Celebrating the Debut of Vogue Polska Living
-
Similar Topics
-
By News Reporter
Company Showcases Wide Range of Customized Cooling Solutions
for AI Data Centers
SEOUL, April 15, 2025 — LG Electronics (LG) is unveiling a comprehensive lineup of cooling solutions at the Data Center World (DCW) 2025 conference in Washington, D.C., from April 14-17. This marks LG’s debut at DCW, where the company is presenting an array of advanced data center cooling solutions, including high-performance chillers, air- and liquid-based server cooling products, and the LG Building Energy Control (BECON) solution. With its high-efficiency direct-to-chip (D2C) cooling technologies and integrated AI-powered control software, LG aims to make significant inroads into North America’s rapidly growing data center market.
AI data centers generate more heat and consume more electricity than conventional data centers due to higher server-rack density and the increased usage of resource-intensive computer chips, such as graphics processing units and high-bandwidth memory. LG’s hybrid solution, which combines chip cooling and room cooling, is designed to meet the thermal management needs of these next-gen facilities, delivering outstanding performance and top-tier energy efficiency. Visitors to the LG booth at DCW can learn all about the company’s tailored cooling solutions for AI data centers and witness the commitment to innovation that has propelled LG to the forefront of the global HVAC industry.
Innovative, Energy-efficient D2C Technology
LG’s exhibition highlights the company’s liquid server cooling solutions featuring D2C technology; a remarkable innovation that applies cooling directly to the servers’ chips. Leveraging the company’s high-efficiency inverter pump and heat exchanger, the LG Coolant Distribution Unit (CDU) controls coolant temperature and flow to improve energy efficiency and reduce electricity consumption. Thanks to its compact size and modular design, LG’s CDU provides installation flexibility, enabling a variety of configurations consisting of up to eight units. The CDU has a 10.4-inch touch screen that offers convenient control and supports easy maintenance. Equipped with the company’s fully redundant sensor system, which features both physical and virtual sensor technology, the CDU ensures continuous operation through the provision of backup operation and sensor-fault prediction diagnosis. Furthermore, the CDU uses LG’s Active Load Sharing technology to track the optimal efficiency point for each load, thus elevating overall system efficiency.
Another LG innovation being introduced at this year’s DCW is the Cold Plate: a liquid cooling solution designed to be directly applied to the high-powered chips used in AI data servers. The solution is able to manage the high thermal design power (TDP) of these next-generation chips thanks to the low thermal resistance of its advanced design. The LG Cold Plate utilizes a manifold with a parallel coolant supply structure to deliver upgraded cooling performance. The company’s impressive solution also employs a bottom-mounted Skived Fin to maximize the heat exchange area and boasts a “two-way” configuration that optimizes the coolant flow path. Moreover, the Cold Plate can be customized according to site- and usage-specific requirements through an AI-powered optimization process that includes a state-of-the-art performance simulator. To minimize the risk of coolant-liquid leakage, LG uses brazing to create the strongest possible bond between key elements, and also subjects each Cold Plate produced to a “threefold” leak inspection.
Optimized Cooling with LG’s Powerful Chillers and Computer Room Air Handler
Used in a variety of industries and known for their powerful cooling capabilities, chillers have emerged as important infrastructure components for AI data centers. LG’s Water-Cooled Oil-Free Centrifugal Chiller provides exceptional energy efficiency via a lubricant-free structure and LG’s proprietary magnetic bearing technology, LeviTech. These innovations, along with a machine learning-based feature that protects against chiller surges, help to reduce energy loss, improve operational reliability, and facilitate fast recovery from unexpected power outages. Designed with sustainability in mind, LG’s water-cooled oil free inverter centrifugal chiller use refrigerants with a low Global Warming Potential.
Available in both inverter screw and oil-free centrifugal types, LG’s Air-Cooled Chiller (ACC) incorporates high-quality core components, such as the company’s inverter screw compressor, to set new standards for performance and efficiency. Enhancing both cooling capability and system dependability, the innovative “free-cooling” mode allows the ACC to switch seamlessly between mechanical cooling (with the refrigerant cycle) and free cooling (without the refrigerant cycle). LG’s next-gen ACC also has a backup cycle that prevents interruptions to operation, and comes equipped with a three-stage oil recovery system that further boosts reliability and safety.
