[Mobility Inside] A Paradigm Shift in the Automotive Industry: Over-the-Air
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By News Reporter
Company’s Latest Appliances for the European Market Deliver Outstanding
Performance With Impressive Energy Savings
SEOUL, Sep. 2 2024 — At IFA 2024, LG Electronics (LG) is set to unveil its latest lineup of home appliances boasting industry-leading energy efficiency. Designed in response to the European Union’s ongoing efforts to achieve carbon neutrality by 2050, and aligned with the REPowerEU plan to reduce EU member countries’ dependency on fossil fuels, the new appliances leverage LG’s advanced core technologies to provide superb performance with reduced power consumption.
Industry-Leading Energy Efficiency with AI-Enhanced Laundry Solutions
LG’s latest washing machine and dryer set new standards for energy efficiency. The washing machine is able to perform a new drum motion that helps deliver clean laundry while minimizing the energy consumption of its Artificial Intelligence Direct Drive (AI DD) motor. The washer intelligently adjusts the motor’s RPM in real-time, contributing to the appliance’s impressive A-55 percent energy rating1 and preventing laundry from tangling or twisting. Additionally, LG’s new washing machine comes with a Microplastic Care cycle that reduces the shedding of microplastics from laundry,2 as well as the ezDispense feature, which automatically dispenses the right amount of detergent for each load.
Meanwhile, the efficient, new dryer has an A+++-26 percent energy rating.3 Both of LG’s latest laundry appliances are equipped with AI-driven innovations; the washing machine’s AI DD motor and AI Wash feature offer enhanced fabric-sensing capabilities and strong performance, while the dryer’s AI Dry provides accurate moisture detection and optimal drying for a range of different materials and laundry items. The washing machine can also automatically set cycle and temperature options based on usage patterns and change the order in which cycles are displayed on the control panel (according to usage-frequency) for a more convenient user experience.
Refrigerators with High Efficiency and Premium Design
Offering the lowest energy consumption of any refrigerator currently on the market, the new LG bottom-freezer refrigerator has an A-25 percent energy rating4 and brings style to the kitchen with its premium flat door design. In addition, the new model generates only 29dB during operation for a more peaceful kitchen environment. To give European customers greater choice, LG is expanding its line of highly efficient refrigerators, introducing a large capacity side-by-side model5 in addition to the new bottom-freezer. The new side-by-side refrigerator offers convenient features, such as the company’s unique Craft Ice spherical-ice maker, and easy hygiene management with UVnano technology.
Convenient and Efficient Kitchen Solution
Along with A++ energy efficiency,6 LG’s new 60-centimeter (24-inch) built-in InstaView oven presents a variety of cutting-edge features and AI technologies to elevate the culinary experience. The oven provides a total of 80 Auto Cook modes, and, with Gourmet AI, can identify the dish being cooked through its built-in camera, and automatically select the appropriate cooking mode from a database of 30 recipes. Making life in the kitchen that much easier, LG’s InstaView technology lets users check on their meal’s progress without even having to open the door, helping to preserve the temperature inside the oven and prevent energy waste.
Incorporating the company’s power-saving Inverter Direct Drive Motor, the new LG QuadWash dishwasher has an energy efficiency rating of A-20 percent.7 The dishwasher also enhances convenience with its Side Rack and 3rd Rack options, offering users the loading flexibility to accommodate a variety of different kitchenware.
“LG’s latest appliances meet growing European demand for energy efficient home solutions while simultaneously delivering superior performance and a more convenient life,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to leverage our advanced core technologies, including inverter and component solutions, to deliver an expanded lineup of appliances with industry-leading energy efficiency.”
Visitors to LG’s booth (Hall 18, Messe Berlin) at IFA 2024 from September 6-10 can explore the company’s latest high-efficiency products for a more sustainable life.
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1 55 percent lower than to the minimum threshold of energy efficiency class A in the Energy Efficiency Index, as defined by EU Regulation 2019/2014.
2 Tested by Intertek in July 2023. Comparing the Microplastic Care cycle and Mixed Fabric cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3kg of load (100 percent polyester training jacket). Results may differ depending on the clothing washed and the usage environment.
