[Earth Day with LG 🌎] Go Green on Earth Day With Smart Home Technology
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By News Reporter
Hanok, traditional Korean houses, are renowned for their aesthetic beauty construction and harmonious integration with nature. Inspired by this distinctive architectural form – prized for its energy efficiency, natural ventilation and lighting – LG Spain has constructed an AI-powered home named ‘Another Hanok.’ This innovative abode showcases LG’s latest technological and design advancements and highlights some of the ecologically-focused projects undertaken as part of LG Spain’s ‘Smart Green’ movement.
During the Another Hanok opening ceremony, LG reaffirmed its commitment to supporting the global climate response through its ongoing ESG initiatives and sustainable product solutions. The event was attended by 80 guests, including the president of LG Spain, local and Korean government officials and representatives from various partner companies. Since establishing the Smart Green movement in 2017, LG Spain has developed product solutions aimed at reducing environmental harm while encouraging and fostering community engagement.
Efficient Innovations for Sustainable Dwellings
Self-sufficient, connected and sustainably powered, Another Hanok embraces and embodies LG’s Smart Green philosophy. The house produces, stores, saves and shares clean energy, achieving 100 percent energy independence* through the use of LG’s state-of-the-art technologies as a way to reduce its environmental impact.
Leading up to the entrance of Another Hanok is a beautifully designed pathway that inspires feelings of peace and tranquility while reminding visitors of the pressing environmental issues facing our planet. As visitors approach the house, they encounter a variety of interactive displays and installations that spotlight the challenges of reducing carbon emissions and the urgent need for companies and consumers to adopt responsible practices.
Inside, visitors can explore several spaces, each focused on different aspects of sustainable living. From energy-efficient appliances to advanced HVAC systems, Another Hanok demonstrates how LG’s cutting-edge technologies and solutions can help create a net-zero-energy home. The seamless installation of the LG Therma V R290 Monobloc heat pump contributes to the house’s efficient use of power, while ensuring the reliable heating and cooling for visitor comfort. Conveniently, the solution’s energy consumption can be monitored through the ThinQ Energy Service. Additionally, surplus energy produced by the solar panels installed on the roof of Another Hanok is stored in LG’s energy storage system.
Expanding the Smart Green Movement
Launched in 2017, LG Spain’s Smart Green movement is an initiative that continues to help regenerate local environments and ecosystems. The movement’s goals include planting 48 million trees (Smart Green Trees), repopulating 48 million Iberian bees to ensure the pollination of countless endemic plant species (Smart Green Bees), and reviving the health of the Mediterranean Sea (Smart Green Seas).
The ‘Another Life’ Experience
Another Hanok is a part of LG’s ‘Another Life’ series, a collection of offline experience spaces that provide customers with unique opportunities to interact with LG’s lifestyle-enhancing products. Each of these spaces offers a welcoming atmosphere along with compelling displays and exhibits that promote sustainability and responsible technological innovation. Beginning in South Korea in 2022, the series has since expanded internationally with the addition of sites such as ‘Another Saigon’ in Vietnam.
LG views Another Hanok as a new, more-engaging kind of B2B showroom, where its European B2B clients can see first-hand the company’s strong commitment to achieving carbon neutrality. In the spirit of its Life’s Good philosophy, LG will continue to innovate and inspire, leveraging its technology leadership to help usher in a new era of sustainability.
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* Average yearly photovoltaic (PV) power generation at Another Hanok is 22,030 kWh while average monthly power consumption is 16,870kWh. Actual power generation and power usage may vary.
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By News Reporter
Earth Day – celebrated annually on April 22 – is a great opportunity for people around all parts of the globe to demonstrate support for environmental protection.
Shared earlier this week,
link hidden, please login to view an event with diverse activities highlighting the importance of sustainable practices. Let’s take a look at how other LG offices around the world shared the positive message of creating a ‘Better Life for All’ in time for Earth Day.
To start off in Germany, the company turned Earth Day into a week-long event through Earth Week on its online brand shop. From April 22 to 28, German consumers will receive a 10 percent discount on all LG household appliances with a green energy label purchased on , not only saving money but also energy at the same time.