A solution that pairs perfectly with the ACC, LG’s Computer Room Air Handler (CRAH) utilizes electronically commutated (EC) fans and oval coils to minimize electricity usage. The fans use high-efficiency 3D blades along with EC motors that leverage power factor correction to reduce total harmonic distortion in the current. In addition, the CRAH has a compact, modular fan wall unit structure that makes installation and maintenance more convenient, saving customers time and cost. To drive the development of future cooling solutions, the recently established LG HVAC Solution Lab has created a sophisticated testbed that can accurately simulate various usage scenarios and environmental conditions.
Integrated Energy Management Control for Diverse Cooling Solutions
LG’s data center cooling solutions, from chiller plants to D2C and room cooling systems, can all be easily controlled through the BECON system. A single, unified solution for managing and monitoring server cooling and chiller systems, BECON can intelligently coordinate each connected cooling solution to achieve and maintain the required temperature and level of humidity. The BECON solution, which can be applied to multiple interfaces within a facility, can also carry out data analysis to maximize the energy efficiency of LG’s cooling solutions, helping reduce the financial burden of the round-the-clock cooling operation that data centers need.
“The exceptional LG thermal management solutions on show at Data Center World 2025 leverage our latest AI technologies and the considerable insight gained from our partnerships with AI data centers worldwide,” said James Lee, president of the LG ES Company. “As a leading provider of innovative HVAC solutions, LG will continue pushing forward to deliver efficient cooling infrastructure for North America’s fast-growing AI data center market.”
LG invites DCW attendees to experience its latest AI data center cooling solutions at booth #633 in the Walter E. Washington Convention Center.
# # #
link hidden, please login to view -
By News Reporter
LG has been at the forefront of driving bold innovations, transforming screen experiences with its cutting-edge technologies. At the heart of this transformation is the LG SIGNATURE OLED T, the world’s first transparent and true wireless* 4K OLED TV. This exceptional blend of cutting-edge technology, sophisticated design and unmatched versatility pushes the limits of what’s possible for modern living spaces.
A true game changer, the SIGNATURE OLED T represents the pinnacle of state-of-the art TV innovation. Its transparent OLED screen seamlessly transitions between transparent and opaque, delivering a one-of-a-kind viewing experience while offering unmatched freedom and flexibility in any space. Combined with LG’s true wireless video and audio transmission technology, the OLED T brings both visual appeal and an enhanced home entertainment experience, creating an immersive, uninterrupted viewing environment free from tangled cables.
Recognized for its mastery in both state-of-the art technology and sophisticated design, LG has joined forces with Kartell, the renowned Italian design brand celebrated for its expertise in transparent materials and iconic furniture, to demonstrate how masters of transparency carry forward a heritage of innovation. These two lifestyle innovators presented an inspiring experience at CES 2025, where technology and aesthetic elements seamlessly harmonize, resulting in transformative art pieces that enhance the overall ambience.
With a shared dedication to transforming living spaces, LG and Kartell showcased a visionary presentation at LG’s CES booth, highlighting how transparent OLED TV and design aesthetics can redefine the way individuals live, interact with and connect to their spaces. Under the title of “Transparent Harmony: Where Technology Meets Design,” this zone demonstrated the transformative potential of transparent OLED technology in modern living spaces.
At CES 2025, LG and Kartell have highlighted their unwavering commitment to transforming living spaces by merging cutting-edge technology with sophisticated design. LG will continue its journey as a lifestyle innovator, aimed at enhancing everyday life and shaping the future of modern living.
Visitors to CES 2025 will have the opportunity to explore how LG is elevating the home entertainment experience with its latest innovations from January 7-10 at the company’s booth (#15004, Las Vegas Convention Center). To stay up to date with all of LG’s announcements at CES, visit website and LG Global YouTube channel.
