Creating a Space for Open Discussions on Future Innovation
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By News Reporter
Company Redefines In-Vehicle Experience With Smart Home Solutions Delivering
Tailored Mobility Experiences
SEOUL, April 3, 2025 — LG Electronics (LG) is presenting the Spielraum concept car in collaboration with Kia at the 2025 Seoul Mobility Show, taking place at KINTEX in Ilsan, Korea, from April 3-13. This partnership, formalized through a Memorandum of Understanding, aims to seamlessly combine LG’s AI-driven smart life solutions with Kia’s Platform Beyond Vehicle (PBV) technology, creating a distinctive mobility space experience.
Through this partnership, LG and Kia seek to enhance the PBV experience, transforming everyday mobility into a seamless and convenient lifestyle extension. Integrated LG appliances – such as a refrigerator, air conditioner and Styler – allow users to transform their vehicle into a mobile office or studio.
Debuting at the 2025 Seoul Mobility Show, the Spielraum Studio and Spielraum Glow cabin concepts demonstrate how users can customize their vehicle space to fit their unique lifestyles. Spielraum Studio, designed for entrepreneurs who travel frequently and need both workspace and storage, features LG’s modular Styler, smart mirror and a coffee machine – all optimized for the interior of the PV5, Kia’s first dedicated PBV. AI-powered personalized assistance further enhances convenience, offering optimized clothing care settings based on the user’s schedule.
Catering to a different lifestyle, the Spielraum Glow cabin targets the rising trend of car picnics and camping. Equipped with LG’s refrigerator, Lightwave oven and wine cellar, it elevates outdoor experiences with next-level convenience. Additionally, all integrated appliances feature MoodUP panels, allowing users to customize their space with dynamic color options that match their preferences.
At the heart of the Spielraum concept is the LG ThinQ ON, an AI-powered home hub that provides highly personalized experiences. By leveraging generative AI, it enables interactive conversations, optimal control of in-vehicle appliances and efficient schedule management. Beyond providing useful information such as weather and traffic updates, the system can connect to external services, including food delivery, laundry and restaurant reservations.
Expanding the boundaries of AI-driven living based on the company’s vision of Affectionate Intelligence, LG introduced the LG Mobility Experience (MX) platform at CES 2025. This approach extends AI’s role beyond residential spaces into everyday environments such as commercial and mobility spaces, creating personalized spaces for work, relaxation and entertainment. By seamlessly connecting mobility with AI home solutions, LG is redefining how people interact with their surroundings, offering multifunctional and adaptive living spaces.
“We are excited and proud to bring our advanced AI space solutions to the PBV mobility market through this collaboration with Kia,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This collaboration provides an important opportunity to expand LG Electronics’ ‘AI Space Solution,’ serving as a stepping stone to create new AI-powered lifestyle experiences beyond the home, across mobility and other everyday spaces”.
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By News Reporter
At LG, innovation extends beyond technology – it’s about creating meaningful experiences that inspire change and shape the future. This vision comes to life through LG College Day, an immersive program that connects students with LG’s corporate culture, emphasizing sustainability and real-world innovation as core values.
Recently, over 50 Princeton University Korean language students visited LG Electronics North America’s headquarters in Englewood Cliffs, New Jersey. The visit provided a firsthand look at how LG is pioneering the future through cutting-edge technologies, insightful discussions and hands-on learning experiences.
For some, LG College Day is more than just an educational visit – it’s a gateway to a future career. One former participant was so inspired during his visit that he later joined LG as a full-time employee, underscoring the program’s role in connecting top talent with real-world opportunities.
The visit began with an introductory session where students explored LG’s business strategy, technological advancements and global impact. A highlight of the session was a dynamic panel discussion featuring LG executives and industry experts, who shared valuable insights on career development, leadership and the future of technology.
Students then stepped into LG’s showroom, where they interacted with groundbreaking innovations such as the LG SIGNATURE OLED T – the world’s first wireless and transparent OLED TV – and the LG StanbyME, a portable wireless screen acclaimed for maximizing users’ on-the-go productivity. The OLED Flexible Signage display delivered an immersive visual experience that brought images to life with stunning clarity and realism.
