LG x Maserati: Making Every Space a Masterpiece
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By News Reporter
Company Redefines In-Vehicle Experience With Smart Home Solutions Delivering
Tailored Mobility Experiences
SEOUL, April 3, 2025 — LG Electronics (LG) is presenting the Spielraum concept car in collaboration with Kia at the 2025 Seoul Mobility Show, taking place at KINTEX in Ilsan, Korea, from April 3-13. This partnership, formalized through a Memorandum of Understanding, aims to seamlessly combine LG’s AI-driven smart life solutions with Kia’s Platform Beyond Vehicle (PBV) technology, creating a distinctive mobility space experience.
Through this partnership, LG and Kia seek to enhance the PBV experience, transforming everyday mobility into a seamless and convenient lifestyle extension. Integrated LG appliances – such as a refrigerator, air conditioner and Styler – allow users to transform their vehicle into a mobile office or studio.
Debuting at the 2025 Seoul Mobility Show, the Spielraum Studio and Spielraum Glow cabin concepts demonstrate how users can customize their vehicle space to fit their unique lifestyles. Spielraum Studio, designed for entrepreneurs who travel frequently and need both workspace and storage, features LG’s modular Styler, smart mirror and a coffee machine – all optimized for the interior of the PV5, Kia’s first dedicated PBV. AI-powered personalized assistance further enhances convenience, offering optimized clothing care settings based on the user’s schedule.
Catering to a different lifestyle, the Spielraum Glow cabin targets the rising trend of car picnics and camping. Equipped with LG’s refrigerator, Lightwave oven and wine cellar, it elevates outdoor experiences with next-level convenience. Additionally, all integrated appliances feature MoodUP panels, allowing users to customize their space with dynamic color options that match their preferences.
At the heart of the Spielraum concept is the LG ThinQ ON, an AI-powered home hub that provides highly personalized experiences. By leveraging generative AI, it enables interactive conversations, optimal control of in-vehicle appliances and efficient schedule management. Beyond providing useful information such as weather and traffic updates, the system can connect to external services, including food delivery, laundry and restaurant reservations.
Expanding the boundaries of AI-driven living based on the company’s vision of Affectionate Intelligence, LG introduced the LG Mobility Experience (MX) platform at CES 2025. This approach extends AI’s role beyond residential spaces into everyday environments such as commercial and mobility spaces, creating personalized spaces for work, relaxation and entertainment. By seamlessly connecting mobility with AI home solutions, LG is redefining how people interact with their surroundings, offering multifunctional and adaptive living spaces.
“We are excited and proud to bring our advanced AI space solutions to the PBV mobility market through this collaboration with Kia,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This collaboration provides an important opportunity to expand LG Electronics’ ‘AI Space Solution,’ serving as a stepping stone to create new AI-powered lifestyle experiences beyond the home, across mobility and other everyday spaces”.
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By News Reporter
Company to Gain Deeper Insights Into Customers’ Lifestyle and Usage Patterns and
Accelerate LG ThinQ AI Home Business
SEOUL, July 3, 2024 — LG Electronics (LG) recently acquired an 80 percent stake in Athom, an industry-leading smart home platform company based in Enschede, Netherlands. The agreement includes plans to acquire the remaining 20 percent within the next three years. This strategic move aims to enhance LG’s connectivity within open smart home ecosystems. By integrating Athom’s capabilities with LG’s Affectionate Intelligence technology, LG aspires to lead the AI-driven home innovation era.
LG plans to integrate Athom’s extensive connectivity – which links thousands of appliances, sensors and lighting devices – with the generative AI-enabled LG ThinQ platform. This integration aims to create an AI home that delivers optimal space solutions by gaining a deeper understanding of the customer. In LG’s AI home, customers will engage with generative AI, which will manage appliances and IoT devices to create a personalized environment tailored to their preferences.
LG envisions expanding the differentiated customer experience of AI homes to various spaces where customers spend their time, such as commercial spaces and mobility environments, ultimately realizing and advancing the concept of ‘Intelligent Space.’
Athom is a technology company that sells the smart home hub ‘Homey,’ which connects with home appliances and IoT devices, and also offers cloud subscription services. Founded in 2014, ‘Homey’ has expanded primarily in Europe over the past decade, gaining a loyal customer base of hundreds of thousands of users. As of 2023, Homey devices are available in Australia, Singapore, the US and Canada, in addition to Europe.
Athom has developed its own hub and OS to create an independent smart home ecosystem. Its flagship product, Homey Pro, can connect to more than 50,000 devices and supports various connection methods, including Wi-Fi, Bluetooth, Z-Wave, Matter and Thread, making it highly versatile and open.
