LG’s First-Ever ‘LIFE’S GOOD AWARD’ to Uncover New Innovations for a Better Life for All
-
Similar Topics
-
By News Reporter
Company’s Impressive Haul of 36 Awards Includes Coveted Gold Honor
for the Groundbreaking LG SIGNATURE OLED T
SEOUL, Feb. 27, 2025 — LG Electronics (LG) has added to its rich legacy of design excellence with an impressive presence at the iF Design Award 2025. LG’s tally of 36 awards, which includes a Gold Award, underscores the company’s unwavering commitment to innovative product design and the delivery of superior customer experiences.
The iF Design Award, held annually in Germany, is considered one of the world’s top industrial design competitions, alongside the Red Dot Award and the International Design Excellence Award (IDEA). The iF Design Award recognizes significant achievements in design across nine categories: Product, Communication, User Experience (UX), User Interface (UI), Packaging, Interior Architecture, Professional Concept, Architecture and Service Design.
This year, the groundbreaking LG SIGNATURE OLED T, the world’s first transparent and true wireless* 4K OLED TV, was honored with the Gold Award in the Product category. OLED T can transform from transparent to opaque screen; a unique ability that provides the OLED viewing experience while offering greater freedom in living space. When set to Black screen, LG’s one-of-a-kind TV is ideal for content viewing and gaming; its 77-inch 4K-resolution OLED screen providing deep blacks, vibrant colors, sharp detail and an ultra-fast response time. In Transparent Screen mode, the TV helps to create a remarkable sense of openness in the living environment, and can also captivate users by displaying ethereal digital images that appear to float magically in the air.
In addition to the Gold Award, an additional 27 LG innovations were recognized in the Product Design category. These award-winning products include the LG AI Home smart home hub; LG Smart Home AI Agent, a mobile smart home hub capable of interacting with customers; LG QNED, featuring a sleek and sophisticated design with a slim profile; LG StanbyME 2, a unique display that offers exceptional flexibility with its detachable stand; and the LG SIGNATURE refrigerator with Smart InstaView, which uses transparent OLED technology to allow users to see inside without having to open the door.
Furthermore, the company also received awards in the Communication, UX, UI and Packaging categories, earning recognition for its innovative technologies designed to provide customers with intuitive access to features and services. Notable winners include the LG ThinQ 3D Home View, which allows users to view their living space in 3D within the LG ThinQ smart home platform; LG ThinQ Character, which can communicate with customers in a friendly, human-like manner within the ThinQ app; and LG Iconography, which makes it quick and easy for users to see all the features and services offered by their connected LG products.
“We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences,” said Chung Wook-jun, head of the Corporate Design Center at LG Electronics.
# # #
* Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
link hidden, please login to view -
By News Reporter
With LG Guggenheim Award’s Support,
Kim Fuses Art and Technology to Explore Contemporary Issues
SEOUL, Feb. 25, 2025 — LG and the Guggenheim New York proudly announce Ayoung Kim as the 2025 LG Guggenheim Award recipient. Kim is the third artist to be recognized as part of the LG Guggenheim Art and Technology Initiative, a five-year, multifaceted collaboration designed to research, honor and promote artists working at the intersection of art and technology. Selected by an international jury of leaders in contemporary art, Kim will receive an unrestricted honorarium of USD 100,000 in celebration of her groundbreaking contributions to this field.
“At its core, Ayoung Kim’s pathbreaking work invites viewers not only to marvel at her technical mastery but also to engage with deep questions about time and the human experience in an accelerating digital age. By revealing the convergence of machines and humanity, her visionary work illuminates the most pressing challenges of our era. I am both honored and proud that Kim is recognized as a leading voice through this award,” states Naomi Beckwith, Deputy Director and Jennifer and David Stockman Chief Curator at the Guggenheim New York.
“Ayoung Kim’s work, in which technology is both a subject matter and a medium, resonates with LG’s engagement with technology as we advance innovations with considerations to human experiences and emotions. LG congratulates Ayoung Kim on this timely and well-deserved recognition and looks forward to witnessing her continued use of cutting-edge technologies to expand the scope of contemporary art,” states Seol Park, Head of Brand at LG Corp.
Trained in motion graphics and lens-based media, Kim creates fantastical, meticulously crafted virtual environments using emerging technologies. Her work builds on classical cinematic tropes, combining live action, motion capture and animation software, game engines and image-generation technologies. She explores virtual reality and live simulation alongside more traditional mediums like performance, sculpture and printmaking.