# # #
* Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box.
link hidden, please login to view -
By News Reporter
The marathon craze is sweeping the globe, fueled by the simplicity and accessibility of running, which requires little more than a pair of decent running shoes to embark on a journey toward a healthier lifestyle. Fully embracing this trend, LG offices worldwide are hosting “LG Life’s Good Run” events to inspire communities to come together and prioritize their physical health and fitness in fun and engaging ways.
Earlier this year, LG Thailand presented the
link hidden, please login to view in the heart of Bangkok to promote better physical health and a stronger sense of community built on exercise. As an official sponsor, LG Thailand inspired the people of Thailand to take joy in exercising by running together in an environment that exudes positive energy. The event was hosted in collaboration with the Step Challenge Association, Thailand’s Department of Health, Thai Health Promotion Foundation, Athletics Association of Thailand and the Tourism Authority of Thailand (TAT) to set a new benchmark for international competition events. Attracting over 7,000 participants, “Kao Ta Jai 10K Thailand Championship 2024” garnered significant interest from health-conscious individuals and 500 LG members in Thailand participated in this marathon. The high level of engagement reflects a growing awareness among Thai people about the importance of taking care of one’s health and demonstrates how Life’s Good when the community gathers together to share the joy of exercise.
This marathon craze can be witnessed in all four corners of the globe, including another Southeast Asian country. In a remarkable showcase of community spirit and determination, LG Malaysia recently hosted its first-ever “LG Life’s Good Run” at Anjung Floria, Putrajaya. The event drew more than 3,000 runners, each one embodying the Life’s Good spirit through a shared journey of good health and positive, self-improving challenges.
More than just a race, the LG Life’s Good Run encourages pros and amateurs alike to embark on a journey of self-discovery, where every step brings them closer to the healthier, more fulfilling life they deserve. The children’s category has been introduced so that young runners can take on their greatest personal challenge yet, aiming to foster resilience and determination from an early age.
Prizes were awarded to the top three finishers across six categories: Men’s Open (aged 16–39 years), Men’s Veteran (aged 40 years and above), Men’s (Non-Malaysian) (aged 16 years and above), Women’s Open (aged 16–39 years), Women’s Veteran (aged 40 years and above), and Women’s (Non-Malaysian) (aged 16 years and above). The prizes included some of the company’s best-sellers, including the LG WashTower, 65-inch LG OLED TV and LG InstaView refrigerator.
The event also featured engaging side quests in the carnival area, a hub of excitement and anticipation. Captivating product displays, traditional Korean games and Instagrammable product zones were also set up, delighting runners and their support teams – friends and family – by making the whole experience even more unforgettable.
LG East Africa is also championing healthy lifestyles through a shared passion for running by joining its distribution partner, OPALNET, to aid this year’s “Standard Chartered Nairobi Marathon”, Kenya’s premier running event which attracts over 25,000 participants from across the globe every year without fail.
The added benefit of hosting a marathon is the opportunity to raise millions of dollars for several charities. The Nairobi Marathon donates large amounts of its proceeds to deserving initiatives set up to improve the lives of marginalized groups, such as people with disabilities, disadvantaged youth and women. The goal is to promote various educational, employment and community-enriching opportunities that wouldn’t be possible without a significant amount of funding.
The two companies presented KES 1.7 million (USD 13,000) worth of electronics to support the event, including five 65-inch TVs and eight XBOOM speakers to be used along the 42-kilometer-long course. Some products were even given as prizes to the winners.
This generous contribution was part of a wider sponsorship group, with LG and OPALNET joining 40 other sponsors to collectively raise a grand total of KES 173 million (USD 1.3 million), giving the event even greater meaning and influence in the region.
The large-scale marathon also helped consumers better understand the outstanding capabilities of LG products by experiencing their cutting-edge features firsthand. It was equally as beneficial for the local LG employees taking part, as they were able to directly contribute to Kenya’s sports culture and community development.
