LG Presents a ‘Life, Reimagined’ at IFA 2022
-
Similar Topics
-
By News Reporter
Gaming has evolved beyond entertainment into a creative outlet for exploring dynamic universes and building fantastical worlds. To enhance this immersive experience, LG has joined forces with renowned video game publisher KRAFTON to bring LG OLED TVs and lifestyle screens to the highly anticipated life simulation game “inZOI.” This collaboration offers players a unique opportunity to experience LG’s iconic TV products in a virtual world.
Set to captivate gamers with an inspiring simulated reality experience, inZOI brings a fresh and exciting new title to the social simulation genre, drawing widespread attention from devoted communities who still celebrate classics like The Sims 4. Following a YouTube showcase that sparked a significant buzz for the upcoming release, inZOI has surged in popularity, ranking No. 1 on the
link hidden, please login to view as of March 24. Early Access launched on Steam on March 28, giving players a chance to experience this much-awaited game before its official global rollout.
Through this collaboration, inZOI provides a highly realistic LG product experience, allowing players to fully appreciate the benefits and values of LG TVs. In-game, players can incorporate the LG OLED evo 97-inch G5 model, OLED Flex and lifestyle screens including the LG StanbyME, StanbyME Go and LG OLED Objet Collection Posé into their virtual homes. By customizing their interiors with LG TVs and stylish décor, players can experience how these innovative products seamlessly integrate into modern living spaces.
Players can explore different TV setups to match their personal aesthetics. The massive 97-inch G5 model can be mounted flush against the wall for a sleek look or placed stylishly on a stand. The Posé model, designed to resemble high-end furniture or an art object, seamlessly blends into the living space from every angle, including its elegantly finished back.
LG’s lifestyle screens bring versatility to virtual interiors. The height of the StanbyME screen can be adjusted and rotated to achieve the ideal setup, while the StanbyME Go allows in-game characters to open its carry-bag-style case to enjoy entertainment both indoors and outdoors. In addition, players can experience the visual impact and differences of the LG OLED Flex by switching between flat and curved display modes.
With inZOI and LG TVs, players can craft unique lifestyles and stories, bringing their ideal spaces to life in a virtual world.
Be part of this exciting journey and explore LG TVs and lifestyle screens in inZOI. Stay tuned to for the latest news and updates on how LG continues to bridge real-world innovation with virtual experiences.
# # #
-
By News Reporter
Accessibility in technology transcends mere innovation; it is about making everyday life better for everyone. At CSUN AT 2025, LG participated as the first global home appliance company to showcase its universal approach to accessibility.
The “CSUN Assistive Technology Conference,” organized by the Center on Disabilities at California State University Northridge, is recognized as the world’s largest event focused on assistive technology. Major global tech companies, including Google, Amazon, Apple and Microsoft, participate annually to introduce their new accessibility technologies and gain valuable insights.
As the pioneering global home appliance company to exhibit at the CSUN conference, LG unveiled accessibility innovations designed to enable a “Better Life for All.” At the 40th annual CSUN conference in March, LG showcased smart home innovations, AI technologies and accessory devices aimed at helping consumers with disabilities and senior citizens use products more conveniently.
For the U.S. consumer market, LG demonstrated various solutions that enhance user experiences through attachable accessories and software updates for home appliances and consumer electronics.
The LG Comfort Kit, introduced in North America for the first time this year, was developed in response to user concerns. LG created several accessories to make appliances easier to operate, including easy handles for people with limited strength to open the laundry detergent drawer and washer and dryer doors, and an easy-to-use dial for washing machines. The company continues to expand the Comfort Kit lineup by listening to feedback from a variety of consumers, including those with mobility impairments, visual impairments, as well as children and seniors.
Another highlight of the exhibition was a newly-developed commercial kiosk featuring height- adjustable capabilities and tactile keypads. This kiosk allows wheelchair users to easily adjust the screen height to their eye level. A new tactile keypad accessory designed to enhance accessibility for visually impaired consumers also was introduced at the conference.
Complementing its technology demonstrations in the booth, LG hosted a half-day workshop addressing topics such as AI smart homes, universal design including comfort kits, and accessible kiosks. Discussions included new assistive technologies and ways to alleviate customer pain points to create more convenient environments. Workshop participants included accessibility stakeholders from the Shepherd Center, the University of Maryland, UC Berkeley, the American Council of the Blind and the National Center for Accessible Media, who all shared their expertise and insights on improving accessibility in products.