Inspired by Webtoon aesthetics and the concept of GL (Girls’ Love), Kim transforms firsthand research and documentary fieldwork into immersive speculative worlds. Her work ranges from in-depth historical research on ancient cosmologies to intimate studies of the daily lives of algorithmically managed service workers and refugees, weaving vast, epic narratives that cross time, space, cultures and languages. A master of storytelling and worldbuilding, Kim advocates for AI (artificial intelligence) literacy and a deeper understanding of the boundary between humans and machines, reflecting her profound interest in particle science, quantum realities and the interconnected possibilities of multiple worlds. Her forward-thinking, inventive practice pushes the boundaries of art and technology, offering a vision of the future shaped by both.
“As technology advances, human life inevitably becomes more intricate. What artists can do with technology is explore the uncertain possibilities it may conceal and deploy it in the most intuitive way. Neither a techno-determinist nor a techno-pessimist, I have always wanted to comment on the impact of technology in our society by using it. I express my heartfelt thanks to LG and the Guggenheim Museum for their visionary commitment to supporting artists who foster technological discourse,” states 2025 LG Guggenheim Award recipient Ayoung Kim.
An upcoming public program with the artist will be announced soon. Please visit
link hidden, please login to view for more information. Ayoung Kim (b. 1979, Seoul) has presented her work at Mori Art Museum, Tokyo (2025); ACMI, Melbourne (2024); M+, Hong Kong (2024); the Museum of Modern Art, New York (2024); HEK (House of Electronic Arts), Basel (2023); the National Museum of Modern and Contemporary Art, Korea, Seoul (2023); Palais de Tokyo, Paris (2016); and the Berlin International Film Festival (2020). She has participated in major international shows, including the Sharjah Biennial (2023), Gwangju Biennial (2018) and Venice Biennale (2015).
Kim has received the ACC Future Prize, National Asian Culture Center, Gwangju, Korea (2024); the Golden Nica Award, Prix Ars Electronica, Linz, Austria (2023); and the British Institution Award, Royal Academy of Arts, London (2010). Her work is in the collections of Frac Lorraine, Metz, France; Kadist Foundation; Leeum Museum of Art, Seoul; National Museum of Art, Osaka; National Museum of Modern and Contemporary Art, Korea, Seoul; and Tate, London; among many others. She has an upcoming solo show at Hamburger Bahnhof, Berlin, opening February 28.
This year’s jury was comprised of Mohamed Almusibli, Director and Chief Curator, Kunsthalle Basel; Doryun Chong, Artistic Director and Chief Curator, M+, Hong Kong; Sabine Himmelsbach, Director, HEK (House of Electronic Arts), Basel; Alfredo Jaar, artist, architect and filmmaker; and Noam Segal, LG Electronics Associate Curator, Solomon R. Guggenheim Museum, New York.
Jury Statement: “The work of Ayoung Kim represents a paradigm shift in how art can engage with emerging technologies, fusing traditional cinematic and graphic tropes with new image-making techniques. Her work offers transformative perspectives on how humanity interacts with and understands these new tools. The artist’s seamless blend of traditional and cutting-edge methods—melding performance, virtual environments, gaming engines and printmaking—demonstrates her ability to bridge seemingly disparate worlds into cohesive, thought-provoking pieces. By integrating elements from cultural narratives, historical research and advanced technological frameworks, Kim redefines the role of an artist as a connector between social legacies, fostering new dialogues in art and technology.
Kim’s exploration of the human condition in her works transcends conventional representations, portraying humanity as an evolving intersection of physicality and data under algorithmic governance. Her approach raises essential questions about the ethical and emotional implications of living in a technology-driven world, offering audiences opportunities for both reflection and discovery. Kim’s artistic language demonstrates a remarkable balance between meticulous craftsmanship and experimental boldness, ensuring her work resonates across diverse audiences and contexts. The jury recognizes Kim to be a pioneering, trailblazing artist of her time.”
# # #
-
By News Reporter
To deliver innovative heating, ventilation and air conditioning (HVAC) solutions that are Ahead of the Expected, LG continues to push the boundaries of heat pump technology in cold climates. At AHR Expo 2025 in Orlando, Florida, the company showcased its energy-efficient solutions that enhance comfort while hosting a special roundtable on the Consortium for Advanced Heat Pump Research and its vision for the industry. Three LG representatives joined the consortium to bring their knowledge and insights to the table.