Finally, with running one of the fastest-growing hobbies in Korea, in large part thanks to the rising number of running clubs, a number of LG employees recently volunteered as pace makers for frame runners with disabilities at the “2024 JTBC Seoul Marathon”, one of the nation’s biggest marathons. The company also demonstrated its ESG vision of Better Life for All by participating in the marathon challenge for people with brain lesions.
With the running trend set to stay, LG’s recent initiatives have focused on strengthening the power of community and spreading the importance of bettering one’s physical and mental well-being.
To discover how other offices are spreading the message of Life’s Good through unique global and local initiatives, visit the .
Contributed by LG Thailand, LG Malaysia and LG Kenya
# # #
-
By News Reporter
Photo credit: @minyo_kki / LG NeoChef X Creator Recipe: Italian Slow Food ‘Riso, Cozze e Patate’
Sharing “kitchen moments” on social media has become a global trend, connecting people from all walks of life. A quick search of #kitchendesign on Instagram reveals over 18.5 million posts, while #lifestyle boasts around 374 million posts, showcasing the modern kitchen as a hub of creativity, care and connection. In line with this trend, LG operates the Life’s Good Kitchen channel, a platform dedicated to kitchen lifestyle enthusiasts.
Examples of Life’s Good Kitchen “Special Goods”: apron, oven mitt, and eco bag set with embroidered patches for personalized style
The Life’s Good Kitchen channel is the ideal online destination for those passionate about the latest food and lifestyle trends. While embodying LG’s inspirational Life’s Good philosophy, it continues its mission of bringing people together, catering to individuals who may not be expert cooks but are keen on a simple and healthy lifestyle.
Instagram and TikTok, two of the most popular social media platforms, serve as a “global dining table” where users can explore diverse culinary cultures, seek cooking inspiration, and even make new friends. The Life’s Good Kitchen channel actively participates in this phenomenon, allowing gourmets worldwide to share their love for good food.
In October, the Life’s Good Kitchen channel launched the Cooking Challenge, an international campaign targeting TikTok users across Australia, Latin America, the Middle East and Asia. The campaign invites people to share their culinary experiences through two challenges: the Inspiration vs. Reality Cuisine Challenge (for beginners) and the LG Microwave Gourmet Cooking Challenge (for more experienced cooks). These challenges ensure that everyone, from novices to experts, can join in the fun. With over 5,000 participants so far, LG’s campaign has become a dynamic platform for food lovers to express their joy for cooking.
The Cooking Challenge, part of an LG brand campaign promoting the benefits of home cooking, aims to discover talented culinary creators (as well as those who perhaps have more ambition than skill). LG’s campaign fosters a diverse community of food enthusiasts, driving engagement with the Life’s Good Kitchen channel and creating brand fans who may consider LG products when upgrading their kitchen appliances.
The Inspiration vs. Reality Cuisine Challenge encourages participants to upload photos of dishes that didn’t turn out as expected, offering a lighthearted test for home chefs. Meanwhile, the LG Microwave Gourmet Cooking Challenge allows seasoned cooks to share unique recipes made with the LG NeoChef microwave, using special GIF stickers and the hashtag #LGCookingChallenge2024. The NeoChef microwave, powered by LG’s Smart Inverter technology, enables fast, precise cooking and heating, making it perfect for both culinary experimentation and everyday meals.
The Life’s Good Kitchen channel is a sensory playground for global food enthusiasts that features great recipes, helpful household tips and more
Launched on Instagram in July 2021, the Life’s Good Kitchen channel has grown into a vibrant global community of over 6 million followers across Instagram, Facebook and TikTok. The channel celebrates cooking experiences, culinary cultures and sustainable living, aligning with global trends and the interests of Millennials and Generation Z.
LG offers unique experiences with “LG InstaView miniature” and miniature cooking recipes
LG prioritizes customer-centered content, fostering meaningful interaction and engagement by avoiding direct product promotion and staying true to its Life’s Good philosophy. Initiatives like the Kreator program, which combines “kitchen” and “creator,” enhance LG’s ability to connect with people worldwide.
