LG Embraces Digital Transformation With AI Validation Platform for Automotive Parts
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By News Reporter
Revolutionary Vision Display, Intelligent HMI and Connectivity & Content Solutions
Redefine the Smart Mobility Experience
SEOUL, Nov. 11, 2024 — LG Electronics (LG) is introducing the Digital Cockpit gamma, the latest addition to its Mobility Labworks Series, which showcases advanced technology concepts for the automotive industry. This new model is the third in the series, following the introduction of the alpha and beta models last year.
The Digital Cockpit gamma is equipped with LG’s most sophisticated vehicle technologies and features three modular solutions: the Vision Display, Intelligent Human-Machine Interface (HMI) and Connectivity & Content. These modular systems offer significant customization options within the vehicle cabin, allowing automakers to tailor features to meet the specific requirements of each design. For end-users, the Digital Cockpit gamma delivers superior convenience and seamless connectivity, revolutionizing in-car entertainment, communications, and driver assistance systems. This innovation provides a compelling glimpse into the exciting future of mobility.
Vision Display: Shaping the Future of Automotive Interiors
Presenting a range of new possibilities for future automotive interiors, the Vision Display solution is designed to adapt seamlessly to dynamic environments. Its 12.3-inch Transparent OLED screen offers key data to inform and entertain passengers during autonomous driving, displaying real-time navigation, current speed and points of interest (POI). LG’s solution also features a 14.2-inch roll-in-and-out Plastic OLED (P-OLED) display embedded in the center console, which can be retracted when not in use, maintaining a clean and minimalist cabin space.
Intelligent HMI Solution: Intuitive AI-Driven User-Vehicle Interaction
The Intelligent HMI solution leverages AI and responsive touch technology to provide easy, intuitive user-vehicle interactions. A key feature is the adaptive controller, a touch-sensitive curved OLED display integrated into the steering wheel, allowing drivers to effortlessly manage navigation, multimedia and climate-control settings, complete with haptic feedback for a more tactile experience.
In autonomous driving mode, the adaptive controller can make the journey more enjoyable by providing access to entertainment apps and games. Furthermore, LG’s AI-based virtual assistant offers smart support for various situations. For example, if it detects driver fatigue, it can order a coffee from a nearby location and facilitate quick payment via the screen’s built-in fingerprint-recognition sensor. The Intelligent HMI solution also supports the Advanced Television Systems Committee (ATSC) 3.0 standard, enabling system updates and real-time emergency alerts without requiring a network connection.
Connectivity & Content Solution for Seamless Entertainment and Smart Mobility
The Connectivity & Content solution transforms the rear passenger seats into an interactive entertainment hub, enhancing in-car experiences through 5G network connectivity and LG’s webOS platform. Passengers can stream high-definition content, access live broadcasts, interact with POI data, share their screen via the in-car screen-mirroring feature, and navigate content and control volume using hand gestures. Supporting a number of different ride-sharing apps, the webOS-based Connectivity & Content also represents a convenient solution for owner-drivers.
“Digital Cockpit gamma demonstrates LG’s leadership in cutting-edge in-vehicle innovations and our dedication to creating working concepts of transformative technologies for future commercialization in the automotive industry,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We will continue to provide customizable vehicle solutions that enhance the in-car experience, ensuring seamless connectivity and a smarter, safer on-road environment.”
To explore the futuristic innovations featured in the Mobility Labworks Series, visit
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By News Reporter
Platform Now Supports 180Hz VRR for Seamless, Smooth Gaming Experience
SEOUL, Sep. 24, 2024 — LG Electronics (LG) announces that its webOS Hub platform is now available for third-party gaming monitors. This expansion follows the company’s previous rollout of the webOS Hub platform to third-party smart TVs and smart monitors, addressing the increasing trend of gaming monitors and smart monitors being equipped with OTT streaming services.