According to LG Electronics ESG Strategy Head Justin Hong, LG’s role at CSUN 2025 exemplifies the company’s ongoing efforts to enhance accessibility for home appliance users and to realize its Better Life for All ESG vision. “Accessibility is at the heart of our innovation, driving us to push boundaries and exceed expectations,” he says. “It is particularly meaningful to showcase various products launching in North America as we continue our efforts to contribute to a Better Life for All with some of the easiest-to-use and most convenient products on the planet.”
LG was excited to participate in CSUN AT for the first time and present its newest accessibility-focused solutions debuting in North America. The event was a great opportunity to highlight the company’s ongoing commitment to improving lives for everyone by offering products that enhance convenience and ease of use.
With its first appearance at CSUN AT 2025, LG reaffirmed its commitment to universal design and accessibility. By introducing thoughtfully designed solutions that enhance convenience for disabled and senior users, LG continues to push for a more inclusive future.
Contributed by LG Electronics USA
# # #
link hidden, please login to view -
By News Reporter
Last year, LG Vietnam made waves in the gaming scene by introducing the Life’s Good Tournament, which was the first and only local area network (LAN) party gaming tournament in Vietnam. This premier League of Legends (LoL) competition in Vietnam attracts talented teams from across the nation, who compete through several qualifying rounds to reach the grand final held at Another Saigon by LG, brand experience space in Ho Chi Minh City. The 2024 final, held on November 30, featured the top teams from four different regions: GENETIC ESPORT from Lighting Esport Complex, HST from OGE Stadium, 2 GAME ĐI VỀ from Unicorn Cyber and ALPHA MALE from Vikings. These cybernets are fully equipped with LG UltraGear gaming monitors, which provide the ultimate gaming experience with brilliant OLED displays.
The grand final was graced by legends of the local eSports scene, including SOFM, Đức Mạnh, Clear and KillerQueen, who provided professional mentorship to the four teams. They shared their practical skills and inspired a competitive spirit in each competitor. After some of the most intense battles in the nation’s gaming history, GENETIC ESPORT emerged as the champion of the Life’s Good 2024 Tournament, followed by runners-up HST and third-place finishers 2 GAME ĐI VỀ and ALPHA MALE.
“This is our second time participating in the Life’s Good Tournament and our team came with a solid plan to conquer the country’s best LoL teams,” said a player of GENETIC ESPORT. “Our outstanding performance in the final was inspired by our mentor, KillerQueen. We are extremely grateful to LG for creating a professional platform that allows us to compete with other talented teams while unlocking the full potential of our passionate eSports community in Vietnam.”
This convincing victory was the result of tireless preparation and effort, earning the GENETIC ESPORT team a trip to Korea in December 2024. They have explored the heart of competitive League of Legends, visiting iconic locations such as LCK Park, the Gen.G Headquarters and LG GROUND220. The team also received a 45-inch UltraGear OLED Curved Gaming Monitor WQHD and vouchers worth 50 million VND.
GENETIC ESPORT was already well-known to LG, having fought their way to an exhibition match against one of the world’s top LoL teams, Gen.G,
link hidden, please login to view.
The Life’s Good Tournament 2024 gave participants the opportunity to experience LG UltraGear, a leading gaming monitor brand recognized for its unprecedented refresh rates and response times. Courtesy of the company’s cutting-edge OLED technology, LG UltraGear makes every scene – whether bright or dark – come to life with realistic details that take the gaming experience to an entirely new level.
With a wide array of display solutions built for gamers, the LG UltraGear lineup has become the go-to gaming monitor brand in the local market. Since 2021, UltraGear has been the official partner of Gen.G, a leading eSports organization, further cementing its reputation for supporting high-level gameplay in this League of Legends-obsessed nation.
Through various initiatives designed to foster Vietnam’s eSports community, LG hopes to elevate the local talent so that more local gamers can compete on the biggest eSports stages in the world. With the Life’s Good Tournament, LG Vietnam aims to deliver the value of Life’s Good to more Vietnamese consumers through its advanced gaming solutions and technologies.