For years, LG has engaged customers through impactful campaigns. The 2021 Food of the Day campaign promoted health and well-being, while the 2022 Party Food with Playmobil challenge celebrated the joy of hosting gatherings post-pandemic. The 2023 Comfort Food Challenge allowed customers to share their favorite stress-relieving foods.
LG’s annual Global Cooking Challenge continues to connect with Millennials and Generation Z thanks to its relatable and engaging culinary themes
Through innovative TikTok challenges and curated lifestyle content, LG enables people to experience its brand philosophy and learn about its premium products in a fun, interactive way. The company will continue to deliver enjoyable brand experiences through diverse campaigns centered around culinary and kitchen themes, upholding the belief that Life’s Good.
To join in and share culinary moments, visit Life’s Good Kitchen on
link hidden, please login to view, and . # # #
*According to a study by Menu Tiger, 50 percent of diners report that social media influences their restaurant choices, highlighting the role platforms like Instagram and TikTok play in shaping culinary habits and trends. ()
-
-
By News Reporter
LG Objet Collection epitomizes artful home appliances that seamlessly complement any space. And since beauty is not just on the outside, each appliance boasts innovative technology and leverages the LG ThinQ platform to ensure a smarter home that prioritizes convenience.
To help consumers realize their dream homes – spaces that embody convenience and evoke positive emotions – LG Vietnam teamed up with AKA, a leading interior design brand that has propriety rights of over 30 famous furniture brands. Together, they crafted inspiring living space concepts showcased in BoConcept showrooms, a luxurious furniture design brand exclusively distributed by AKA. Here, the latest appliances and devices from the LG Objet Collection were prominently displayed, curating harmonious spaces that reflect unique tastes and styles.
The living room was transformed into an art exhibition with LG OLED Posé TV. The product’s luxurious design, characterized by soft, rounded lines and a beige fabric finish, inspires a warmer, more intimate atmosphere. The Posé minimizes visual clutter by concealing cables and accessories behind its cover, while cleverly routing the power cord along the base.
The kitchen was elevated with the LG Objet InstaView refrigerator and LG Quadwash TrueSteam dishwasher, which feature elegant designs and advanced technologies to bring aesthetics and convenience to the heart of every home.
In the bedroom, the LG PuriCare360 Alpha PET air purifier became an indispensable element by quietly cleaning the air, ensuring the best night’s sleep. Its unique two-tiered cylindrical design added a stylish touch that accentuated the relaxing ambiance of the room. The stylish LG Stanby ME smart screen, with various customization options and effortless portability, was another popular choice for family homes.
Another design marvel for the home was the LG Objet Styler, which boasts a modern design with minimalist square edges, resembling a small wardrobe. To ensure it blends effortlessly into any interior, its screen can be hidden away and only appears when touched by the user. Meanwhile, the LG WashTower introduced a “new breeze” to laundry spaces with its stacked washer and dryer design, utilizing a single control panel for optimal cleaning while saving valuable space.
Beyond its pioneering and creative designs, the LG Objet Collection integrates LG’s leading technologies, allowing customers to enjoy a daily paradise of convenience. Each product in the high-end collection connects seamlessly to the LG ThinQ app, empowering users to control their devices via smartphone, ensuring spaces are always tailored to their preferences.
Interior design experts note that the subtle yet elegant colors of beige, black and green not only allow the LG Objet Collection harmonize with a wide array of design styles but also add a touch of refinement and coziness to living spaces. These colors contrast beautifully with natural elements like stone, wood and tiles, enhancing the overall depth of the décor.
With today’s customers expecting new products to do more with less, the experience space also showcased LG PuriCare Aero Furniture, featuring a unique design that resembles a modern coffee table. Complete with a control panel and a wireless charging pad for smart devices, its cylindrical base purifies the air while maintaining a sleek aesthetic.
This collaboration between LG and AKA exemplifies the ideal home for modern consumers, merging aesthetically pleasing designs with life-enriching functionality. It reflects LG’s long-standing commitment to enhancing the overall user experience while promoting easier interactions with their products.
Contributed by LG Vietnam
# # #
link hidden, please login to view
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.