The Hidden Key to Elevate the Luxe Life: Technology
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By News Reporter
Simplifying Complex Driving With Intuitive Navigation Guidance
SEOUL, Nov. 6, 2024 — LG Electronics (LG) has been awarded the prestigious “King Sejong Award” at the 2024 Technology Patent Awards for its pioneering augmented reality (AR) technology designed for vehicles. This annual event, organized by the Korean Intellectual Property Office, recognizes patents registered within the past decade that contribute to enhancing South Korea’s industrial competitiveness.
The patent for LG’s advanced vehicle AR technology was submitted both domestically and internationally in 2022. This innovative system aims to improve the future mobility experience by leveraging AR to visualize various driving scenarios. It generates 3D graphics that provide vehicle information and navigation guidance on in-vehicle displays.
Driving can often be confusing, especially on complex roads or unfamiliar routes, where estimating distances or directions becomes challenging. LG’s in-vehicle AR technology alleviates this confusion by providing clear guidance lines that drivers can easily follow. The system employs sophisticated algorithms to integrate data from various vehicle sensors, including smart cameras, navigation systems and driver assistance sensors, along with external data sources. By harnessing information from GPS, Advanced Driver Assistance Systems (ADAS) and vehicle-to-everything (V2X) technologies, the system can predict potential hazards and accident risks based on the vehicle’s location and surrounding environment, thereby enhancing safety during journeys.
A key feature of LG’s patented technology is its ability to display dynamic AR images. This capability makes route guidance more intuitive by adjusting the symbols representing the vehicle and directional guidance – such as combining a spade and chevron into an arrow shape or separating them – based on real-time driving conditions. The AR graphics can seamlessly separate, transform and merge, allowing the system to visually convey complex driving information, such as speed, incline, lane changes and route recalculations, in a manner that can be easily understood by the driver.
LG plans to leverage this advanced vehicle AR technology to develop future mobility solutions for global automakers and accelerate the development of new mobility software. The company also aims to generate royalty-based revenue from the patent.
“LG is excited to utilize its award-winning AR technology to create mobility solutions that elevate driver convenience and contribute to safer roads for everyone,” said Kim Dong-wook, head of the B2B Advanced Technology Center at LG Electronics. “Moving forward, we will continue to refine our AR technology to ensure compatibility across all vehicle platforms. We anticipate that this exciting innovation will significantly contribute to the growth of our software business.”
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By News Reporter
As smart home and electrification technologies emerge as key trends in the home appliance sector, we are seeing an industry-wide shift away from simple product sales to a more service-oriented business model.
Smart home technology simplifies the management of complex devices through a range of helpful automation features. By utilizing insights gained from home appliances and Internet of Things (IoT) sensors, the latest smart home tech can better understand customer’s lifestyles and needs. This, in turn, enables the delivery of proactive, tailored services that reduce the burden of household chores. As the technology advances, we move closer to the realization of what LG calls the Zero Labor Home.
*This image is designed to aid understanding of a smart home solution that connects and controls devices within the home (Image Source: Feepik)
Smart home solutions have become a major focus not only for appliance manufacturers but also for IoT, telecommunications, construction and big tech companies. The introduction of smart home standards or protocols, such as Matter,1 is enhancing connectivity between appliances, IoT devices and home systems. Moreover, generative artificial intelligence (AI) and ambient computing2 technologies are making it possible for users to control devices and services through voice commands alone, saving them time and making life at home far more convenient.
*This image was created to aid understanding
One of the leaders in this space, LG recently introduced its latest AI Home solution, offering users the ability to control their home appliances and IoT devices through conversational voice commands. FURON, LG’s generative AI agent and the brain of the AI Home, is able to learn and remember users’ preferences for various devices and apply the appropriate settings in the given situation. Furthermore, LG AI Home connects seamlessly with appliances and IoT devices from a growing number of global brands and integrates flawlessly with various types of apps through ThinQ ON, LG’s AI home hub. The company is continuing to expand its AI Home ecosystem to offer users a broader range of smart home solutions and services.
The transition from fossil fuel to electricity-powered products is a significant global trend – one that is expected to accelerate due to the enforcement of international regulations aimed at mitigating global warming. Boilers are rapidly being replaced by heat pump heating systems, gas ranges by induction cooktops and gas dryers by heat pump dryers. Against this backdrop, LG is actively strengthening its research and development (R&D) programs to discover more efficient and reliable heat pump technologies. These efforts include the recent completion of the company’s “global R&D triangle” to create specialized solutions for cold climates, and the hosting of the Global Heat Pump Consortium, which was founded by LG in collaboration with international universities.
*This image was created to aid understanding
Moving forward, electrification technology will evolve into smart home energy solutions that optimize energy generation, storage and usage within the home. Ultimately, this evolution will give rise to living environments whose occupants can enjoy convenient cooking, heating and cooling – and a dependable supply of hot water – while simultaneously reducing household energy consumption and environmental impacts.
