LG Magna E-Powertrain Celebrates Groundbreaking of New Facility in Mexico
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By News Reporter
At LG, the philosophy of Life’s Good revolves around promoting positivity and encouraging individuals to adopt an optimistic outlook on life. In alignment with this mission, the company launched the “Optimism your feed” campaign earlier this year. This initiative aims to break the cycle of negativity often perpetuated by social media algorithms, infusing online spaces with a refreshing wave of lighthearted cheer.
The “Optimism your feed” playlist features a wide collection of original content aimed at uplifting spirits and spreading hope. By engaging with this playlist, users can teach the algorithm to curate their feeds with similar positive material. Within just three weeks of its launch, the playlist amassed over 1.2 billion views across various social media platforms, demonstrating its widespread appeal and resonance with audiences around the globe.
While this campaign seeks to inject positivity into social media, traditional broadcast news often focuses on more serious narratives. In Mexico, for instance, news outlets frequently spotlight stories of violence and organized crime, fostering an atmosphere of sadness and anger that can overshadow positive messages. To counter this trend and promote the brand promise of Life’s Good through traditional media, LG Mexico partnered with Milenio Television, the country’s largest TV news network, to launch a local campaign series titled “Good News Is Also News.”
To date, the series has showcased eight true stories of resilience and hope, reminding viewers that there is more to life than negative headlines. Good news exists – and it deserves to be shared. Filled with optimism and love, this initiative has resonated with the public, garnering views and positive feedback across social media and the network’s streaming platforms.
The premiere episode features the inspiring journey of two members of the “Pinche Gringo BBQ” team, illustrating how passion and determination can turn dreams into reality. The second installment highlights a street juggler from Mexico City, known as “Corbatín,” who shares his own uplifting story.
The third episode introduces Violeta, a teacher at the LG-supported NGO “Villa de las Niñas,” who, despite facing personal loss and hardship, bravely confronts challenges and embraces the future. Following this, the fourth story, “Just Good News,” emphasizes the power individuals have to fill their social media feeds with positivity and joy. This episode aligns with the global “Optimism your feed” campaign, focusing on how algorithms can be trained to deliver uplifting stories when viewers choose to engage with positive content.
The fifth episode, titled “Seres Libres,” spotlights an animal sanctuary in Mexico City dedicated to rescuing and caring for abandoned and mistreated animals. This story illustrates how the Life’s Good message extends to all living beings, underscoring the importance of compassion and care for the natural world.
The sixth and latest installment tells the story of Litine, a Haitian migrant who arrives in Mexico in search of a better life. His journey exemplifies how brave optimism can help overcome obstacles, as he continues to pursue his dreams with a positive mindset while working at a convenience store.
Through nationwide broadcasts, Milenio Television has shared the optimistic message of Life’s Good with over 350 million people. This partnership encourages locals to embrace a positive outlook and apply the “Optimism your feed” initiative to all aspects of life – because, indeed, Life’s Good.
Contributed by LG Mexico
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By Kev999
I can only get the Reminder facility to work on live TV in the lower channels like 1, 2, 3 etc, but rejects attempts to use with the HD channels at 101, 102 etc. Is this normal?
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By News Reporter
LG Wins Two Gold Awards and One Honoree
SEOUL, June 25, 2024 — LG Electronics (LG) announced today that season two of its original docu-series, “LG Presents: The Rivalries” on LG Channels has received recognition from multiple international award programs, including the MUSE Creative Awards, the Webby Awards and the Telly Awards.
As an official partner of the NCAA®, “LG Presents: The Rivalries” series is available for free on the NCAA Championships Channel (Channel 100) via LG Channels on LG Smart TVs. Each episode highlights a different college sports rivalry as told through interviews, historical moments and the most recent game footage. The series was created and produced in partnership with Shoot To Kill NYC and HSAd USA.
“LG is focused on bringing unique content to its LG Smart TV owners and sharing more ‘Life’s Good’ moments with our consumers,” said Jeannie Lee, director of Corporate Marketing at LG Electronics USA. “In developing The Rivalries, we noticed that so much already existed to cover top-tier Division I college sports and men’s competitions. We wanted to leverage LG Channels to spotlight student-athletes competing in rivalries across emerging sports, bringing attention to all of the smaller but no less mighty rivalries that exist today in other college divisions. These awards are a testament to the impact of The Rivalries and the dedication of our partners who have shared LG’s vision and brought this series to life.”
MUSE Creative Awards:
link hidden, please login to view is recognized as a Gold Winner in the Branded Content – Sports category. The MUSE Creative Awards celebrates and honors excellence and innovation in creative design, advertising and digital media. Spanning a diverse range of categories, the MUSE Creative Awards recognizes the best achievements from advertising to digital media, as well as in marketing strategies and PR communications. Entrants from all corners of the world participate, showcasing creative advertising, design and campaigns that inspire and set new benchmarks in the industry. Webby Awards: has been honored in the Video, Sports (Branded) category in the 28th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet. Established in 1996, the Webby Awards received 13,000 entries from over 70 countries worldwide this year.
