A Treat for the Ears and Eyes: LG Delivers a Memorable, Multisensory Experience at IFA 2022
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By News Reporter
Designed for the Healthcare Sector, Company’s Latest Medical Monitor
Provides Impressive Imaging and Convenient Features
SEOUL, Oct. 9, 2024 — LG Electronics (LG) is launching its new 31.5-inch surgical monitor (model 32HR734S) featuring advanced Mini LED display technology. Designed to provide color video displays of images from surgical endoscopes, laparoscopic camera systems and other compatible medical imaging systems, LG’s monitor has received 510(k) clearance from the U.S. FDA, indicating it can now be sold in the U.S. The 32HR734S’s Mini LED technology enables precise brightness control and provides a wide color range, optimizing image clarity and color, making it an ideal choice for a variety of surgical applications, including laparoscopy and endoscopy.
The 32HR734S features a 31.5-inch, 4K resolution (3,840 x 2,160) Mini-LED display leveraging thousands of tiny LED diodes as the Back Light Unit (BLU). Delivering 2,000 cd/m² peak brightness and a dynamic contrast ratio of 1,000,000:1, LG’s medical monitor leverages 1,536 local dimming zones to produce clear, detailed images and enhanced visual contrast. The display also provides excellent color consistency across the screen and boasts 98 percent coverage of the DCI-P3 color space.
In addition to its impressive visual performance, the 32HR734S delivers the durability and reliability necessary for surgical settings. Employing Optical Bonding technology, along with Anti-Glare, Anti-Reflection and Anti-Fingerprint coatings on its front, LG’s 32HR734S 4K surgical monitor ensures optimal visibility even in brightly lit operating rooms. What’s more, the front and rear of the product (IP45- and IP32-rated, respectively) offer excellent resistance to water and dust, preventing fluids or particles from disrupting monitor operation during surgeries.
The 32HR734S is also the first LG surgical monitor to incorporate the innovative Clone Screen feature. Clone Screen allows users to duplicate the image being displayed on the 32HR734S on a second monitor (connected via HDMI), significantly enhancing operational efficiency and communication within the surgical environment, especially in situations where multiple medical professionals need to view the same image.
For added versatility, the display’s Mirror Mode makes it possible to flip the on-screen image horizontally, while Rotation Mode can rotate the image 180 degrees to match the orientation of the surgical camera. The 32HR734S also provides Picture-in-Picture (PIP) and Picture-by-Picture (PBP) functionality, the latter allowing the display of up to four different image sources simultaneously. This enables medical staff to view a combination of inputs or images, such as laparoscopic and fluoroscopic images, while monitoring the patient’s vital signs at the same time.
“Featuring advanced Mini LED technology, the 32HR734S delivers the excellent picture quality and convenient functionality needed in surgical settings,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “We believe our new model will significantly boost efficiency for medical professionals performing and assisting with surgeries.”
Key Specifications:
LG Surgical Monitor (32HR734S)
Size 31.5-inch Backlight Technology Mini LED Screen Resolution 4K (3,840 x 2,160) Display Panel Type IPS Aspect Ratio 16:9 Surface Treatment Protection Glass (Optical Bonding, Anti-Reflection, Anti-Fingerprint, and Anti-Glare) Color Gamut (Typ.) DCI-P3 98% Brightness (Typ.) 800cd/m² Brightness (Stabilization)
500cd/m² Peak Brightness (Typ.) 2000cd/m² Color Bit 10bit Contrast Ratio (Typ.) 1,000:1 Response Time (Gray-To-Gray)1
5ms Features DICOM Compliant Yes Hardware Calibration LG Calibration Studio HDR HDR 10, HDR Effect Video Signals Input Terminals HDMI x 1, DisplayPort x 1, SDI (12G / 3G) x 4, DVI-D x 1 Output Terminals HDMI (Clone Screen) x 1, SDI (12G / 3G) x 4 Connectivity USB USB 3.0 1 Upstream, 1 Downstream Power AC Input 100-240Vac, 50/60Hz Power Consumption 130W (Max) / Less than 0.3W (DC Off) Durability IP Resistance Rating2 IP453 (Front), IP324 (Except for Front), IK065 User
Convenience PBP Yes (2 / 3 / 4 PBP) PIP Yes Screen Flip Mirror Mode, Rotation Mode Failover Input Switch Yes Physical Specifications