Next, students explored LG’s Home Appliance showroom, where they witnessed AI-powered innovations that are transforming everyday life. From smart refrigerators that suggest optimal recipes to AI-driven washers that optimize laundry cycles, LG continues to set new standards for intelligent home solutions.
A visit to LG’s cutting-edge Virtual Studio offered a behind-the-scenes look at the creative process behind the company’s global marketing campaigns. The studio, a high-tech production space for commercials and product photography, highlighted LG’s emphasis on storytelling and branding.
Students also gained insight into LG’s environmental and social initiatives, including the Endangered Species Series, the Pollinator Garden and LG’s LEED Platinum Certification – reinforcing the company’s commitment to sustainability.
Beyond technology and business insights, LG College Day provided students with an opportunity to engage with LG’s Human Resources team, exploring various career paths and business opportunities within the company.
Jung Kyu-hwang, CEO of LG Electronics North America, emphasized the importance of fostering connections with the younger generation: “By engaging with young people, especially Gen Z students, we’re not just showcasing our innovations – we’re building connections for the future.”
LG College Day continues to grow as a platform for inspiring future leaders, bridging the gap between academia and industry while celebrating the synergy of innovation, corporate responsibility and Korean culture.
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By News Reporter
Company Offers Extensive Range of High-efficiency Heating Solutions for
Diverse Residential and Commercial Needs
SEOUL, March 17, 2025 — LG Electronics (LG) is presenting its latest heating, ventilation and air conditioning (HVAC) solutions tailored for the European market at the International Trade Fair for Sanitation, Heating and Air (ISH) 2025, taking place in Frankfurt, Germany, from March 17-21. LG’s showcase features high-efficiency solutions optimized for both commercial and residential spaces, including the large-capacity Monobloc G Air-to-Water Heat Pump (AWHP). The comprehensive exhibit underscores the company’s commitment to electrification and decarbonization, as well as its focus on providing first-class performance, flexibility and ease-of-installation.
Enhanced Energy Efficiency and Advanced Heating with the New Therma V R290
Located at the entrance of LG’s exhibition booth, the Hero zone introduces visitors to the new Therma V R290 Monobloc. This impressive residential solution boasts excellent energy efficiency and a premium European design. Winner of a 2024 International Design Excellence Award and rated “Good” by the German consumer organization Stiftung Warentest, the new Therma V utilizes R290 refrigerant, which has a low Global Warming Potential of 3. Designed to reduce energy usage and environmental impact, LG’s solution harnesses heat from the air to reduce carbon emissions and achieve an A+++ energy rating.1
Made to withstand Europe’s tough winter conditions, the new Therma V AWHP leverages LG’s proprietary scroll compressor to deliver exceptional energy efficiency and a strong, reliable performance. The positioning of the compressor at a lower-than-usual height within the unit itself contributes to the Therma V’s ability to function at 100 percent capacity, even at temperatures as low as minus 15 degrees Celsius. It also leads to improved energy savings and operational stability. With a noise level of just 50 A-weighted decibels in Low Noise Mode, the Therma V produces minimal vibrations, helping to create a relaxing and peaceful environment both inside and outside the home.2
In the multi-residential and large-scale housing zone, LG is presenting the Monobloc G large capacity AWHP and the Cascade Control Unit. The energy-efficient Cascade system offers flexible scalability, allowing the addition of up to eight units to cope with increased heating demand. The Cascade provides multiple benefits for multi-family dwellings, including low-noise operation, a space-saving design and continuous operation via backup systems.
Efficient Heating and Cooling Solutions for Modern Homes and Multi-Residential Buildings
LG’s ISH exhibition includes a variety of residential heating solutions that have been purpose-built for European kitchens, laundry rooms and living areas. The company’s latest Heat Pump Water Heaters (HPWH) with R290 refrigerant, which use electricity as well as energy from the air to heat water, offer higher efficiency than conventional electric or gas water heaters. Smart Grid ready, HPWHs can enhance energy efficiency by adjusting operation in response to electricity demand signals. Furthermore, to maximize suitability for a wider range of installation environments, LG’s water heaters are available in both floor-standing and wall-mounted types.