Known for its expertise in smart life solutions, LG has always emphasized the importance of innovation. LG’s core technologies, including the linear compressor (refrigerators), Direct Drive motor and TrueSteam technology (washing machines, Styler), and dual rotary and scroll compressors (air conditioners), have played a crucial role in the company’s rise to leadership in the global home appliance market. Looking ahead, the role of LG’s R&D division will be even more vital in discovering new electrification and smart home technologies. Through a commitment to excellence and a spirit of inquiry, LG will continue to lead the way to a better future.
By Oh Sai-kee, Head of LG Electronics Home Appliance and Air Solution R&D Center
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1 A smart home and IoT device connectivity standard developed by the Connectivity Standards Alliance (CSA). Matter enables seamless interoperability between smart devices and platforms from diverse ecosystems.
2 Ambient computing refers to technology that is able operate invisibly in the background, blending into the environment and working automatically without users noticing its presence. Also referred to as “invisible computing” or “disappearing computing”.
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By News Reporter
Designed for the Healthcare Sector, Company’s Latest Medical Monitor
Provides Impressive Imaging and Convenient Features
SEOUL, Oct. 9, 2024 — LG Electronics (LG) is launching its new 31.5-inch surgical monitor (model 32HR734S) featuring advanced Mini LED display technology. Designed to provide color video displays of images from surgical endoscopes, laparoscopic camera systems and other compatible medical imaging systems, LG’s monitor has received 510(k) clearance from the U.S. FDA, indicating it can now be sold in the U.S. The 32HR734S’s Mini LED technology enables precise brightness control and provides a wide color range, optimizing image clarity and color, making it an ideal choice for a variety of surgical applications, including laparoscopy and endoscopy.
The 32HR734S features a 31.5-inch, 4K resolution (3,840 x 2,160) Mini-LED display leveraging thousands of tiny LED diodes as the Back Light Unit (BLU). Delivering 2,000 cd/m² peak brightness and a dynamic contrast ratio of 1,000,000:1, LG’s medical monitor leverages 1,536 local dimming zones to produce clear, detailed images and enhanced visual contrast. The display also provides excellent color consistency across the screen and boasts 98 percent coverage of the DCI-P3 color space.
In addition to its impressive visual performance, the 32HR734S delivers the durability and reliability necessary for surgical settings. Employing Optical Bonding technology, along with Anti-Glare, Anti-Reflection and Anti-Fingerprint coatings on its front, LG’s 32HR734S 4K surgical monitor ensures optimal visibility even in brightly lit operating rooms. What’s more, the front and rear of the product (IP45- and IP32-rated, respectively) offer excellent resistance to water and dust, preventing fluids or particles from disrupting monitor operation during surgeries.
The 32HR734S is also the first LG surgical monitor to incorporate the innovative Clone Screen feature. Clone Screen allows users to duplicate the image being displayed on the 32HR734S on a second monitor (connected via HDMI), significantly enhancing operational efficiency and communication within the surgical environment, especially in situations where multiple medical professionals need to view the same image.
For added versatility, the display’s Mirror Mode makes it possible to flip the on-screen image horizontally, while Rotation Mode can rotate the image 180 degrees to match the orientation of the surgical camera. The 32HR734S also provides Picture-in-Picture (PIP) and Picture-by-Picture (PBP) functionality, the latter allowing the display of up to four different image sources simultaneously. This enables medical staff to view a combination of inputs or images, such as laparoscopic and fluoroscopic images, while monitoring the patient’s vital signs at the same time.
“Featuring advanced Mini LED technology, the 32HR734S delivers the excellent picture quality and convenient functionality needed in surgical settings,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We believe our new model will significantly boost efficiency for medical professionals performing and assisting with surgeries.”
Key Specifications:
LG Surgical Monitor (32HR734S)
Size 31.5-inch Backlight Technology Mini LED Screen Resolution 4K (3,840 x 2,160) Display Panel Type IPS Aspect Ratio 16:9 Surface Treatment Protection Glass (Optical Bonding, Anti-Reflection, Anti-Fingerprint, and Anti-Glare) Color Gamut (Typ.) DCI-P3 98% Brightness (Typ.) 800cd/m² Brightness (Stabilization)
500cd/m² Peak Brightness (Typ.) 2000cd/m² Color Bit 10bit Contrast Ratio (Typ.) 1,000:1 Response Time (Gray-To-Gray)1
5ms Features DICOM Compliant Yes Hardware Calibration LG Calibration Studio HDR HDR 10, HDR Effect Video Signals Input Terminals HDMI x 1, DisplayPort x 1, SDI (12G / 3G) x 4, DVI-D x 1 Output Terminals HDMI (Clone Screen) x 1, SDI (12G / 3G) x 4 Connectivity USB USB 3.0 1 Upstream, 1 Downstream Power AC Input 100-240Vac, 50/60Hz Power Consumption 130W (Max) / Less than 0.3W (DC Off) Durability IP Resistance Rating2 IP453 (Front), IP324 (Except for Front), IK065 User
Convenience PBP Yes (2 / 3 / 4 PBP) PIP Yes Screen Flip Mirror Mode, Rotation Mode Failover Input Switch Yes Physical Specifications
Weight 9.7 kg Wall Mount Size 200 x 100 / 100 x 100 mm # # #
1 GtG: Gray-to-gray response time.
2 Tested under controlled laboratory conditions with an IP/ IK rating. Dry before using. Do not charge while wet.
3 IP45: Protected against solid foreign objects of 1.0 mm and greater / Protected against access to hazardous parts with a wire / Protected against water jets.