3 26 percent lower than the minimum threshold of energy efficiency class A+++ in the Energy Efficiency Index, as defined by EU Regulation 392/2012, when set to Eco program.
4 25 percent lower than the minimum threshold for the A energy efficiency class in the Energy Efficiency Index, according to EU Regulation 2019/2016.
5 GSLE91EVAB is the European market’s first energy B-grade model within the category of side-by-side refrigerators with ice and water dispensers, based on Gfk market data from 13 EU countries, as of August 2024.
6 Based on energy efficiency tests on household electric cooking appliances, conducted in accordance with International Electrotechnical Commission (IEC) 60350-1 standard and energy efficiency class and index according to EU Regulation 65/2014. LG InstaView Oven’s energy consumption per cycle is 0.51kWh when set to fan-forced convection mode.
7 Based on household dishwasher Energy Efficiency Index according to EU Regulation 2019/2017. LG’s new dishwasher offers 20 percent more efficiency than an A-rated dishwasher model.
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By News Reporter
As the mobility industry shifts towards software-defined vehicles (SDVs), the importance of automotive displays continues to grow. Advanced display technology is already enhancing in-car infotainment systems and user experiences by presenting drivers with a wealth of vehicle and road-related information, while offering passengers an array of entertaining content.
The trend of incorporating larger and more numerous displays within vehicles, often referred to as ‘screenification,’ is elevating the convenience, safety and enjoyment of vehicle occupants, while also influencing vehicle cabin design. OLED panels, known for their superior image quality and unmatched flexibility (both literally and in terms of design), are increasingly being adopted in the premium auto segment.
Market research firm Omdia projects that by 2030, one out of every two information display units used in premium vehicles will be an OLED panel. Several global automakers are now equipping their high-end models with large, high-resolution displays to meet customers’ evolving expectations and preferences. With their stunning colors, clarity and contrast, OLED panels are raising the bar for automotive displays and are expected to drive the market’s continued expansion.
OLED technology makes it possible to create large, curved and flexible screens for use in digital cockpits. In response to the auto industry’s increasing interest in premium displays, the R&D laboratory at LG’s Vehicle component Solutions (VS) Company has recently developed an algorithm for its in-vehicle OLED displays that compensates for any visual distortion related to viewing angle. This advanced technology, first showcased at Display Week 2024, ensures that LG’s automotive OLED screens deliver consistent brightness and distortion-free colors from practically any angle. As a result, drivers can now see images and text more clearly across all parts of the display, enhancing safety by reducing the time needed to check on-screen information.
LG’s new technology overcomes the viewing-angle limitations typically associated with large, curved OLED displays. Currently, LG is the only automotive display supplier to have developed an algorithm that corrects these particular issues and is now in the process of commercializing this innovation.
Research into flexible OLED automotive displays has been a major focus for LG VS Company’s R&D laboratory over the past year. Kim Kyung-lack, vice president of Display Development at LG VS Company, noted that due to extensive and ongoing efforts, LG is able to offer a wide range of automotive displays leveraging next-generation technology to deliver outstanding performance. Since 2022, LG has been developing advanced in-vehicle displays and now boasts an impressive portfolio of solutions, including screens with rollable, flexible and foldable form factors. The company’s diverse offerings provide automakers with more choices when designing vehicle interiors and offer vehicle users a richer, more varied in-car experience.
Beyond automotive displays and components such as EV motors and smart lamps, LG VS Company offers cutting-edge in-vehicle software platforms and solutions. This software integrates seamlessly with the company’s display products to form a complete in-car experience solution, adding significant value for automakers seeking to enhance the functionality of their existing infotainment systems.
Through its innovative solutions for vehicles, LG is accelerating the arrival of the SDV era and playing a leading role in redefining the future of mobility.
To learn more about LG’s advanced automotive display products, visit
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By News Reporter
The harmonious marriage of minimalist aesthetics and functionality is a hallmark of some of the most successful examples of industrial design. Launched earlier this year, the link hidden, please login to view (model HU710PB) portable projector exemplifies the ‘less is more’ approach, shedding all superfluous design touches to achieve a timeless look and maximum usability. Since its global debut at CES 2024, the LG CineBeam Q has won a steady stream of praise for its practical, user-friendly features and distinctive yet understated style.