LG Germany wanted to fully do its part to contribute to a more sustainable future, which is why it partnered with the local initiative , a non-profit association that advocates sustainable environment protection and nature conservation. As a part of this partnership, LG Germany will donate 10 percent of revenue from the energy efficient home appliances purchased between April 22-28 to the organization. Aligned with Herzenswald Schmitten’s mission, LG Germany proudly supports regional afforestation and providing newly planted trees with individual protection against poaching.
And, to boost sustainable practices within the company, LG Germany celebrated Earth Day in its Eschborn office. Employees received a reusable coffee cup, featuring the Life’s Good logo, reducing waste on single-use cups and even further promoting the brand message in public. Also, to motivate employees to reduce their carbon footprint, the company awarded employees who came to the office by either bike or public transportation with a voucher from a coffee bar located in the building – providing an opportunity for employees to use their brand new Life’s Good cups and spread the message. The company is excited to see how many employees make the morning bike ride their daily routine!
Reducing disposable wastes is an important task, one that LG’s headquarters in Korea is also paying great attention to. In time for this year’s Earth Day, LG CEO William Cho joined in on the “Zero Disposables Challenge,” a nation-wide environmental initiative launched by South Korea’s Ministry of Environment last year to encourage the use of reusable items in public. In line with this, the company called on all its employees to boost efforts to reduce the use of single-use products and increase the use of reusable products.
In Taiwan, the company deliberated on ways to make a difference for the planet through small daily actions. LG believes that doing one little thing every day has the power to have a great impact when accumulated over time.
To highlight this message, LG Taiwan unveiled a challenge on its official social media page, inviting users to reshare their Instagram story template, selecting what good things – no matter how big or small – they do to show that they love the earth! Running from April 22 to May 5, the company will select six winners who will receive a gift card.
Last but not least, LG Spain created a video outlining their on-going efforts to create a better planet. In the video shared via its social channels, the company introduces their Smart Green movement, an initiative that uses technology as a means to regenerate the ecosystem. The movement’s goals include ; to ensure the pollination of countless endemic plants; and restoring the seabed, which is home to thousands of plant and animal species. Already seeing great results, LG Spain reiterated its commitment to work with its local partners to change the world for the better.
LG believes Life’s Good but also understands that true enjoyment requires care and attention. The company is committed to not only crafting sustainable products but also to participating in initiatives that foster a better, cleaner future.
Contributed by LG Germany, Taiwan and Spain
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By News Reporter
Earth Day, observed annually on April 22, serves as an essential call to action for the preservation of our planet for future generations. LG is dedicated to promoting this cause through local initiatives, underlining the impact of every action in protecting our environment.
LG USA aims to foster a greater appreciation for our environment and promote sustainable practices, with the goal of instigating positive change and contributing to the long-term health of our planet. The company is actively seeking to make a real difference by inspiring the next generation of conservationists and addressing urgent issues such as the extinction crisis and climate change.
To reinforce its commitment to sustainability and environmental stewardship, and to reflect its ‘Life’s Good’ ethos, LG organized the ‘Life’s Good Earth Day Fair’ on April 22 at its Englewood Cliffs, New Jersey campus. This public event featured a range of activities emphasizing the importance of sustainable practices.
In collaboration with the National Wildlife Federation (NWF), the fair provided useful information on sustainable best practices and guidance on creating a Certified Wildlife Habitat® in living, working and recreational spaces.
A key component of the event was the e-Waste Drive, which,
link hidden, please login to view, provided attendees with the opportunity to responsibly discard unwanted electronics. Participants who brought e-waste for recycling were granted a ticket to join the campus activities.
LG also unveiled a new pollinator garden at its headquarters. The garden, which has been recognized as a Certified Wildlife Habitat® by the NWF, features native plants designed to attract a variety of pollinators such as bees, butterflies, moths and beetles. LG anticipates that this initiative will boost biodiversity, stimulate plant growth, enhance air quality and support wildlife. Attendees were encouraged to plant a flower in the garden, contributing to a healthier ecosystem.