4 IP32: Protected against solid foreign objects of 2.5 mm and greater / Protected against access to hazardous parts with a tool / Protected against vertically falling water drops when enclosure tilted up to 15°.
5 IK06: Protected against 1-joule impacts.
*Specifications may vary by region and all features, standards, and other product specifications are subject to change without notice or obligation.
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By News Reporter
Putting words into action is a critical component of LG’s Life’s Good motto. This has manifested itself across a wide range of activations in the U.S., most recently as part of LG Electronics USA’s partnership with the New York Yankees, one of the most recognized and successful sports franchises in the world.
As
link hidden, please login to view the LG OLED brand has been infused throughout iconic Yankee Stadium. Recently, LG expanded its partnership to include a cause-related component that will benefit the community around the stadium. This effort will support renovations at Elston Gene Howard Field, which sits across the street from the current Yankee Stadium on the site of the original Yankee Stadium. LG’s donation of USD 50,000 will assist in upgrades to the three ballfields at the location, which is utilized by the Bronx community and the Yankees’ Summer Night Lights program.
During an on-field ceremony at Yankee Stadium prior to the Yankees-Red Sox game on September 12, LG USA CEO Chris Jung presented a check to NYC Parks Bronx Borough Commissioner Jessenia Aponte and Administrative Parks and Recreation Manager Clinton Johnson.
“We believe in investing in the communities where we live and work. This collaboration with the New York Yankees enables us to improve these fields for the benefit of the youth of New York City,” said LG Electronic USA CEO Chris Jung. “Creating an environment where children can enjoy positive experiences helps ensure ‘Life’s Good’ in their community and provides a tremendous asset to their growth and development.”
“LG has been a tremendous partner, and they are employing that same forward-looking, collaborative spirit toward the Bronx community, which utilizes Elston Gene Howard Field extensively throughout the year,” said Yankees Senior Vice President of Corporate/Community Relations Brian Smith. “This donation will positively impact thousands of Bronx residents who rely on the park for exercise, recreation and team sports, including the children who participate in the Yankees’ Summer Night Lights programming. We salute LG’s contribution and look forward to seeing the benefits of their donation bear fruit for many years to come.”
Having just completed its second season, Summer Night Lights serves approximately 300 children and teenagers from the Bronx between the ages of 12 and 18 who take part in tournament-style, co-ed baseball and softball games on Tuesday and Wednesday nights throughout July and August. The program is designed to keep area young people engaged in recreation and character-promoting activities on summer evenings, when midweek organized activities for young people are difficult to find.
Contributed by LG USA
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By News Reporter
Although stress is a natural feeling that affects everyone, managing it has become increasingly difficult in today’s digital age. Recognizing this, LG Taiwan recently organized a special forum to help local customers address their anxiety and better manage stress, as part of the global “Optimism your feed” campaign and “Life’s Good with Optimism” initiative.
In the build up to this forum, LG Taiwan launched a psychological test on its Instagram page, aimed at raising awareness about social media-induced anxiety. This initiative helped followers gain a better understanding of the stress they experience from their digital lives.
Held on August 10, the forum featured esteemed psychologist Dr. Hui-Wen Deng and renowned YouTube film critic “Lessons from Movies.” They shared their professional insights and experiences on how social media impacts mental health and provided attendees with practical strategies to manage stress and maintain optimism, aligning with LG’s Life’s Good philosophy.
Dr. Deng explored the negative psychological effects of social media, emphasizing the importance of initiatives like LG’s “Optimize your feed” to help people navigate their online lives without feeling overwhelmed by anxiety.
The event also featured the host of popular YouTube channel “Lessons from Movies,” who shared her personal experiences as a key opinion leader, offering valuable techniques to embrace optimism in the face of criticism.
This event was a hit, with over 100 sign-ups within just half a day and nearly 80 percent of attendees participating in the interactive Q&A session that was held on the day. Many sought advice on how to overcome challenges and maintain an optimistic outlook on life, with many hailing the event as a source of useful information. One guest asked if either of the speakers would be collaborating with LG Taiwan on similar events in the future, or if LG Taiwan had more activities promoting “Optimism” in the works, suggesting a strong desire for more events like this.
On site, Instagrammable photo props and check-in gifts were provided to encourage participants to share their experience with friends and followers via social media. And as they left eager to try out the new techniques they had learned, LG handed out stress-relief fortune cookies and stress balls to each person in the hope of leaving a lasting positive impression and giving them constant reminder of its Life’s Good message.
LG Taiwan’s stress forum not only highlighted the importance of optimism in today’s digital world but also reinforced the brand’s dedication to enriching people’s lives. By providing valuable insights and practical advice on managing stress, LG is helping people navigate the complexities of their online lives, while promoting a message that Life’s Good every day, not just on the good days.
Contributed by LG Taiwan
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