The LG CineBeam Q produces immersive large-scale pictures in ultra-sharp 4K resolution. In order to achieve this, the technologically sophisticated projector utilizes more components than a conventional model – an impressive feat considering its small size. To efficiently house all of the parts required – most of which are square in shape – the design team found that a simple square shape was the most ideal for the device itself. The result is an ultra-portable projector that pairs high-performance with a super-clean, minimalist design.
The ‘boxy’ form factor of the LG CineBeam Q is augmented by a sleek metallic look; something rarely seen in today’s projector market and a point of difference that further sets LG’s product apart from the competition. Typically associated with premium IT devices, the metallic finish enables the device to double as a stylish interior accessory while also providing a pleasing tactile quality.
Thoroughly minimalist in appearance, the LG CineBeam Q’s exterior does away with any and all non-essential design elements, leaving only that which is truly needed: the lens, handle, connection ports and power button. Even the information label on the bottom of the device has been streamlined, providing a selection of essential product data for the customer’s reference, and nothing else.
The handle of the CineBeam Q not only maximizes usability, but also helps to make the product instantly recognizable. The elegant simplicity of the CineBeam Q’s 360-degree rotatable handle belies the ingenious practicality of its design, serving both as a carry-handle and as an adjustable stand.
The remarkable LG CineBeam Q delivers moving cinematic experiences in almost any setting, indoors or out. Due to its exceptionally light weight – only 1.49 kg – the CineBeam Q is easy to pick up, and can be conveniently carried to wherever it is needed. Along with prioritizing portability and performance, Lee Eun-bong, the lead product designer on the CineBeam Q, sought to create an intuitive design that users could instantly understand and feel comfortable with – even those who had never owned a projector before.
A great choice for anyone seeking a stylish, take-anywhere* projection solution, LG CineBeam Q offers a unique combination of modern minimalist design, stellar portability and stunning 4K image quality.
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* The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery.
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By News Reporter
The Kia EV3 Comes Equipped With LG’s webOS-Based ACP, Elevating the In-Car
Experience to New Heights
SEOUL, May 27, 2024 — LG Electronics (LG) is bringing its cutting-edge Automotive Content Platform (ACP) powered by webOS to the latest all-electric SUV from Kia Corporation (Kia). The integration of LG’s ACP into the recently unveiled Kia EV3 marks the first time the innovative solution has been applied to an electric vehicle. LG’s automotive entertainment platform initially debuted in South Korea last year with the introduction of the Hyundai Motor Group (Hyundai) Genesis GV80 and GV80 Coupe.
The webOS-based ACP brings the home entertainment experience into the vehicle cabin, aligning with LG’s future mobility vision to transform the car into a “living space on wheels.” This platform is an integral part of LG AlphaWare, LG’s suite of software solutions for software-defined vehicles (SDVs). It offers a wide range of content that has made LG Smart TVs with webOS so popular with consumers worldwide. Optimized for the in-car environment, LG’s ACP powered by webOS allows vehicle passengers to sit back and immerse themselves in their favorite content – just like they would at home.
LG’s ACP makes commutes and road trips more entertaining and enriching by providing EV3 owners and passengers access to apps from a wide range of premium content providers, including Netflix, YouTube, Baby Shark World for Kids, Stingray Karaoke, Play.Works and LG Channels. Thanks to LG and Kia’s close collaboration, the EV3 conveniently puts LG’s powerful platform at each passenger’s fingertips, enabling them to enjoy high-quality content on the car’s built-in screens. From streaming services and social media platforms to educational content for kids, users have access to a variety of content previously only available on mobile devices or TV.*
The webOS-based entertainment system from LG is continuously updated and enhanced, ensuring seamless integration with applications such as Baby Shark World for Kids. The mobile education app, beloved by children all over the world, presents over 9,000 songs and stories designed to educate and enthrall young learners and is readily available for download from the LG Content Store on the ACP.