Additionally, LG offered tours of the to students, teachers and local community members, showcasing its innovative technologies and sustainability initiatives. Visitors had the opportunity to participate in scavenger hunts organized by the NWF, enjoy food vendors and giveaways, and meet Ranger Rick® and NWF Naturalist Dave Mizejewski.
The Life’s Good Earth Day Fair is just one of LG’s initiatives to commemorate Earth Day. Last week, the company , showcasing content that highlighted some of the world’s most vulnerable and endangered as well as recovered species in need of ongoing protection. Beginning with the snow leopard and followed by the bald eagle, Galapagos sea lion and reindeer later this year, the series will portray each animal in stunning 3D that appears to be extending out of the actual display.
And, through partnerships with global edtech leader Discovery Education and the NWF, LG will host a K-12 educational series about vulnerable and endangered species. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. Educators and students may access the free, standards-aligned digital resources created with Discovery Education at .
In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that help provide consumers with significant savings through energy efficiency. As a , LG , showing the company’s commitment to helping U.S. consumers make energy choices that make a difference, from cutting household utility bills to reducing impact on the environment.
Contributed by LG USA
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By News Reporter
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Earth Day, celebrated annually on April 22, serves as a reminder of our collective responsibility to appreciate and protect our magnificent planet. It calls upon each of us to take significant actions towards fostering a healthier environment and a brighter tomorrow. This year, the theme of Earth Day is ‘Planet vs Plastic,’ chosen to highlight the urgent need to address the widespread problem of plastic pollution. Aligned with this is the ambitious goal announced by to reduce plastic production by 60 percent by 2040. From saying “no” to single-use plastics to embracing appliances made using recycled plastics, everyone can play a part in putting society on the path to a plastic-free future.
A company with a comprehensive ESG vision for a ‘Better Life For All,’ LG is involved in a wide range of initiatives that help the wellbeing of people and the planet. Its actions on plastic reduction is coupled with intensifying efforts to develop product solutions, and implement lifecycle strategies, that empower users to play a more active role in bringing about positive change. As these endeavors suggest, LG is committed to promoting a sustainable future while enhancing the wellbeing of individuals and communities worldwide.
LG’s Innovative Washer Helps Curb Microplastic Emission
Microplastics, minute plastic particles less than 5 millimeters in size, have permeated oceans, soil and even the air we breathe. Their widespread distribution raises concerns for both the environment and human health.1 The washing of synthetic textiles is a significant source of microplastics released to oceans globally, accounting for up to 35 percent. This translates to around 200,000 to 500,000 tons of textile-related microplastics entering the marine environment every year.2
In an attempt to help people contribute to the mitigation of plastic pollution, LG’s new washer comes with the Microplastic Care cycle preinstalled.3 When set to this specialized cycle, the washer utilizes a ‘swinging’ motion and the TurboWash 360 feature to minimize fabric friction, providing gentle yet effective cleaning while reducing microplastic ‘shedding’ from garments by up to 60 percent.4
Additionally, the latest LG front-loader comes with AI Wash, which leverages the company’s Deep Learning Artificial Intelligence (AI) Direct Drive Motor and 6 Motion technology. Selecting the optimal washing motions based on fabric type, AI Wash provides improved fabric protection to help extend the lifespan of clothing.5 The new washer also optimizes detergent usage with ezDispense, which automatically dispenses the right amount of liquid detergent for each load.6
LG’s Plastic-reducing Initiatives for a Better Life
With a staggering one million plastic bottles used every minute, and up to five trillion plastic bags used annually, plastic waste is polluting our world at an alarming rate.7 Although they undoubtedly make daily life more convenient, home appliances are a substantial contributor to the problem of plastic waste. Recognizing this, LG has greatly expanded its recycling programs for discarded appliances, fostering a sustainable cycle that shows a better way forward for industry and the world.
LG has implemented a resource circulation program that now spans 52 countries, with the LG Recycling Center in South Korea playing a central role. Raw materials such as iron, copper, aluminum and plastic are extracted from old home appliances, then sorted and processed before ultimately being ‘reborn’ as new lifestyle appliances, such as the LG Styler ShoeCase and ShoeCare, LG PuriCare AeroFurniture and LG tiiun mini.