The new platform features, customized for gaming monitors, include VRR 180Hz, providing gamers with an optimal environment free from stuttering or tearing. The platform also maximizes user convenience with various connectivity options, including wired and wireless keyboards and mouse, DisplayPort and USB-C type. Additionally, the Game Dashboard and Game Optimizer allow users to easily configure the optimal settings for each game. The Game card app provides easy access to content, including cloud games.
On top of the new gaming features, the webOS Hub also continues to provide a comprehensive entertainment experience through streaming services and LG Channels. It also offers convenient music listening through the Card App Home Hub & Music and useful features optimized for document handling or video conferencing, accessible via the Home Office card app.
The latest webOS Hub features are expected to be made available first on Acer’s upcoming Nitro GS272U M QHD 180Hz gaming monitor, with more partners to adopt the platform in the near future. By offering high refresh rates, VRR, diverse connectivity, rich content, easy document handling and a wide range of options, webOS Hub platform provides an exceptional user experience that will help expand platform usage on third-party smart monitors and gaming monitors.
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By News Reporter
Companies to Offer Comprehensive Package of Digital Office Solutions and Services
Designed to Boost Productivity and Deliver Better User Experiences
SEOUL, Sep. 19, 2024 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with
link hidden, please login to view, a global leader in workplace solutions, to collaborate on digital transformation solutions for modern office environments. The two companies will jointly drive sales and marketing activities for their collaborative efforts and will look to explore further business opportunities in the future. This strategic partnership is expected to strengthen LG’s position in the global B2B market. Ricoh, headquartered in Tokyo, Japan, and with locations in approximately 200 countries worldwide, supports the hybrid workforces of its customers across the globe through a broad range of solutions, from managed workplace services to document management and intelligence process automation, in addition to printers and copiers. As part of the new agreement, Ricoh will pair select offerings with LG’s premium digital signage products and various other B2B solutions. The combination of products and services from two of the industry’s most respected names will deliver an elevated user experience and exceptional customer value.
According to a conducted by Market Research Future, a leading market research company based in India, the global digital workplace solutions market is expected to grow from about USD 33.7 billion in 2023 to USD 90.5 billion by 2030, with a compound annual growth rate (CAGR) of 15 percent. LG, which has identified the B2B sector as a key driver of business growth, aims to expand its presence within the sector and to increase its B2B sales to around 45 percent of total sales (from all business divisions) by 2030. The company is continuously expanding its B2B portfolio and is highly proactive in exploring new, high-potential business areas.
“This global strategic partnership allows us to combine LG’s advanced displays with Ricoh’s communication services, delivering enhanced workplace experience solutions to customers,” said Takahiro Irisa, senior corporate officer and president of the Ricoh Digital Services Business Unit at Ricoh Company, Ltd.
“The pairing of Ricoh’s workplace solutions with LG’s advanced display products will deliver impressive value to customers and further establish LG as one of the most trusted providers of integrated solutions in the B2B market,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue strategic partnerships with innovative global companies to create customized solutions for today’s business environment.”
For more information, visit .
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By News Reporter
Since CEO William Cho
link hidden, please login to view of becoming a ‘Smart Life Solutions’ company, LG has made significant changes to various parts of its business and expanded new areas. To celebrate one year since this bold move, the company has launched an advertising campaign showcasing the remarkable progress it has made so far.
Titled ‘Connecting Spaces and Future,’ the campaign highlights this vision and demonstrates a strong dedication to innovation, aiming to strengthen its reputation as a leading innovator across various sectors. The campaign features videos showcasing LG’s ongoing transformation into a ‘Smart Life Solutions’ company through an ever-evolving product portfolio. Starting July 27, three videos will be released focusing on its mobility solutions, air solutions and more.
This marks the first LG video campaign to focus on the company as a whole since ‘Digitally Yours’ in 2000. The new video content seeks to underscore LG’s mobility solutions and the unique experiences they offer, as well as AI smart home solutions that provide personalized environments, webOS solutions that connect various devices on a single platform, and the core technologies including HVAC solutions that will drive future industries.