LG’s advanced ACP now offers an enriched content streaming experience with the recent addition of the company’s exclusive, free streaming service, LG Channels. Tailored for in-vehicle use, LG Channels presents over 80 channels, real-time news updates and over 400 VOD content options, including movies, dramas and animated series for children – all ready to watch without any complex sign-ups required. LG aims to expand its in-vehicle LG Channels service (which was first launched on ACP for the Genesis GV80) with more outstanding content choices set to arrive in the near future.
“Featuring numerous user-centric innovations including LG’s ACP powered by webOS, the EV3 enables our customers to enjoy a compelling in-vehicle experience, complete with many of their favorite premium streaming services,” said Ryu Chang-sung, senior vice president and head of the Global Brand & CX division at Kia.
“Our in-vehicle content platform elevates the mobility experience, providing easy access to a diverse array of high-quality content,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We will continue to collaborate with leading global content providers to further enrich LG’s ACP, meeting the demands of both automakers and end users.”
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* The service requires a data subscription for automobiles.
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By News Reporter
Company Joins Forces With Hyundai Motor Group and YouTube
to Deliver More Entertaining Infotainment Experiences With the New Genesis Models
SEOUL, Nov. 1, 2023 — LG Electronics (LG) has announced that it will apply its in-vehicle infotainment system – featuring webOS for Automotive, the company’s automotive content platform – to Hyundai Motor Group (Hyundai Motor Company, Kia corporation, Genesis)’s new Genesis models. On October 31, LG hosted Hyundai Motor Group (Hyundai) and YouTube at a ceremony in Los Angeles, U.S., to celebrate the introduction of webOS for Automotive to Hyundai’s luxury brand, Genesis, and to discuss collaborations to enhance the in-vehicle entertainment experience.
Hyundai’s new Genesis models are equipped with an infotainment system that takes full advantage of webOS for Automotive. Passengers in the front and back seats can now comfortably watch the high-definition content they typically enjoy on their smartphone or TV in compliance with driving and safety regulations. Infotainment displays can stream content with the immersive sound quality Genesis has engineered.
This collaboration is noteworthy as it marks LG’s first unveiling of its automotive content platform. LG introduced webOS for Automotive to extend its unique customer experiences and services to the road. Leveraging the proven popularity and convenience of webOS, which has reached cumulative sales of 200 million in the Smart TV market, the company has developed a new version for vehicles so that drivers and passengers can enjoy a wide array of over-the-top (OTT) services, including YouTube, in an optimized cabin setting.
LG, Hyundai and YouTube worked in close collaboration to bring YouTube’s native TV app to WebOS for Automotive, providing an optimized in-vehicle viewing experience. In addition, the YouTube app uses the newly developed native touch solutions on WebOS for Automotive.
Always at the forefront of innovation in the infotainment market, LG is constantly enhancing driving and chauffeur experiences by drawing on the extensive technology and insight it has accumulated over decades in the TV and home appliance spaces.
With webOS for Automotive, customers can comfortably enjoy the variety of content available on TVs at home within their vehicle. It provides differentiated mobility experiences that bring more value to life on the road by extending their living space to their vehicles.
“Thanks to technological development based on SDV, people can comfortably enjoy various video content in their vehicles,” said Kwon Hae-young, vice president of the Infotainment Development Center at Hyundai Motor Group. “We will continue to expand our collaboration with major global content companies to provide more diverse and valuable in-vehicle experiences to our customers.”
“YouTube provides breadth and depth of audio and video content that is optimized for in-vehicle entertainment. We are proud to be part of this collaboration that’s taking in-vehicle entertainment to the next level,” said Tony Archibong, managing director of Global Product Partnerships at YouTube.
“LG remains committed to introducing the most advanced vehicle solutions, including webOS for Automotive, as we strive to elevate the customer experience for drivers and passengers while also accommodating the diverse demands of car manufacturers,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company.
Based on a rich understanding of customer and their living spaces, LG held a press conference at IAA Mobility 2023 in Munich, Germany in September, where LG CEO William Cho shared the company’s perspective and presented its vision for the future mobility industry under the theme of “Taking Life’s Good on the Road.”
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