Weight 9.7 kg Wall Mount Size 200 x 100 / 100 x 100 mm # # #
1 GtG: Gray-to-gray response time.
2 Tested under controlled laboratory conditions with an IP/ IK rating. Dry before using. Do not charge while wet.
3 IP45: Protected against solid foreign objects of 1.0 mm and greater / Protected against access to hazardous parts with a wire / Protected against water jets.
4 IP32: Protected against solid foreign objects of 2.5 mm and greater / Protected against access to hazardous parts with a tool / Protected against vertically falling water drops when enclosure tilted up to 15°.
5 IK06: Protected against 1-joule impacts.
*Specifications may vary by region and all features, standards, and other product specifications are subject to change without notice or obligation.
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By News Reporter
To raise awareness for the LG WashTower, which has been garnering increased popularity among European consumers, LG France set out to win the hearts of French consumers with a unique experience zone. On October 28, the company unveiled a giant structure in the shape of LG WashTower at Pompidou Centre in Paris, catching the eyes of Parisians and tourists alike. For one day, the general public was invited to discover the new design and advantages of the all-in-one laundry solution inside the 8-meter-high column created with realistic proportions and design.
Located in Beaubourg, one of the capital’s oldest districts and the beating heart of Paris since Medieval times, the Pompidou Centre is home to Europe’s largest collection of modern and contemporary art and an important cultural center for Parisians as well as tourists. With daily traffic in the area estimated at around 50,000 visitors a day, it was the perfect location to promote the new LG WashTower.
Upon entry, visitors were met by a model dressing room installed with an actual LG WashTower, showing consumers how the product can flawlessly blend in with home spaces while providing more information about the conveniences the product can provide. And, to provide a source of entertainment, the experience zone featured a game event, offering visitors an opportunity to win LG WashTower figurines created in partnership with famous German toy brand Playmobil.
LG also promoted Busan’s bid to host the World EXPO 2030, setting up banners in the area as part of efforts to highlight the beautiful port city as the best candidate to host the global event.
First introduced in France in July last year, the LG WashTower saw solid sales growth of 150 percent after the launch of its compact version in June this year. The new WashTower Compact is smaller than the 2019 version by 100 millimeters in width, 170 millimeters in depth and 235 millimeters in height, requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity. Thanks to its compact size, the LG WashTower has been highly praised by European consumers as a space-efficient solution that delivers greater convenience.
The company plans to further promote the WashTower globally, focusing on its sleek and minimal design as well as the exceptional performance and convenience it provides.
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By News Reporter
Worldwide Viewership Set to Grow With Global UI Rollout and
Service Expansion Into New Markets
SEOUL, Sep. 19, 2023 — LG Electronics (LG) is introducing LG Channels 3.0, the latest version of its exclusive, free streaming service. Featuring a new UI with improved navigation, more engaging placements for content discovery and an enhanced channel guide, users will easily be able to discover the content that resonates with them. LG Channels 3.0 is rolling out in South Korea this month, and will arrive in other markets, including US, starting in October.
LG Channels has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is offered, attracting an increasing number of viewers with its premium lineup of news, sports, movies, TV Series and exclusives.1 With its carefully curated lineup of programming, LG Channels is now set to provide upgraded usability that allows users to conveniently search, discover and enjoy their favorite content.
Reflecting the main content consumption patterns of LG Channels’ users, the new UI is organized into three pages – Home, Live and On Demand– that make it easier to take advantage of the different services offered on LG’s free content platform.
The Home page features a large, highly visible rotating carousel at the top of the screen to provide easy access to featured channels, curated collections and premium On Demand content. From the Live page, they can now play live broadcast channels directly from within the LG Channels app. Additionally, the new channel guide covers only half of the screen, allowing users to see what’s on and choose what to watch next while continuing to watch their current viewing choice.