Telly Awards: is a Gold Winner in the Non-scripted & Documentary – Branded Content category of the 2024 Telly Awards. Founded in 1979 to honor local, regional and cable television commercials, with non-broadcast video and television programming, the Telly Awards annually showcases the best work created within television and across video for all screens. Receiving over 12,000 entries globally from six continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.
Learn more about LG’s NCAA partnership, “LG Presents: The Rivalries” docu-series, and the NCAA Channel exclusively on LG Smart TVs, by visiting .
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By News Reporter
LG and Magna to Develop Next Generation Autonomous Driving-Infotainment Solution Proof of Concept
SEOUL, Jan. 4, 2023 — LG Electronics (LG) announced a technical collaboration with Magna, a global mobility technology company and one of the largest suppliers in the automotive space. The two companies have signed an agreement to develop a proof of concept for an automated driving-infotainment solution, aimed at providing differentiated customer experiences and enabling readiness for the future of mobility.
Under the agreement, LG and Magna will explore the technical feasibility of integrating LG’s infotainment capabilities with Magna’s Advanced Driver Assistance System (ADAS) and automated driving technologies.
LG Vehicle component Solutions (VS) Company is recognized as a leader of In-Vehicle Infotainment (IVI) capabilities in the automobile industry. In anticipation for the car of the future, LG VS Company has been proactively exploring its portfolio of future products and technologies.
This concept will focus on creating executable IVI-ADAS solutions to better meet carmakers’ vehicle programs. Both LG and Magna plan to introduce this concept to global automakers during CES 2023.
“We are excited to work with Magna, now in the automated driving sector, to develop a proof of concept that could bring value expanding beyond our cockpit domain,” said Eun Seok-hyun, president of LG VS Company. “We plan to work closely together to demonstrate potential ADAS innovations that could help automakers address some of their toughest challenges.”
This collaboration follows a successful joint venture LG and Magna announced in July 2021 called LG Magna e-Powertrain Co., Ltd, to manufacture e-motor, inverters and on board chargers as well as related e-drive systems to support the growing global shift toward vehicle for certain automakers.
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By News Reporter
New Company to Fuse Magna’s and LG’s Electric Powertrain
Strengths to Accelerate E-Drive Component Development
SEOUL, South Korea and AURORA, Ontario, Canada, July 28, 2021 – LG Electronics (LG) and Magna International Inc. (Magna) today signed the transaction agreement which establishes a joint venture between the two companies. The new company, to be called LG Magna e-Powertrain, is headquartered in Incheon, South Korea and will be led by a strong management team.
Leading the new company will be CEO
link hidden, please login to view, a 20-year LG veteran who was most recently vice president and head of the LG Vehicle component Solutions Company’s Green Business. Prior to LG, Cheong spent nearly a decade with Daewoo Motors R&D. , who has been with Magna since 2016, will be the new company’s COO. He will be responsible for overseeing the day-to-day operations of the joint venture. Perez brings nearly a quarter century of automotive manufacturing and quality control experience to LG Magna e-Powertrain, 18 of those years based in Asia.
The creation of the joint venture unifies Magna’s strength in electric powertrain systems and world-class automotive manufacturing with LG’s expertise in component development for e-motors and inverters. Announcing LG Magna e-Powertrain’s executive team marks a key milestone for the joint venture company, which will manufacture e-motors, inverters and on-board chargers and, for certain automakers, related e-drive systems.
The design, engineering and manufacturing synergies created by LG Magna e-Powertrain is expected to enable both companies to quickly react to market trends and capitalize on the growing global shift toward vehicle electrification. The new company will develop powertrain components that offer automakers a scalable portfolio, from complete solutions enabling electrification and functionality to integrating intelligent operating software and controls in new e-drive systems.
“Partnering with Magna enables LG to scale up its global production, provide additional business opportunities and offer synergies in procurement and technological innovation,” said CEO Cheong. “The integrated and collaborative approach is expected to deliver quickly for customers and capitalize on the rapid growth of the worldwide electric powertrain market.”
“The market for e-motors, inverters and electric drive systems is expected to have significant growth between now and 2030. Our joint venture company brings together experts from Magna and LG to deliver a world-class portfolio of electric solutions,” said COO Perez. “Leveraging existing technologies, engineering capabilities and global footprints, LG Magna e-Powertrain seeks to enable advancements that help automakers achieve some of the biggest challenges ahead in electrifying their full vehicle lineups.”
LG Magna e-Powertrain will be made up of more than 1,000 employees in the United States, South Korea and China.
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