Contributed by LG Vietnam
# # #
-
By News Reporter
Comprehensive Suite of Innovative Heat Pumps and Chillers Highlights
Company’s Commitment to Meeting Customers’ Varied Needs
SEOUL, Feb. 10, 2025 — LG Electronics (LG) is showcasing its latest heating, ventilation and air conditioning (HVAC) solutions at the AHR Expo 2025 in Orlando, Florida, from February 10-12. Aligned with the global shift toward decarbonization and the increasing demand for electrification technologies in the HVAC market, LG’s expanded HVAC lineup offers tailored solutions for diverse commercial and residential environments. LG’s comprehensive portfolio of HVAC components, also on display at the AHR Expo, further demonstrates the company’s enduring commitment to innovation, quality and sustainability.
Visitors to the LG HVAC booth can explore a full range of electrification solutions based on the company’s high-efficiency inverter heat pumps. Equipped with Inverter Scroll Compressors, the entire LG Inverter Heat Pump lineup (all capacities) has earned ENERGY STAR® certification. The latest LG Inverter Heat Pumps, customized for the North American residential market – where single-family houses with high ceilings are common – deliver powerful, efficient and reliable cooling and heating. These versatile solutions also utilize embedded communication kits to ensure seamless compatibility with multiple types of indoor units including A-Coils and Furnace systems. The newly introduced LG Inverter Heat Pump Water Heater leverages the company’s DUAL Inverter Heat Pump technology to achieve maximum efficiency and offers convenient smart control via integration with the intuitive ThinQ app.
Additionally, visitors to the LG booth can check out the award-winning LG Residential Cold Climate Heat Pump. This innovative product, which received the 2025 AHR Innovation Award in the Sustainable Solutions category, is both ENERGY STAR® and COLD CLIMATE ENERGY STAR® certified. Designed specifically for colder regions, LG’s heat pump employs an upgraded refrigerant circuit and powerful compressor that enable effective operation in temperatures as low as negative 35 degrees Celsius (negative 31 degrees Fahrenheit). It also provides the Low Heating feature, which prevents pipes from freezing in icy weather conditions by maintaining a temperature of approximately 10 degrees Celsius (50 degrees Fahrenheit). The cutting-edge heat pump was developed in collaboration with the LG-led Global Heat Pump Consortium.
For commercial facilities, the upgraded Multi V i Variable Refrigerant Flow (VRF) solution incorporates a larger heat exchanger for a more powerful performance. Ideal for customers seeking to reduce their carbon footprint, LG’s intelligent VRF is a precision multi-zone temperature control solution that uses R32 refrigerant, which has a low Global Warming Potential (GWP) of 675. As well as being compliant with restrictions on refrigerant usage that have recently come into force,* the Multi V i implements advanced safety systems, including refrigerant leak prevention measure, and offers installation flexibility through its highly adaptable design.
One of the world’s leading providers of chillers, LG is introducing the Oil-Free Inverter Centrifugal Chiller at AHR Expo 2025. This impressive solution combines the company’s latest advancements in chiller technologies and thermal management systems. Applying LG’s state-of-the-art magnetic bearing technology, LeviTech, the new Centrifugal Chiller presents improved overall energy efficiency while also enhancing part-load efficiency through the inverter system. Furthermore, the Centrifugal Chiller provides a reliable supply of chilled water with support from LG’s bearing protection and fast recovery features. Demonstrating LG’s commitment to staying ahead of changes to international refrigerant regulations, the new model is available in variants employing low-GWP refrigerants such as R513A, R1233zd and R1234ze.
Located next to the HVAC booth, the Component Solutions booth highlights LG’s new lineup of compressors and motors. The company’s Scroll Compressor lineup has been expanded to target both the commercial and residential HVAC markets. By implementing innovative scroll compressor design and developing high-efficiency motors and advanced core technologies, LG continues its efforts to ensure the quality and safety of its solutions.
Moreover, the company is unveiling its comprehensive lineup of compressors for Cold Climate Heat Pumps (CCHP) at this year’s AHR Expo. LG has been working tirelessly with various HVAC manufacturers to produce advanced CCHP compressors and has participated in the U.S. Department of Energy’s Cold Climate Heat Pump Technology Challenge, where it showcased the exceptional capabilities and quality of its specialized heat pumps and compressor technology.
LG’s Component Solutions business will continue to invest in strengthening strategic relationships with major HVAC manufacturers. Through the continuous introduction of innovative technologies that anticipate market shifts, LG aims to reinforce its position as the industry leader in HVAC components.