The On Demand tab allows users to select their favorite types of content including movies, TV shows and receive recommendations from Popular Now category ensuring a smooth binge-watching experience.
Already available in 27 countries2 globally, LG is accelerating the growth of its content service by entering new territories and adding to its already impressive content lineup.
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1 Based on LG Internal data.
2 US, Canada, Brazil, Mexico, Argentina, Chile, Colombia, Peru, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom, Korea, Australia and Japan.
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By News Reporter
Designed for Home Entertainment, LG’s Premium Micro LED Offers Stunning 4K
Images on a Breathtaking 118-Inch Display and Easy Content Access With webOS
SEOUL, Sep. 11, 2023 — LG Electronics (LG) announces the newest addition to its LG MAGNIT lineup of premium Micro LED displays. The new model (LSAL006) provides immersive home entertainment experiences via an expansive 118-inch, 4K (3,840 x 2,160) resolution screen featuring LG’s Micro LED technology and a miniscule 0.68-millimeter pixel pitch. Possessing the elegance and scale befitting a super-luxury residence, the impressive display offers a seamless user experience with webOS, a wealth of content services, and convenient streaming from a wide range of devices.1
Delivering unparalleled picture quality through the brilliance of Micro LED technology, the new LG MAGNIT allows customers to enjoy complete viewing immersion in the comfort of their own homes. The cutting-edge display’s micro-scale pixels and the integration of LG’s Surface Treatment technology ensure excellent image reproduction with vivid colors and outstanding contrast.
Equipped with the company’s AI-powered ɑ (Alpha) 9 Intelligent Processor, LG MAGNIT optimizes picture quality for various types of content, including movies, sports and games. The processor leverages advanced deep-learning algorithms and an extensive visual database covering a wide range of content genres, enabling it to intelligently analyze and adjust image quality according to what the user is watching. Along with automatic genre-based picture optimization, LG MAGNIT features AI brightness control and comes with functions that enhance facial detail and upscale on-screen text, boosting usability and viewers’ sense of immersion.
LG’s new Micro LED also features the company’s own webOS smart TV platform, which offers easy navigation and access to a growing catalog of popular streaming apps, including Amazon Prime Video, Disney+ and YouTube.2 Incorporating two 50W, 4.2 channel speakers and supporting enhanced audio return channel (eARC), LG MAGNIT lets users enjoy bold, cinematic sound that helps make their favorite content lifelike.
LG’s latest LG MAGNIT boasts seamless connectivity, with support for Apple AirPlay 2 and Miracast to mirror the mobile screen from both iOS and Android OS devices. It also comes with four HDMI 2.1 ports for convenient connection to compatible devices, has built-in Bluetooth and is WiSA Ready for wireless spatial sound. For installation flexibility, customers have the choice of wall-mounting or the stand-type option.3
Additionally, LG’s latest Micro LED prioritizes user safety, and the safety of the installation environment, as evidenced by its successful completion of flame-spread tests. The product’s BS476 Part 7 Class 1 rating4 underscores its exceptional fire resistance. Furthermore, LG MAGNIT adheres to international certification standards aimed at alleviating visual fatigue, emitting low levels of blue light.5
As demonstrated at CEDIA Expo 2023 (September 7-9, Denver, Colorado), the world’s premier event for residential tech, LG MAGNIT takes home theater to the next level when paired with the premium home audio solutions from Bang & Olufsen.6 LG’s continuing collaboration with Bang & Olufsen – which began with the 136-inch LG MAGNIT and has now been extended to the 118-inch model – brings customers remarkable home cinema experiences.
“The new LG MAGNIT introduces our state-of-the-art Micro LED display technology to private homes, allowing residential customers to experience impressive picture quality on a cinematic scale,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We will continue to expand our lineup of Micro LED products for home use; complementing the new 118-inch model and previously released 136-inch model with innovative solutions that further strengthen our leadership in the premium display market.”