The mobility solutions video illustrates LG’s efforts to expand home experiences onto the road and deliver unique customer experiences based on three main themes: Transformable, Explorable and Relaxable. It also features the company’s emerging electric vehicle (EV) charging business. The video on its air solutions highlights excellent HVAC technology, including chillers and heat pumps, and a commitment to innovating global solutions that enhance customers’ lives in every space, from residential to commercial.
This event is in line with LG’s desire to showcase its innovative efforts beyond the home appliance space. By highlighting other categories and sectors it pioneers, LG aims to resonate with younger audiences and establish a youthful, dynamic brand image.
On the first anniversary of the announcement of its ‘Smart Life Solutions’ transformation, LG is expanding its achievements across three new pillars of growth: accelerating B2B (including vehicle components and HVAC), pursuing platform-based services (subscriptions, webOS-based advertising and content, etc.) and exploring new business areas such as EV charging.
Notably, after surpassing KRW 10 trillion in sales last year, LG’s vehicle components business carried on in the same form this year by achieving a record-high performance in the second quarter. The company’s commercial HVAC business, which is also growing rapidly, is further diversifying its business portfolio. LG is continuously leveraging its globally competitive HVAC solutions across the entire value chain, from products, technology, production and services, while actively targeting backend industries supporting AI infrastructure, such as data centers.
Starting this year, LG launched its , integrating AI and digital transformation with the company’s manufacturing and production data. This business undertakes production consulting, develops production methods, equipment and operation systems, and trains production technology personnel. Furthermore, the company expects to secure orders worth approximately KRW 300 billion in supplying smart factory solutions to business clients. Meanwhile, the company is actively expanding its webOS-based advertising and content business from TVs to automotive infotainment, with sales set to exceed KRW 1 trillion this year.
LG is accelerating its shift from a traditional product-centric business model to a recurring model that continuously generates revenue through intangible, non-hardware businesses such as subscriptions, content and services.
Stay tuned to to discover LG’s vision in greater detail and get the latest updates on the company’s ongoing transformation into a Smart Life Solutions company.
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By News Reporter
Company’s Latest Innovation Provides Enhanced Protection Against Screen-Yellowing
for Digital Signage Used in Outdoor Environments
SEOUL, Aug. 1, 2024 — LG Electronics (LG) is introducing its advanced Anti-Discoloration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. This innovative tech simultaneously safeguards display quality and performance stability, ultimately helping extend the lifespan of LG digital signage used in outdoor environments.
LG is the first company to achieve UL verification for the display anti-discoloration characteristic technology for digital signage. LG developed a comprehensive testing methodology and defect-evaluation criteria, and UL Solutions independently assessed the product to the criteria in support of LG’s marketing claim. Prior to this, there were no internationally recognized standards or testing methods for measuring a display’s resistance to screen-yellowing.
The use of outdoor displays in settings such as drive-thru restaurants, bus stops, schools and sports stadiums has become commonplace in recent years and is steadily increasing across a variety of B2B sectors. However, prolonged exposure to sunlight can cause the screens of these versatile display products to turn a yellowish color over time. LG’s Anti-Discoloration technology helps address this issue, reinforcing the quality and durability of the company’s outdoor digital signage solutions.
LG developed its protective technology to provide better value to B2B customers utilizing digital signage in outdoor environments. The company’s research indicated that customers were having to replace their outdoor signage products at a faster rate and experiencing service interruptions due to persistent discoloration issues. To address these pain points, LG’s outdoor displays with Anti-Discoloration technology also incorporate advanced thermal solutions and panel materials for added reliability, even in the toughest of conditions. UL Verified product incorporating Anti-Discoloration technology has already been implemented in several of the latest LG high-brightness outdoor signage products, with plans to expand its application to a wider range of solutions in the future.
“Our UL Verification of products with Anti-Discoloration technology actively reinforces the performance and quality of our digital signage products,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “Through targeted research and development programs, we will continue to identify and resolve any inconveniences that detract from the overall LG digital signage experience, thereby continuously enhancing customer satisfaction and trust.”
To learn more about LG’s digital signage solutions with Anti-Discoloration technology, please visit
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