α (Alpha) 11 AI Processor. Designed exclusively for use in LG’s award-winning OLED TVs, this processor leverages three decades of AI innovations, providing personalized experiences tailored to user preferences and habits.
The M4’s faster AI processing speeds, along with its Neural Processing Unit (NPU), elevate it to the status of the ultimate gaming TV. Supporting 4K content at a blazing 144Hz, it delivers fluid gameplay and lifelike visuals. LG’s powerful processor, combined with the state-of-the-art OLED display, takes gaming enjoyment to the next level.
LG’s OLED M4 series TV with the Zero Connect Box will be rolling out in major markets worldwide from July 1.
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* LG 2024 OLED M4 series TVs up to 83 inches (screen size) provide support for 4K@144Hz. The 97-inch OLED M4 supports 4K@120Hz.
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By News Reporter
The Kia EV3 Comes Equipped With LG’s webOS-Based ACP, Elevating the In-Car
Experience to New Heights
SEOUL, May 27, 2024 — LG Electronics (LG) is bringing its cutting-edge Automotive Content Platform (ACP) powered by webOS to the latest all-electric SUV from Kia Corporation (Kia). The integration of LG’s ACP into the recently unveiled Kia EV3 marks the first time the innovative solution has been applied to an electric vehicle. LG’s automotive entertainment platform initially debuted in South Korea last year with the introduction of the Hyundai Motor Group (Hyundai) Genesis GV80 and GV80 Coupe.
The webOS-based ACP brings the home entertainment experience into the vehicle cabin, aligning with LG’s future mobility vision to transform the car into a “living space on wheels.” This platform is an integral part of LG AlphaWare, LG’s suite of software solutions for software-defined vehicles (SDVs). It offers a wide range of content that has made LG Smart TVs with webOS so popular with consumers worldwide. Optimized for the in-car environment, LG’s ACP powered by webOS allows vehicle passengers to sit back and immerse themselves in their favorite content – just like they would at home.
LG’s ACP makes commutes and road trips more entertaining and enriching by providing EV3 owners and passengers access to apps from a wide range of premium content providers, including Netflix, YouTube, Baby Shark World for Kids, Stingray Karaoke, Play.Works and LG Channels. Thanks to LG and Kia’s close collaboration, the EV3 conveniently puts LG’s powerful platform at each passenger’s fingertips, enabling them to enjoy high-quality content on the car’s built-in screens. From streaming services and social media platforms to educational content for kids, users have access to a variety of content previously only available on mobile devices or TV.*
The webOS-based entertainment system from LG is continuously updated and enhanced, ensuring seamless integration with applications such as Baby Shark World for Kids. The mobile education app, beloved by children all over the world, presents over 9,000 songs and stories designed to educate and enthrall young learners and is readily available for download from the LG Content Store on the ACP.
LG’s advanced ACP now offers an enriched content streaming experience with the recent addition of the company’s exclusive, free streaming service, LG Channels. Tailored for in-vehicle use, LG Channels presents over 80 channels, real-time news updates and over 400 VOD content options, including movies, dramas and animated series for children – all ready to watch without any complex sign-ups required. LG aims to expand its in-vehicle LG Channels service (which was first launched on ACP for the Genesis GV80) with more outstanding content choices set to arrive in the near future.
“Featuring numerous user-centric innovations including LG’s ACP powered by webOS, the EV3 enables our customers to enjoy a compelling in-vehicle experience, complete with many of their favorite premium streaming services,” said Ryu Chang-sung, senior vice president and head of the Global Brand & CX division at Kia.
“Our in-vehicle content platform elevates the mobility experience, providing easy access to a diverse array of high-quality content,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We will continue to collaborate with leading global content providers to further enrich LG’s ACP, meeting the demands of both automakers and end users.”
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* The service requires a data subscription for automobiles.
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