The new LG MAGNIT is currently available in the U.S. and will be rolled out to markets worldwide starting this month. To learn more about the cutting-edge product, visit
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1 Streaming performance depends on the quality of the network environment.
2 Many streaming apps available on webOS require a paid subscription.
3 Wall-mount and stand types are available as purchase options.
4 The LED module with product number (LSAL006) has been evaluated for spread of flame at 1.5min and final spread of flame under BS 476 Part7:1997COR.1:2014 procedures, verified by BST Testing Co., Ltd in July 2023, and has satisfied Class 1 (165+25mm) standard requirements. (Certification number XD444237674070401SR)
5 The LSAL006-G2* LED module passed a TÜV Rheinland-approved test following “2 PfG Q2498/09.19 Eye Comfort 2.0 Evaluation,” which covers various performance aspects including white balance, color difference, gamma difference, wide color gamut, low blue light and flicker management. (Verification Code: Q50598152)
6 Bang & Olufsen speakers require separate purchase and installation.
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By News Reporter
With Six Wheels and Independent Suspension, LG’s Latest Autonomous Serving Robot
Offers Enhanced Service Delivery in Food Retail Environments
SEOUL, July 19, 2023 — LG Electronics (LG) has unveiled its newest LG CLOi ServeBot (model LDLTR30), a smart service robot convenient for places where service is needed, including restaurants. Boasting a quick and stable autonomous driving system that can handle various types of flooring, and an upgraded design with enhanced features, LG CLOi ServeBot ensures reliable service delivery. The new model also has a guide function for helping customers to find their way around, freeing up staff to spend more time on management and administrative duties.
First launched in early 2020, LG CLOi ServeBot is designed to be deployed in public spaces such as restaurants, hospitals and office buildings to assist humans without human-to-human interaction, and is optimized for in-person customer service. The latest version offers enhanced driving performance with 6 wheels and independent suspension, allowing for stable operation on different kinds of flooring, including carpet and braille blocks. It also has a 3D camera and a light detection and ranging (LiDAR) sensor. This enables the CLOi ServeBot to securely transport beverages and meals, including soups and noodles, even when travelling over surfaces with a slope of up to 5 millimeters (0.2 inches). Additionally, this advanced technology lets the CLOi ServeBot navigate obstacles smoothly, ensuring that none of its valuable “cargo” is upset.
The new LG CLOi ServeBot also delivers increased storage capacity and flexibility. Its 4 easy-to-access shelves (21 x 17 inches) – including one that can be used as main drawer – can collectively manage a load of up to 40 kilograms (88 pounds). The upgraded LG CLOi ServeBot offers further convenience with its upper pockets and cup holders, and features an additional bottom drawer that can be used for storing items such as napkins and utensils. For extra versatility, the LG CLOi ServeBot’s shelves are detachable and can be adjusted up or down within a range of 2.8 inches.
LG’s newest CLOi ServeBot provides smarter service thanks to its large 10.1-inch display and built-in content management system. Operators can adapt the autonomous robot for a specific use scenario by choosing an appropriate facial expression and by displaying videos, images or text. As such, LG CLOi ServeBot can communicate relevant information to customers, such as menu recommendations or in-store promotions, and also advertise services from partner companies. Additionally, LG CLOi ServeBot can be used for entertainment purposes, such as displaying customized content for special events and celebrations. What’s more, LG’s new service robots communicate with each other to coordinate their movements; facilitating smooth, efficient operation in food retail environments.
“LG CLOi ServeBot is a reliable partner capable of efficiently carrying out various service delivery tasks, from serving and guiding customers to providing engaging entertainment and useful information,” said Roh Kyu-chan, vice president and head of the robot business division of LG Electronics Business Solutions Company. “Leveraging LG’s autonomous robotic technology, we will continue to consistently deliver new and exciting experiences that bring greater value to our customers.”
LG’s new CLOi ServeBot is currently available in the United States and Japan, with plans for a global rollout in the future.
For more information about LG CLOi ServeBot, visit
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