A Greener Soundbar Lifecycle for a More Sustainable Tomorrow
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
link hidden, please login to view, and more details about the campaign can be found on the LG website (). # # #
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By hollean
I've just purchased an OLED48 C44 LA which comes with a US 60T soundbar. I've connected the soundbar to the HDMI earc socket. Because my hearing isn't too good I'd like to also have some heaphones plugged into the 3.5mm socket so that both the hdmi earc and 3.5mm socket have sound simultaneously. I've been into accessablity menu and the listen together option doesn't appear to offer both hdmiearc and 3.5 mm simultaneously. Has anyone found a solution to this problem?
just to be clear, There is a setting which permits TV speakers plus wired external headphones. I just haven't found a setting which allows HDMI earc soundbar plus wired headphones.
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By DeeDeee
Wondering if anyone has any knowledge of, or opinions about, the best soundbar to go with a 55" C4, fir clear dialogue?
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By Regis Wheeler
Apparently, the LG model OLED55CSPUA has an issue with the external device power on/off control. I can configure the IR Bose soundbar well enough, as setup sequence tests it good to control soundbar power. but after exiting the setup, when i press the external device power button on the remote, the TV just wants to cycle through the setup again. It doesn't toggle soundbar power, just cycles back to the setup. i have tried factory settings reset and verified that there are no other devices on the TV.
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By News Reporter
LG NOVA Pushes Forward the Future of Collaboration and Innovation
Across Healthtech, AI and Cleantech
LAS VEGAS, Jan. 4, 2025 — LG NOVA, the North America Innovation Center for LG Electronics(LG), returns to CES this year to showcase its commitment to a brighter future through building collaborations with entrepreneurs and startups working in healthtech, AI and cleantech. LG NOVA’s exhibit will feature startup companies building transformative solutions that address today’s real-world challenges impacting people and the planet.
At CES 2025, in LG NOVA’s Eureka Park exhibit, visiting attendees will have the opportunity to explore emerging technologies in healthtech, cleantech and AI; connect with LG executives and leading startups in their respective market areas, attend in-booth sessions and tech talks, learn about LG NOVA’s vision for the innovation ecosystem and discuss the latest trends and views on the markets with the team.
LG NOVA’s showcase will include
link hidden, please login to view, the first new venture unveiled by LG, launched in collaboration with LG NOVA. At CES, Primefocus Health will demonstrate its new healthcare solution built for providers to support patients’ recovery at home with a remote-monitoring and healthcare delivery platform. The company is working on personalized, home-based healthcare solutions tackling rural access, obesity, healthy aging and substance abuse. Additionally, with its continual efforts on creating innovative solutions for better health, LG NOVA is exhibiting a new mental health solution concept, Relief AI. This new concept is a platform for monitoring and tracking patients’ mental wellbeing through advanced AI assessment technologies, engaging with the patient directly.
The LG NOVA startup showcase is located at Eureka Park (Venetian Expo, Hall G. Booth #60511) Featured startups in the LG NOVA program include:
Healthtech:
: A patient-controlled hub for all home health data for streamlining personal health decisions. A leader in dermatology AI and skin cancer diagnostics, driven by its innovative DermEngine platform. Cleantech:
AI-assisted digital energy assessments for homes and neighborhoods to accelerate the decarbonization and optimizing energy efficiencies through home improvements. : Next-gen filtration technology to eliminate microplastics from textile wash—redefining laundering for a cleaner future. Artificial Intelligence:
An AI-powered platform for marketing teams to create production-grade videos for testimonials, webinars and events, featuring effects like multicam and AI-simulated camera moves – all with just an iPhone. : Creates Versa, a hands-free multi-modal AI system for cooking and nutrition. Versa is available as white-labeled SDK for appliance manufacturers and through the VersaWare mobile app and VersaBoard. Open Innovation:
Helps providers track patients’ recovery from neurological injuries and screen for frailty in minutes using digital biomarkers powered by patented movement analysis technology. An AI-powered voice biomarker health tech company that uses real-time patented vocal analysis to screen for mental health and neurological disorders. These startups exemplify LG NOVA’s pursuit to collaborate with innovative companies, pushing the boundaries of technology to create transformative solutions and a positive impact on the future.
For more information on LG NOVA’s at CES visit .
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