The Homey App Store, managed by Athom, offers around 1,000 applications for connecting and controlling home devices from brands such as Philips Hue and IKEA. Many of these applications are based on official partnerships, alongside a large number of apps developed by the Homey community. This community of developers actively contributes to Athom’s open platform, continuously expanding the range of brands and devices that can be connected to the hub. Users can easily create a smart home environment by downloading apps from the store and linking their devices.
LG is poised to significantly enhance the scalability required for implementing AI homes, aiming to achieve the highest industry standards. This will be accomplished by integrating its LG ThinQ platform’s smart home technology with Athom’s open ecosystem and IoT device connectivity. The acquisition of Athom is particularly noteworthy, as it will enable LG to incorporate third-party devices and services into its ecosystem. This integration will provide LG with deeper insights into customer usage patterns and expedite the delivery of personalized services.
“The acquisition of Athom is a cornerstone for our AI home business,” said Jung Ki-hyun, executive vice president and head of LG’s Platform Business Center. “By leveraging the synergy between the two companies, we will expand our open ecosystem and external integration services, aiming to provide customers with more diverse and multidimensional space experiences.”
Even after the acquisition, Athom will continue to operate independently, maintaining its business operations and branding. This strategy is designed to maximize Athom’s growth potential and unique strengths while fostering synergies in business, research and development capabilities, and platform utilization.
LG’s introduction of the AI home, which integrates Athom’s open smart home platform with its own AI technology, underscores the company’s commitment to transitioning from a hardware-focused to a software-based platform business. In 2021, LG expanded its TV business from hardware to software by entering the TV platform market with its webOS platform. To support this shift, LG acquired Alphonso, a US-based global technology company specializing in television media, machine learning and big-data analytics. Alphonso now operates as LG Ad Solutions, a core component of the webOS content and service business.
LG aims to establish continuous relationships with customers through numerous devices connected to the AI home, ultimately transforming into a ‘Smart Life Solution Company’ that provides differentiated value.
According to market research firm TechNavio, the global smart home market is projected to grow from USD 81.2 billion in 2023 to USD 260.24 billion by 2028, with an average annual growth rate of 26.23 percent.
“LG is evolving into an intelligent space solutions company that connects and expands experiences in various living spaces. We will continue to make strategic investments to shift our business paradigm, as evidenced by our successive entries into platform-based appliance services and solutions such as the webOS advertising platform and AI home,” said William Cho, CEO of LG Electronics.
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By News Reporter
Augmented/Mixed Reality, webOS, AI and 5G Telematics Technology Combine
to Bring Smart Life Solutions to the in-Vehicle Environment
SEOUL, June 6, 2024 — LG Electronics (LG), a technology leader in the mobility sector, is driving the transition to software-defined vehicles (SDVs) with its pioneering LG AlphaWare. An advanced, innovative, and user-centric suite of software, LG AlphaWare is designed to deliver immersive in-cabin experiences and will expand the definition and expectations of future automotive. LG’s cutting-edge software solutions were introduced this week at AutoTech: Detroit, where the company also shared its insights and approach to revolutionizing the SDV business model.
During LG’s presentation at AutoTech: Detroit, Valentin Janiaut, LG Vehicle component Solutions Company’s software solutions leader, discussed several key topics concerning the transition to SDVs. He emphasized the emerging trend of vehicles becoming extensions of people’s personal space, providing seamless connectivity for work and relaxation, and transforming the car into far more than just a means of transportation. LG AlphaWare will play a central role in enabling SDVs to become ‘living spaces on wheels’ through its ability to facilitate user-experiences similar to those offered by LG’s consumer electronics for the home.