The new DUALCOOL AI Air with AI DUAL Inverter provides optimized air conditioning by detecting the ambient temperature of a space and intelligently adjusting the set temperature and airflow direction and speed. The company offers three different DUALCOOL AI AIR indoor units with R290 refrigerant to suit any home, with each variant offering easy installation and maximum space efficiency.
Advanced Commercial HVAC Solutions for Effective Energy Management
Additionally, LG is introducing a range of cutting-edge commercial heating solutions at ISH. A standout among these is the LG Inverter Scroll Chiller – an energy-efficient system for heating (and cooling) commercial facilities. Equipped with twin inverter scroll compressors and plate-type heat exchangers, the LG Inverter Scroll Chiller offers a wide operating frequency range and excellent heat transfer efficiency. When integrated with LG’s Building Energy Control (BECON) CPM system, the chiller provides seamless control of all connected fan coil units and air conditioning systems. BECON CPM monitors and adjusts various control elements to maintain peak efficiency and allows users to track system status in real time. It even sends users helpful alerts if an issue arises, so that appropriate action can be taken to quickly remedy the situation. Set to launch in Europe, BECON CPM also employs LG’s advanced AI-based technology to prevent energy waste and to simplify control for system managers.
One of the many highlights of LG’s booth is the R32 Variable Refrigerant Flow (VRF)-based integrated solution package. The LG Multi V i, an all-electric VRF solution, intelligently manages performance according to environmental changes and helps prevent unnecessary energy consumption. When connected to the Hydro Kit, the Multi V i supports floor heating and hot water supply while its compatibility with Air Handling Unit applications from various companies enables it to serve large warehouses and other specialized business-to-business environments. Along with exceptional scalability, the company’s all-electric system offers efficient management with convenient Smart Control features. Powered by LG’s advanced AI Engine, these features analyze the operational data of the Multi V i to improve indoor comfort and create significant energy savings.
Also at ISH 2025, LG is introducing the LG All Stars program: a rewards program for HVAC installers that offers exclusive benefits, educational opportunities, continuous support and the chance to be a part of a growing professional network. Accessible via the LG All Stars app, the All Stars program lets users take advantage of the BECON Cloud maintenance service, which ensures fast and accurate issue diagnosis and allows the remote monitoring of connected heating systems from any location.
“The groundbreaking LG residential and commercial HVAC solutions on show at ISH 2025 demonstrate our commitment to delivering energy-efficient, high-performance heating systems for the European market,” said James Lee, president of the LG ES Company. “As a key player in the global shift towards electrification, and a trusted provider of advanced HVAC solutions, LG will continue to pursue innovation that maximizes customer value while minimizing environmental impact.”
Visitors to ISH 2025 can experience the latest LG HVAC solutions at the company’s exhibition booth (E69, 12.1 Hall, Messe Frankfurt).
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1 Seasonal space heating efficiency rating of A+++ at 35 degrees Celsius LWT and A+++ at 55 degrees Celsius LWT, in accordance with EN 14825 in the European Commission Regulation (EU).
2 The sound power level of 50 decibels A at 9 kilowatts in Low Noise Mode was measured in accordance with EN 12102-1 and ISO 9614 under an outdoor air temperature of 2 degrees Celsius. This mode reduces noise by limiting the compressor frequency and fan speed, which may affect performance.
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By News Reporter
Company Expands 6G Leadership With 3GPP Executive Role and Cutting-Edge R&D
SEOUL, March 14, 2025 — LG Electronics (LG) continues to solidify its leadership in 6G communications, a transformative technology poised to shape the future of connectivity.
