PreCentral: State of the Mobile Nations survey - The point of the stylus
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By News Reporter
Are we becoming more optimistic? A new global survey from LG sheds light on the current state of optimism, revealing surprising trends and the key factors shaping our outlook on the future.
Despite global uncertainties, a sense of optimism persists. 48 percents of consumers across 16 markets feel more optimistic now compared to six months ago, with a global average optimism score of 7.49 out of 10. While France, the UK and Australia reported below-average optimism levels, Saudi Arabia, India and the UAE emerged as the most optimistic nations. Interestingly, personal growth and strong family dynamics were key drivers of individual optimism, while financial concerns tended to dampen spirits.
Entertainment, encompassing movies, TV, music and art, emerged as the leading source of optimism (60 percent), followed closely by the potential of AI (56 percent). Social media, while influential, generated less optimism (48 percent), and global crises understandably ranked lowest.
This research aligns with LG’s “Life’s Good” philosophy, emphasizing the company’s commitment to understanding and fostering happiness worldwide. It’s part of a broader effort to explore the power of optimism and its potential to shape a brighter future.
The survey also uncovered intriguing generational trends. While optimism and happiness generally decline with age, the youngest group (under 18) reported surprisingly low scores. Gen Z, while generally optimistic, also expressed the highest level of caution, with 50 percent believing optimism can be harmful. This may stem from concerns about having the necessary tools to succeed, a sentiment twice as prevalent among Gen Z compared to millennials.
Younger generations leverage social media to find positive content and connect with like-minded individuals. 86 percent acknowledge its impact on their personal lives, surpassing the 67 percent who believe it impacts society as a whole. Gen Z is also more likely to seek therapy, retail therapy or even delete social media accounts to combat negativity. Older generations, conversely, prefer offline comforts like spending time outdoors, with family or pursuing hobbies.
As a brand dedicated to fostering optimism, LG prioritizes understanding and meeting customer needs. The company recognizes that people seek resources and tools to cultivate a positive outlook and build a brighter future, and LG is committed to fulfilling this need.
This commitment is embodied in LG’s “Optimism your feed” campaign, designed to infuse social media feeds with positive content. The campaign has demonstrably boosted positive feelings, with 78 percent of participants reporting increased optimism after engaging with it.
Find the “Optimism your Feed” playlist on LG’s global TikTok (@lge_lifesgood) and YouTube (@LGGlobal) channels. Learn more at
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Survey Methodology
Global survey conducted by GWI.
Fieldwork conducted from August 26 to October 7, 2024.
Age: Between 16 – 64 years old, all income levels.
Sample size: 300 respondents each across 16 markets, except for 70 respondents in KSA.
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By Coweso
Coweso is a mobile app development company providing quality Android and iOS mobile application development in Australia! Call us and fix a meeting with our sales team.
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By News Reporter
LG’s Labor Union Among NGOs Singled Out for Promoting UN’s Aims and Purposes
SEOUL, Jan. 18, 2022 — Unionized workers at LG Electronics (LG) in South Korea have been conferred special consultative status by the United Nations Economic and Social Council (UN ECOSOC) for their efforts to prioritize ESG in the workplace. Being the first Korean labor union to be awarded such status with the UN is testament to the LG’s prioritization and continued dedication to union social responsibility (USR), a key component of the company’s commitment to ESG management.
Consultative status is granted by ECOSOC upon recommendation by the Committee on NGOs, which is composed of 19 member states all who must demonstrate that their work has direct relevance to the aims and purposes of the United Nations. The recognition allows non-governmental organizations (NGOs) access to the many subsidiaries of the ECOSOC and the human rights expertise of the UN. Since the LG Electronics Union Social Responsibility Charter was introduced in 2010, LG assembly plant workers worldwide have signed on to the organization’s vision.
While ESG evokes images of the environment and volunteerism in most people’s minds, how a company treats its employees, one of its most important stakeholder groups, is a critical component of an organization’s ESG performance. According to
link hidden, please login to view, companies that score high in employee satisfaction and their ability to attract good talent have significantly higher ESG scores than other organizations. “We are of course extremely proud of the recognition bestowed upon us by the UN for our efforts to fulfill our responsibilities to our members, society and the environment,” said Bae Sang-ho, the head of LG Electronics’ Union. “We are committed to leveraging this honor to encourage other unions to expand their own USR activities.”
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By LGquestion
Hi You! Bought a new LG TV... but before I remove the old LG TV... how can I copy/export the Photos/videos (using the inbuilt camera) on an old LG TV webos to computer/mobile/mac/pc? Please...... Please ......
Liam
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By News Reporter
Licenses Proprietary LTE Communications Technology to Wiko Parent Tinno Mobile
SEOUL, Dec. 2, 2021 — LG Electronics (LG) has signed an agreement to license all of its LTE standard essential patents (SEP) to Tinno Mobile, the Chinese parent company of European smartphone brand Wiko. The license covers all Wiko-branded phones sold by Tinno Mobile worldwide.
The recently completed arrangement is a strategic victory for LG, which filed three separate suits against Wiko in 2018 for infringing on its LTE SEPs. All cases were ruled in LG’s favor the following year, as were the two subsequent appeals filed by Wiko. The two companies were set to meet again in court this month, with LG seeking a sales ban on Wiko products in Germany, but came to an agreement three days before the new trial was set to begin.
LG has made protecting its intellectual property a key component of its business strategy in the era of mobility. As part of this broad strategy LG also filed legal action against TCL in 2019 for violating its intellectual property. Ruled in favor of LG earlier this year, the court granted a ban in Germany on the sale of TCL products containing LG technologies in addition to recall and destruction of TCL devices that had already been sold.
“Our agreement with Tinno Mobile is a positive outcome for all parties involved and will ultimately lead to better user experiences for consumers worldwide,” said Cho Hwi-jae, vice president and head of LG’s Intellectual Property Center.” Protecting our intellectual property is important to the many employees at LG who have invested countless hours and considerable efforts to developing the technology that improve our customers’ lives. LG is committed to licensing its standard essential patents on fair, reasonable and non-discriminatory terms for the benefit of consumers everywhere.”
LG is already at work securing leadership in the next generation of mobile network technology, 6G, which is expected to be commercialized later this decade. In partnership with the Korea Advanced Institute of Science and Technology (KAIST), South Korea’s foremost research university, LG established the LG-KAIST 6G Research Center in 2019 and is working closely with Keysight Technologies to further enhance its 6G core capabilities. Earlier this year LG achieved a groundbreaking milestone in 6G development at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin with the successful transmission of wireless 6G terahertz (THz) data over a distance of more than 100 meters outdoors.
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