The LG AlphaWare suite of software consists of five sophisticated core solutions that work together to enhance the in-vehicle experience. Boasting comprehensive support and seamless integration with OEM in-vehicle systems, AlphaWare empowers mobility providers to overcome technical challenges and deliver home-like comfort and connectivity to drivers and passengers:
PlayWare – an entertainment platform that enhances the in-vehicle infotainment experience through the delivery of high-definition content and superior sound quality. Leveraging LG’s partnerships with major streaming apps, sports and news channels, PlayWare brings the LG TV experience into the car. The platform requires minimal memory resources to run quickly and smoothly, while displaying content in stunning 4K definition for passengers’ viewing enjoyment. The platform also utilizes AI Audio technology, adapted from LG TVs, to upgrade audio content into convincing spatial sound, making every journey an immersive auditory event. MetaWare – enhances the driving experience by leveraging augmented- and mixed-reality technologies to deliver meaningful information across various displays, from AR HUDs to clusters and central panels. MetaWare supports the procedural generation of realistic 3D environments, transforming standard 2D map data into dynamic, immersive visuals. This feature aids drivers in better understanding their car’s ADAS and navigation system information, providing a more engaging and intuitive driving experience. VisionWare – an AI and Advanced Driver Assistance System (ADAS) platform that analyzes driver and passenger behavior through an advanced monitoring system which employs an AI algorithm, software framework, electronic control unit and camera technologies. VisionWare incorporates driver monitoring systems to prevent distractions and hazards that may occur when driving. It also features an interior monitoring system that analyzes the status of all passengers, detecting seat belt usage, hand gestures, behavior patterns, and the presence of children, to deliver a next-generation user experience. BaseWare – the “backbone” of the vehicle, offers a comprehensive collection of versatile software modules to enrich OEM’s existing vehicle operating systems and assist in building new platforms. Engineered to support the essential lifecycle of a car, BaseWare facilitates reliable real-time management and simplifies service abstraction and development. An example of the components included is a Mixed Critical Orchestrator, which supports the management of service execution both on-device and in the cloud while adhering to strict industry safety requirements. OpsWare – the central operations platform, designed to enhance collaboration among software developers. This platform facilitates seamless interaction across global teams throughout the entire software development process, from design to deployment. Alongside fostering collaboration, OpsWare prioritizes robust cybersecurity management, providing comprehensive support for long-term maintenance. LG’s Cybersecurity-as-a-Service offers continuous monitoring and in-depth analysis of cybersecurity risks to ensure vehicles’ software remains secure against emerging threats. Through its diverse capabilities, OpsWare supports OEMs in maintaining high security and in improving the efficiency of their software lifecycle management. LG AlphaWare reinforces LG’s portfolio of state-of-the-art vehicle solutions and supports the company’s continuing transformation into a Smart Life Solutions company. A well-established and leading home appliance brand, LG continues its expansion in the mobility sector to connect and enrich customers’ experiences and spaces in meaningful ways.
“With our AlphaWare, we will deliver a safer and more enjoyable vehicle experience in the SDV era,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “SDVs represent a shift not only in technology but in the entire ecosystem of vehicle manufacturing, usage and ownership. With the introduction of our advanced software suite for vehicles, LG is leading the way for new innovation and development across the automotive sector.”
For more information on LG’s vehicle solutions and LG AlphaWare, visit
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By Puja aingh
Respected LG TEAM
KINDLY SHORT OUT MY LG WEBOS LED TV MODEL NO IS 33LK628BPTF MY ISSUE IS EVERY TIME RESTART MY TV BECAUSE I OPEN ANY APP AND WATCH ANYTHING SUDDENLY RESTART MY TV AND SHOW FREE UP YOUR STORAGE AND RESTART YOUR SYSTEM HOW CAN I FREE UP MY SPACE PLEASE SOLVE MY PROBLEM -
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By News Reporter
Coming to Earlier LG Smart TV Models, webOS Re:New Program Gives More Users
Access to the Elevated Home Entertainment Experience Most Recent Platform Provides
SEOUL, Jan. 4, 2024 — LG Electronics (LG) announced that it is offering the latest upgrade* of the webOS smart TV platform to owners of older LG Smart TVs, effectively evolving their smart TV into the ultimate home entertainment hub.
In early 2024, the webOS Re:New program will bring the latest webOS upgrade to every model in LG’s 2022 OLED TV lineup, LG OLED Flex, LG OLED Objet Collection Posé as well as LG’s 2022 QNED Mini LED 8K (QNED99/95 series), promising users the joy of a new TV experience for the next five years. This upgrade will be extended to more LG TVs worldwide in the future to add more entertainment and versatility to the TV experience across the world.
With the latest version of webOS, LG Smart TV owners can enjoy an even more personalized TV experience with a Home Screen that greets users with recommendations according to their tastes. The user interface is highly customizable, which means viewers can personalize the selection of content and services and access them with even greater ease. And to make the process even more seamless, the Quick Card UI intuitively sorts diverse content and services into categories like music, games and sports within a user-centric interface that resembles mobile user interface design.
What’s more, courtesy of advanced security technology and an optimized operating system, users are protected with a high level of stability, security and seamlessness throughout the entire viewing experience.
With more LG Smart TVs adopting the latest webOS upgrade, content providers and service developers will have more opportunities to spread new content, services and features to a wider audience.
LG has shared its bold vision to become a media and entertainment platform, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated content across its wide-ranging products. Powering more than 200 million LG Smart TVs worldwide, webOS will continue to evolve through significant upgrades to constantly revolutionize the customer experience. LG is poised to invest heavily in its webOS business to secure a vast library of content and services so that it can cater to the diverse lifestyles and preferences of consumers, strengthening its competitive edge in content selection and convenience.
“Demonstrated by the constant improvement to the webOS platform’s UX and UI, LG is firmly dedicated to elevating convenience and security, ensuring that users benefit from a hassle-free and secure experience when using our products,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Planning Division. “We strive to provide life-enriching experiences for our customers by delivering a wide range of content and services on our TVs.”
The LG Home Entertainment Company’s latest innovations will be on show at CES 2024 from January 9-12 at the LG booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit
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* Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.
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