Catering to the needs of diverse customer segments, these innovative lifestyle appliances from LG feature outer surfaces made from recycled plastics. Through making upcycling a part of its process, the company is both reinforcing sustainability throughout the entire product lifecycle and presenting eco-concerned customers with a compelling range of stylish and practical solutions that speak to their values, as well as their tastes.
LG’s ongoing commitment to addressing the importance of recycled materials was also on show at IFA 2023 in Berlin, Germany, last September. The company’s exhibition booth hosted a number of activities to raise awareness of the importance of plastic recycling, including the planting of resin-pallet ‘trees’ at the LG Sustainable Village’s Upcycling Workshop Zone.
In 2022, LG recovered 472,876 tons of electronic waste from 52 countries, and has collected a cumulative total of 3,998,382 tons since 2007. The company used 32,987 tons of recycled plastics in its products in 2022, a 24 percent increase from 2021.
LG’s worldwide resource circulation program, aligned with the goals of the company’s Better Life Plan 2030, aims to increase the waste-recycling rate at LG production sites to 95 percent by 2030. Additionally, LG has set itself the target of using 600,000 tons of recycled plastics (cumulative) by 2030. Furthermore, LG intends to reach another major milestone – the collection of 8 million tons (cumulative) of discarded appliances by 2030.
LG remains resolute in the pursuit of its Better Life For All vision. The company’s state-of-the-art appliances offer convenient ways for customers to contribute to environmental protection, while its sustainability-focused recycling programs and production practices show a belief in the possibility of a brighter tomorrow.
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3 ThinQ UP washing machine users can download the new course from the ThinQ app Upgrade Center. Availability of features may vary depending on product model and region.
4 Tested by Intertek in July 2023. Microplastic Care cycle with 3kg of load (100 percent polyester training jacket) compared to Mixed Fabric cycle (F4Y7EYPBW). Comparing by measuring the amount of microplastics filtered through a 20㎛ filter. Results may differ depending on the item or items of clothing washed and on the usage environment.
5 The AI DD motor attached to washing machines detects fabric type by calculating the unique waveforms of the fabric and help reducing the damage. Feature availability may vary depending on the product models.
6 The application of ezDispense function varies depending on the washer model. The feature can dispense detergent for up to 31 loads when both the detergent and fabric softener compartments are filled with detergent to capacity.
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By News Reporter
In the belief that environmental sustainability is the key to unlocking a brighter future for all, LG has taken significant steps to support green initiatives across the globe. In the Middle East, LG Saudi Arabia has backed up the company’s promise to environmental conservation by launching its tree-planting CSR project in association with the ‘Yalla Green’ campaign earlier this year, with the aim of promoting energy efficiency and contributing to a greener tomorrow.
Meaning ‘let’s go together’ in Arabic, the Yalla Green campaign calls attention to effective energy efficiency by introducing a SEER-labelled green air solution lineup. In line with the Saudi Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious air conditioning products highlights its unwavering mission to preserve natural resources and reduce carbon emissions.
Ken Jeong, managing director at LG Saudi Arabia
With Shaker, a local distributor of international home appliance brands and the company’s partner in the air conditioner production facility in Riyadh, LG Saudi Arabia launched its tree-planting initiative, which aims to push Saudi Arabia another step closer to its ambitious environmental objectives. As outlined by the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees locally by 2030, fostering environmental awareness, promoting energy conservation and creating a greener, more sustainable environment.
The company’s planting events have been well received by LG employees and volunteers, who have participated in large numbers. The initiative not only supports community development but also educates customers on the best energy conservation practices. The company’s commitment in aiming to make both small and large actions for sustainability resonates with Saudi Arabia and fosters a sense of pride among the people taking time out of their lives to do their bit for a greener future.
With trees planted at Riyadh Province’s Thadiq National Park, participants described the event as both eye-opening and informative, emphasizing the power of cooperation in creating an eco-friendly future.
LG continues to strive to make a positive difference through its energy-efficient solutions and tree planting initiatives. By prioritizing environmental sustainability, the company is contributing to the preservation of natural resources and the well-being of future generations. Through these concerted efforts, LG demonstrates its dedication to helping bring about a greener and more sustainable world.
Contributed by LG Saudi Arabia
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