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The gigantic LG ultra-high-definition digital billboard at New York’s Times Square is showcasing eye-popping 3D content that conveys the message that life is better when we take care of our environment. The mesmerizing digital show not only highlights the importance of LG’s Zero Carbon 2030 pledge but also the family friendly brand’s Life’s Good for All Lives message reminding audiences that climate change isn’t just a human problem, it affects every living organism on Earth.

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Displayed in “forced perspective” 3D popping off the billboard located on the northeast corner of 45th Street and 7th Avenue is LG’s message welcoming in the new year for all living things, including polar bears. With its distinctive 90-degree curved design, the high-resolution electronic display delivers unforgettable visuals that bring LG’s Life’s Good philosophy to life, inspiring all who pass to take a more active role in protecting the Earth. The environmentally-themed 3D content will continue throughout the year with fresh content every half year.

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Since the Zero Carbon 2030 pledge in 2019, LG has been implementing various initiatives in line with its promise to meet its commitments by the target date. By 2030, LG is on track to reduce carbon emissions generated at its worldwide business sites by 50 percent compared to 2017 figures, while simultaneously expanding its use of renewable energy.

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LG’s enviable electronic billboard in Times Square, one of the world’s most visited tourist attractions, is unique because of its ability to reach 50 million people every year. Very few outdoor platforms can claim to reach as many pairs of captive eyes. And to keep things interesting, LG is adding fresh content more frequently so anyone in the area is encouraged to stop by to check out all the interesting things LG is doing in Times Square.

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      LG Singapore kicked off its activities this June with a tree planting event that brought together employees and environmental enthusiasts under the
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      LG’s tree planting efforts contribute to broader environmental goals, such as combating climate change and preserving biodiversity. By taking action at the local level, LG Singapore demonstrates its commitment to worldwide sustainability efforts and a greener future for generations to come.

      Joining in on the action, LG Argentina hosted a tree planting activity as part of the company’s voluntary corporate social responsibility (CSR) activities. For the second consecutive year, LG Argentina participated in the Plantarse Urban Forests Program, leading local environmental initiatives. The partnership has already seen more than 750 trees planted, representing an estimated CO2 reduction of 145,000 kilos.

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    • By News Reporter
      Trees are vital. There is no denying how trillions of trees around the world are central to all life on Earth. Not only do Mother Nature’s skyscrapers provide clean, fresh air and cozy habitats to thousands of living species, but they also help us combat climate change and preserve biodiversity for many decades to come.

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    • By News Reporter
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      1 According to SGS Eco Product Certification ECO/18/CEBEC/00003, OLED TV panels are recognized as Eco Products based on data showing they reduce the use of
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    • Solution For That Pollution
    • By News Reporter
      The foundation of the fast-growing field of behavioral economics is that small changes lead to big results. In the Harvard Business Review, professors John Beshears and Francesca Gina write that “changes need not involve a lot of time and effort to implement; in fact, very simple adjustments can produce powerful benefits for individuals and organizations.”1

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      2 “Textiles and the environment in a circular economy.” European Environment Agency, 2019.
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