As climate change continues to cause major disruption around the world, the need for high-efficiency heating and cooling systems for all temperatures has been rising. Steve Scarbrough, senior vice president and general manager of LG Air Conditioning Technologies USA, joined the panel to highlight the advantages of LG’s heat pump technology in extreme climates. LG offers a wide lineup of heat pump solutions, including water heaters, boasting its cutting-edge inverter heat pump technology. What’s more, with the introduction of a highly efficient, oil-free inverter centrifugal chiller, LG now supplies 259,000 RT of chilled water to one of the largest data centers in the world. “We are excited to bring new products to market that are customized for all kinds of environments from single small spaces to large-scale industry settings,” said Scarborough.
Although heat pumps have traditionally been associated with warmer southern climates, LG’s introduction of its Inverter Compressor to the U.S. has allowed it to build a strong lineup of heat pumps that provide effective heating in cold climates. Moreover, LG has expanded its LGRED° (Reliable to Extreme Degrees) Heat Technology to more products, facilitating high-efficiency performance under more challenging conditions.
LG has successfully constructed substantial networks in heat pump solutions by investing in research and development and strategic partnerships with key industry players. For example, LG established the Consortium for Advanced Heat Pump Research with the University of Alaska network in 2023 to conduct real-life research and testing on various types of heat pumps.
Sunwoo Kim, professor of Mechanical Engineering at the University of Alaska Fairbanks, said the consortium focuses on minimizing thermal resistance in the outdoor unit’s heat exchanger to maximize heat pump efficiency. Researchers are also trying to uncover innovative ways to integrate heat pumps with existing fossil fuel boilers. “If we have a smart and well-designed hybrid system that optimally balances the heat pump with existing traditional systems, we could significantly reduce costs and carbon dioxide emissions,” said Kim. The University of Alaska’s cold climate heat pump labs in Anchorage opened last December, and is now testing heat pump applications in the real world.
The partnership with the Universities has already borne fruit. For instance, the first joint project with the University of Alaska Fairbanks has been largely credited for the LG Residential Cold Climate Heat Pump, which won the 2025 AHR Innovation Award. “The consortium aims to become the major hub of research and education in cold climate heating systems,” said Getu Hailu, associate professor of Mechanical Engineering at the University of Alaska Anchorage and faculty advisor for ASHRAE and ASME.
By constantly promoting deeper discussions to realize its vision for heat pump solutions, LG has once again demonstrated its unwavering dedication to breaking down barriers in cold climate heating while underscoring its status as the leading innovator of heat pumps.
# # #
link hidden, please login to view -
By News Reporter
Last year, LG Vietnam made waves in the gaming scene by introducing the Life’s Good Tournament, which was the first and only local area network (LAN) party gaming tournament in Vietnam. This premier League of Legends (LoL) competition in Vietnam attracts talented teams from across the nation, who compete through several qualifying rounds to reach the grand final held at Another Saigon by LG, brand experience space in Ho Chi Minh City. The 2024 final, held on November 30, featured the top teams from four different regions: GENETIC ESPORT from Lighting Esport Complex, HST from OGE Stadium, 2 GAME ĐI VỀ from Unicorn Cyber and ALPHA MALE from Vikings. These cybernets are fully equipped with LG UltraGear gaming monitors, which provide the ultimate gaming experience with brilliant OLED displays.
The grand final was graced by legends of the local eSports scene, including SOFM, Đức Mạnh, Clear and KillerQueen, who provided professional mentorship to the four teams. They shared their practical skills and inspired a competitive spirit in each competitor. After some of the most intense battles in the nation’s gaming history, GENETIC ESPORT emerged as the champion of the Life’s Good 2024 Tournament, followed by runners-up HST and third-place finishers 2 GAME ĐI VỀ and ALPHA MALE.
“This is our second time participating in the Life’s Good Tournament and our team came with a solid plan to conquer the country’s best LoL teams,” said a player of GENETIC ESPORT. “Our outstanding performance in the final was inspired by our mentor, KillerQueen. We are extremely grateful to LG for creating a professional platform that allows us to compete with other talented teams while unlocking the full potential of our passionate eSports community in Vietnam.”
This convincing victory was the result of tireless preparation and effort, earning the GENETIC ESPORT team a trip to Korea in December 2024. They have explored the heart of competitive League of Legends, visiting iconic locations such as LCK Park, the Gen.G Headquarters and LG GROUND220. The team also received a 45-inch UltraGear OLED Curved Gaming Monitor WQHD and vouchers worth 50 million VND.
GENETIC ESPORT was already well-known to LG, having fought their way to an exhibition match against one of the world’s top LoL teams, Gen.G,
link hidden, please login to view.