Kim Lae-young, Senior Research Engineer at LG’s CTO Office, has been appointed Vice Chair of the Service and System Aspects (SA) plenary at the 3rd Generation Partnership Project (3GPP), the global authority on mobile communications standards. The SA plenary plays a pivotal role in defining 5G and 6G system architectures, service scenarios, requirements and security mechanisms. It also drives the evolution of 5G-Advanced and the standardization of next-generation 6G technologies.
This appointment underscores LG’s expertise in communications protocols and system architecture. The company has already demonstrated its leadership by serving consecutive terms as the chair company of the Applications Working Group in the Next G Alliance, a North American 6G technology initiative led by the Alliance for Telecommunications Industry Solutions.
With this latest leadership role, LG aims to accelerate 6G research and development while actively contributing to global standardization efforts. 6G technology – enabling ultra-fast, low-latency and AI-integrated communication – will be crucial to LG’s future innovations in AI-powered smart homes, mobility and smart factories.
LG has been at the forefront of 6G research, driving innovation through strategic partnerships and pioneering initiatives. In 2019, it established Korea’s first dedicated 6G academic research center, the LG-KAIST 6G Research Center. To further accelerate advancements, LG has built a robust R&D network with leading institutions, including Germany’s Fraunhofer Institute and Korea’s Research Institute of Standards and Science, strengthening the development of core technologies. Since 2022, LG has also hosted the 6G Grand Summit, a global forum that brings together experts to shape the future of next-generation connectivity.
LG’s advancements in 6G technology have earned global recognition. In 2022, the company successfully carried out the world’s longest outdoor terahertz (THz) wireless data transmission, covering 500 meters in an urban setting. Additionally, LG is working closely with partners to validate Advanced Duplex wireless communication technology, a potential cornerstone of future 6G standards.
“We are committed to advancing next-generation technologies to reinforce our leadership in the 6G communications ecosystem and enhance our global competitiveness,” said Je Yeong-ho, head of LG’s C&M Standard Lab.
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By News Reporter
Representatives of LG Saudi Arabia (LG) and Al Hassan Ghazi Ibrahim Shaker Co. (Shaker) recently gathered in Riyadh, Saudi Arabia, for a celebration three decades in the making. The glitzy gala event marked 30 years of partnership between the two innovative companies, who continue to deliver innovative heating, ventilation and air conditioning (HVAC) solutions tailored for Saudi Arabia and the greater Middle Eastern market.
The partnership between LG and Shaker began in 2008 with the establishment of a joint venture – an advanced HVAC manufacturing facility in Riyadh. Over the years, their alliance has strengthened, solidifying their position as the leading providers of high-performance HVAC solutions in the region.
The event featured speeches and multimedia presentations honoring past and present achievements, and looking ahead to the exciting future of LG-Shaker collaboration.
“Our commitment to driving growth, enhancing customer satisfaction and contributing to the Kingdom’s sustainability goals is stronger than ever,” said Pilwon Jung, LG Electronics’ representative for the Middle East and Africa region.
Mohammed Ibrahim Abunayyan, CEO of Shaker, highlighted the success and synergy of the long-standing relationship, emphasizing the shared values and belief in creating a better future.
“This enduring partnership reflects our joint dedication to delivering leading, cutting-edge, energy-efficient HVAC solutions that align with Saudi Arabia’s strategic vision,” he said.
The event also recognized key stakeholders, including top HVAC consultants and contractors, whose contributions have been integral to the partnership’s success.
Aligned with Saudi Vision 2030, LG and Shaker continue to champion high-efficiency HVAC solutions that promote sustainability. One such innovation is the LG Multi V i, set to launch in the Kingdom later this year. This advanced system leverages AI-driven algorithms to intelligently adjust the indoor temperature for optimal comfort while helping to minimize energy consumption at the same time. In addition, the companies are showcasing the benefits of LG’s energy-efficient oil-free chillers and high-performance residential air conditioning solutions employing DUAL Inverter technology.
Building on their strong, long-standing partnership, LG and Shaker remain wholly dedicated to leading the Saudi Arabian HVAC market with innovative and energy-efficient solutions for a smarter, more comfortable life.
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