“The LG HVAC solutions displayed at AHR Expo 2025 underscore our firm commitment to innovation, and to leading the industry’s transition toward decarbonization and electrification,” said James Lee, president of the LG ES Company. “As a leading global brand, we remain dedicated to delivering efficient and sustainable HVAC technologies and solutions tailored to diverse customer needs and environments.”
LG welcomes AHR attendees to experience its innovative HVAC technologies first-hand by visiting booth #6643 in the Orange County Convention Center.
# # #
* As of January 1, 2025, certain technologies can no longer use high global warming potential (GWP) hydrofluorocarbons (HFCs) or HFC blends. Prohibitions apply to the manufacture, distribution, sale, installation, import and export of products containing restricted HFCs and on the installation of new systems that use restricted HFCs.
link hidden, please login to view -
-
By News Reporter
LG has recently embarked on a global brand refresh, redefining its iconic Life’s Good tagline for a new generation. This vision is being extended to LG in Australia and New Zealand (LGANZ), where the company is embracing its global ESG strategy under the theme: A Better Life for All.
Grounded in the belief that Life’s Good when we Do Good, LG has committed to six Do Good missions. These span from achieving carbon neutrality in its operations to designing inclusive products that can be enjoyed by everyone, regardless of their abilities. Together, these efforts reinforce LG’s mission to create meaningful connections and empower individuals to make a difference.
Recognizing that creating meaningful change is a group effort, LGANZ partnered with Taronga Conservation Society Australia, combining technological innovation with conservation expertise to drive impact. The partnership represents a shared vision to amplify positive impact and inspire others to join the movement. It’s about making doing good a daily habit, proving that small actions can drive significant change, with everyone playing a part in creating a better life for all.
As part of the partnership, LG is the first-ever presenting partner of Taronga’s Hatch Accelerator Program, the world’s only zoo-led startup incubator. Supported by LG, Hatch reimagines what’s possible in conservation innovation through a 14-week program designed to help ecopreneurs tackle some of the planet’s most critical environmental and conservation challenges. The 2025 Hatch cohort, accelerated by LG, will participate in masterclasses, workshops, and receive mentorship from Taronga and LG’s extensive networks. Participants will also gain investor training and pitch readiness, equipping them to bring their visionary solutions to life.
To bring this mission closer to home, LG hosted its 2024 Reinvent Day for its Australia and New Zealand teams – a dynamic brand immersion event streamed live from LGANZ’s NSW office in Parramatta to offices across the country and across the ditch in Auckland, New Zealand. The event was designed to educate and inspire employees, providing a deeper understanding of LG’s global ESG strategy and its alignment with local initiatives.
Employees were introduced to the partnership with Taronga Conservation Society Australia through various activities, including an inspiring panel discussion with wildlife activist Tyson Mayr, LGANZ leaders Gemma Lemieux and Louise Annetts, Hatch Program Director Christie Gazal and Taronga’s Education Director Paul Maguire. Together, they explored how purposeful choices and collective action can drive meaningful change, reinforcing the idea that doing good enriches both the planet and our own wellbeing.
Beyond education, LG encouraged employees to take action through various initiatives. This included the announcement of an upcoming volunteer beach clean-up with Taronga Zoo, the opportunity to “e-Dopt” a Taronga Zoo animal, while LG donated AUD 10,000 to support Taronga’s Red Panda conservation efforts, exemplifying LG’s commitment to doing good. LG also launched its internal LG Lifestylers program, encouraging employees to become brand advocates and share how LG’s innovations and initiatives are creating joy and meaningful moments in their own lives.
Yet, this is not a new direction for LGANZ. For years, it has demonstrated a commitment to making a difference through initiatives like the LG Local Legends Program and disaster relief efforts, donating over AUD 1.7 million to communities in need. The partnership with Taronga Conservation Society Australia represents the next step in LG’s journey, demonstrating how even small actions can create a ripple effect and empower people to contribute to a better future.
By embodying the principle that Life’s Good when we Do Good, LG invites customers, employees and partners to join a movement that goes beyond products. Together, LGANZ and Taronga Conservation Society Australia are shaping a future, rooted in optimism, sustainability and positive impact.
Let’s make life better, one action at a time. To find out more about the LGANZ and Taronga Conservation Society Australia partnership, please visit:
link hidden, please login to view. Contributed by LG Australia and New Zealand
# # #
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.