The Life’s Good Tournament 2024 gave participants the opportunity to experience LG UltraGear, a leading gaming monitor brand recognized for its unprecedented refresh rates and response times. Courtesy of the company’s cutting-edge OLED technology, LG UltraGear makes every scene – whether bright or dark – come to life with realistic details that take the gaming experience to an entirely new level.
With a wide array of display solutions built for gamers, the LG UltraGear lineup has become the go-to gaming monitor brand in the local market. Since 2021, UltraGear has been the official partner of Gen.G, a leading eSports organization, further cementing its reputation for supporting high-level gameplay in this League of Legends-obsessed nation.
Through various initiatives designed to foster Vietnam’s eSports community, LG hopes to elevate the local talent so that more local gamers can compete on the biggest eSports stages in the world. With the Life’s Good Tournament, LG Vietnam aims to deliver the value of Life’s Good to more Vietnamese consumers through its advanced gaming solutions and technologies.
Contributed by LG Vietnam
# # #
-
-
By News Reporter
LG has recently embarked on a global brand refresh, redefining its iconic Life’s Good tagline for a new generation. This vision is being extended to LG in Australia and New Zealand (LGANZ), where the company is embracing its global ESG strategy under the theme: A Better Life for All.
Grounded in the belief that Life’s Good when we Do Good, LG has committed to six Do Good missions. These span from achieving carbon neutrality in its operations to designing inclusive products that can be enjoyed by everyone, regardless of their abilities. Together, these efforts reinforce LG’s mission to create meaningful connections and empower individuals to make a difference.
Recognizing that creating meaningful change is a group effort, LGANZ partnered with Taronga Conservation Society Australia, combining technological innovation with conservation expertise to drive impact. The partnership represents a shared vision to amplify positive impact and inspire others to join the movement. It’s about making doing good a daily habit, proving that small actions can drive significant change, with everyone playing a part in creating a better life for all.
As part of the partnership, LG is the first-ever presenting partner of Taronga’s Hatch Accelerator Program, the world’s only zoo-led startup incubator. Supported by LG, Hatch reimagines what’s possible in conservation innovation through a 14-week program designed to help ecopreneurs tackle some of the planet’s most critical environmental and conservation challenges. The 2025 Hatch cohort, accelerated by LG, will participate in masterclasses, workshops, and receive mentorship from Taronga and LG’s extensive networks. Participants will also gain investor training and pitch readiness, equipping them to bring their visionary solutions to life.
To bring this mission closer to home, LG hosted its 2024 Reinvent Day for its Australia and New Zealand teams – a dynamic brand immersion event streamed live from LGANZ’s NSW office in Parramatta to offices across the country and across the ditch in Auckland, New Zealand. The event was designed to educate and inspire employees, providing a deeper understanding of LG’s global ESG strategy and its alignment with local initiatives.
Employees were introduced to the partnership with Taronga Conservation Society Australia through various activities, including an inspiring panel discussion with wildlife activist Tyson Mayr, LGANZ leaders Gemma Lemieux and Louise Annetts, Hatch Program Director Christie Gazal and Taronga’s Education Director Paul Maguire. Together, they explored how purposeful choices and collective action can drive meaningful change, reinforcing the idea that doing good enriches both the planet and our own wellbeing.
Beyond education, LG encouraged employees to take action through various initiatives. This included the announcement of an upcoming volunteer beach clean-up with Taronga Zoo, the opportunity to “e-Dopt” a Taronga Zoo animal, while LG donated AUD 10,000 to support Taronga’s Red Panda conservation efforts, exemplifying LG’s commitment to doing good. LG also launched its internal LG Lifestylers program, encouraging employees to become brand advocates and share how LG’s innovations and initiatives are creating joy and meaningful moments in their own lives.
Yet, this is not a new direction for LGANZ. For years, it has demonstrated a commitment to making a difference through initiatives like the LG Local Legends Program and disaster relief efforts, donating over AUD 1.7 million to communities in need. The partnership with Taronga Conservation Society Australia represents the next step in LG’s journey, demonstrating how even small actions can create a ripple effect and empower people to contribute to a better future.
By embodying the principle that Life’s Good when we Do Good, LG invites customers, employees and partners to join a movement that goes beyond products. Together, LGANZ and Taronga Conservation Society Australia are shaping a future, rooted in optimism, sustainability and positive impact.
Let’s make life better, one action at a time. To find out more about the LGANZ and Taronga Conservation Society Australia partnership, please visit:
link hidden, please login to view. Contributed by LG Australia and New Zealand
# # #
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.